--- title: 'Social Director at Ogilvy Australia' canonical: 'https://feeny.ai/job/social-director-ogilvy-australia-sydney-p0ae3zhsf0x8' type: 'job' last_seen: '2026-11-12' --- # Social Director at Ogilvy Australia - **Company:** Ogilvy Australia - **Location:** Sydney, Australia - **Posted:** 2026-11-12 - **Last confirmed live:** 2026-11-12 - **Apply:** https://job-boards.greenhouse.io/ogilvyaus/jobs/4753590005 ## Job description Ogilvy is looking for an experienced Social Director to join our team. Our team is culturally curious, creatively driven and impact-obsessed brand marketing experts spans Sydney and Melbourne. We believe brands are at their best when they find ways to shape, make and break into culture through ideas that influence. Driven by three core principles – Culture, Creativity and Clout – we create culturally relevant campaigns that connect brands with audiences through media, social, digital, influencers, fandoms, activations and events. About the Role: This is an exciting leadership opportunity to help shape and grow Ogilvy's social offering, leading strategic client partnerships, delivering impactful social campaigns and driving the continued growth of our social and influencer capabilities. You'll combine strategic thinking, client leadership and commercial management with a passion for creative, culturally relevant work. You'll lead integrated social programs, provide strategic counsel to senior clients and bring together cross-functional teams and agency partners to deliver exceptional work. You'll also play a pivotal role in identifying new business opportunities, strengthening client relationships and championing the role of earned creativity across the agency. What You'll Do: - Lead the development of high-quality, creative social work that sparks conversations, influences culture and drives earned outcomes. - Develop and deliver social strategies, campaign frameworks and content programs that align with client business objectives. - Champion the strategic use of social media and influencer marketing across client teams and the wider agency. - Lead key client relationships, acting as a trusted strategic adviser and mentor to senior client stakeholders. - Drive the adoption of Ogilvy's social and influencer products, including InfluenceO and TK.Lab. - Identify opportunities to grow social and influencer revenue across existing clients and new business prospects. - Oversee integrated campaign delivery, ensuring creative ideas are scalable, locally relevant and effectively executed. - Drive operational excellence across teams, workflows, resource allocation and delivery processes. - Manage commercial performance, including budgets, retainer utilisation, resource planning and profitability. - Build strong relationships across account management, creative, strategy and PR to deliver integrated campaigns. - Champion emerging technologies, including Generative AI, to improve creative workflows, content production and campaign effectiveness. - Contribute to the evolution of Ogilvy's social and influencer offering and strengthen our reputation as a leader in the space. What You'll Bring: - 10+ years' experience in an agency or client-side environment, leading integrated social, campaign and content programs. - A strong track record in B2B enterprise technology or managing complex, multi-market regional accounts. - Deep understanding of social platforms and regional market nuances, including LinkedIn, Meta, YouTube, X and Asian platforms such as Naver and Kakao. - Strong commercial and financial acumen, with experience managing significant retainers, budgets, resource utilisation and complex scopes of work. - Experience managing content production and asset delivery workflows, ideally with publishing platforms such as Sprinklr. - The ability to balance strategic thinking with hands-on account leadership, translating business objectives into compelling social-first creative ideas. - Exceptional client relationship and stakeholder management skills, with the confidence to navigate complex, matrixed organisations and multi-agency environments. - A passion for emerging technology, with experience or curiosity in leveraging Generative AI and automation to drive innovation and efficiency. - A natural leader who can inspire teams, build relationships and identify opportunities to grow both client partnerships and the wider business. Our Values: At Ogilvy, our values are at the heart of everything we do. We believe in: - D.O the Right Thing: Acting with integrity, transparency and accountability. - D.O it Together: Creating a collaborative and inclusive environment where everyone can do their best work. - D.O the Best Work of Our Lives: Striving for excellence, creativity and meaningful impact in everything we do. If you're a strategic and commercially minded social leader who loves building strong partnerships, creating culturally relevant work and pushing the boundaries of what's possible in social, we'd love to hear from you. ## About Ogilvy Australia ## Company Overview - **One-liner**: Ogilvy Australia is an award‑winning integrated creative network that helps brands and people create impact through advertising, PR, experience, consulting and health. - **Entity Type**: Public (subsidiary of WPP) - **Headquarters**: Sydney, New South Wales, Australia - **Founded**: 1977 (as the Australian office of Ogilvy, which was founded in 1948 by David Ogilvy) - **Founders**: David Ogilvy (parent company); the Australian entity was established as a local office of the global network. ## Core Business - **Primary industry**: Advertising Services / Marketing Communications - **Target customers**: B2B and B2C; works with large enterprises and brands across Australia and the APAC region. - **Mission / Purpose**: “We inspire brands and people to impact the world” – creating iconic, culture‑changing, value‑driving ideas that deliver measurable results for clients. ## Products & Services Ogilvy Australia organises its capabilities into five core disciplines (all housed under the Ogilvy name): - **Advertising**: Creative campaigns, brand strategy, and full‑funnel media. - **Public Relations & Influence**: Earned media, influencer marketing, and reputation management. - **CX and Customer Relationship Design**: Customer experience strategy, loyalty programs, CRM, and data‑driven personalisation. - **Growth & Innovation**: Digital transformation, business consulting, product and venture incubation, behavioural science. - **Health**: Specialised healthcare and pharmaceutical marketing (regulatory‑compliant communications). Each discipline works together through a model called “borderless creativity” – assembling the right experts for each client challenge rather than operating in silos. ## Market Standing - **Valuation / Market Cap**: Not publicly available (Ogilvy Australia is a private subsidiary of WPP, a public company). - **Key Metric**: Annual revenue not disclosed; estimated from headcount and industry benchmarks suggests a mid‑sized agency (revenue likely in the tens of millions AUD). - **Notable Investors / Partners**: Owned by WPP (one of the world’s largest advertising groups). Key clients include major Australian and global brands (not named in sources). - **Growth Signals**: - Ranked #1 Most Effective Network and #1 Most Creative Network in Australia (WARC Rankings). - 2024 Grand Effie winner (“Til it’s Done”). - APAC Effies Agency of the Year (2023). - Headcount of 122 employees (LinkedIn) – a 19.4% year‑on‑year decline (possibly due to restructuring). - Monthly web traffic of ~11,400 visits (+101.3% MoM, +37.3% YoY). - Conflicting reports on total headcount: Built In lists 227 total employees (including Auckland office?), while LinkedIn shows 122. Both figures cited as conflicting. ## Competitive Advantages - **Borderless creativity model**: A connected specialist structure that removes internal barriers, allowing the agency to flexibly “cast” the right talent from any discipline for any client brief. - **Award‑winning track record**: Consistently ranked among Australia’s most effective and creative agencies (Effies, WARC, Cannes Lions). - **Global network, local depth**: Backed by Ogilvy’s worldwide resources and WPP’s scale, but with deep local market understanding and a 40+‑year Australian heritage. - **Employer of Choice**: Won the Australian Business Awards “Employer of Choice” for six consecutive years (as of 2024) – the only agency to do so. ## Strategic Focus - **Deepening digital and AI capabilities**: Appointment of Sally Borda as Managing Partner & AI Lead signals a push to integrate generative AI and data‑driven tools into client work. - **Expanding CX and consulting**: The “Growth & Innovation” and “Customer Relationship Design” practices are positioned for high growth, helping clients navigate digital transformation. - **Nurturing talent pipeline**: Active involvement in AWARD School (a key source of new hires) and programs like JuniorCru indicate a focus on developing young creative talent. - **Hybrid / in‑office culture**: The agency operates with a strong in‑office presence (Melbourne office noted as “in‑office” on Built In); open roles are listed as in‑office, suggesting a return‑to‑office stance. ## Why Work Here - **Award‑winning creative culture**: Consistently recognised for both effectiveness and creativity – employees work on high‑profile, industry‑impacting campaigns. - **Employer of Choice (6 years)**: Strong HR practices, supportive environment, and focus on employee wellbeing. - **Perks**: Generous parental leave (family + childcare benefits), generous PTO/time off. - **Career development**: Clear paths for progression; many alumni move to other top agencies (TBWA, DDB, Clemenger, M&C Saatchi) or return to Ogilvy. - **Work‑style**: Predominantly in‑office (Sydney, Melbourne, Brisbane), with a collaborative, studio‑like atmosphere. Remote/hybrid options not highlighted – likely limited. - **Current openings**: As of the latest data, only 2–3 active vacancies (Account Executive, Revenue Accountant, Digital Producer), indicating a lean, selective hiring approach. ## Sources 1. [ogilvy.com.au](https://www.ogilvy.com.au/) – Company website 2. [ogilvy.com.au/careers](https://www.ogilvy.com.au/Careers) – Careers page 3. [linkedin.com/company/ogilvy-australia](https://au.linkedin.com/company/ogilvy-australia) – LinkedIn company page 4. [builtin.com/company/ogilvy-australia](https://builtin.com/company/ogilvy-australia) – Built In company profile 5. [job-boards.greenhouse.io/ogilvyaus](https://job-boards.greenhouse.io/ogilvyaus) – Greenhouse job board (referenced in prompt) ## Other roles at Ogilvy Australia - [Content Producer](https://feeny.ai/job/content-producer-ogilvy-australia-sydney-t89rmv6rm0tm) — Sydney, Australia - [Digital Project Manager](https://feeny.ai/job/digital-project-manager-ogilvy-australia-melbourne-qx5tqbasqn2t) — Melbourne, Australia - [Digital Project Manager](https://feeny.ai/job/digital-project-manager-ogilvy-australia-sydney-4bbjayn6rnas) — Sydney, Australia - [Customer Journey Analytics Consultant (Adobe AEP & CJA)](https://feeny.ai/job/customer-journey-analytics-consultant-adobe-aep-cja-ogilvy-australia-melbourne-fwm6ww8r3tzf) — Melbourne, Australia - [Customer Journey Analytics Consultant (Adobe AEP & CJA)](https://feeny.ai/job/customer-journey-analytics-consultant-adobe-aep-cja-ogilvy-australia-sydney-wmrzs40fkg20) — Sydney, Australia - [Freelance Account Director](https://feeny.ai/job/freelance-account-director-ogilvy-australia-melbourne-xbemcfvx9112) — Melbourne, Australia - [Braze Solution Architect](https://feeny.ai/job/braze-solution-architect-ogilvy-australia-melbourne-nb031f0v2r8n) — Melbourne, Australia - [Braze Solution Architect](https://feeny.ai/job/braze-solution-architect-ogilvy-australia-sydney-gk5w0wh93mrm) — Sydney, Australia - [Senior Social Media Manager (Corporate & B2B Social and Influence)](https://feeny.ai/job/senior-social-media-manager-corporate-b2b-social-and-influence-ogilvy-australia-8e3cpr4cw4mp) — Perth, Australia - [Expressions of interest](https://feeny.ai/job/expressions-of-interest-ogilvy-australia-auckland-bhnz0erbdcqx) — Auckland, New Zealand / Brisbane, Australia / Melbourne, Australia / Perth, Australia / Sydney, Australia