---
title: 'Social Media Lead at General Robotics'
canonical: 'https://feeny.ai/job/social-media-lead-general-robotics-redmond-ytebb2j2caeh'
type: 'job'
last_seen: '2026-10-15'
---

# Social Media Lead at General Robotics

- **Company:** General Robotics
- **Location:** Redmond, WA
- **Employment:** full-time
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/generalrobotics/a97d75c7-5908-4e47-94e5-a44e7529f647

## Job description

Redmond, WA · Full-time · Marketing

## About the Company

General Robotics is a physical‑AI research and deployment company building the intelligence platform that any robot can connect to. Using the latest breakthrough AI models, we make advanced robot intelligence accessible so organizations can rapidly deploy robots and unlock entirely new capabilities across industies. Join the team pushing the frontier of robotics and turning breakthrough ideas into real‑world impact.

## The Role

You’ll own how General Robotics shows up online. Social is where our category gets defined, where investors and enterprise buyers meet us, where researchers decide whether our work is credible, and where the next great engineer decides to apply. You’ll set the strategy and run the channels day to day, writing and creating the content that tells our story. This hands-on lead role sits within the marketing team where you will collaborate across the company with engineering, research, sales, and our executives; turning what we’re building into posts people stop scrolling for, share, and act on.

## What You’ll Own

- Channel strategy and voice. Own X, LinkedIn, and YouTube, and decide where we go next. Build natively for each platform instead of cross-posting. Keep our voice confident, approachable, and honest about where the technology really stands.
- Always-on content engine. Plan and run the calendar around research releases, product milestones, customer deployments, hiring, and events. Create short-form video, carousels, diagrams, benchmark charts, and threads that make complex robotics simple.
- Community and real-time engagement. Be present in the conversation around physical AI and robotics. Engage with researchers, builders, press, and partners. Monitor sentiment, spot opportunities early, and respond fast and well when something breaks.
- Video content creation. Craft compelling demo videos that synthesizes the complex into easy to understand stories. You’ll own production of videos end to end - narrative arc, storyboard, shooting, and editing, starting from a real understanding of what engineering and research have built.
- Founders’ voice. Build the program that helps elevate the voice of our co-founders around key moments, expanding their reach across the influencers community and deepen engagement across our target audiences.
- Social media agency management. Manage our external social and creative agency partners, from briefs and scope to budgets, quality control, and performance reviews, so their work stays on-voice and on-strategy.
- Measurement and growth. Define what good looks like, from reach and engagement to follower quality, share of voice, site traffic, and pipeline influence. Report on it, run experiments, and double down on what works.

What Success Looks Like

- First 30 days: You know our technology, audiences, and story. You’ve audited our channels and are actively posting.
- First 60 days: A documented social strategy, a consistent publishing rhythm, an executive posting program underway, and a reporting dashboard leadership actually uses.
- First 90 days: Measurable growth in audience quality and engagement, at least one moment where social drove the conversation, and a recognizable General Robotics voice in the physical AI community.

## How You’ll Work

- Learn directly from research and engineering teams what’s being built and the problem we’re solving, then translate it into clear, compelling stories.
- Stay close to sales and customer conversations, and let what you hear shape what you post next.
- Contribute to the evolution of the brand as the product evolves.
- Operate with high ownership, moving quickly between planning, creating, publishing, and optimizing.

## What You’ll Bring

- 3+ years leading social media for a tech brand, with accounts you’ve measurably grown. Show us.
- Deep fluency in X and LinkedIn, including a point of view on what earns attention with technical and enterprise audiences.
- Sharp writing and editorial judgment with the ability to quickly absorb complex engineering concepts and make them accessible without dumbing them down.
- Hands-on creative skills: short-form video editing (Premiere Pro, CapCut, or similar) and design in Figma, Canva, or Adobe Creative Cloud.

Who This Is For You should apply if:

- You’re equal parts strategist and creator, with high taste and the judgment to know what not to post.
- You’re genuinely curious about robotics and AI and comfortable learning directly from engineers.
- You’d rather build the system than repeat the task.
- You move fast and improve as you go.

## Why Join Us

- Work at the frontier of physical AI and robotics, and help define the category, not just participate in it.
- Fast-moving, innovative startup environment with the opportunity to shape the ecosystem, not just participate in it.
- High-impact role with executive visibility and room to build and grow the social function.

## Compensation

The base salary range for this position is $120k-$140k. Your actual pay will be based on factors including skills and experience. This role is eligible for bonuses and benefits including medical, 401(k) and other health benefits. Work Authorization This role is open to candidates currently based in and authorized to work in the US. Equal Opportunity Employer - General Robotics is an equal opportunity employer. We do not discriminate on the bases of any status protected by applicable law. Accommodations - If you need a reasonable communication during the application or interview process, please contact: hr@generalrobotics.company.

## About General Robotics

## Company Overview
- **One-liner**: General Robotics is an AI research and deployment company building the “intelligence grid” for physical AI, enabling modular, adaptable intelligence for any robot form, task, or environment.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: Redmond, Washington, United States
- **Founded**: 2023
- **Founders**: Ashish Kapoor (CEO), Sai Vemprala (CTO), Dinesh Narayanan (Co-founder, departed Feb 2026), Shuhang Chen (Co-founder)

## Core Business
- **Primary industry**: Physical AI, robotics software platform, enterprise AI/robotics infrastructure
- **Target customers**: Large organizations in manufacturing, logistics, and other sectors deploying robot fleets; B2B, Enterprise
- **Mission or purpose**: “Making every robot useful, fast” – by providing a platform that composes modular AI skills for perception, planning, and action across diverse robot morphologies

## Products & Services
- **GRID (Intelligence Grid)**: A unified development and deployment platform for general-purpose robot intelligence. It offers pre-trained AI skills, simulation integration (AirGen, Nvidia Isaac Sim), reinforcement learning workflows, and agentic architecture for skill composition. Enables deployment from prototype to production in under 15 minutes, supporting up to 25,000+ concurrent robot requests across cloud, on-prem, or edge.

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: Total funding – Seed round led by Accenture Ventures (announced April 15, 2026); also selected for Microsoft for Startups Pegasus Program (November 2025). Amounts not disclosed.
- **Notable Investors/Partners**: Accenture Ventures (lead investor), Microsoft (Pegasus program), NVIDIA (simulation integration)
- **Growth Signals**: 31 employees (as of mid-2026), with offices in Redmond (HQ), India, and South Korea. Traffic to website grew 56.9% month-over-month. Engaged in national robotics policy discussions (Congressional Robotics Caucus). Partnerships with Accenture for physical AI in manufacturing/logistics.

## Competitive Advantages
- **Modular skill composition**: Unlike monolithic models, GRID uses composable, interpretable, and safety-first AI skills that can be mixed and matched for any robot type.
- **Speed to deployment**: From prototype to deployment in under 15 minutes; quick adaptation (<1 day) using simulation feedback.
- **Multi-morphology support**: Works with humanoids, arms, quadrupeds, wheeled, and aerial robots.
- **Safety-by-design**: Built-in blame assignment and interpretability mechanisms for accountable behavior.

## Strategic Focus
- Scaling the platform to large enterprise deployments, especially in manufacturing and logistics (via Accenture partnership).
- Expanding the marketplace of pre-trained AI skills and OEM integrations.
- Engaging with government (U.S. National Robotics Strategy) and research community (foundation in deep learning, safety, and simulation).
- Building out the team and presence globally (Singapore office, India).

## Why Work Here
- **Culture**: “We’re scientists, engineers, and builders” – backgrounds from Microsoft, Google, Carnegie Mellon, and open-source projects (AirSim, TensorFlow Object Detection, ChatGPT for Robotics). Emphasis on research, safety, and practical impact.
- **Work policy**: Hybrid (in-office expectation for Redmond, WA; also in-office in Singapore. Some roles listed as “In-Office” on Built In).
- **Perks**: Not explicitly listed, but team is small (31) with flat structure; opportunities to shape the platform from early stage.
- **Engineering culture**: Deep learning, simulation, and deployment engineering; strong cross-disciplinary collaboration (research, product, customer success).
- **Hiring**: Currently few open positions (as of July 2026); the company values “curious minds from a wide range of disciplines.”

## Sources
1. [General Robotics Website](https://www.generalrobotics.company/)
2. [General Robotics LinkedIn](https://www.linkedin.com/company/gen-robotics)
3. [General Robotics Newsroom](https://www.generalrobotics.company/newsroom)
4. [Built In Company Profile](https://builtin.com/company/general-robotics)
5. [General Robotics Careers Page](https://jobs.ashbyhq.com/generalrobotics) (via Ashby)

## Other roles at General Robotics

- [Technical Project Manager](https://feeny.ai/job/technical-project-manager-general-robotics-singapore-2ymwtn691bbv) — Singapore
- [Robotics Engineer - Singapore: Foundation Model Training](https://feeny.ai/job/robotics-engineer-singapore-foundation-model-training-general-robotics-singapore-kxv96e2v010c) — Singapore
- [Robotics Engineer: Foundation Model Training](https://feeny.ai/job/robotics-engineer-foundation-model-training-general-robotics-redmond-gk4h782nwfvf) — Redmond, WA
- [Robotics Engineer - Teleoperation focus](https://feeny.ai/job/robotics-engineer-teleoperation-focus-general-robotics-redmond-jcvkes0gk6e1) — Redmond, WA
- [Robotics Engineer - Humanoids focus](https://feeny.ai/job/robotics-engineer-humanoids-focus-general-robotics-redmond-ctva4539m4e0) — Redmond, WA
- [Robotics Engineer - Manipulation focus](https://feeny.ai/job/robotics-engineer-manipulation-focus-general-robotics-redmond-qq66w56t1e01) — Redmond, WA
- [Robotics Engineer - Singapore: AI Specialist](https://feeny.ai/job/robotics-engineer-singapore-ai-specialist-general-robotics-singapore-t8tm4xrwx1we) — Singapore
- [Robotics Engineer - Singapore: Field Robotics Specialist](https://feeny.ai/job/robotics-engineer-singapore-field-robotics-specialist-general-robotics-singapore-ee1k46mt98z3) — Singapore
- [Robotics Engineer - Navigation focus](https://feeny.ai/job/robotics-engineer-navigation-focus-general-robotics-redmond-kvrh2v2fym27) — Redmond, WA
- [Robotics Engineer](https://feeny.ai/job/robotics-engineer-general-robotics-redmond-r4fv7x25cst0) — Redmond, WA