---
title: 'Social Media Coordinator at Promenade'
canonical: 'https://feeny.ai/job/social-media-coordinator-promenade-santa-monica-y670ceaayv4v'
type: 'job'
last_seen: '2026-09-08'
---

# Social Media Coordinator at Promenade

- **Company:** Promenade
- **Location:** Santa Monica, CA
- **Compensation:** $20/hr
- **Employment:** part-time
- **Work type:** hybrid
- **Posted:** 2023-10-20
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/promenade/4d44c10a-9621-4e03-8e52-69ffbe633abb

## Job description

Promenade is a dynamic and innovative SaaS company with more than a decade of experience focused on bringing local florists online. We provide florists and other small business owners all over the U.S. and Canada with the tools to manage and grow their businesses independently. Our marketing department is seeking a creative and driven Social Media Coordinator to join our team and assist in enhancing our brand presence across various social media platforms.

Role and Responsibilities: -

As a Social Media Coordinator at Promenade, you will play a crucial role in elevating our online presence and engaging our audience. You will report directly to the Creative Project Manager and Head of the Marketing Department. Your responsibilities will include:

- Updating Social Media Accounts: Regularly post captivating and relevant content on our social media platforms, including but not limited to Instagram, Facebook, TikTok, and LinkedIn.
- Content Creation: Design and create visually appealing and trendy content that aligns with our brand image and resonates with our target audience. Effectively translate existing content pieces into bite-sized content to drive interest and engagement across platforms.
- Community Engagement: Foster and maintain strong relationships with our partners and end users by interacting with comments, messages, and mentions across social media platforms, creating a sense of community and responsiveness.
- Media Library Management: Curate, organize, and manage our media library, ensuring easy access to high-quality visuals and assets.
- Trend Monitoring: Stay up-to-date with current social media trends, tools, and platforms, and incorporate these insights into our social media content creation and strategy.
- Collaborative Projects: Work collaboratively with the marketing team to brainstorm and execute creative campaigns and initiatives that drive brand awareness and engagement.
- Reporting and Analysis: Monitor vital social media metrics, analyze performance data, and provide insights to help optimize our social media strategy.

Qualities of the Ideal Candidate:

- We are looking for an enthusiastic and creative individual with the following qualities:
- Organized: Ability to manage multiple tasks and deadlines while maintaining attention to detail.
- Out-of-the-Box Thinker: Demonstrates a creative mindset and can generate innovative ideas for content and campaigns.
- Effective Communication: Strong written and verbal communication skills, capable of engaging with our audience and conveying our brand message effectively.
- Eager to Learn: Enthusiasm for learning about the ever-evolving social media landscape and a proactive attitude towards self-improvement.
- Meaningful Impact: A desire to contribute to our brand's growth and make a significant impact on our online presence.

Requirements: -

To be successful in this role, candidates should meet the following criteria:

- Responsible and reliable, with a strong work ethic and commitment to the contract duration.
- An understanding of content types and purpose: what content drives awareness/education, what creates engagement, and what drives clicks/leads
- Tech-savvy with a good understanding of various social media platforms and trends, especially video content platforms such as TikTok.
- Proficient in using the Google Office Suite for tasks such as document creation, collaboration, and organization.
- Ownership of a personal computer and cellphone for remote work.
- Ownership of a personal vehicle or mode of transportation. You will be asked to travel to partner locations to get photos and videos.
- Ownership of a camera and editing software is a plus, but not required.

Benefits:

- Gain practical experience in social media management within a tech start-up setting.
- Collaborate with a creative and supportive team.
- Develop a strong portfolio of social media content and campaigns.
- Opportunity to network with industry professionals and partners.

If you are a motivated and creative individual who is eager to contribute to our brand's success, we encourage you to apply for the Social Media Coordinator position at Promenade. We understand that everyone possesses unique skills regardless of schooling or level of experience. We recommend you apply even if you don’t possess all the required qualifications.

More about us - Promenade Promenade is a mission-driven company empowering local businesses with products and services that allow them to thrive online and offline. We build vertically-focused software catered to each industry we serve, leveling the playing field between the small business and large aggregators. Promenade was originally founded in 2011 as BloomNation, the nation’s premier network for local florists, disrupting the multi-billion dollar floral industry. After helping thousands of local florists across the country, we doubled down on our mission and began helping more small businesses who carried the same challenges of acquiring and retaining their own customers. Today, Promenade creates software for four industries - BloomNation (Floral), Promenade (Food, Liquor and Butchers) . The company is based in Santa Monica, CA along with Remote roles.

Additional highlights… Backed by premier industry investors such as Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.)

Named one of Entrepreneur’s “5 Sizzling Silicon Beach Startups to Watch”

Located one block away from the beach on the world-famous 3rd Street Promenade in Santa Monica

Why join Promenade? If you want a front-row seat in seeing a company disrupt a massive industry and you love the idea of helping hardworking business owners that serve our local communities and neighborhoods, this is your place. At Promenade, everyone has a voice to create change and move the needle. No hierarchy, no bureaucracy, no politics...just real people working on solving real problems.

## About Promenade

## Company Overview
- **One-liner**: Promenade provides an e-commerce and SaaS platform that empowers small, local businesses—including florists, restaurants, and liquor stores—with online ordering, a point-of-sale (POS) back office, and customer management tools.
- **Entity Type**: Private (Series B)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 2011 (originally as BloomNation)
- **Founders**: Farbod Shoraka (CEO and Co-Founder)

## Core Business
- **Primary industry/industries**: E-commerce SaaS, Small Business Technology, Food & Beverage Technology, Retail Technology
- **Target customers**: B2B; primarily small and local businesses (florists, pizzerias, restaurants, beverage and liquor stores) in the United States.
- **Mission or purpose statement**: "Our company mission is for small business owners to thrive, not just survive." ([getpromenade.com](https://getpromenade.com/careers/))

## Products & Services
- **Promenade SaaS Platform**: A comprehensive, cloud-based e-commerce and business management platform. It includes an online storefront builder, order management, and customer engagement tools.
- **Promenade POS**: A point-of-sale back office solution that integrates with the online platform, enabling businesses to manage both online and in-store orders from a single system. ([getpromenade.com](https://getpromenade.com/about-promenade/))
- **Industry-Specific Solutions**: The platform is tailored for specific verticals including florists, pizzerias/restaurants, and beverage/liquor stores, addressing unique operational needs for each sector.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric (Funding)**: Total disclosed funding of **$16.5 million**: $5.5M Series A led by Ronny Conway, Andreessen Horowitz, Spark Capital, and Chicago Ventures; $11M Series B led by B. Riley Venture Capital. ([getpromenade.com](https://getpromenade.com/about-promenade/))
- **Notable Investors/Partners**: Andreessen Horowitz, Spark Capital, Chicago Ventures, B. Riley Venture Capital.
- **Growth Signals**: Year-over-year headcount growth of **+16.5%**, with a current estimated workforce of 54 employees. The company has 12 active job postings (as of the latest data) and is expanding its platform offerings beyond florists into new verticals like restaurants and liquor stores. ([linkedin.com](https://linkedin.com/company/promenade-co))

## Competitive Advantages
- **Vertical-Specific Focus**: Unlike generic e-commerce platforms, Promenade deeply customizes its software for specific small business niches (florists, pizzerias, liquor stores), providing industry-specific workflows and integrations that generalist competitors cannot easily replicate.
- **End-to-End Ecosystem**: By offering both a public-facing online ordering website and a back-office POS system, Promenade provides a unified solution that replaces multiple disparate tools (e.g., separate website builder + wire service + POS).
- **Long Track Record**: Founded over a decade ago (originally as BloomNation), the company has deep domain expertise in the local commerce space and a loyal customer base of thousands of businesses.

## Strategic Focus
- **Vertical Expansion**: Actively expanding its platform from its original flower shop base into adjacent verticals (restaurants, pizzerias, and beverage/liquor stores) to capture a larger share of the local commerce market.
- **Product Development**: Continuing to build out the Promenade POS and back-office capabilities to create a more integrated and powerful operating system for small business owners.
- **Sales & Customer Growth**: Scaling its sales team (with active openings for Sales Development Representatives, Account Executives, and Sales Managers) to drive top-line growth and acquire new merchants.

## Why Work Here
- **Culture & Mission**: Employees describe a culture that is "connected, transparent, and built on work/life balance" with a strong focus on helping small businesses succeed. The mission is central to the company's identity. ([getpromenade.com](https://getpromenade.com/careers/))
- **Hybrid/Remote Work**: Promenade operates a hybrid workspace with flexible on-site requirements at its Santa Monica, CA headquarters. Many roles (including Customer Service and Sales) are listed as fully remote. ([builtin.com](https://builtin.com/company/promenade), [jobs.lever.co](https://jobs.lever.co/promenade))
- **Benefits & Perks**: Offers competitive salaries, comprehensive health/dental/vision insurance, stock options, 401(k), paid parental leave, and commuter benefits. Office perks include a dog-friendly environment, weekly catered lunches, a stocked kitchen, and a location one block from the beach. ([getpromenade.com](https://getpromenade.com/careers/))
- **Growth Opportunity**: With 12 active job openings and a headcount growth rate of +16.5% year-over-year, there are opportunities for career advancement as the company expands.

## Sources
1. [getpromenade.com - Careers](https://getpromenade.com/careers/)
2. [getpromenade.com - About Promenade](https://getpromenade.com/about-promenade/)
3. [linkedin.com - Promenade Company Page](https://linkedin.com/company/promenade-co)
4. [builtin.com - Promenade Company Profile](https://builtin.com/company/promenade)
5. [jobs.lever.co - Promenade Job Openings](https://jobs.lever.co/promenade)

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