---
title: 'Social & Content Lead at Fetch Pet'
canonical: 'https://feeny.ai/job/social-content-lead-fetch-pet-sydney-vbhd0adxsxh4'
type: 'job'
last_seen: '2026-09-07'
---

# Social & Content Lead at Fetch Pet

- **Company:** Fetch Pet
- **Location:** Sydney, Australia
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-14
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/fetch-pet-health/35d2de9f-5d65-4038-834f-6f7e601bdb04

## Job description

## About Fetch

Fetch is how modern pet parents give their pets the best care 🐶🐱. One pink app 🩷 for insurance, health, and care. Easy, fair, and kinda fun. We've raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we're growing fast.

We're building Australia's most loved pet health brand, and now we want many more pet parents to notice us, follow us and share us. That's where you come in.

- Location: Sydney (Hybrid, 3-4 days in-office, or out on a shoot)
- Employment type: Full-time
- Compensation: Competitive Series A salary + meaningful equity
- Working with: Works closely with the Head of Marketing and the founders.

## Your role

We're looking for a brilliant Social & Content Lead to make Fetch famous. Organic short-form is yours end to end: concept, script, shoot, edit, post, learn. TikTok, Reels and Shorts. You'll need to be fast, tasteful and properly internet-native, and your content should feel like it belongs in the feed, not like a brand trying to do TikTok.

- Make Fetch worth following on TikTok, Instagram and YouTube Shorts
- Own organic short-form end to end: concept, script, shoot, edit, post
- Turn real Fetch moments into content people watch, save and send

## What you'll build

- A feed worth following: TikTok, Instagram and YouTube Shorts that grow real engagement.
- Repeatable series, not one-offs: formats that compound instead of random posts.
- A trend radar: knowing early what Fetch should jump on, ignore or twist.
- Fuel for paid: your best hooks, openings and variants feeding performance.

## About you

You understand the internet in your bones. You know why a video gets watched twice, when a hook is too slow, and when a trend is already dead. Maybe you've worked at a consumer brand, an agency, a media company, or built your own channel. What matters is that you've made content people actually watched, saved and sent.

- 2+ years making short-form content, in-house, at an agency, or on your own channel
- You've built or grown a channel with real engagement
- You shoot and edit yourself (iPhone or mirrorless, CapCut, Premiere, or whatever ships fastest)
- Strong writing across hooks, scripts and captions
- You already use AI tools (Higgsfield, Descript, Runway, ElevenLabs, Claude) and know when to handcraft
- Bonus: your own audience or personal channel

Beyond the CV:

- You're funny, observant and brave
- You can turn a small pet-parent truth into a big social idea
- You're full of ideas, and you actually ship them
- You can take feedback without getting weird about it
- You love pets, and you get why people are obsessed with them 💗

You probably won't love this role if

- You don't really live on TikTok, Reels or Shorts
- You need a big team, a big budget or a perfect brief
- You'd rather talk about strategy than make the thing
- You're too polished to move quickly

What it's like here

We're ambitious, collaborative, and genuinely enjoy building together. The Fetch team is smart, thoughtful, and kind. Low ego, open, caring, and always supportive.

- You'll be involved early in strategy. You're encouraged to give your opinion and debate with founders and the rest of the team
- Weird is welcome. We value unexpected perspectives and people who think differently, so just be you
- Work on a product genuinely loved by tens and tens of thousands of pets, pet parents and vets
- We're growing FAST. It's an exciting time to join and you'll directly impact the future of our products

And the perks:

- Competitive Series A salary + meaningful equity
- Hybrid working (3-4 days in-office)
- Latest MacBook Pro and a top setup
- Two team retreats each year
- Office dogs for cuddles and interruptions
- Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap

How to apply

Apply via the link and send your TikTok, Instagram, YouTube or portfolio, anything that shows what you've made. Then tell us:

- Your best-performing piece and why you think it worked
- Any numbers you can share: watch time, shares, saves, anything
- One idea you'd make for Fetch in your first 30 days

We care less about a perfect CV and more about whether you can make people pay attention.

## About Fetch Pet

## Company Overview
- **One-liner**: Fetch Pet is an Australian pet insurance and health platform that combines insurance, 24/7 vet support, and a health app to simplify pet care for modern pet parents.
- **Entity Type**: Private (Series A)
- **Headquarters**: Sydney, Australia
- **Founded**: 2022
- **Founders**: Phil Wilson-Brown (CEO) and Foo Xin (CTO)

## Core Business
- **Primary industry/industries**: Pet Insurance, Pet Health Technology, Insurtech
- **Target customers**: B2C – pet owners (dog and cat parents) in Australia
- **Mission or purpose statement**: To give every pet access to the best vet care with great cover, and to help Aussie pets thrive through a subscription that brings together insurance, prevention, insights, and rewards.

## Products & Services
- **Fetch Pet Insurance**: Comprehensive pet insurance covering up to $30k per year, including all conditions (hereditary, cancer, dental, etc.) with no sub-limits. Covers injury (2-day wait), illness (30-day wait), and specified conditions (90-day wait).
- **FetchPay™**: Claims payment system that pays vets directly, reducing out-of-pocket costs for pet parents.
- **24/7 Vet Support**: In-app chat and phone access to a veterinary team for emergencies and health questions.
- **Fetch Health App**: A one-stop pink app for insurance, health records, care plans, and rewards – designed to bring together all aspects of pet health management.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding – USD $3.2 million (Seed round led by Airtree Ventures in September 2023); Series A raised from Lightspeed and Airtree (amount undisclosed)
- **Notable Investors/Partners**: Airtree Ventures, Lightspeed Venture Partners; backed by vets, insurance CEOs, pet retailers, startup founders, and tech operators. Member of Pet Industry Australia. Insurance underwritten by Pacific International Insurance.
- **Growth Signals**: Rated #1 by Choice Magazine; 4.9 ⭐ rating on ProductReview; headcount grew 42.9% YoY to ~34 employees; actively hiring 11+ roles; expanding to cats and kittens; two team retreats annually.

## Competitive Advantages
- **Vertically integrated platform**: Builds its own insurance platform, runs its own claims, and handles everything from cover setup to customer support – unlike many competitors who white-label.
- **Vet-led team**: Founders and many team members are vets, vet nurses, or insurance pros with experience caring for over 1 million pets, giving deep domain expertise.
- **Direct-to-vet claims (FetchPay™)**: Reduces friction for pet parents by paying vets directly.
- **Australian-owned and operated**: Holds its own AFSL (No 540762), giving it full control over product design and customer experience.
- **Strong brand and customer love**: Top-rated on ProductReview and Choice Magazine, with a distinctive pink brand and playful tone.

## Strategic Focus
- **AI-driven pet health**: Actively building AI-powered clinical workflows for triage, symptom evaluation, summarisation, and personalised care recommendations.
- **Platform expansion**: Moving from pure insurance to a broader pet health ecosystem (prevention, insights, rewards).
- **Event-driven architecture**: Investing in real-time, event-driven systems to integrate fragmented veterinary data and trigger health insights.
- **Scaling the team**: Aggressively hiring across engineering, data, product, marketing, and operations to support rapid growth.

## Why Work Here
- **Culture**: Described as ambitious, collaborative, and genuinely fun – "weird is welcome" and team members are encouraged to debate with founders and contribute to strategy.
- **Work policy**: Hybrid – 3 days in Sydney office (Tue/Wed/Thu) with flexible WFH.
- **Perks**: Competitive Series A salary + meaningful equity; latest MacBook Pro; unlimited AI tools (Cursor, Claude) with no token limits; office dogs; bean-to-cup coffee machine, unlimited fruit and snacks; two team retreats per year (recently Blue Mountains, SXSW, Singapore).
- **Engineering culture**: Engineers work directly with vets, ops, and product teams; ownership of high-impact features; emphasis on shipping real products that improve pet health outcomes.
- **Growth opportunity**: Early-stage (Series A) with fast growth – direct impact on product direction and company trajectory.

## Sources
1. [fetchpet.com.au](https://www.fetchpet.com.au/) – Official site
2. [fetchpet.com.au/about](https://www.fetchpet.com.au/about) – About page
3. [fetchpet.com.au/careers](https://www.fetchpet.com.au/careers) – Careers page
4. [linkedin.com/company/fetchpetau](https://au.linkedin.com/company/fetchpetau) – LinkedIn company page
5. [fetchpet.com.au/careers/senior-software-engineer-(ai-and-platform)](https://www.fetchpet.com.au/careers/senior-software-engineer-(ai-and-platform)) – Senior Software Engineer job posting

## Other roles at Fetch Pet

- [Head of Growth](https://feeny.ai/job/head-of-growth-fetch-pet-sydney-y8gnnz924wxx) — Sydney, Australia
- [Vet Technical Operations Associate](https://feeny.ai/job/vet-technical-operations-associate-fetch-pet-sydney-1hqvt4xe5v90) — Sydney, Australia
- [Customer Experience & Comms Specialist](https://feeny.ai/job/customer-experience-comms-specialist-fetch-pet-sydney-gwjpbp4k37zs) — Sydney, Australia
- [Customer Operations Lead, Claims](https://feeny.ai/job/customer-operations-lead-claims-fetch-pet-sydney-pz9pdnv4ggrh) — Sydney, Australia
- [Front-end Engineer (React)](https://feeny.ai/job/front-end-engineer-react-fetch-pet-sydney-34vdvf95tes9) — Sydney, Australia
- [Software Engineer (AI and Platform)](https://feeny.ai/job/software-engineer-ai-and-platform-fetch-pet-sydney-5w7a1qdhwthv) — Sydney, Australia
- [Senior Software Engineer (AI and Platform)](https://feeny.ai/job/senior-software-engineer-ai-and-platform-fetch-pet-sydney-6bcg728zvvff) — Sydney, Australia