---
title: 'Social Media Lead at LiveScore Group'
canonical: 'https://feeny.ai/job/social-media-lead-livescore-group-london-england-xyxw5kys87df'
type: 'job'
last_seen: '2026-09-12'
---

# Social Media Lead at LiveScore Group 

- **Company:** LiveScore Group 
- **Location:** London England, United Kingdom
- **Posted:** 2026-07-20
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/livescore9/jobs/8641312002

## Job description

Soho, London

Hybrid working: 2 days per week in the office (rota includes working evenings and weekends to attend matches, events, shoots, sponsor activations and key sporting moments where required to support content creation and social coverage.)

## The Role

As our Social Media Lead, you'll orchestrate our social content strategy across LiveScore Media and LiveScore Bet, shaping platform-native content for our massive 15M+ community. This role demands a video-first visionary who can blend data insights with creative flair to drive engagement and amplify our brand presence. You'll lead and develop a talented team, navigating the fast-paced world of sports and social trends to meet ambitious audience and commercial objectives.

This is a fantastic opportunity to innovate and lead a dynamic social content function within a rapidly evolving sports media and betting landscape. You'll have the creative freedom to experiment with emerging platforms and video formats, directly impacting brand growth and fan engagement. The challenge lies in continuously adapting to shifting social trends and platform algorithms, balancing reactive content with strategic campaigns, and ensuring consistent, high-quality output that delights our vast audience.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fuelling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

## Key Responsibilities

- Lead the daily social media content function across LiveScore Media and LiveScore Bet, ensuring high-quality, engaging output.
- Own and evolve the social media content strategy, aligning channel plans with wider business priorities and commercial opportunities.
- Manage and develop the social media content team, fostering consistent high performance and growth.
- Drive the team’s video-first evolution, developing formats and creative approaches to increase reach and engagement.
- Lead content planning around major football moments, breaking news, and brand campaigns, blending reactive agility with strategic foresight.
- Collaborate cross-functionally with internal teams (Commercial, Brand, Sponsorship) to maximise content value and unlock commercial benefits.
- Utilise social analytics and platform insights to assess content effectiveness and inform future optimisation strategies.

## Skills, Knowledge and Experience

- Proven experience leading social media content in a fast-paced sports, media, or entertainment environment.
- Deep understanding of how to grow and manage large social communities across key platforms (e.g., TikTok, Instagram, YouTube, X).
- Strong knowledge of football, fan culture, social trends, and platform-native storytelling.
- Demonstrated ability to develop and deliver innovative social-first and video-first content strategies.
- Proficiency in social media analytics, platform data, and performance tools to drive informed decisions.
- Exceptional leadership skills, with the ability to motivate, guide, and develop a high-performing social media content team.
- Highly organised and commercially aware, capable of managing competing priorities and supporting wider business objectives.

What can we offer?

- Company Performance Bonus
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
- Flexible Working Agreements where applicable

## About LiveScore Group 

## Company Overview
- **One-liner**: LiveScore Group converges the worlds of sports media and sports betting through its owned ecosystem of brands LiveScore, LiveScore Bet, and Virgin Bet.
- **Entity Type**: Private (privately held)
- **Headquarters**: London, United Kingdom
- **Founded**: 2019 (LiveScore Group formed after demerger from Gamesys; the LiveScore brand dates back to 1998)
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Sports media, online sports betting, online gambling
- **Target customers**: B2C sports fans and bettors globally; also B2B advertising and software development clients
- **Mission or purpose statement**: “Fuelling Fans’ Passion for Sport” — delivering a frictionless, converged experience that combines real-time sports content with a world-class sportsbook

## Products & Services
- **LiveScore**: Real-time sports scores, free-to-air live streaming (e.g., Champions League, FIFA Club World Cup), free-to-play games like LiveScore 6. Available in over 200 territories. Type: Mobile app and web platform.
- **LiveScore Bet**: Online sportsbook offering betting opportunities, launched in UK (2021), Nigeria (2020), Ireland, and briefly in Netherlands (exited 2024). Type: Sportsbook.
- **Virgin Bet**: Online sportsbook brand launched in 2019, operates in UK and South Africa (launched 2025). Type: Sportsbook.
- **B2B Services**: Advertising revenue from sports media and software development (50% YoY growth in FY25). Type: Service.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of £206.3m for FY25 (12 months to 31 March 2025), up 15.3% YoY [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/)
- **Notable Investors/Partners**:
  - Ringier AG — £50m strategic investment in 2022 [livescoregroup.com](https://livescoregroup.com/)
  - Virgin Group — invested as a shareholder in October 2024 [livescoregroup.com](https://livescoregroup.com/)
  - Kambi — completed migration to Kambi sportsbook platform in July 2024 [livescoregroup.com](https://livescoregroup.com/)
  - X and xAI — announced a transformational partnership in 2025 [livescoregroup.com](https://livescoregroup.com/)
- **Growth Signals**:
  - Revenue growth of 15.3% in FY25; B2C online gambling revenue up 18.3% to £185.1m [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/)
  - 45M+ LiveScore users globally [livescoregroup.com](https://livescoregroup.com/)
  - Record 165K betting actives on LiveScore Bet in 2022 [livescoregroup.com](https://livescoregroup.com/)
  - Expanded into Bulgaria (2024) and South Africa (Virgin Bet, 2025) [livescoregroup.com](https://livescoregroup.com/)
  - Net loss reduced from £48.9m to £28.6m YoY; EBITDA loss improved 60.8% [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/)
  - LinkedIn followers grew 20.5% year-over-year to 14,020 [linkedin.com](https://uk.linkedin.com/company/livescoregroup)

## Competitive Advantages
- **Convergence model**: Own and operate a fully integrated ecosystem where sports media content (LiveScore) drives betting engagement (LiveScore Bet, Virgin Bet), reducing customer acquisition costs and improving retention.
- **In-house tech stack**: Purpose-built, proprietary technology delivering a seamless user experience across apps and web.
- **Industry-first four-day work week**: Announced in 2025, a strong employer branding differentiator [livescoregroup.com](https://livescoregroup.com/).
- **Strategic partnerships**: With Virgin Group, Ringier, and X/xAI provide brand credibility, distribution, and AI capabilities.
- **Global reach**: Offices in 7 countries (UK, Gibraltar, Malta, South Africa, Nigeria, Ireland, Austria) and LiveScore available in 200+ territories.

## Strategic Focus
- Continue scaling the convergence model in regulated markets (UK, Ireland, South Africa) while exiting less favourable markets (Netherlands, Bulgaria).
- Invest in marketing and brand building to drive user growth, particularly in the UK where revenue increased 26% in FY25.
- Leverage AI and data partnerships (e.g., with xAI) to enhance personalisation and product innovation.
- Expand Virgin Bet into new geographies (South Africa launched 2025) and deepen B2B software development revenue.

## Why Work Here
- **Culture**: “Fueled by shared passion for sports and innovation” — collaborative, energetic environment with a focus on personal and professional development [livescoregroup.com](https://livescoregroup.com/careers/).
- **Flexible work**: “Flexible work arrangements allow for a healthy work-life balance” [livescoregroup.com](https://livescoregroup.com/). Notably, the company introduced a **four-day work week** in 2025, a rare perk in the industry.
- **Offices**: Global presence with hubs in London, Stoke-on-Trent, Gibraltar, Malta, Cape Town, Lagos, and Vienna. Roles span technology, product, marketing, compliance, and commercial.
- **Tech-driven**: Engineering roles include Data Engineer, Infrastructure Engineer, Senior Software Engineer — working on a purpose-built tech stack at scale.
- **Growth trajectory**: Rapidly expanding private company with increasing revenue and improving profitability, offering career advancement opportunities.
- **Employee rating**: 3.4/5.0 on LinkedIn (170 reviews), with work-life balance at 3.4 [linkedin.com](https://uk.linkedin.com/company/livescoregroup).

## Sources
1. [livescoregroup.com](https://livescoregroup.com/) — Company overview, milestones, office locations, convergence model
2. [livescoregroup.com/careers](https://livescoregroup.com/careers/) — Careers page, culture, four-day work week
3. [linkedin.com](https://uk.linkedin.com/company/livescoregroup) — Company details, employee count, reviews, open positions
4. [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/) — FY25 financial results (revenue, net loss, EBITDA)
5. [job-boards.greenhouse.io/livescore9](https://job-boards.greenhouse.io/livescore9) — Current job openings (9 roles as of July 2026)

## Other roles at LiveScore Group 

- [Payments and Fraud Analyst](https://feeny.ai/job/payments-and-fraud-analyst-livescore-group-st-julian-s-n32c6va3hc1v) — St. Julian's, Malta
- [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-livescore-group-london-england-jtejxg4r2xan) — London England, United Kingdom
- [Senior CRM Executive](https://feeny.ai/job/senior-crm-executive-livescore-group-london-england-n83c98707w2p) — London England, United Kingdom
- [Payments and Fraud Operations Analyst - Night Shift](https://feeny.ai/job/payments-and-fraud-operations-analyst-night-shift-livescore-group-gibraltar-cjnetbajaajb) — Gibraltar, Cádiz, Gibraltar
- [Player Protection Analyst](https://feeny.ai/job/player-protection-analyst-livescore-group-stoke-on-trent-england-h2zvdgemspv2) — Stoke-On-Trent England, United Kingdom
- [Junior Data Scientist](https://feeny.ai/job/junior-data-scientist-livescore-group-london-england-j2xwb7wr3d7t) — London England, United Kingdom
- [Product Manager](https://feeny.ai/job/product-manager-livescore-group-london-england-fwb7gefaemwq) — London England, United Kingdom
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- [Programmatic Account Manager](https://feeny.ai/job/programmatic-account-manager-livescore-group-london-england-0dpv95xnbewc) — London England, United Kingdom
- [Infrastructure Engineer](https://feeny.ai/job/infrastructure-engineer-livescore-group-cape-town-g8cy9zm9z76q) — Cape Town, South Africa