---
title: 'Social Lead at Nanit'
canonical: 'https://feeny.ai/job/social-lead-nanit-new-york-03v38wpqzp1w'
type: 'job'
last_seen: '2026-09-16'
---

# Social Lead at Nanit

- **Company:** Nanit
- **Location:** New York, NY
- **Work type:** hybrid
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-16
- **Apply:** https://www.nanit.com/pages/careers?gh_jid=6190284004

## Job description

About Nanit:

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence.

Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us.

About the Role:

We’re looking for an experienced Social Lead to define and drive Nanit’s organic social strategy, shaping how the brand shows up for parents across platforms and culture. This role requires a deep understanding of our audience, strong fluency in social performance, and a sharp read on trends, emerging formats, and conversations within parenting and beyond.

You’ll turn those insights into a clear content strategy, identifying what we talk about, where we show up, and how we engage our community. Working cross-functionally with Creative, you’ll help translate that strategy into a distinct social expression of the brand through voice, storytelling, creative concepts, and platform-native execution.

What You'll Do:

- Own organic social strategy across channels, with Instagram and TikTok as primary drivers
- Set strategic and creative direction grounded in brand platform, audience insight, and performance data
- Develop audience-led content approaches for distinct parent mindsets and moments
- Evolve Nanit's social voice, tone, and point of view across platforms
- Identify and act on cultural and parenting conversations in real time, balancing planned content systems with timely, trend-aware opportunities
- Direct a content creator, partner with the internal creative team, and brief third-party creators to execute against strategy, ensuring output meets brand and quality standards
- Manage and mentor one direct report, providing strategic direction and feedback
- Partner with the influencer lead to identify, onboard, and oversee creators on retainer
- Partner with paid social counterparts to scale high-performing organic ideas
- Define the role of secondary channels, including LinkedIn, Reddit, Youtube and Substack, within the broader social ecosystem

Who You Are:

- 6-8 years of experience leading organic social, social strategy, or content for a consumer brand or agency
- Deep expertise in Instagram and TikTok, with a strong understanding of platform behavior, trends, formats, and audience expectations
- Strong understanding of parents as an audience, including the needs, behaviors, tensions, and cultural conversations shaping modern parenthood
- A strong creative instinct with the ability to turn social trends, audience insights, and brand priorities into original content ideas
- Skilled at creating social content, including writing copy, developing concepts, shaping visual direction, and managing content through execution
- Strong understanding of social design principles, with basic Canva skills and the ability to create or adapt simple, polished social assets independently
- Comfortable creating and executing content as needed, while knowing when to partner with Creative or external resources for more complex work
- Experienced developing social engagement strategies that foster community, conversation, and meaningful audience participation
- Skilled at adapting trends and cultural moments through a brand lens without making participation feel forced or overly branded
- Fluent in social performance data, with the ability to identify what’s working, why, and how to apply those learnings
- Experienced leading creators and cross-functional partners from strategy and briefing through execution
- Comfortable balancing long-term content planning with fast-moving, reactive social opportunities

Why You’ll Love Working Here:

- Hybrid in office schedule
- Remote work from home month in August
- Flexible PTO (we trust you to take the time you need)
- Equity options so you can share in our growth
- Paid parental leave for all new parents
- Employee discounts on Nanit products
- Work from home stipend
- Monthly team events

EEO, Salary and Location:

This is a hybrid role that will require prospective candidates to be in our NYC 3 days per week

Salary Range: $130,000 to $140,000 + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.

## About Nanit

## Company Overview
- **One-liner**: Nanit provides a smart baby monitoring system that uses computer vision, machine learning, and sleep science to track a baby’s sleep, breathing, and development, offering parents personalized insights and peace of mind.
- **Entity Type**: Private (Venture-backed; latest round: $50M in Dec 2025)
- **Headquarters**: New York City, New York, United States
- **Founded**: 2013
- **Founders**: Andrew Berman, Assaf Glazer, Eyal Dreifuss, and Gilad Cohen

## Core Business
- **Primary industry/industries**: Consumer Electronics, Smart Home, Baby Tech, Health & Wellness
- **Target customers**: B2C (new parents and families)
- **Mission or purpose statement**: "Simplified, science-backed insights to help babies and families thrive." The company uses technology and science-backed expertise to go beyond basic monitoring, helping parents move through every phase with more confidence, calm, and connection.

## Products & Services
- **Nanit Smart Baby Monitor (Pro Camera)**: The core hardware product. A wall-mounted camera that uses computer vision and machine learning to track a baby's sleep patterns, breathing motion (via a special Breathing Wear band), and room conditions (temperature, humidity). Provides real-time video, two-way audio, and sound/motion notifications.
- **Nanit Insights (Subscription)**: A premium subscription service that unlocks advanced features like detailed sleep analytics, a personalized sleep schedule generator, a care log, and a "Time-Lapse" video summary of the night. The algorithms learn and adapt over time.
- **Nanit Flex**: A more portable, adjustable stand version of the camera for travel or different room setups.
- **Nanit Sound + Light**: A standalone audio monitor and sound machine that pairs with the Nanit ecosystem.
- **Nanit Insights Memories Plan**: A subscription plan focused on saving and sharing key video moments and milestones.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of **$116M** (as of Dec 2025). Annual Revenue estimated at **$7.2M**.
- **Notable Investors/Partners**: Backed by prominent investors including **Rho Ventures**, **Bessemer Venture Partners**, **Upfront Ventures**, and **Aspect Ventures**.
- **Growth Signals**: The company has seen significant headcount growth, with a **43.1% increase year-over-year** (now ~152 employees). It recently closed a **$50M venture round in December 2025**. The company operates in 9 countries and has offices in New York (HQ) and Tel Aviv.

## Competitive Advantages
- **Proprietary Computer Vision & AI**: Unlike many competitors, Nanit uses computer vision and machine learning algorithms trained on billions of hours of sleep data to provide unique insights like breathing motion monitoring and sleep pattern analysis without a wearable device.
- **Science-Backed Approach**: The company collaborates with pediatricians and sleep scientists to inform its product development, creating a strong brand of trust and authority in the parenting space.
- **High Customer Engagement**: The product is a "sticky" part of a new parent's daily routine, creating a highly engaged user base and a strong source of recurring subscription revenue.
- **Award-Winning Product**: Consistently recognized as a top-tier smart baby monitor by major publications (e.g., Wirecutter/NYT).

## Strategic Focus
- **Product Innovation**: Continuing to advance its computer vision and AI algorithms to provide deeper, more personalized sleep and developmental insights.
- **Global Expansion**: Operating in 9 countries with a growing international customer base.
- **Subscription Growth**: Driving adoption of the "Insights" subscription to build a recurring revenue model and deepen customer engagement.
- **Talent Acquisition**: Actively hiring across hardware, software, AI/computer vision, and growth teams to fuel product development and market expansion.

## Why Work Here
- **Mission-Driven Work**: Employees are directly contributing to a product that helps millions of families, making a tangible impact on parents' confidence and babies' health.
- **Cutting-Edge Tech**: The engineering team works on challenging problems in computer vision, machine learning, and embedded systems, with a tech stack that includes PyTorch, TensorFlow, and microservices.
- **Strong Growth Trajectory**: With a recent $50M funding round and rapid headcount growth, the company is in a scale-up phase, offering opportunities for career advancement and impact.
- **Culture & Perks**: The company offers a comprehensive benefits package including equity, performance bonuses, generous parental leave, employee discounts, pet-friendly offices, and commuter benefits. They have a 4.1/5.0 rating on employer review sites.
- **Work Policy**: Primarily **in-office** for roles in New York and Tel Aviv, with a focus on a collaborative, on-site work environment.
- **Diversity & Inclusion**: Offers diversity-based Employee Resource Groups (ERGs).

## Sources
1. [nanit.com - About Us](https://www.nanit.com/pages/about-us)
2. [nanit.com - Product Page](https://www.nanit.com/)
3. [LinkedIn - Nanit Company Page](https://www.linkedin.com/company/nanit)
4. [Built In - Nanit Careers](https://builtin.com/company/nanit)
5. [nanit.com - Careers Page](https://www.nanit.com/pages/careers)

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