---
title: 'Social Media Editor at Luma'
canonical: 'https://feeny.ai/job/social-media-editor-luma-los-angeles-ekyz2de2wh6f'
type: 'job'
last_seen: '2026-09-11'
---

# Social Media Editor at Luma

- **Company:** Luma
- **Location:** Los Angeles, CA
- **Compensation:** $119k–$149k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-22
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.gem.com/lumalabs-ai/am9icG9zdDrm2jXocD-QNYgk9JqRa9YE

## Job description

## About Luma

Luma's mission is to build multimodal AI to expand human imagination and capabilities. We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.

Where You Come In

This is a rare, foundational opportunity to define the visual identity and social narrative of the next creative frontier. As our Social Media Editor, you will work directly with Brett Wietecha and our world-class research and product teams to translate Luma's cutting-edge multimodal AI models into magical, culture-defining social content. You will be the catalyst that transforms our technological breakthroughs into a global creative movement, capturing the imagination of millions of creators worldwide.

## What You'll Do

This is not a maintenance role, but a 0-to-1 opportunity to build Luma's social engine from scratch:

- Own the end-to-end editing, concepting, and execution of high-craft, short-form video content across Luma's primary social channels (X, TikTok, Instagram, YouTube).
- Produce a high volume of content (minimum 5 videos per week) focused on fast-turnaround, trend-driven concepts that capture eyeballs.
- Translate complex research breakthroughs and model capabilities into highly engaging, visually stunning, and easily digestible social media assets.
- Collaborate closely with our Senior Social Media Strategist to turn vision and strategy into compelling visual assets.
- Build and nurture a highly engaged global community of creators, developers, and AI enthusiasts from the ground up.
- Monitor social trends, community feedback, and creative movements to keep Luma at the absolute center of the cultural conversation around AI.

## Who You Are

- A proven "builder" with a stunning public portfolio that demonstrates impeccable aesthetic taste, a track record of creating viral content, and an obsession with detail.
- Hands-on expertise in video editing and motion design, with mastery of tools like Premiere Pro, After Effects, and CapCut.
- A deep, native understanding of short-form video platforms (TikTok, Reels, Shorts) and what drives engagement.
- High agency and the ability to thrive in ambiguity, taking complete ownership of projects end-to-end in a fast-paced, resource-constrained environment.
- A genuine passion for the creative potential of AI and a deep alignment with Luma's mission to expand human imagination.

What Sets You Apart (Bonus Points)

- Experience working natively with generative AI video, image, or audio tools (e.g., Dream Machine, Midjourney, Runway).
- An established personal social media presence or a history of building highly engaged organic communities from scratch.
- Experience at a product-led startup (e.g., Figma, Notion, Linear) or a top-tier creative software company.
- A non-traditional background (e.g., an artist, filmmaker, or designer who loves to build and experiment with new mediums).

## About Luma

## Company Overview
- **One-liner**: Luma builds multimodal AI models that can generate, understand, and operate in the physical world, shipping them in products like Dream Machine for creators and teams.
- **Entity Type**: Private (Series C)
- **Headquarters**: Redwood City, California, USA
- **Founded**: 2021
- **Founders**: Not publicly listed on official sources

## Core Business
- **Primary industry**: Artificial Intelligence / Generative AI / Creative AI
- **Target customers**: B2B (enterprises, agencies, developers) and B2C (creators, filmmakers)
- **Mission or purpose statement**: To build unified general intelligence that can generate, understand, and operate in the physical world.

## Products & Services
- **Luma Dream Machine**: Consumer-facing product for turning ideas into compelling visuals (video, image, audio, text) using generative AI.
- **Ray 3.2 API**: Production-grade video generation API with full creative control—multi-keyframe (up to 16), V2V up to 20 seconds, reframe, 1080p output, native HDR, and 16-bit EXR export.
- **Uni-1.1 API**: Multimodal reasoning model API for image generation (text-to-image, reference-guided) and natural-language image editing, with up to nine reference inputs per request.
- **Luma Agents**: Agentic creative workflows that plan, generate, iterate, and refine across every stage of creative work—available in the Luma App and trusted by teams at Publicis Groupe, Serviceplan, Mazda, Dentsu, and Humain.
- **Open Physical AI Lab**: An open science effort to solve generalization in physical AI, built in the open for the benefit of all humanity.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metrics**: Total Funding: $1.3B+ (official site) / $1.057B (LinkedIn); Annual Revenue: $5M (LinkedIn estimate); Users worldwide: 30M+; Team Members: 250+
- **Notable Investors/Partners**: HUMAIN (led Series C), Andreessen Horowitz (led Series B), Amplify Partners (led Series A), Matrix (led Seed Round). Partners include Envato, Comfy, Runware, Flora, Krea, Magnific, Fal, LovArt.
- **Growth Signals**: 250+ team members, 30M+ users, $1.3B+ total funding, 45% yearly LinkedIn follower growth, recent product launches (Ray3.2, Uni-1.1, Luma Skills, Wonder Project partnership), $900M Series C raised November 2025.

## Competitive Advantages
- **Full-stack AI**: Luma builds its own foundation models end-to-end, rather than wrapping third-party models—giving it unique control over quality, latency, and cost.
- **Multimodal reasoning**: Uni-1 understands intention and responds to direction, not just prompts—offering brand intelligence at the model level.
- **Cinematic-grade output**: Ray 3.2 delivers 1080p, native HDR, 16-bit EXR export—production-ready for professional film and advertising pipelines.
- **Open science commitment**: The Open Physical AI Lab publishes research openly, attracting top-tier research talent and fostering community trust.
- **Speed & cost**: Claims less than half the price and latency of comparable models.

## Strategic Focus
- **Scaling enterprise adoption**: Custom deployment for creative teams at scale across advertising, film, and gaming production pipelines.
- **Agentic workflows**: Building Luma Agents as a force multiplier for creative teams—automating repetitive tasks while maintaining brand consistency.
- **Physical AI research**: Advancing the Open Physical AI Lab to solve generalization in physical AI, bridging digital generation with real-world operation.
- **API ecosystem growth**: Expanding the developer platform with two tiers (Build and Scale) and SDKs for Python and JavaScript/TypeScript.

## Why Work Here
- **Culture & mission**: "We believe real-world physics is the path to general intelligence. We unite research, product, and go-to-market into one engine." Described as a "lean, high-achieving team" building the future of creative intelligence.
- **Compensation & benefits**: Competitive compensation, 100% covered medical/dental/vision for employee and family, $1,500/year learning stipend, catered meals, team events, home office setup.
- **Work mode**: On-site roles in Redwood City, CA with additional offices in New York, NY; Los Angeles, CA; and international locations (Munich, Paris, London, Berlin).
- **Engineering culture**: Emphasis on shipping frontier research directly into products—"frontier research ships straight into the hands of working creatives." Hiring across research, systems engineering, infrastructure, design, and product.
- **Hiring process**: Transparent and fast—aims to complete within 2-3 weeks. Application review within a week, then recruiter screen, hiring manager interview, and team/leadership interviews.
- **Employee ratings**: 4.1/5.0 on LinkedIn (9 reviews)—Work-Life: 3.6, Compensation: 4.4, Culture: 4.1, Career: 4.2.
- **Open roles**: 46+ open positions including Forward Deployed Engineer, Research Scientist, Software Engineer, Robotics Engineer, Simulation Researcher, Site Reliability Engineer, Product Marketing Manager, Enterprise Account Executive, and more.

## Sources
1. [lumalabs.ai - Careers](https://lumalabs.ai/careers)
2. [lumalabs.ai - Official Site](https://lumalabs.ai/)
3. [lumalabs.ai - LLM Info](https://lumalabs.ai/llm-info)
4. [LinkedIn - Luma](https://linkedin.com/company/lumalabsai)

## Other roles at Luma

- [Research Scientist / Engineer – Reinforcement Learning Infrastructure](https://feeny.ai/job/research-scientist-engineer-reinforcement-learning-infrastructure-luma-sf-bay-v3kqd6ee41ag) — Sf Bay Area, CA
- [Tech Lead Manager, Inference](https://feeny.ai/job/tech-lead-manager-inference-luma-sf-bay-area-wv3qjs47nghh) — Sf Bay Area, CA
- [Creative Technologist](https://feeny.ai/job/creative-technologist-luma-london-1edm2ph4be1t) — London, United Kingdom
- [Sales Manager - West Coast](https://feeny.ai/job/sales-manager-west-coast-luma-los-angeles-qdhxhg06y85x) — Los Angeles, CA
- [Forward Deployed Engineer (EU)](https://feeny.ai/job/forward-deployed-engineer-eu-luma-london-h5nr5x8w2bhd) — London, United Kingdom
- [Product Manager, Applied Research](https://feeny.ai/job/product-manager-applied-research-luma-sf-bay-area-tgmbcragfeqt) — Sf Bay Area, CA
- [Product Manager, Core Product](https://feeny.ai/job/product-manager-core-product-luma-sf-bay-area-dx7f4b6fnr4d) — Sf Bay Area, CA
- [Senior Video Editor](https://feeny.ai/job/senior-video-editor-luma-los-angeles-1ynx82dj6hbw) — Los Angeles, CA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-luma-sf-bay-area-s0n3bqsd0qy1) — Sf Bay Area, CA
- [Applied Research Scientist / Engineer](https://feeny.ai/job/applied-research-scientist-engineer-luma-new-york-2k805g9e3656) — New York, NY