---
title: 'Social Content Strategy Manager at IPSY'
canonical: 'https://feeny.ai/job/social-content-strategy-manager-ipsy-united-states-msffv8bs73hs'
type: 'job'
last_seen: '2026-11-12'
---

# Social Content Strategy Manager at IPSY

- **Company:** IPSY
- **Location:** United States
- **Compensation:** $95k–$105k
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-11-12
- **Apply:** https://job-boards.greenhouse.io/personalizedbeautydiscoveryincdbaipsy/jobs/5461498008

## Job description

## ABOUT US

Join us in inspiring everyone to express their unique beauty.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: [IPSY Careers](https://www.ipsycorporate.com/careers).

We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.

United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Utah and Washington. [California Privacy Notice](https://docs.google.com/document/d/1jGS82ftqnPlT-vJg0U-DMDKOTkz0cx2MwJdSKCB-YCU/edit?usp=sharing)

Beware job scams! IPSY recruiters only use @[ipsy.com](http://ipsy.com/) email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and recruiting@ipsy.com.

## JOB DESCRIPTION

About the Role:

We’re looking for a highly strategic and innovative Social Content Strategy Manager to lead IPSY’s commerce and 360 social strategy. Reporting to the Director of Social and managing two direct reports, this person will own our monthly social planning while leading commerce social initiatives end-to-end. This is a true strategic partner to the Director of Social and cross-functional stakeholders, someone who is a leader in the room, pitches bold ideas fearlessly, builds plans and decks independently, and brings a strong command of content performance reporting and KPIs.

This is a hybrid position based in the Los Angeles, CA area and blending onsite and remote work. Candidates MUST reside in the Los Angeles / Santa Monica area.

What You’ll Be Doing:

Social Strategy & Leadership

- Act as a strategic partner to the Director of Social and cross-functional teams including Brand Marketing, Creative, Production, Growth, Brand Partnerships, and Commerce, aligning social strategy to business objectives
- Partner closely with the Director to build social and community strategy for 360 marketing initiatives and campaigns
- Own the 360 planning process, mapping out months of content in advance in partnership with the broader marketing team
- Manage and develop direct reports, providing mentorship and setting a high bar for creative and strategic output
- Represent the social team in cross-functional meetings, confidently presenting ideas and points of view

Content & Campaign Planning

- Lead the content strategy and planning for marketing campaigns, and build social plans independently, with minimal need for oversight
- Partner with the Editorial Lead to identify proactive and reactive content opportunities and drive editorial social strategy
- Set the standard for which content formats and hooks drive engagement and deliver against team KPIs
- Stay immersed in culture and social trends while bringing original, independent thinking rather than simply following trends

Commerce Social Strategy

- Own commerce social strategy across key commerce initiatives, defining priorities for organic social channels
- Act as the social lead in cross-functional Commerce meetings, and provide our channel leads with strategic direction and briefs
- Define key KPIs for commerce campaigns specific to each social channel and report performance back to the broader team
- Launch and lead potential TikTok Shop exploration as a new revenue channel

Performance & Insights

- Oversee tracking, analysis, and reporting on KPIs including engagement, traffic, and content performance across the team
- Translate performance data into strategic recommendations that guide optimization and inform the broader 360 plan

What We Are Looking For:

- Proven experience (5+ years) leading social media strategy at a brand within beauty, fashion, or lifestyle
- Deep understanding of TikTok, Instagram, and social content trends, with an ability to spot what's next rather than react to what's already trending
- Experience managing and developing direct reports
- Strong presentation and communication skills; comfortable speaking up and advocating for ideas in cross-functional and leadership settings
- Experience building social strategy decks and content plans independently
- Experience partnering with editorial teams on content strategy
- Ability to interpret analytics and translate insights into strategy at a team-wide level
- Familiarity using analytics tools (such as Dash Social)
- Must be based in Santa Monica or Los Angeles, CA
- A passion for beauty, with a genuine eye for how storytelling and content translate into brand love
- A highly strategic, innovative thinker who isn't afraid to pitch bold ideas
- Someone plugged into culture and social trends who thinks independently rather than just following what's trending
- A confident, fearless communicator who can represent the team and speak up in meetings
- A self-starter and leader who can build strategy and content plans without heavy oversight, while elevating the work of their direct reports
- A strong partner to leadership and cross-functional teams alike
- Someone who lives and breathes internet culture and social media, with the instincts to know what's coming next

Bonus if You Have:

- Experience managing a 360 marketing planning process in partnership with a broader marketing team
- Experience with contracts, briefs, or vendor/creator management at scale
- Strong video editing and storytelling instincts, with fluency in tools like CapCut or Adobe Suite

Work Authorization: Must be legally authorized to work full-time in the U.S. without requiring current or future visa sponsorship.

What We Offer:

- Competitive base salary & bonus program
- Medical, dental & vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free IPSY Extra subscription
- Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

Please review our [California Privacy Notice.](https://docs.google.com/document/d/1jGS82ftqnPlT-vJg0U-DMDKOTkz0cx2MwJdSKCB-YCU/edit?usp=sharing)

## #LI-SB

Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range: $95,000—$105,000 USD

## About IPSY

## Company Overview
- **One-liner**: IPSY is a digitally native, vertically integrated beauty innovation platform that uses machine learning and data from millions of product reviews to deliver personalized beauty subscription boxes and develop data-driven beauty brands.
- **Entity Type**: Private (acquired by The Beautiful Group, formerly backed by TPG Growth, and previously a unicorn)
- **Headquarters**: Santa Monica, California, USA (with hubs in Los Angeles and Florida)
- **Founded**: 2011
- **Founders**: Marcelo Camberos and Jennifer Goldfarb

## Core Business
- **Primary industry**: Beauty & Personal Care / Technology (Beauty Tech)
- **Target customers**: B2C (beauty enthusiasts, subscribers), B2B (brand partners, creators)
- **Mission statement**: "We inspire everyone to express their unique beauty." [ipsycorporate.com](https://www.ipsycorporate.com/)

## Products & Services
- **IPSY Glam Bag**: The flagship monthly beauty subscription box, personalized to each member using proprietary algorithms and data from over 200 million product reviews. [ipsycorporate.com](https://www.ipsycorporate.com/about)
- **IPSY Shop**: A direct-to-consumer e-commerce marketplace where members and non-members can purchase full-size beauty products, often at a discount.
- **In-House Brand Development**: Using proprietary consumer data, IPSY identifies market opportunities and develops new D2C beauty brands.
- **Brand Partnership Platform**: A platform that connects hundreds of beauty brands each month with a highly engaged, targeted consumer base for product discovery and sampling.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (was valued at over $1 billion in 2020 before its acquisition by The Beautiful Group in 2022). [crunchbase.com](https://www.crunchbase.com/organization/ipsy)
- **Key Metric**: Total Funding (historical) — over $200 million raised from investors including TPG Growth, Norwest Venture Partners, and others. [crunchbase.com](https://www.crunchbase.com/organization/ipsy)
- **Notable Investors/Partners**: TPG Growth (lead investor in Series D), Norwest Venture Partners, and others. Partners with hundreds of beauty brands monthly.
- **Growth Signals**: Transitioned to a remote-first company in 2022; committed $50 million to Black- and Latinx-owned brand support (2021-2022); launched "IPSY Impact" sustainability and social impact movement; committed to eliminating 100% of virgin plastic waste by 2030. [ipsycorporate.com](https://www.ipsycorporate.com/careers)

## Competitive Advantages
- **Data Moat**: Proprietary machine learning technology powered by over 200 million product reviews and millions of member data points, enabling hyper-personalization that competitors struggle to match. [ipsycorporate.com](https://www.ipsycorporate.com/about)
- **Vertically Integrated Platform**: Owns the entire value chain from data analytics and product development to subscription, e-commerce, and community — a rare combination in beauty.
- **Community-First Model**: A highly engaged, avid beauty community that provides continuous feedback, creating a self-reinforcing cycle of personalization and brand loyalty.
- **Scale & Reach**: One of the largest beauty subscriptions in the world, providing unmatched data for trend forecasting and product innovation.

## Strategic Focus
- **Sustainability & Impact**: "IPSY Impact" is a company-wide movement focused on self-expression, people, and planet. Key commitments include eliminating virgin plastic by 2030 and supporting under-represented communities. [ipsycorporate.com](https://www.ipsycorporate.com/careers)
- **Technology & Personalization**: Continued investment in machine learning and data analytics to deepen personalization for subscribers and improve product development insights.
- **Brand & Community Expansion**: Growing the platform to attract more brands, creators, and consumers, with a focus on inclusivity and representation.
- **Direct-to-Consumer Growth**: Expanding the IPSY Shop and in-house brand portfolio as new revenue streams beyond the core subscription.

## Why Work Here
- **Remote-First Culture**: IPSY transitioned to a remote-first workplace in 2022, offering flexibility to work from anywhere (with some state limitations). They have physical hubs in Los Angeles and Florida for in-person collaboration, events, and content creation. [ipsy.com/careers](https://www.ipsy.com/careers)
- **Culture & Values**: Cultural behaviors include "Go all out for impact," "Innovate to delight our community," "Have an ownership mentality," and "Respect each other and communicate honestly." Strong emphasis on diversity, equity, and inclusion, with annual representation data transparency. [ipsycorporate.com](https://www.ipsycorporate.com/careers)
- **Benefits & Perks**: Competitive salaries, company stock grants, 401(k) with company match, medical/dental/vision/disability/life insurance, EAP, paid time off, parental leave (5 weeks bonding time for births and adoptions), quarterly bonus program based on company performance, and growth & development programs. [ipsycorporate.com](https://www.ipsycorporate.com/careers)
- **Engineering & Tech Culture**: Strong emphasis on machine learning, data analytics, and engineering talent. The team includes roles from merchandising to machine learning, editorial to engineering. A great fit for those passionate about applying tech to a consumer-facing industry.
- **DEI Commitment**: Authentically mission-driven with a focus on under-represented communities, including $50M+ commitments to Black- and Latinx-owned brands. [ipsycorporate.com](https://www.ipsycorporate.com/careers)

## Sources
1. [ipsycorporate.com - About](https://www.ipsycorporate.com/about)
2. [ipsycorporate.com - Careers](https://www.ipsycorporate.com/careers)
3. [ipsy.com - Careers](https://www.ipsy.com/careers)
4. [LinkedIn - IPSY](https://www.linkedin.com/company/ipsy)
5. [Crunchbase - IPSY](https://www.crunchbase.com/organization/ipsy)

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