--- title: 'Social Media Manager at AppLovin' canonical: 'https://feeny.ai/job/social-media-manager-applovin-palo-alto-em8t77bxewj4' type: 'job' last_seen: '2026-10-29' --- # Social Media Manager at AppLovin - **Company:** AppLovin - **Location:** Palo Alto, CA - **Posted:** 2026-10-29 - **Last confirmed live:** 2026-10-29 - **Apply:** https://boards.greenhouse.io/applovin/jobs/4725685006?gh_jid=4725685006 ## Job description ## About AppLovin [AppLovin](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.applovin.com&esheet=54549558&newsitemid=20260608414458&lan=en-US&anchor=AppLovin&index=3&md5=a4ac8b1dcb8b5502d0154df68e322df6) makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: [www.applovin.com](http://www.applovin.com). To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. ## About Gist Gist is a new consumer social app built by AppLovin, a handbook for the curious. We’re building our brand and community from the ground up, and we’re looking for a Social Media Manager who is as comfortable creating content as they are reading the data behind it. In this role, you’ll own Gist’s voice and presence across social. You’ll create, test, and iterate on content that is genuinely useful and worth sharing, and you’ll stay close to the metrics that tell you what’s working. ## About the Role We are launching a new social platform dedicated to the relatable, actionable content that people use to navigate their daily lives. We are looking for a Social Media Manager to be the face and voice of Gist across the platforms where our audience already lives: Instagram, TikTok, Threads, Substack, and whatever comes next. This is a builder role. We want someone who has grown an audience from zero, knows what makes content travel on each platform, and move faster than anyone around them. You will own our social channels end to end and be the reason people discover Gist before they ever download it. A Day in the Life - Own social strategy and execution across Instagram, TikTok, Threads, Substack, and emerging platforms. - Create platform-native content, including short-form video, posts, and written pieces, in a distinct Gist voice. - Work with agencies, individual content creators, and influencers, including our own Gist creators, to produce posts and feature them in our content. - Grow our audience and engagement through fast experimentation: test formats and hooks, study what lands, and double down. - Partner with performance marketing so social supports the broader growth funnel. - Track and report on audience growth, engagement, and content performance to shape what we make next. - Spot trends and cultural moments early, and know which ones are worth jumping on. The Impact You’ll Make - Define how Gist looks, sounds, and feels in public from launch. - Build an owned audience across platforms that becomes a durable growth channel for the product. - Establish repeatable content playbooks and formats that scale as the team and the platform grow. - Bring ground-level insight on what resonates with our audience directly into product and brand decisions. ## Who You Are - 2-3+ years of experience in social media, content, or community growth. - A proven history of growing an account or channel from the ground up to a significant, engaged audience. You can show us the results and walk us through how you did it. - Fluent with AI tools, with a clear point of view on how to use them to create better content faster. - Strong writing, visual, and editing instincts, with a portfolio of content you made yourself. - Comfortable creating across formats and platforms, from Instagram and TikTok video to Threads and Substack writing. - Self-directed and fast-moving, and at home in an ambiguous, early-stage environment. - Experience working with or inside a larger organization while owning your channels with startup-level autonomy. ## Nice to Have - Experience as a UGC creator or content creator yourself. - Experience as a brand marketer at other startups. - Experience writing, growing, or running a Substack. - Familiarity with lifestyle feed content dynamics: what drives daily engagement, retention, and shareability. ## Why Join This Venture - This is more than a social role. It’s a chance to build the public identity of a new consumer product inside an industry leader. - Enjoy the autonomy of a startup, backed by AppLovin’s resources, technology, and scale. - Work with a lean, fast-moving team that values creativity, speed, and good taste. - High visibility into how brand and content drive product growth, with a direct line to leadership from day one. AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant [here](https://www.eeoc.gov/employers/eeo-law-poster). If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more [here](https://calcivilrights.ca.gov/fair-chance-act/). To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. Please read our [Global Applicant Privacy Notice](https://legal.applovin.com/global-applicant-privacy-notice/) to learn more about how AppLovin processes your personal information. https://www.linkedin.com/company/applovin    https://x.com/AppLovin    https://www.instagram.com/applovin/ ## About AppLovin ## Company Overview - **One-liner**: AppLovin provides an end-to-end software and AI platform that helps mobile app developers and consumer brands acquire users, monetize audiences, and analyze performance through advertising technology. - **Entity Type**: Public (Nasdaq: APP, S&P 500 component) - **Headquarters**: Palo Alto, California, United States - **Founded**: 2012 - **Founders**: Adam Foroughi, Andrew Karam, John Krystynak ## Core Business - Primary industry: Mobile technology, advertising, and marketing software. - Target customers: B2B – mobile app developers (gaming and non-gaming), consumer brands, and advertisers. - Mission/purpose: To help businesses of every size connect to their ideal customers and achieve growth through AI-powered advertising solutions. ## Products & Services - **MAX (SSP)**: In-app bidding and programmatic ad mediation platform for mobile publishers to maximize revenue. - **AppDiscovery (DSP)**: Demand-side platform that uses AI to find high-value users for apps and drive conversions. - **SparkLabs**: Creative studio that produces video and playable ad creatives optimized for performance. - **Adjust** (acquired): Mobile measurement and analytics platform for attribution, campaign tracking, and fraud prevention. - **MoPub** (acquired): Mobile monetization platform for publishers (now integrated into AppLovin’s stack). ## Market Standing - **Valuation/Market Cap**: ≈ $3.9 billion (as of mid-2025, per LinkedIn). Note: IPO in 2021 valued the company at ~$24 billion, and valuation has fluctuated since. - **Key Metric**: Annual Revenue of $5.48 billion (2025 fiscal year). Net income of $3.33 billion. - **Notable Investors/Partners**: Orient Hontai Capital (led debt financing), GQG Partners (post-IPO secondary). Also partnered with TripleDot Studios (sold mobile games division for $800M in 2025). - **Growth Signals**: Added to the S&P 500 in September 2025; divested mobile games business to focus entirely on advertising technology; continues to expand in-app bidding and AI capabilities. ## Competitive Advantages - **Scale & Reach**: Platform reaches over 1 billion mobile game players daily across a global network. - **Full-Screen Ad Experience**: Ads appear during natural app pauses or as rewarded videos, providing high engagement without disrupting user experience. - **Engineering-Led Culture**: Emphasis on product excellence, speed, and continuous improvement; attracts top talent from Google, Meta, Unity, and Zynga. - **Integrated Platform**: End-to-end solution from creative production (SparkLabs) to measurement (Adjust) to monetization (MAX) – reduces fragmentation for advertisers and publishers. ## Strategic Focus - Double down on AI-powered advertising technology following the sale of its mobile games business (Lion Studios and other game studios) to TripleDot Studios in mid-2025. - Continue to improve programmatic in-app bidding and expand into consumer brand advertising beyond gaming. - Grow international presence (29 countries) and strengthen the platform’s data and machine learning capabilities. ## Why Work Here - **Culture**: Recognized as a Great Place to Work – 94% of employees say it’s a great place to work (vs. 57% at a typical U.S. company). Listed #7 Fortune Best Workplaces in the Bay Area 2025 (Small & Medium), #1 in Advertising & Marketing 2024. - **Engineering Focus**: “Product first” philosophy with hands-on work from day one; interns ship real code. Flat hierarchy and fast decision-making. - **Benefits**: 100% company-paid health coverage for employees and dependents, employee stock purchase plan, flexible time off, parental leave, retirement matching, wellness support, phone reimbursement. - **Work Policy**: Primarily office-based in Palo Alto HQ, but global offices include Germany, China, Canada, Israel, and Singapore. No explicit remote-first policy. - **Compensation & Reviews**: LinkedIn ratings show 4.3/5 for compensation, 3.8 overall; Glassdoor-style reviews note strong pay but fast-paced environment. ## Sources 1. [applovin.com/careers](https://www.applovin.com/en/careers) 2. [applovin.com](https://www.applovin.com/) 3. [linkedin.com/company/applovin](https://www.linkedin.com/company/applovin) 4. [wikipedia.org/wiki/AppLovin](https://en.wikipedia.org/wiki/AppLovin) 5. [greatplacetowork.com/certified-company/1368858](https://www.greatplacetowork.com/certified-company/1368858) ## Other roles at AppLovin - [Product Manager](https://feeny.ai/job/product-manager-applovin-palo-alto-jzmyyqpmmzpr) — Palo Alto, CA - [Agency Development Lead - Independent Agencies](https://feeny.ai/job/agency-development-lead-independent-agencies-applovin-los-angeles-santa-monica-8phdmxv35p84) — Los Angeles/santa Monica, CA - [Agency Development Lead - Independent Agencies](https://feeny.ai/job/agency-development-lead-independent-agencies-applovin-new-york-1xvdjht8gk89) — New York, NY - [Business Operations Analyst](https://feeny.ai/job/business-operations-analyst-applovin-toronto-tee0xwpj3zsz) — Toronto, Canada - [Creative Producer, Growth Marketing](https://feeny.ai/job/creative-producer-growth-marketing-applovin-new-york-43fqx3g48qc6) — New York, NY - [Business Operations Analyst](https://feeny.ai/job/business-operations-analyst-applovin-palo-alto-pre1rfdvmrrx) — Palo Alto, CA - [Manager, Business Development - Consumer](https://feeny.ai/job/manager-business-development-consumer-applovin-beijing-gwm47s6warp3) — Beijing, China / Shanghai, China - [Sr. Analyst, Business Development - Consumer](https://feeny.ai/job/sr-analyst-business-development-consumer-applovin-beijing-emvq7nz3w5d7) — Beijing, China / Shanghai, China - [Sr. Accountant](https://feeny.ai/job/sr-accountant-applovin-palo-alto-q0gte05hx1c4) — Palo Alto, CA - [Analyst, Business Development - French Speaking](https://feeny.ai/job/analyst-business-development-french-speaking-applovin-berlin-dkktqg842shz) — Berlin, Germany