---
title: 'Social Media Lead at Asana'
canonical: 'https://feeny.ai/job/social-media-lead-asana-chicago-qh9gd4yszazs'
type: 'job'
last_seen: '2026-09-09'
---

# Social Media Lead at Asana

- **Company:** Asana
- **Location:** Chicago, IL
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-09
- **Apply:** https://www.asana.com/jobs/apply/8129531?gh_jid=8129531

## Job description

We're looking for a Social Media Lead to own Asana's voice across every channel our audience shows up in. We don't see social as a supporting channel; it's a direct lever for business impact.

This is a builder's role — hands-on and video-first. You'll set strategy, write briefs, and partner with our creative team. But you’ll also pick up a camera and design tools yourself, owning content creation, not just the calendar and the caption. You'll know the difference between a platform best practice and a genuine cultural moment, and you'll help define how Asana talks and shows up in storytelling as we evolve our narrative and stake our claim in the future-of-work conversation.

You'll be a strategic, thoughtful partner to peers across Marketing, Product, Comms, R&D, and our executive team, bringing your own point of view on what social should do next. That takes judgment: balancing a lot of competing asks while staying anchored to what's actually driving impact. This role reports to the Head of Global Communications.

This role is based in our Chicago office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

## What you’ll achieve

- Own Asana's social presence across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit — developing and executing a content calendar that builds brand awareness, drives engagement, and supports pipeline and business goals.
- Create and produce original content, video-first — short-form video, photography, graphics, and written copy — using AI tools as part of your own process for scripting, shooting, creating, and editing. Partner with our creative team on bigger productions, but be able to go from idea to a published video yourself when speed matters.
- Concept and execute social campaigns tied to product launches, industry events, and key moments, ensuring every program lands with a consistent, compelling narrative.
- Stay ahead of platform shifts and cultural moments — know what's genuine signal versus noise, and move fast when something is worth Asana's voice.
- Be a proactive, strategic partner to peers — bringing stories, ideas, and a point of view to the table instead of waiting for a brief, and helping the broader team see social as a place to test and prove business impact, not just amplify what's already been decided.
- Engage authentically with our community — customers, prospects, practitioners, and the wider future-of-work conversation — building our profile, telling our stories, and turning relationships into advocacy. Work closely with the PR and comms team to expertly handle issues and community feedback, if and when needed.
- Monitor performance and translate analytics into strategy — use data to know what's actually working and why, and apply that judgment to prioritize across competing requests.
- Steward the Asana brand across social, making sure every post reflects our core attributes.

## About you

- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- 8–10 years of experience in social media or digital marketing, ideally for a tech, AI-native, or B2B brand.
- A track record of building differentiated social strategy and content — not just executing against an existing calendar.
- Deep platform fluency across LinkedIn, X, YouTube, TikTok, Instagram, and Reddit — you understand distribution mechanics, community dynamics, and how a moment moves across channels.
- Real hands-on production skill, video-first — you can shoot and edit a video yourself, not just direct someone else. Creation is part of the job.
- Strong strategic instincts paired with a proactive mindset — you naturally bring ideas to the table and know how to be a thoughtful, trusted partner without losing your own point of view.
- Sharp editorial instincts and a strong point of view on what makes content work; skilled writer with a real feel for tone, clarity, and craft.
- Genuine fluency in (or hunger to learn) the AI and future-of-work conversation; ability to turn concepts like agentic workflows and human-agent teams into content real people want to engage with
- Data literacy — comfortable in a dashboard, letting performance inform, not dictate, creative decisions

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

## What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $147,000 -$167,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

#LI-Hybrid

## About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

[Join Asana’s Talent Network](https://www.gem.com/form?formID=fbcdec8c-3442-43b9-9b45-d2b5f4ea25db) to stay up to date on job opportunities and life at Asana.

## About Asana

## Company Overview
- **One-liner**: Asana provides an operating system for human-agent teams, enabling organizations to coordinate critical workflows with a shared plan, shared memory, and enterprise-grade governance.
- **Entity Type**: Public (NYSE: ASAN)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2008 (based on the company’s reference to “18 years of multiplayer architecture” in 2026) [asana.com](https://asana.com/company)
- **Founders**: Dustin Moskovitz and Justin Rosenstein

## Core Business
- **Primary industry**: Work management / enterprise collaboration software.
- **Target customers**: B2B, including small teams, large enterprises, and global organizations across over 200 countries.
- **Mission**: “To help humanity thrive by enabling the world’s teams to work together effortlessly.” [asana.com](https://asana.com/company)

## Products & Services
- **Asana Platform (SaaS)**: A cloud-based work management tool built on the Asana Work Graph®, offering shared plans, goals, portfolios, cross-functional workflows, and governance. The platform now supports human–agent collaboration, integrating AI agents into the same environment where humans work.

## Market Standing
- **Valuation / Market Cap**: Not publicly available from the provided sources.
- **Key Metric**: Not publicly available from the provided sources (public company financials such as annual revenue are not included in the search results).
- **Notable Investors / Partners**: Not specified in the provided materials.
- **Growth Signals**: Acquisition of StackAI to unify human and agent workflows [asana.com](https://asana.com/culture-and-belonging); global presence with 13 office locations [asana.com](https://asana.com/jobs); named a Great Place to Work for multiple consecutive years.

## Competitive Advantages
- **Work Graph® Technology**: A multiplayer architecture that maintains a shared, real-time representation of work across people and tasks.
- **Enterprise Governance**: Role-based controls, security, and compliance features built for large organizations.
- **AI Integration**: Native support for AI agents running alongside humans on a single platform, differentiating Asana from pure human-only coordination tools.
- **Culture of Clarity**: Operating principles that emphasize transparency, accountability, and empathy, which translate into product design and customer trust.

## Strategic Focus
- **Human‑Agent Workflows**: Asana is positioning itself as the operating system where humans and AI agents collaborate seamlessly, with shared memory and governance.
- **AI Innovation**: An internal AI Council fosters a culture of AI-driven innovation, and the company continues to release new AI features to help customers achieve goals faster. [asana.com](https://asana.com/inside-asana/great-place-to-work)
- **Global Expansion**: Growing its office footprint and customer base in over 200 countries.

## Why Work Here
- **Culture**: Recognized by Fortune as a Great Place to Work (Bay Area list for eight consecutive years) and by Inc. (seven consecutive years). Employees report 89% satisfaction vs. 57% at a typical U.S. company. [asana.com](https://asana.com/inside-asana/great-place-to-work)
- **Values**: Operating principles include “Solve it together,” “Act like you own it,” “Start with heart,” “Know your customer,” “Get to Beta,” and “Cut to the core.” [asana.com](https://asana.com/company)
- **Work Model**: Office-centric hybrid schedule in San Francisco and New York: standard in-office days Monday, Tuesday, Thursday; work-from-home Wednesdays; Friday flexibility depends on role. [asana.com](https://asana.com/jobs/all)
- **Benefits**: 16 weeks paid parental leave, free therapy/coaching via Modern Health, pay equity studies conducted twice a year, employee resource groups (ERGs), mentorship and sponsorship programs, training in bias and harassment, and an apprenticeship program (AsanaUp). [asana.com](https://asana.com/culture-and-belonging)
- **Engineering & Growth**: Access to big responsibilities, leadership training, and a strong commitment to accessibility (WCAG 2.1 AA compliance).

## Sources
1. [asana.com](https://asana.com/company) – Company overview, mission, history, values, office locations
2. [asana.com](https://asana.com/culture-and-belonging) – Culture, belonging, benefits, ERGs, StackAI acquisition
3. [asana.com](https://asana.com/jobs) – Careers page, benefits, development
4. [asana.com](https://asana.com/jobs/all) – Hybrid work policy, specific job listing details
5. [asana.com](https://asana.com/inside-asana/great-place-to-work) – Great Place to Work recognition, AI Council, employee satisfaction

## Other roles at Asana

- [GM, Product - Command](https://feeny.ai/job/gm-product-command-asana-new-york-42vtxgaxh7fz) — New York, NY
- [GM, Product - Command](https://feeny.ai/job/gm-product-command-asana-san-francisco-ckb0jx67ne8q) — San Francisco, CA
- [Director of Engineering, AI Agents](https://feeny.ai/job/director-of-engineering-ai-agents-asana-san-francisco-f7zeaxqevvn0) — San Francisco, CA
- [Senior Software Engineer, Product Frameworks](https://feeny.ai/job/senior-software-engineer-product-frameworks-asana-new-york-zg8aae0qn1ks) — New York, NY
- [Director of Security Engineering](https://feeny.ai/job/director-of-security-engineering-asana-san-francisco-rb4dgpak09th) — San Francisco, CA
- [Senior Implementation Manager](https://feeny.ai/job/senior-implementation-manager-asana-chicago-28hmvb0eyxv8) — Chicago, IL
- [Strategic Partnerships Manager](https://feeny.ai/job/strategic-partnerships-manager-asana-san-francisco-s79zx6njdr3g) — San Francisco, CA
- [Brand Designer](https://feeny.ai/job/brand-designer-asana-san-francisco-3f75rxpfx6e1) — San Francisco, CA
- [Corporate Account Executive, DACH](https://feeny.ai/job/corporate-account-executive-dach-asana-munich-nb6bnswpfa28) — Munich, Germany
- [IT Technical Program Manager](https://feeny.ai/job/it-technical-program-manager-asana-san-francisco-v299n2dka6d3) — San Francisco, CA