---
title: 'Social Lead at Doji'
canonical: 'https://feeny.ai/job/social-lead-doji-new-york-tr0jmc6y7zpv'
type: 'job'
last_seen: '2026-09-06'
---

# Social Lead at Doji

- **Company:** Doji
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-29
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/doji/031406f7-9c62-4c15-8a3a-c624bff3fd1c

## Job description

## THE OPPORTUNITY

We're reimagining fashion shopping with AI avatars. To do this we're developing cutting-edge diffusion models and designing novel, personalized interfaces. We're a small team of creative builders in NYC with a rare combination of taste and deep AI expertise. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, and startups. Backed by the investors behind OpenAI, Cursor, and SKIMS, our company is positioned at the intersection of AI, technology, and culture.

## THE ROLE

We're looking for a Social Lead to own Doji's social presence and drive content strategy. This role is in-person from our office in NYC.

## AS SOCIAL LEAD YOU WILL…

- Own the content strategy and calendar — choosing pillars and formats, maintaining cadence across IG and TikTok, and keeping everything distinctly Doji
- Develop repeatable, Doji-ownable content formats and see them through from concept to published post
- Direct our Social Editor and Visual Designer on copy, video, and visual identity
- Drive our tastemaker strategy — building relationships with creators and culturally relevant figures who bring Doji into their world organically
- Monitor fashion and culture in real time, identifying and reacting quickly to content opportunities
- Help facilitate community engagement through content — contests, styling challenges, UGC campaigns, and more
- Track content performance, review analytics, and use data to inform and evolve strategy
- Work with founders to align content with new product features and overall brand direction

## YOU'RE A GREAT FIT IF YOU…

- Have a strong editorial point of view and genuine taste in fashion and culture
- Are a natural leader who can set direction and bring a team along with you
- Are chronically online and fluent in both fashion culture and internet culture
- Can conceive a format, brief a team, and see it through to a finished post
- Move fast without sacrificing quality
- Are comfortable with ambiguity and thrive in an early-stage environment
- Have experience running social at a fashion publication, brand, or media company
- Have a network of creators, talent, and collaborators you can activate

## BONUS IF YOU…

- Have experience with influencer marketing and talent relationships
- Have launched original content formats from scratch
- Have experience growing social accounts from early stage
- Have experience as a creative director
- Are excited about AI and the future of fashion technology

## About Doji

## Company Overview
- **One-liner**: Doji is an AI-powered mobile app that lets users create personalized photo-realistic avatars to virtually try on and discover fashion items, blending shopping with social inspiration.
- **Entity Type**: Private (Seed stage; $14M raised)
- **Headquarters**: New York, New York, United States
- **Founded**: 2024
- **Founders**: Dorian Dargan (CEO) & Jim Winkens (CTO)

## Core Business
- **Primary industry**: Technology / Fashion (AI-powered virtual try-ons and shopping)
- **Target customers**: B2C, primarily fashion-conscious consumers interested in online apparel shopping and self-expression
- **Mission**: “Reimagine fashion shopping from the ground up – not as something to buy, but something to become.” (via careers page)

## Products & Services
- **[Doji App]**: Free invite-only mobile app that creates a personal AI avatar from user selfies and full-body images, then renders realistic try-ons of real luxury and brand-name clothing. Users can scroll curated looks, share outfits, and explore new styles. Currently in beta with plans to integrate in-app purchasing (instead of redirecting to external sites).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (seed-stage startup)
- **Key Metric**: Total Funding – $14M seed round (May 2025)
- **Notable Investors/Partners**: Thrive Capital (lead), Seven Seven Six (participation). Investors behind OpenAI, Cursor, and SKIMS are also involved (per careers page).
- **Growth Signals**: Team grew 71.4% YoY to 8 employees; app available in 80+ countries; early adopters reportedly impressed; the company is actively hiring (Founding iOS Engineer, Design Engineer, Social Media Intern).

## Competitive Advantages
- **Advanced AI technology**: Proprietary diffusion models deliver photo-realistic avatars and clothing try-ons, built by a team with deep AI research experience (DeepMind, Google).
- **Founder domain expertise**: Dorian Dargan previously worked on Apple VisionOS and Meta Quest; Jim Winkens was an AI researcher at DeepMind and Google. They emphasize both technical chops and “taste” to make avatar representations feel inspiring rather than uncanny.
- **Social & fun approach**: Unlike utilitarian try-on tools, Doji gamifies fashion exploration – users scroll endless looks on their avatar, making shopping discovery playful.

## Strategic Focus
- **Improve AI models**: The $14M funding is primarily dedicated to making avatars and try-ons faster, more accurate, and higher quality.
- **Integrate purchasing**: Currently users tap out to external retailers; the roadmap includes in-app buying.
- **Scale from invite-only to public**: The app remains in invite mode; removing that barrier will drive adoption.
- **Expand luxury & brand partnerships**: Onboarding emphasizes favorite brands; deeper retail partnerships are likely.

## Why Work Here
- **Small, tight-knit team**: Based in NYC with just 8 people, offering outsized impact and ownership.
- **Backed by elite investors**: Thrive Capital, Seven Seven Six – same backers as OpenAI and Cursor, indicating strong funding runway and network.
- **Cutting-edge work**: Daily involvement in advanced diffusion models, real-time avatar generation, and consumer AI.
- **Culture of craft**: “We go deep where others don’t – beyond surface. We lead with craft, curiosity and the courage to envision an entirely new paradigm.” (careers page)
- **Open roles**: Current openings include Founding iOS Engineer, Design Engineer, and Social Media Intern – all with referral bonuses ($10k for successful engineer hires).
- **Perks**: Not explicitly detailed, but startup environment typical of early-stage NYC tech companies; likely equity, flexible remote/hybrid, and direct collaboration with founders.

## Sources
1. [careers.doji.com](https://jobs.ashbyhq.com/doji) – Doji Careers Page
2. [linkedin.com/company/doji-com](https://www.linkedin.com/company/doji-com) – LinkedIn Company Profile
3. [techcrunch.com](https://techcrunch.com/2025/05/15/doji-raises-14m-to-make-virtual-try-ons-fun-through-ai-avatars/) – TechCrunch: “Doji raises $14M to make virtual try-ons fun through AI avatars”
4. [tracxn.com](https://tracxn.com/d/companies/doji/__y8P67k-NrPfCpkrgSN32R5_Pf5xcM84xlMmARQmAhK8) – Tracxn Company Profile
5. [doji.com](https://www.doji.com/) – Doji Homepage

## Other roles at Doji

- [Designer](https://feeny.ai/job/designer-doji-new-york-4bg6jh4rjnza) — New York, NY
- [In-House Creator](https://feeny.ai/job/in-house-creator-doji-new-york-g9g4kbarmy29) — New York, NY
- [Creator Marketing Intern](https://feeny.ai/job/creator-marketing-intern-doji-new-york-377e2vv6mqbn) — New York, NY
- [AI Creative Associate](https://feeny.ai/job/ai-creative-associate-doji-new-york-3d4d3bhzvpnq) — New York, NY
- [Founding Engineer](https://feeny.ai/job/founding-engineer-doji-new-york-83fb1sbncpfr) — New York, NY
- [Social Media Intern](https://feeny.ai/job/social-media-intern-doji-new-york-j12y6f63f7qj) — New York, NY
- [Design Engineer](https://feeny.ai/job/design-engineer-doji-new-york-7aqrmt72mbg9) — New York, NY
- [Marketing Lead](https://feeny.ai/job/marketing-lead-doji-new-york-7kpq1h9370r1) — New York, NY
- [Research Engineer](https://feeny.ai/job/research-engineer-doji-new-york-rmc8y948dbmz) — New York, NY
- [Founding iOS Engineer](https://feeny.ai/job/founding-ios-engineer-doji-new-york-eag4m8nyhm1q) — New York, NY