--- title: 'Social Creative at VML' canonical: 'https://feeny.ai/job/social-creative-vml-london-england-f5nms3v0fqc6' type: 'job' last_seen: '2026-09-11' --- # Social Creative at VML - **Company:** VML - **Location:** London England, United Kingdom - **Posted:** 2026-05-18 - **Last confirmed live:** 2026-09-11 - **Apply:** https://www.vml.com/careers/job/8550854002?gh_jid=8550854002 ## Job description ## Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML. Mid-Level Creative. Social Company: VML Hybrid working: Working from home / Sea Containers office, London, SE1 At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. The Role: Social Creative (Mid-Level) We are looking for a Social Creative who doesn’t just “do social” — but genuinely lives and breathes it. This role is for someone who is deeply immersed in social platforms, internet culture, creators, trends, and the fast-moving nature of how people actually engage online. You instinctively understand what works on social, what gets ignored, and what earns attention. You’ll be responsible for generating bold, social-first ideas and turning them into content that feels native to each platform — not adapted for social, but made for it from the start. You’ll work closely with strategists, designers, account teams, and producers to help bring ideas to life across a high-profile client account, contributing to work that runs across always-on content, campaigns, and real-time cultural moments. ## Key Responsibilities Social-First Ideation - Develop ideas that are born in social, not adapted into it - Turn strategy and insight into culturally relevant, platform-native creative - Bring strong, opinionated thinking into brainstorms and creative development Platform-Native Thinking - Deep understanding of how content behaves differently across TikTok, Instagram, X, and emerging platforms - Constant awareness of trends, creators, formats, memes, and cultural shifts - Proactively bring ideas for how brands can show up in culture in real time Content Creation & Craft - Develop strong social concepts across copy, visual direction, and content ideas - Collaborate with design, motion, and production teams to bring ideas to life - Ensure work feels native, relevant, and engaging on every platform Collaboration & Agility - Work closely with multidisciplinary teams in a fast-paced environment - Respond quickly to feedback and evolve ideas at pace - Contribute to always-on content and reactive opportunities Executional Standards - Maintain a high standard of creative craft across all social outputs - Ensure ideas are clear, sharp, and culturally relevant - Support delivery of content calendars and campaign rollouts The Ideal Candidate Will - Live and breathe social media, internet culture, and digital creativity - Have experience in a creative, social, content, or digital role (agency or in-house) - Be naturally ideas-led and confident contributing creatively in fast-paced discussions - Understand what makes content native to platforms, not just formatted for them - Be highly tuned into trends, creators, and cultural moments in real time - Have a portfolio that demonstrates social-first thinking (ideas, content, campaigns, or storytelling) - Be excited by experimentation, speed, and constant evolution Desirable (but not essential) - Agency experience working specifically on social-first or integrated digital campaigns - Hands-on experience creating or shaping content for TikTok, Instagram, or emerging platforms - Understanding of design, motion, or content production workflows We’d love to hear from you if this sounds like the right next step. What's in it for you? Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as - Life Assurance - Permanent Health Insurance - BUPA - Flexible hybrid-working schedule - Enhanced family friendly policies - Well-being Programme - Employee Assistance Support - Cycle to Work Scheme - Eye Care and Glasses Vouchers - Season Ticket Loans - WPP Discounts You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms. Our Commitment to Diversity, Equity & Inclusion VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal. If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at melissa.morton@vml.com to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. ## About VML ## Company Overview - **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach. - **Entity Type**: Public (subsidiary of WPP, LSE: WPP) - **Headquarters**: New York, United States - **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864) - **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook ## Core Business - **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting - **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.) - **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy. ## Products & Services - **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint. - **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships. - **Commerce**: Seamless, innovative commerce solutions that convert interest into action. - **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open. - **Health**: Specialized healthcare marketing and communications (VML Health). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). - **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn. - **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed). - **Growth Signals**: - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise. - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings. - Named No. 3 on an unspecified industry ranking (vml.com/expertise). - VML Foundation has contributed over $3.2 million to charitable causes. ## Competitive Advantages - **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective. - **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering. - **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML. - **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions. - **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities. ## Strategic Focus - Deepening the integration of creativity and technology to deliver “connected brands.” - Expanding AI-driven marketing and personalization through WPP Open. - Growing the Health practice and Commerce capabilities. - Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program). - Continuing to build a diverse, inclusive workforce and culture of belonging. ## Why Work Here - **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy. - **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth. - **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement. - **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health. - **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks. ## Sources 1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values. 2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history. 3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities. 4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures. ## Other roles at VML - [Senior Experience Strategist - Freelance](https://feeny.ai/job/senior-experience-strategist-freelance-vml-kalamazoo-michigan-r2z631jnpqda) — Kalamazoo Michigan, United States - [Executive Director, Marketing Intelligence Platforms & Innovation](https://feeny.ai/job/executive-director-marketing-intelligence-platforms-innovation-vml-detroit-kg8pmjg40s91) — Detroit Michigan, United States / New York New York, United States - [Executive Director, Data Engineering](https://feeny.ai/job/executive-director-data-engineering-vml-detroit-michigan-327914jy8chg) — Detroit Michigan, United States - [Program Manager](https://feeny.ai/job/program-manager-vml-detroit-michigan-j2hvtq7p342r) — Detroit Michigan, United States - [Creative Director, Art and Design](https://feeny.ai/job/creative-director-art-and-design-vml-newport-beach-california-jb494a23r8ty) — Newport Beach California, United States - [Creative Director, Art and Design](https://feeny.ai/job/creative-director-art-and-design-vml-new-york-new-york-b96sv0fpz9we) — New York New York, United States - [Market Client Lead](https://feeny.ai/job/market-client-lead-vml-johannesburg-cr91r775xqbn) — Johannesburg, South Africa - [Director of Social Strategy](https://feeny.ai/job/director-of-social-strategy-vml-toronto-c4tb9dcrqjrx) — Toronto, Canada - [Creative Director-Copywriting](https://feeny.ai/job/creative-director-copywriting-vml-new-york-new-york-ktg67npdp3p2) — New York New York, United States - [Director Strategy](https://feeny.ai/job/director-strategy-vml-chicago-illinois-41z1683aw0ee) — Chicago Illinois, United States