---
title: 'Social Media & Content Lead at Baton Corporation Ltd'
canonical: 'https://feeny.ai/job/social-media-content-lead-baton-corporation-ltd-new-york-mq0gty4ae9p6'
type: 'job'
last_seen: '2026-10-12'
---

# Social Media & Content Lead at Baton Corporation Ltd

- **Company:** Baton Corporation Ltd
- **Location:** New York, NY
- **Compensation:** $175k–$200k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-12
- **Apply:** https://jobs.ashbyhq.com/batoncorporation/4abc1ec1-2e9f-4a68-96fc-aa65d69dfd35

## Job description

## Who We Are

Baton Corporation builds and maintains [pump.fun](http://pump.fun) — the dominant memecoin launchpad, processing $300M+ in daily volume. Last year, [pump.fun](http://pump.fun) generated over $500M in profit with a team of fewer than 100 people. We ship to production daily. Bureaucracy is minimal. We solve hard technical and go-to-market problems at scale, and we're data-driven — systematic tools and the scientific method decide what works, not opinions. Working with us isn't for everyone. We work in person. Hours are long and sometimes strange. The pace is intense. Individuals own their function end to end. When we ship a change, it reaches hundreds of thousands of users within days.

## The Role

We're looking for a Social Media & Content Lead to turn [pump.fun](http://pump.fun)'s TikTok, Instagram and YouTube into a growth engine — the creative direction, the content, the formats, the testing, and the numbers that tie views to users. This is a hands-on, builder role, not a "manage an agency and approve posts" job. You'll set the creative direction and still cut the edit yourself when a trend breaks at midnight.

## What You’ll Do

- Own TikTok, Instagram Reels and YouTube Shorts end to end — strategy, content calendar, publishing, community and analytics
- Own creative direction — define how [pump.fun](http://pump.fun) looks, sounds and feels on social, and hold the bar on everything we publish
- Make the content — script, shoot, edit and design, shipping daily in CapCut, Premiere, After Effects, Figma or equivalent
- Run a systematic, high-velocity testing program across hooks, formats and series — kill what doesn't work, scale what does, fast
- Build the measurement that connects views to installs, activation and trading volume, not just followers
- Build brand formats that work faceless or on camera — and step in front of the camera when it's the right call
- Spot trends early, run a creator, UGC and clipping bench, and turn crypto culture moments into content within hours
- Partner closely with Legal to make sure all content fits our compliance framework — non-negotiable given the regulatory environment we operate in

## WHAT WE'RE LOOKING FOR

- A proven track record scaling a page from 0 to 1 — you built its first real audience
- A proven track record scaling a page from 1 to 100 — you took an established account to a much larger audience and kept engagement healthy
- Ownership of creative direction — a brand look, a recurring series or campaigns where the calls were yours
- Hands-on editing and graphic design skills, with a reel of work you cut and designed yourself
- Experience growing social for a consumer mobile app, where the goal was downloads and active users — fintech or crypto experience is a strong plus
- Experience scaling brand pages, faceless or on camera, not just a personal account
- A scrappy, high-energy operator mindset — you thrive in a fast-paced, resource-lean environment where you're building the playbook as you go

## HOW WE'LL MEASURE SUCCESS

- First 30 days: Channel audit done, creative direction agreed, daily posting live on all three platforms
- First 90 days: 3+ repeatable formats proven by testing, first post past 1M views, views-to-install tracking in place
- First 180 days: Social is a measurable top-3 acquisition channel, with follower and view growth compounding month on month

## COMPENSATION & BENEFITS

- Base salary: $175,000 – $200,000 per year
- Bonus: performance-based bonuses on top of base salary
- Benefits: best-in-market benefits package
- Relocation support: available for candidates moving to New York

## LOCATION & ELIGIBILITY

- In person at our office in Manhattan, New York. You should be New York–based or open to relocating.
- You must be authorized to work in the United States. Please tell us in your application whether you will now or in the future require visa sponsorship.

## HOW TO APPLY

Send your résumé, links to the pages you grew with before-and-after numbers, and the 3 posts you're proudest of, with a line on why each worked. Baton Corporation is an equal opportunity employer. We make employment decisions without regard to race, color, religion, creed, national origin, citizenship or immigration status, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, marital or partnership status, caregiver status, military or veteran status, height, weight, genetic information, arrest or conviction record, credit history, status as a victim of domestic violence, sexual violence or stalking, or any other characteristic protected by federal, New York State or New York City law. We consider qualified applicants with criminal histories in a manner consistent with the New York City Fair Chance Act. If you need a reasonable accommodation at any stage of the hiring process, let us know when you apply and we will work with you. If you'd rather ship the post than write the deck about it — this is your role.

## About Baton Corporation Ltd

## Company Overview
- **One-liner**: Baton Corporation is the development company that builds and maintains pump.fun, the dominant memecoin launchpad on Solana, processing over $300M in daily trading volume.  
- **Entity Type**: Private (profit-generating, no disclosed funding rounds)  
- **Headquarters**: Mildenhall, Bury St. Edmunds, England, United Kingdom  
- **Founded**: 20 March 2023  
- **Founders**: Alon Cohen (CEO), Noah Tweedale (CTO), Dylan Kerler (COO)  

## Core Business
- **Primary industry**: Blockchain infrastructure / cryptocurrency platforms  
- **Target customers**: B2C – creators and traders of memecoins on Solana; also serves as a platform for third-party token launches  
- **Mission or purpose**: To operate the dominant on-chain launchpad with extreme scale, speed, and data-driven product development  

## Products & Services
- **pump.fun** – A memecoin launchpad and trading platform on Solana. Allows users to create and trade tokens with low friction. Processes $300M+ daily volume and generated $500M+ profit in 2025.  
- **Blockchain platform development** – Baton develops and maintains blockchain platforms on behalf of third parties (as stated on their site).  

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed  
- **Key Metric**: $500M+ profit in 2025 (from pump.fun operations) with fewer than 100 employees  
- **Notable Investors/Partners**: No external investors disclosed; partners likely include Solana ecosystem projects and market makers  
- **Growth Signals**: 27 employees on LinkedIn (up 3.3% monthly) with 12 open positions; hires from Meta, Vyper (acquired by pump.fun), Whatnot, and other tech companies; expanding engineering team aggressively  

## Competitive Advantages
- **Dominant market position**: pump.fun is the leading memecoin launchpad on Solana by volume and profitability.  
- **Lean, high-velocity team**: Fewer than 100 people operate a platform generating hundreds of millions in profit, shipping to production daily.  
- **Technical moat**: Expertise in Solana programs, high-performance distributed systems, and recommendation systems at scale.  
- **Data-driven culture**: Systematic experimentation and the scientific method guide product decisions.  

## Strategic Focus
- Continue scaling pump.fun’s infrastructure to handle growing volume and user base.  
- Expand engineering team across backend, frontend, mobile, Solana, and reinforcement learning roles.  
- Maintain low bureaucracy and high ownership to keep shipping speed unmatched.  

## Why Work Here
- **Culture**: Extremely high ownership, end-to-end feature ownership, fast-paced, intense, and in-person (UK office). Not for everyone – long and unconventional hours expected.  
- **Remote/Hybrid policy**: Fully in-person; no remote option indicated.  
- **Compensation**: Competitive salaries ranging from $250K (Junior) to $1.5M (Senior Staff) per year.  
- **Engineering culture**: Data-driven, daily production deploys, low meetings, high impact. Work on bleeding-edge Solana and distributed systems problems.  
- **Notable perks**: Unmatched autonomy, exposure to systems operating at crypto scale, immediate real-world impact.  

## Sources
1. [batoncorporation.com](https://batoncorporation.com/)  
2. [jobs.ashbyhq.com/batoncorporation](https://jobs.ashbyhq.com/batoncorporation)  
3. [LinkedIn – Baton Corporation](https://uk.linkedin.com/company/baton-corporation1)  
4. [Companies House – BATON CORPORATION LTD](https://find-and-update.company-information.service.gov.uk/company/14743013)  
5. [Endole Insight – Baton Corporation Ltd](https://open.endole.co.uk/insight/company/14743013-baton-corporation-ltd)

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