--- title: 'Social Media Coordinator at StockX' canonical: 'https://feeny.ai/job/social-media-coordinator-stockx-detroit-5vsgqjns5y7z' type: 'job' last_seen: '2026-10-16' --- # Social Media Coordinator at StockX - **Company:** StockX - **Location:** Detroit, MI - **Posted:** 2026-09-28 - **Last confirmed live:** 2026-10-16 - **Apply:** https://job-boards.greenhouse.io/stockx/jobs/8852991002 ## Job description Help empower our global customers to connect to culture through their passions. ## Why you'll love this role We’re looking for a culturally fluent, forward-thinking Social Media Coordinator to join StockX’s Brand Marketing team. This role is for someone steeped in culture, has an understanding of social trends and an understanding of social storytelling. You’ll ideate, create, edit and execute social-first content that captures what’s happening now and connects it back to StockX, balancing real-time creativity with thoughtful planning. You'll play a vital role in shaping our brand's online identity and driving engagement, heavily focused on TikTok and Instagram What you'll do: - TikTok — Owned and Creator Content - Lead daily content creation and posting on TikTok to strengthen our relationship with the sneaker and apparel community, while building StockX’s presence within the Trading Cards, Vintage, and other emerging communities. - Own the owned-content calendar and posting cadence for TikTok, keeping the content library and asset tracker current. - Manage the creator content process end-to-end, including shipping product for videos, reviewing submissions, and keeping content flowing on schedule. - Oversee post formatting, product tagging, captions, and SOPs for owned content, ensuring compliance with TikTok policies - Track content performance — including views, engagement, and GMV per video — and surface top performers to inform future content strategy. - Coordinate content scheduling with brand priorities and platform campaign calendars to ensure consistent, aligned execution. - Live Content - Lead weekly cutdowns and editing of live content, including scrubbing show timestamps, developing new content pieces from key moments, and selecting music with proper rights clearance. - Produce category-specific cutdowns — with a focus on Trading Cards and Vintage, among others — for use across organic and paid channels. - Create celebrity stream cutdowns that build excitement and cultural credibility as live shopping scales into a major growth lever. - Track and report on live performance metrics to measure impact and inform content strategy. - Trading Cards (Instagram) - Own and grow StockX’s Trading Cards presence on Instagram. - Partner with the Account Management team to source and develop partner content. - Manage regular posting and scheduling to keep the account active and engaging. - Drive continued account growth through strategic content and community engagement. - Additional Responsibilities - Monitor and engage with the community across TikTok and Instagram, responding to comments authentically and fostering positive engagement. - Stay ahead of platform trends, formats, and best practices across TikTok and Instagram, translating them into content opportunities for sneakers, apparel, Trading Cards, Vintage, and beyond. - Collaborate cross-functionally with Brand, Creative, Social, and Account Management teams to ensure content aligns with broader marketing priorities. - Share performance insights and recommendations with stakeholders to inform ongoing content and platform strategy. About you: - 2-4 years of experience in social media, content creation, or a related field. - Deep understanding of TikTok, Instagram and platform-specific best practices. - Strong instincts for what resonates with Gen Z and Millennial audiences. - Hands-on experience shooting and editing short-form content. - Fluency in sneaker, apparel, and broader cultural trends. - Experience with social analytics and performance tracking. - Strong organizational skills and attention to detail. - Clear communicator with a collaborative mindset. - Self-starter who thrives in fast-paced, real-time environments. - Willingness to travel. - Bachelor’s degree preferred. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation. Pursuant to the various pay transparency laws/acts, the base salary range is $60,000/yr to $75,000/yr plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation is dependent on geography and may vary. ## About StockX StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. StockX reserves the right to amend this job description at any time. StockX may utilize AI to rank job applicant submissions against the position requirements to assist in determining candidate alignment. ## About StockX ## Company Overview - **One-liner**: StockX is a global online marketplace for sneakers, apparel, accessories, and collectibles that uses a live bid/ask model similar to stock markets. - **Entity Type**: Private (Series E funding; total raised $696M across 9 rounds) - **Headquarters**: Detroit, Michigan, United States (with international offices in London, Eindhoven, Tempe, and Bangalore) - **Founded**: 2016 - **Founders**: Dan Gilbert, Josh Luber, Greg Schwartz, Chris Kaufman ## Core Business - **Primary industry**: Online resale marketplace / Retail technology - **Target customers**: B2C – primarily millennials, Gen Z, and sneaker/streetwear enthusiasts; increasingly collectors of watches, handbags, and trading cards - **Mission**: "Fueling customers’ passions for the products they love" by connecting buyers and sellers through an anonymous, transparent marketplace ## Products & Services - **StockX Marketplace**: Core platform for buying and selling sneakers, streetwear, watches, handbags, trading cards, electronics, and collectibles. Includes rigorous authentication and verification services. - **Market Insights & Data**: Real-time price tracking, historical sales data, and market analytics for buyers and sellers. - **Flex Fulfillment**: A supply chain program that lets sellers ship inventory to StockX verification centers for faster, more efficient order fulfillment. ## Market Standing - **Valuation**: Not publicly disclosed (latest round in December 2020 at a reported ~$2.8B valuation per media reports, but not confirmed by company) - **Key Metric**: Annual revenue of **$3.8B** (as of 2025; source: LinkedIn/company database) - **Total Funding**: **$696M**, with notable rounds including: - Series E (Dec 2020): $275M led by Tiger Global Management - Series B (Sep 2018): $44M from 17 investors, including GV and Battery Ventures - General Atlantic led a 2019 investment - **Growth Signals**: - 700 employees (+2.2% YoY) - Operations in 28 countries - Expanded into electronics, trading cards, handbags, watches (since 2020) - Acquired Scout in 2021 - Named to Forbes' America's Best Startup Employers 2025 ## Competitive Advantages - **Bid/Ask Marketplace Model**: Creates transparency and price discovery similar to financial exchanges, differentiating from fixed-price resale platforms. - **Authentication & Trust**: Industry-leading verification process (detailed in annual Brand Protection & Customer Trust Report) reduces counterfeiting risk. - **Real-Time Market Data**: Provides buyers and sellers with pricing analytics, supporting informed decisions. - **Cultural Relevance**: Deep ties to sneaker and streetwear communities, with strong brand recognition among younger demographics. ## Strategic Focus - **Vertical Expansion**: Growing into new categories (collectibles, luxury goods, electronics) and deepening existing ones. - **International Growth**: Offices and verification centers across North America, Europe, and Asia; operations in 28 countries. - **Supply Chain Optimization**: Enhancing Flex Fulfillment and network of verification centers for faster delivery. - **Brand Protection & AI**: Investing in automation and AI (job posting for AI Automation Engineer) to improve authentication and customer experience. - **Community & Social Impact**: Partnerships with youth entrepreneurship programs, arts organizations, and equity-focused nonprofits. ## Why Work Here - **Culture**: "Work and play at the cutting edge of culture" – values authenticity, diversity, and inclusion. DEI is described as "not a program but what we stand on." - **Remote/Hybrid**: Some roles are remote (USA), while others are office-based in Detroit, Tempe, London, Bangalore, Mississauga, etc. (see careers page for specific postings). - **Benefits**: Generous health & wellness packages, paid time off, full holiday schedule, parental leave (paid), retirement benefits (401k/pension), and additional perks. - **Engineering & Product**: The first employee (Stephen Winn, now COO) was the original engineer – strong engineering culture. Tech team builds the entire marketplace and inclusive experiences. - **Growth Opportunities**: Active hiring in engineering, product, operations, customer service, and business roles; 23 open positions as of mid-2025. ## Sources 1. [stockx.com](https://stockx.com/about/company/) – Company overview, leadership, metrics, mission 2. [careers.stockx.com](https://careers.stockx.com/) – Culture, benefits, open roles 3. [linkedin.com](https://www.linkedin.com/company/stockx) – Workforce data, employee count, revenue, funding, department breakdown 4. [forbes.com](https://www.forbes.com/companies/stockx/) – Forbes Best Startup Employers (2025) and company stats ## Other roles at StockX - [Seasonal Sneaker Verification Expert](https://feeny.ai/job/seasonal-sneaker-verification-expert-stockx-west-caldwell-cn11hcqxgcnj) — West Caldwell, NJ - [Director, AI/ML Engineering](https://feeny.ai/job/director-ai-ml-engineering-stockx-detroit-s0m8g1ef28ds) — Detroit, MI - [Director, AI/ML Engineering](https://feeny.ai/job/director-ai-ml-engineering-stockx-bengaluru-qz5h4re6603j) — Bengaluru, India - [Growth Specialist: E-Commerce](https://feeny.ai/job/growth-specialist-e-commerce-stockx-detroit-fhhk1bp4e5s5) — Detroit, MI - [Marketplace Risk Operations Analyst (Night Shift)](https://feeny.ai/job/marketplace-risk-operations-analyst-night-shift-stockx-bengaluru-6r42jchh9afh) — Bengaluru, India - [Seasonal Operations Specialist](https://feeny.ai/job/seasonal-operations-specialist-stockx-west-caldwell-13fkqr9cxgz8) — West Caldwell, NJ - [Growth Specialist: Social, Programmatic & Creative](https://feeny.ai/job/growth-specialist-social-programmatic-creative-stockx-detroit-pw36t7yv54m0) — Detroit, MI - [Software Development Engineer in Test](https://feeny.ai/job/software-development-engineer-in-test-stockx-bengaluru-a62k9tqnas9k) — Bengaluru, India - [Software Development Engineer in Test](https://feeny.ai/job/software-development-engineer-in-test-stockx-bengaluru-ggpz1dr1pybc) — Bengaluru, India - [Customer Service Specialist - Evening/Night Shift](https://feeny.ai/job/customer-service-specialist-evening-night-shift-stockx-bengaluru-6xwb54s4073q) — Bengaluru, India