---
title: 'Social Media Manager at Bobyard'
canonical: 'https://feeny.ai/job/social-media-manager-bobyard-san-francisco-z7h2r6bnbe4a'
type: 'job'
last_seen: '2026-10-18'
---

# Social Media Manager at Bobyard

- **Company:** Bobyard
- **Location:** San Francisco, CA
- **Compensation:** $115k–$135k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-17
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.ashbyhq.com/bobyard/07343e99-bf07-4914-bda4-5cbeacba687e

## Job description

## About Bobyard

Construction is a trillion dollar industry running on manual work. Contractors still measure and count materials off drawings by hand — it takes forever. Bobyard uses AI to automate takeoffs and estimates, making bids 10x faster. We're Series A, backed by 8VC, Primary, and Pear, and we're growing uncomfortably fast.

## About the role

This is our first dedicated social hire, and you'll own all of it. Bobyard has a great product and a story almost nobody in construction has heard yet. Your job is to change that — build our social presence from the ground up, be the face and voice of the brand on camera, and turn a category people think is boring into content they actually stop for. You'll set the playbook, not inherit one. You'll ideate; our video editor shoots and edits, so you can focus on ideas, hosting, and growth.

## What you'll do

- Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X
- Come up with video concepts and appear on camera regularly — you're the talent
- Write hooks, scripts, and captions that get contractors and builders to stop scrolling
- Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence
- Manage the community — reply to comments and DMs and be Bobyard's voice in the wild
- Grow engagement and top-of-funnel numbers, and know why they moved
- Partner with brand and copy on ideas, and hand shoots to our video editor to produce
- Jump on trends and cultural moments fast — with taste that fits a premium product
- Report on what's working, double down, and kill what isn't

## What we're looking for

- 3–5 years running social for a brand (or yourself), with a portfolio and real numbers you can prove were yours
- Genuine comfort on camera — this is a core part of the job
- A track record of organic growth: you know how to move engagement and TOFU, not just post
- Sharp instincts for short-form video — hook, retention, payoff — across TikTok, Reels, and Shorts
- Consistency and community chops: you keep channels alive daily and engage like a human, not a brand account
- Strong writing: captions and copy that sound like a person
- Self-starting and operationally reliable — you take a goal and run, and you show up every day

## Nice to have

- A point of view on B2B and LinkedIn video
- Experience making a technical or "unsexy" product interesting
- Comfortable grabbing quick iPhone content yourself when the moment calls for it
- Your own channel with real traction

## What we offer

- $115K–$135K base + meaningful early-stage equity
- The entire social brand of a fast-growing company to own and define
- A dedicated video editor so you can focus on ideas and growth
- A team that moves fast, takes full ownership, and keeps a healthy sense of humor
- On-site in SF (101 2nd Street) — we build together, and on-camera work happens here

Comp Philosophy Cash for stability. Bonus for performance. Equity for ownership. Your package reflects your role, your experience, and what you deliver.

## About Bobyard

## Company Overview
- **One-liner**: Bobyard provides an AI-powered platform that automates construction takeoffs and cost estimates for trades like landscaping, electrical, and HVAC, helping contractors bid faster and more accurately.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2023
- **Founders**: Michael Ding

## Core Business
- **Primary industry/industries**: Construction Technology (ConTech), AI-powered Software
- **Target customers**: B2B; General contractors, subcontractors, and specialty trade businesses in landscaping, electrical, mechanical, flooring, and other construction sectors.
- **Mission or purpose statement**: To revolutionize the construction industry by automating the takeoff and estimation process, making it 10x faster and eliminating costly mistakes.

## Products & Services
- **Bobyard Platform (AI-Powered Takeoffs & Estimates)**: A SaaS platform that uses Computer Vision (CV) and Natural Language Processing (NLP) models to automate the quantification and measurement of construction plans. Features include:
    - **Auto Count**: Instantly detects and counts symbols for planting, irrigation, and electrical work.
    - **Auto Area Measurement**: Automatically measures materials like pavers and concrete.
    - **Auto Length Measurement**: Measures beds, edges, and hardscape in seconds.
    - **Database & Vendor Quotes**: Tracks historical costs, vendor quotes, and assemblies.
    - **Custom Templates**: Adaptable formulas for specific business workflows.
    - **Flexible Exports**: Generates clean, professional estimates.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding raised of **$38.6M** across two rounds.
- **Notable Investors/Partners**: 8VC (Lead investor in Series A), Pear VC, Primary Venture Partners. Partners with the "Disruptors" to empower landscape leaders.
- **Growth Signals**:
    - **Massive Headcount Growth**: 37 employees as of mid-2026, representing a **+562.5% year-over-year increase** [linkedin.com]. Monthly headcount growth is **+23.3%** [linkedin.com].
    - **Active Hiring**: 26 active job postings, with a **+2500% year-over-year increase** in job postings [linkedin.com].
    - **Product Expansion**: Launched "Bobyard 2.0" in April 2026 and a new "Electrical Takeoff Product" in June 2026, signaling expansion across multiple trades [tracxn.com].
    - **Customer Results**: Customers report **65% faster takeoffs**, a **20% revenue increase**, and **5x bid volume** [bobyard.com].

## Competitive Advantages
- **Focus on "Trades"**: Unlike general construction software, Bobyard is specifically tailored for the needs of landscapers, electricians, and mechanical contractors, providing specialized features like auto-counting of irrigation symbols.
- **AI-Native**: Built from the ground up with Computer Vision and NLP, offering a level of automation (e.g., instant symbol recognition) that legacy takeoff software cannot match.
- **Rapid Traction in a Legacy Industry**: The construction industry is notoriously slow to adopt tech. Bobyard's strong customer testimonials and 562% headcount growth indicate strong product-market fit in a massive, underserved $12T industry [bobyard.com].

## Strategic Focus
- **Multi-Trade Expansion**: Rapidly rolling out new products for different trades (electrical, mechanical, flooring) to capture more of the construction estimation market.
- **Scaling the Platform**: Moving from a single-use tool to a consolidated "AI Workbench" (Bobyard 2.0) that serves as the central hub for estimation for all types of contractors.
- **Aggressive Hiring**: With 26 open roles and a focus on Sales, Engineering, and Customer Success, the company is clearly investing heavily in go-to-market and product development.

## Why Work Here
- **Culture & Values**: The company emphasizes "Execution over everything" and "Immediate, outsized impact," promising that your work will shape mission-critical workflows for a $12T industry [bobyard.com].
- **Remote/Hybrid Policy**: Based in San Francisco (HQ) and Menlo Park, California. The careers page states, "We believe in the power of in-person collaboration," suggesting a strong preference for in-office or hybrid work in the Bay Area [bobyard.com].
- **Rewards for Excellence**: Bonuses are tied directly to exceptional performance across all roles, not just sales. High performance is "measured, recognized, and rewarded" [bobyard.com].
- **Perks & Benefits**: Competitive salary, equity options, 401(k), health/dental/vision insurance, free lunch (and dinner for overtime), and the chance to help build a "massive company" [bobyard.com].
- **Growth Trajectory**: For job seekers, a company growing headcount by 562% YoY offers significant opportunities for career advancement and ownership.

## Sources
1. [bobyard.com](https://www.bobyard.com/)
2. [bobyard.com/careers](https://www.bobyard.com/careers/)
3. [linkedin.com/company/bobyard](https://www.linkedin.com/company/bobyard)
4. [builtin.com/company/bobyard](https://builtin.com/company/bobyard)
5. [tracxn.com/d/companies/bobyard](https://tracxn.com/d/companies/bobyard/__IDEttZmVgz6sEYZ1CoNtgfRsxhMB0sxGHiBNtHDBPLE)

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