---
title: 'Social Marketing Manager at DNAM Brands'
canonical: 'https://feeny.ai/job/social-marketing-manager-dnam-brands-beverly-hills-7yw1mrj8k8by'
type: 'job'
last_seen: '2026-09-10'
---

# Social Marketing Manager at DNAM Brands

- **Company:** DNAM Brands
- **Location:** Beverly Hills, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/silhouette/61c451bf-ff5f-41f0-ac68-f7984c81f0f3

## Job description

DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. We are looking to hire a full-time Social Marketing Manager for DNAM Brands.

We are seeking a strategic, creative, and culturally connected Social Marketing Manager to lead Von Dutch’s social presence and creator marketing efforts across TikTok, Instagram, and emerging platforms.

This role is responsible for translating brand campaigns, product drops, events, and cultural moments into compelling social experiences that grow awareness, engagement, and brand relevance. Working closely with the Marketing, Events, and E-commerce teams, you will own Von Dutch’s social strategy from planning through execution—developing campaign rollouts, managing influencer relationships, overseeing content calendars, and measuring performance across platforms.

This role is ideal for someone who understands fashion culture, internet trends, creator marketing, and how to build a brand that feels authentic within today’s social landscape.

## Responsibilities

Social Strategy

- Develop and execute Von Dutch’s social media strategy across TikTok, Instagram, and emerging platforms
- Translate product launches, campaigns, collaborations, and events into platform-specific social marketing plans
- Identify cultural moments, platform trends, and creative opportunities that keep Von Dutch relevant and engaging
- Develop both long-term platform growth strategies and short-term reactive content opportunities

Campaign Planning & Execution

- Own social rollout strategies for product launches, seasonal campaigns, collaborations, and events
- Build and maintain structured social content calendars aligned with the overall marketing calendar
- Create campaign briefs outlining content needs, posting cadence, creator strategy, and launch timelines
- Partner with Creative, Marketing, and E-commerce teams to ensure social initiatives support broader business objectives

Influencer & Creator Marketing

- Develop and manage Von Dutch’s influencer and creator marketing strategy
- Identify, recruit, and build long-term relationships with creators aligned with the brand
- Manage product seeding, gifting, paid partnerships, and creator communications
- Develop creator briefs and oversee campaign execution
- Track creator performance and identify opportunities to improve ROI and engagement

Content Direction

- Partner with the Content Creator to develop content concepts, shot lists, and creative priorities
- Ensure all content reflects Von Dutch’s brand identity while remaining platform-native and culturally relevant
- Guide content production around launches, events, and seasonal initiatives
- Identify opportunities for user-generated content, community storytelling, and trend participation

Analytics & Growth

- Monitor platform performance including engagement, reach, impressions, audience growth, and conversion metrics

Analyze campaign performance and provide actionable recommendations to improve future initiatives

- Stay current on platform algorithm changes, emerging trends, and competitive activity
- Present recurring social performance reports and strategic recommendations to leadership

Community Management

- Oversee Von Dutch’s community engagement strategy across all social platforms.Maintain a consistent and authentic brand voice
- Foster meaningful interactions with customers, creators, and the broader Von Dutch community

## Qualifications

- 3–5 years of experience managing social media and creator marketing for a fashion, lifestyle, streetwear, or consumer brand
- Demonstrated success growing social platforms through strategic planning and creative execution
- Strong understanding of TikTok, Instagram, and emerging social platforms
- Experience managing influencer campaigns, product seeding, and creator partnerships
- Strong knowledge of content strategy, platform analytics, and social performance metrics
- Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously
- Strong communication and collaboration skills across creative and cross-functional teams
- Deep understanding of fashion, youth culture, internet culture, and social trends

## About DNAM Brands

## Company Overview
- **One-liner**: DNAM Brands is a global fashion group specializing in end-to-end manufacturing, brand licensing, e-commerce, and distribution for a portfolio of premium apparel and accessories.
- **Entity Type**: Private (family-owned)
- **Headquarters**: Beverly Hills, California, United States
- **Founded**: 2001
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Retail Apparel and Fashion
- **Target customers**: B2B (wholesale accounts, major department stores, independent retailers), B2C (direct-to-consumer e-commerce), and brand licensing partners
- **Mission**: To combine global reach with boutique-level service, delivering elevated collections with precision and consistency across design, production, and distribution.

## Products & Services
DNAM Brands offers a vertically integrated suite of services and manages a portfolio of owned and licensed brands.

- **Creative & Design**: In-house team delivering brand identity, visual direction, and concept-to-collection development for apparel, accessories, and lifestyle products.
- **Sampling & Production**: Global sampling and full production runs across categories, managed from prototype to final delivery.
- **Licensing**: Strategic licensing programs that amplify brand reach while protecting commercial integrity and creative control.
- **Fulfillment & Logistics**: Global logistics infrastructure managing inventory, warehousing, freight, and tracking for both DTC and wholesale models.
- **Sales & Distribution**: Direct connection to a global retail network, including high-visibility department stores and independent retailers, with dedicated account management.
- **Brand Portfolio**: Includes Clergerie Paris, Ed Hardy, Von Dutch, Valentino Orlandi, Kendall + Kylie, Badgley Mischka, Trina Turk, Gilda Paris, Natasia Swim, West Coast Blends, Forever USA, Spyzone Exchange, and J. Dawt.

## Market Standing
- **Valuation**: Not disclosed (private, family-owned)
- **Key Metric**: Employee headcount ~7 (LinkedIn, 2026), with +44.4% year-over-year growth; LinkedIn followers ~334 with +307.3% yearly growth
- **Notable Partners**: 15 international distributors; major department stores and independent retailers globally. Recent addition of Von Dutch brand.
- **Growth Signals**: Expansion into new brand licensing (Von Dutch), headcount growth, increase in social following, and global office presence (Beverly Hills, Madrid, Paris, London, Dongguan, New York).

## Competitive Advantages
- **Vertically integrated model**: Owns the full supply chain from design and production to fulfillment and sales, ensuring quality control and speed to market.
- **Diverse brand portfolio**: Manages both owned legacy brands (Ed Hardy, Von Dutch) and licensed collaborations (Kendall + Kylie, Badgley Mischka), reducing reliance on any single brand.
- **Global infrastructure**: Offices and distribution in the U.S., Europe, and Asia enable seamless cross-border operations and rapid scaling.

## Strategic Focus
- Scaling wholesale and direct-to-consumer channels, particularly through the reintroduction of Von Dutch for a new generation.
- Strengthening operational infrastructure (as evidenced by Director of Operations hiring) to support growth across e-commerce, wholesale, and international supply chain.
- Expanding licensing partnerships and leveraging existing brand equity to enter new categories.

## Why Work Here
- **Culture**: Family-owned and operated environment emphasizing collaboration, high-touch service, and cross-functional teamwork. Job postings highlight partnership with executive leadership and cross-departmental alignment.
- **Work Policy**: Not explicitly stated, but roles in Beverly Hills and New York suggest a hybrid/in-office expectation. Travel required for sales roles (1 week/month to NYC).
- **Perks & Engineering Culture**: Exposure to multiple globally recognized fashion brands; opportunity to work across the entire fashion supply chain from design to logistics. Emphasis on innovation, quality, and growth.

## Sources
1. [dnambrands.com](https://dnambrands.com)
2. [linkedin.com/company/dnambrands](https://linkedin.com/company/dnambrands)
3. [jobs.lever.co/silhouette - Director of Operations](https://jobs.lever.co/silhouette/96d75b8f-9b7a-40c2-b0c4-7543acf7fbb0)
4. [jobs.lever.co/silhouette - Sales Account Executive](https://jobs.lever.co/silhouette/33736919-0329-4317-b8ab-4e45faebf145)
5. [jobs.lever.co/silhouette - Company Landing Page](https://jobs.lever.co/silhouette)

## Other roles at DNAM Brands

- [Wholesale - Sales Assistant](https://feeny.ai/job/wholesale-sales-assistant-dnam-brands-beverly-hills-jhdypwek8x0q) — Beverly Hills, CA
- [Graphic/Technical Designer](https://feeny.ai/job/graphic-technical-designer-dnam-brands-beverly-hills-290qrej0nbkw) — Beverly Hills, CA
- [International Wholesale Assistant](https://feeny.ai/job/international-wholesale-assistant-dnam-brands-beverly-hills-m35jx46pgash) — Beverly Hills, CA
- [Customer Service Associate](https://feeny.ai/job/customer-service-associate-dnam-brands-beverly-hills-82b6j09y535n) — Beverly Hills, CA
- [Data Entry Associate](https://feeny.ai/job/data-entry-associate-dnam-brands-beverly-hills-43x081hdntdn) — Beverly Hills, CA
- [Handbag Designer](https://feeny.ai/job/handbag-designer-dnam-brands-beverly-hills-ktzv0fqkhkex) — Beverly Hills, CA
- [Data Entry Associate - Excel](https://feeny.ai/job/data-entry-associate-excel-dnam-brands-beverly-hills-vqf80fdk36c7) — Beverly Hills, CA
- [Wholesale - Sales Assistant](https://feeny.ai/job/wholesale-sales-assistant-dnam-brands-beverly-hills-xq50camwe0kf) — Beverly Hills, CA
- [E-commerce Paid Media Associate (Fashion)](https://feeny.ai/job/e-commerce-paid-media-associate-fashion-dnam-brands-beverly-hills-7e4zq551ezck) — Beverly Hills, CA
- [Content Creator & Social Media Coordinator](https://feeny.ai/job/content-creator-social-media-coordinator-dnam-brands-beverly-hills-m3d7yxy9d46s) — Beverly Hills, CA