--- title: 'Social Media Lead for Talent at Playbook' canonical: 'https://feeny.ai/job/social-media-lead-for-talent-playbook-united-states-57q019kbk66s' type: 'job' last_seen: '2026-09-08' --- # Social Media Lead for Talent at Playbook - **Company:** Playbook - **Location:** United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-07-01 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.ashbyhq.com/playbook/e89ae085-a3ce-494b-b76f-e3c6ec649c60 ## Job description ## ABOUT THE ROLE Social media is the highest-leverage item we can do behind our top talent. We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent. ## WHAT YOU'LL DO Strategy & Research - Develop bespoke social strategies for top-tier Playbook talent - Research viral trends, algorithm changes, and new platform features across Instagram and TikTok - Track and analyze performance of our top talent weekly - Run weekly viral content analysis and distribute insights to the team - Publish a recurring newsletter on social trends relevant to our creator verticals - May do community calls / webinars - Feedback and support for paid ad creative - Support with curriculum and creator training Creator Playbooks - Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork - Build challenge marketing kits in the same format - Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc. - Develop mastery of what to post for lead generation vs. conversion — and teach it - Cover ad creative strategy, since most paid is amplified organic Editing & Production Guidance - Stay current on the best editing tools and techniques - Coach creators and CMs on how to edit better — speed, hooks, retention Growth Tracking - Own social growth tracking for our top 50 creators - Surface the biggest opportunities and the biggest gaps each week ## WHO YOU ARE - You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream - You've developed content strategy for creators, brands, or talent at scale - You can distill complex strategy into simple, actionable templates that a creator can execute without a second question - You understand the organic-to-paid funnel and can think across both - Bonus: you're AI-savvy and excited about building tools that scale this work - Comfortable working across fitness, wellness, and lifestyle verticals ## HOW THIS ROLE WORKS Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution. Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale. This is a role with a real path to building something big. ## TEAM 1 key hire to start, with support to be determined. We're looking for someone who is ideally AI-savvy and excited about building infrastructure, not just executing it. ## About Playbook ## Company Overview - **One-liner**: Playbook is a creator economy platform that helps fitness, wellness, and sports creators scale their subscription, one-time-purchase, and challenge offerings through a branded mobile app experience. - **Entity Type**: Private (Series A; $19.3M total funding) - **Headquarters**: New York, United States - **Founded**: 2017 - **Founders**: Michael LoFaso, Michael Wojcieszek ## Core Business - **Primary industry**: Health, Wellness & Fitness (creator economy / SaaS) - **Target customers**: Fitness creators (trainers, athletes, coaches, yogis, nutritionists, sports coaches, etc.) – B2B platform for creators; creators serve end consumers (B2B2C). - **Mission**: “To turn your iPhone training content into a meaningful income” by providing the tools to build and monetize a fitness business. ## Products & Services - **Subscription Management**: Creators set monthly/annual prices; subscribers get exclusive content; 80% revenue share (minus processing fees). - **One-Time Purchases**: Sell individual programs, guides, or challenges at any price point. - **Challenges**: Run time‑limited transformation challenges with dedicated landing pages and automated tools. - **Community**: Forum, group calls, direct messaging for engagement and retention. - **CRM**: Manage user emails, send win‑back campaigns, track retention. - **Landing Page Builder**: Customizable sales page with branded banners and colors. - **Content Templates**: Clips (gym), Tabata (timer‑based), Classes (full‑length), Running (distance/time audio), Livestream, PDFs, and guides. - **Analytics**: Detailed metrics on content performance, subscriber behavior, and revenue. - **Data & Content Ownership**: Creators own all content and client data; Playbook never uses data without permission. ## Market Standing - **Valuation**: Not publicly disclosed - **Key Metric**: Total funding of **$19.3M** (including $9.3M Series A in October 2020 from 8 investors) - **Notable Investors/Partners**: Series A had 8 investors (names not publicly listed); tech stack includes Stripe, HubSpot, Intercom, Snowflake, Databricks, etc. - **Growth Signals**: - 46 employees (+11.5% YoY) - Operations in 6 countries (USA, Poland, UK, Guatemala, Netherlands, Portugal) - 61,046 LinkedIn followers (+22% yearly) - 8 active job postings (quarterly +100%, yearly +100%) - 17,400+ creators on the platform (per website) ## Competitive Advantages - **Full content & data ownership**: Creators keep IP and client lists; no lock‑in contracts. - **Transparent economics**: 80% revenue share with clear fee structure. - **Branded app experience**: Customizable colors, banners, and landing pages. - **No upfront cost**: Zero‑risk model to start. - **24/7 creator support** and dedicated launch coaching. ## Strategic Focus - Scaling the platform with new features (e.g., multiple subscription tiers “coming soon”) - Expanding into broader sports and wellness verticals - Investing in engineering and product talent (hiring for Senior Fullstack Engineer, Engineering Team Lead, Product Designer, Head of Content Marketing) - Strengthening creator acquisition and retention through CRM and analytics tools ## Why Work Here - **Culture**: Creator‑first, transparent, and supportive – “we walk you through how to choose the best business model” - **Remote/Hybrid**: Distributed team across 6 countries; likely remote‑friendly with a hub in New York - **Engineering**: Modern tech stack (React, Node.js, GraphQL, PostgreSQL, Kubernetes, Snowflake, Databricks) and a small, growing engineering team (11 technical staff) - **Growth Opportunity**: Rapidly scaling company with double‑digit headcount growth and active hiring across product, engineering, and marketing - **Perks**: Not explicitly listed, but the company emphasizes “no lock‑in contracts” and “data control” for creators – similar values likely apply to employees. ## Sources 1. [joinplaybook.com](https://www.joinplaybook.com/) 2. [linkedin.com/company/playbooktechnologies](https://www.linkedin.com/company/playbooktechnologies) 3. [startupintros.com](https://startupintros.com/orgs/playbook-technologies-inc) 4. [leadiq.com](https://leadiq.com/c/playbook/5a1dac352300005e00a166cf/employee-directory) ## Other roles at Playbook - [Sales Lead](https://feeny.ai/job/sales-lead-playbook-united-states-pdgx94hmd7wx) — United States - [Premium Creator Account Manager](https://feeny.ai/job/premium-creator-account-manager-playbook-united-states-dtweaheexj21) — United States