---
title: 'Social Media Manager (Cosori) at Vesync'
canonical: 'https://feeny.ai/job/social-media-manager-cosori-vesync-tustin-as8jhnmeyyqb'
type: 'job'
last_seen: '2026-10-18'
---

# Social Media Manager (Cosori) at Vesync

- **Company:** Vesync
- **Location:** Tustin, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.lever.co/vesync/80ca82ba-9405-404f-b492-e1bcb0337257

## Job description

The Company: VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night. We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team. That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work - they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands: levoit.com | cosori.com | etekcity.com| pawsync.com

Responsibilities: Social Strategy, Content Creation & Scheduling (60%) Drive social media, channel strategy, management, and brand voice across company social channels (e.g., Instagram, Facebook, YouTube, TikTok, X, Reddit, and LinkedIn) Collaborate with design, marketing and other teams, integrate resources, and ensure high-quality content that is adapted to the characteristics of different social media platforms. Ideatea and execute diversified content forms (graphic, short - video, live - broadcast, story, etc.) to enhance user participation and stickiness Be responsible for the daily operation of the official social media accounts in the region, including content posting, comment and private - message replies, to maintain the high activity of the accounts Community Engagement and Relationship Building (15%) Foster two-way conversations by actively responding to comments, messages, and mentions, showing genuine interest in community members and building trust through authentic engagement. Encourage participation with interactive content such as polls, questions, and user-generated content campaigns, making community members feel valued and involved in brand activities. Handle social listening to track brand sentiment and trends. Trend Monitoring and Brand Advocacy (10%) Stay updated on social media trends and emerging platforms, identify opportunities for brand engagement and act as a brand ambassador to strengthen the brands social presence. Monitor social sentiment and address negative feedback or crises promptly to protect the brand’s reputation. Analytics & Reporting (15%) Monitor social media conversations, analyze performance metrics, and adjust strategies to optimize engagement, reach, and ROI. Prepare regular reports highlighting key insights and recommendations. Use data to optimize content and strategy.

## Key Metrics

Follower Growth Total Engagements Engagement Rate CTR Social Sentiment Qualification: Bachelor’s degree in Marketing, Communications, Digital Media, or related field. 5+ years of professional non-internship marketing experience Strong knowledge of major social media platforms and tools. Excellent writing, editing, and communication skills. Ability to analyze data and make informed decisions. Creative mindset with attention to detail. Experience with social media management and analytics tools (e.g. Sprinkr, Hootsuite, Sprout Social, Google Analytics). A desire to be in front of the camera as needed for content

Attributes: Entrepreneurial spirit, grit, resilience, and find a way to get things done. Proactive, results-driven with high ownership and commitment. Growth mindset with a desire to innovate and continuously improve. Collaborate with a global leadership team and talented professionals across multiple functions. Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies. High integrity and humility, with a proactive and ownership-driven approach. Comfortable managing multiple projects at once.

Starting Salary: 90K Location: Tustin, CA

Perks and Benefits:

- 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
- Generous Sick + Vacation policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen

## About Vesync

## Company Overview
- **One-liner**: VeSync is a global smart home appliance company that designs, develops, and sells small home appliances and consumer electronics under the brands Etekcity, Cosori, and Levoit, all connected via the VeSync smart home app.
- **Entity Type**: Public (Stock Symbol: 02148 on the Hong Kong Stock Exchange)
- **Headquarters**: Tustin, California, United States (with an additional office in Anaheim, CA and global offices in Asia, Europe, and North America)
- **Founded**: 2011
- **Founders**: Not publicly disclosed

## Core Business
- **Primary Industry**: Appliances, Electrical, and Electronics Manufacturing; Smart Home; Consumer Electronics
- **Target Customers**: B2C (direct to consumer via e-commerce), with growing B2B and physical retail presence
- **Mission Statement**: "To create connected lifestyles with smarter products, making life better at home and beyond."

## Products & Services
VeSync operates a family of distinct brands, all integrated with the VeSync smart home app:
- **[Etekcity]**: Home improvement, consumer electronics, and outdoor equipment. The original brand.
- **[Cosori]**: Premium small kitchen appliances, notably smart air fryers and smart ovens.
- **[Levoit]**: Home environment products, including smart air purifiers, humidifiers, and smart diffusers (e.g., the Levoit Halo Smart Diffuser, a CES Innovation Award winner).
- **[Pawsync]**: Pet-related smart products.
- **[VeSync App]**: A proprietary IoT platform that connects and controls all VeSync-branded smart devices from a single interface, providing a centralized smart home experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available as a precise figure; the company was taken private in a recent transaction by Victory III Co. [cbinsights.com](https://www.cbinsights.com/company/vesync)
- **Key Metric**: Over 2 million active devices were connected to the VeSync app as of March 31, 2021 [vesync.com](https://www.vesync.com/about). The company had 175 employees as of the latest data, with 27.1% yearly headcount growth [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Notable Investors/Partners**: Victory III Co. (lead investor in take-private transaction) [cbinsights.com](https://www.cbinsights.com/company/vesync). Former employees and talent have come from Dyson, SharkNinja, TP-Link, Huawei, and Yamaha [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Growth Signals**: 27.1% year-over-year employee growth (adding ~60 people), active job postings increased by 12% yearly, a take-private transaction, and plans to expand from e-commerce into physical retail storefronts [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about). The company has 127 patents, 152 trademarks, and 15+ product design awards [vesync.com](https://www.vesync.com/about).

## Competitive Advantages
- **Multi-Brand IoT Platform**: Unlike many single-brand appliance companies, VeSync owns and operates a unified smart home app across four distinct, high-growth brands, creating a sticky ecosystem.
- **Proven E-Commerce Dominance**: The company started as an Amazon-native brand and has built deep expertise in online retail, SEO, and digital marketing for small home appliances.
- **Design & IP Moats**: With over 127 patents and 15+ design awards (including CES Innovation Awards), the company has a defensible portfolio of product designs and technologies.
- **Global Supply Chain**: Offices in Asia (Shenzhen, Singapore), Europe (UK, Germany, Spain), and North America provide a robust, vertically integrated supply chain and distribution network.

## Strategic Focus
- **Physical Retail Expansion**: Plans to expand from e-commerce dominance into physical retail storefronts, diversifying distribution channels [vesync.com](https://www.vesync.com/about) [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Continued IoT Integration**: Deepening the connectivity and intelligence of the VeSync app, creating a more comprehensive "connected lifestyle" platform.
- **Global Geographical Expansion**: The company already sells in 8+ countries and continues to grow its presence in Europe and Asia.
- **Product Category Expansion**: Likely to continue launching new product categories under existing brands (e.g., further expansion into health, kitchen, and home environment).

## Why Work Here
- **High Growth Environment**: 27.1% yearly headcount growth signals an expanding company with career advancement opportunities.
- **Startup Culture with Stability**: Described as having a "casual, start-up like work environment" with "flexible work schedules" while being a publicly traded company with strong global infrastructure [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about).
- **On-Site Roles in Tustin, CA**: Current job postings are predominantly on-site in Tustin, California. Roles include Creative Director, Sr. Graphic Designer, Product Design Engineer, and Marketing roles [jobs.lever.co](https://jobs.lever.co/vesync).
- **Global Team**: Workforce distributed across 11 countries (US, China, Singapore, UK, Germany, Spain, Hong Kong, Italy, France, Japan), offering a multicultural work environment.
- **Recent Open Roles**: Active postings include positions like Consumer & UX Researcher, Integrated Marketing Manager, Senior Product Designer, and Registered Dietitian, indicating growth in R&D, marketing, and health-focused product lines [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Product Impact**: Opportunity to work on products that are used daily by millions, with a tangible impact on user experience in smart home, cooking, and air quality.

## Sources
1. [vesync.com - Company Homepage](https://www.vesync.com/)
2. [vesync.com - About Us](https://www.vesync.com/about)
3. [lever.co - Vesync Careers](https://jobs.lever.co/vesync)
4. [linkedin.com - VeSync Company Page](https://www.linkedin.com/company/vesyncus/jobs)
5. [cbinsights.com - VeSync Company Profile](https://www.cbinsights.com/company/vesync)

## Other roles at Vesync

- [Director of Growth Marketing (Levoit & Cosori)](https://feeny.ai/job/director-of-growth-marketing-levoit-cosori-vesync-tustin-feyg2t12m34z) — Tustin, CA
- [Performance Creative Manager](https://feeny.ai/job/performance-creative-manager-vesync-tustin-akwjjr6934mf) — Tustin, CA
- [Director of Growth Marketing](https://feeny.ai/job/director-of-growth-marketing-vesync-tustin-6g664qny8pey) — Tustin, CA
- [Manager of Creative Design](https://feeny.ai/job/manager-of-creative-design-vesync-tustin-2ap936wzq4g9) — Tustin, CA
- [Test Technician](https://feeny.ai/job/test-technician-vesync-anaheim-c4twh3nrm0a4) — Anaheim, CA
- [Lead IT & Privacy Auditor - U.S. Privacy and Data Security Audit](https://feeny.ai/job/lead-it-privacy-auditor-u-s-privacy-and-data-security-audit-vesync-tustin-19tqx5q23egz) — Tustin, CA
- [Art Director](https://feeny.ai/job/art-director-vesync-tustin-rap2xaqg20yx) — Tustin, CA
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-vesync-tustin-kxmk5x3azn5c) — Tustin, CA
- [Creative Director](https://feeny.ai/job/creative-director-vesync-tustin-c20bz4n7g6pm) — Tustin, CA
- [Sr. Product Manager - Recommendation Systems](https://feeny.ai/job/sr-product-manager-recommendation-systems-vesync-tustin-ghjypp7p6qee) — Tustin, CA