---
title: 'Social Media and Influencer Marketing Manager at Injective'
canonical: 'https://feeny.ai/job/social-media-and-influencer-marketing-manager-injective-new-york-r9py6mpenqyc'
type: 'job'
last_seen: '2026-10-14'
---

# Social Media and Influencer Marketing Manager at Injective

- **Company:** Injective
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-02-11
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/injective/681fbee9-ce5d-436b-ae15-df1b3102918b

## Job description

## About Injective

Injective is trailblazing a new era of Web3-enabled finance. As a Layer‑1 blockchain built exclusively for financial applications, Injective is one of the industry’s fastest‑growing ecosystems. Today, Injective powers custom tokenized assets, on‑chain markets, and groundbreaking DeFi applications, all designed for speed, interoperability, and real‑world utility.

## About the role

As a Social Media and Influencer Marketing Manager at Injective you will be part of our Marketing team working cross-functionally to lead communications efforts and own Injective’s Social Media strategy to accelerate growth and engagement across global markets.

Responsibilities:

- Develop Injective’s social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations.
- Perform user research and translate insights into positioning and messaging, user education initiatives, and creative assets.
- Plan, execute, and iterate multi-channel marketing campaigns with an experimental and analytical approach, using data to continuously optimize performance.
- Generate, edit, publish, and share engaging daily and weekly content across multiple platforms that educates users and amplifies Injective’s brand and ecosystem.
- Partner with Injective’s community, external writers, content producers and community moderators to deliver high-quality content creation that will include, but is not limited to, blogs, email newsletters, and how to videos.
- Build and maintain strong relationships with key crypto, tech, and finance influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community.
- Track, analyze and report on web traffic, social growth, engagement, and KOL campaigns.
- Act as an ambassador and educator for the Injective community, managing community and community moderators.
- Manage social media and KOL budgets.

Who you are:

- 3+ years of experience in social media, product, or marketing roles in a crypto startup (ideally with a background in layer 1 blockchains).
- Proven track record owning social media or marketing strategies end-to-end: from research and positioning to content, campaigns, and reporting.
- Possess a strong, proven interest in the crypto and RWA space with deep understanding of social media trends, platform best practices, and digital culture.
- Strong ability to translate complex, technical concepts into clear, compelling narratives for different audiences.
- Experience writing both native social content and institutional materials.
- Expertise in developing social marketing strategies that are native to each channel and that can deliver tangible results.
- Hands-on experience in content management across multiple platforms including X, Discord, Telegram and LinkedIn.
- Proven success in influencer marketing or KOL management in Web3/crypto, effectively leveraging KOLs to drive marketing results.
- Strong existing network of Web3 KOLs with demonstrated account management skills to activate impactful campaigns.
- Deep understanding of how paid and organic content and strategies work together.
- Excellent copywriting, communication skills, and storytelling skills.
- Fluent written and spoken English.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.

Why work with us?

- Competitive salary and INJ token award
- Remote-friendly work environment with flexible hours.
- Unlimited PTO
- Equipment
- Home Office Stipend
- Opportunity to work on cutting-edge blockchain technology in the finance industry.
- Collaborative team culture with opportunities for professional growth and development.
- Global team meet ups.

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

We will only contact candidates using emails from the @[injective.foundation](http://injective.foundation) domain. If you are approached by any other account or domain regarding this position, it was not sent by us. Please stay cautious and report any suspicious communication.

## About Injective

## Company Overview
- **One-liner**: Injective is a fast, interoperable Layer 1 blockchain purpose-built for decentralized finance (DeFi) and Web3 financial applications.
- **Entity Type**: Private (Venture-backed; raised $52.6M total; last round was a $40M Venture Round in 2022 at a $1B valuation)
- **Headquarters**: New York, New York, United States
- **Founded**: 2018
- **Founders**: Eric Chen

## Core Business
- **Primary industry/industries**: Blockchain Infrastructure, Decentralized Finance (DeFi), Web3
- **Target customers**: B2B (developers building dApps, financial institutions, and DeFi protocols) and B2C (traders and users of the Injective ecosystem)
- **Mission or purpose statement**: To create a truly free and fair financial system through decentralization by giving every builder, financial institution, and user the tools to reinvent global markets in a fully transparent and permissionless manner.

## Products & Services
- **Injective Blockchain (Layer 1)**: A high-performance, interoperable Layer 1 blockchain optimized for finance. It features a 0.64-second block time, average transaction costs under $0.01, and supports over 1.4 billion on-chain transactions. It is compatible with Cosmos IBC and Ethereum, and recently launched a native EVM for faster, cheaper DeFi.
- **MultiVM**: A dynamic smart contract environment allowing developers to build using multiple virtual machines (e.g., EVM, CosmWasm) on a single network.
- **Native USDC & Circle CCTP**: Integration of native USDC and Circle’s Cross-Chain Transfer Protocol for seamless, mainstream dollar-denominated collateral and liquidity.
- **INJ Token**: The native utility token used for staking, securing the network, governance, and as a gas fee mechanism.
- **Bridge Assets**: A service enabling seamless onboarding of assets from any L1 blockchain to Injective.

## Market Standing
- **Valuation/Market Cap**: $1B valuation (set during the 2022 Venture Round); market cap of INJ token fluctuates with market conditions.
- **Key Metric**: Annual Revenue of $15.4M (2025); Total Funding of $52.6M across 3 rounds.
- **Notable Investors/Partners**: Mark Cuban (investor), Bitnomial (US-regulated derivatives partner for Injective Futures), Circle (partner for native USDC and CCTP), Canary Capital (filed for a spot ETF).
- **Growth Signals**: Launched native EVM in November 2025 for faster, cheaper DeFi; Injective Futures went live on Bitnomial in the US in April 2026; supports native USDC and Circle CCTP (March 2026); filed for a spot ETF with Canary Capital; one of the fastest-growing Web3 financial ecosystems with over 1.4 billion on-chain transactions and 104 million blocks produced.

## Competitive Advantages
- **Speed and Cost**: Extremely fast block time (0.64s) and near-zero transaction fees (under $0.01), making it one of the most efficient blockchains for finance.
- **Interoperability**: Native compatibility with both Cosmos IBC and Ethereum, plus a new native EVM, allowing seamless asset bridging and cross-chain functionality.
- **Pre-built Modules**: Offers plug-and-play modules that abstract away technical complexities, enabling developers to build hyper-performant applications faster.
- **Regulatory First-Mover**: First entry into US-regulated derivatives markets via Bitnomial, and a spot ETF filing, signaling institutional legitimacy.
- **Ecosystem Scale**: The largest and fastest-growing Web3 financial ecosystem, with over 1,488 million on-chain transactions and 104 million blocks produced.

## Strategic Focus
- **Institutional Adoption**: Expanding into regulated US derivatives markets and pursuing a spot ETF to attract institutional capital.
- **Developer Experience**: Enhancing the platform with native EVM and MultiVM to lower barriers for developers and attract a broader builder base.
- **Stablecoin Integration**: Deepening liquidity and mainstream utility through native USDC and Circle CCTP integration.
- **Ecosystem Growth**: Continuing to scale the largest Web3 financial ecosystem by onboarding more dApps, wallets, and infrastructure partners.

## Why Work Here
- **Culture**: Values transparency, collaboration, and pioneering spirit. The team is mission-driven to create a free and fair financial system.
- **Remote-First**: Work from anywhere; team spans 20 countries and speaks 27 languages. Flexible PTO and generous parental leave.
- **Equity**: Token equity package for all employees, allowing team members to share in the company’s success.
- **Office**: Cool New York office available for in-person collaboration, but remote work is fully supported.
- **Team**: Small, high-impact team (~111 employees as of 2026) with diverse experiences and fresh viewpoints. Emphasis on open dialogue and honest conversations.
- **Benefits**: Generous parental leave, flexible PTO, and a global, inclusive culture.

## Sources
1. [injective.com](https://injective.com/)
2. [injective.com/about](https://injective.com/about)
3. [injectivelabs.org/careers](https://injectivelabs.org/careers/)
4. [builtin.com](https://builtin.com/company/injective-labs)
5. [getlatka.com](https://getlatka.com/companies/injective.com)
6. [coindesk.com](https://www.coindesk.com/) (Injective Launches Native EVM)
7. [theblock.co](https://www.theblock.co/) (Injective to Support Native USDC and Circle CCTP)
8. [cointelegraph.com](https://cointelegraph.com/) (Injective Futures Go Live on Bitnomial)
9. [fortune.com](https://fortune.com/) (Gen Zer Leaves NYU, Builds $1.3B Blockchain Backed by Cuban)

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