--- title: 'Social Media Manager at Girls Who Code' canonical: 'https://feeny.ai/job/social-media-manager-girls-who-code-new-york-zerahr68zdxj' type: 'job' last_seen: '2026-09-08' --- # Social Media Manager at Girls Who Code - **Company:** Girls Who Code - **Location:** New York, NY - **Compensation:** $70k–$87k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-06 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.lever.co/girlswhocode/6c0ef964-777c-476a-bd8c-118b91d20b71 ## Job description The Social Media Manager will lead the development and execution of Girls Who Code’s social media strategy to grow brand awareness, deepen audience engagement, and build the brand’s thought leadership across digital platforms. This role will also include the management of the CEO’s brand and thought leadership presence online. This role requires a strategic and creative manager who can translate organizational priorities into compelling social content, drive performance through data-informed decision-making, and identify new opportunities to engage and inspire our audiences. Reporting to the Sr. Director of Marketing, the Social Media Manager will oversee Girls Who Code’s social media presence and serve as the organization’s primary subject matter expert on social media strategy, content, trends, and platform innovation. They must possess the ability to rapidly translate breaking news, public events, and emerging conversations into timely, mission-aligned social content that engages audiences and advances organizational goals. The Social Media Manager will collaborate closely with teams across the organization to elevate Girls Who Code’s mission and impact through thoughtful storytelling and community engagement. The ideal candidate is a highly organized and proactive marketer with strong content instincts, exceptional communication skills, experience managing integrated social media campaigns, and a passion for advancing equity in technology. This individual is comfortable balancing strategy and execution, working independently, and collaborating across teams to achieve shared goals. This role is NYC-based and requires 2 in-office days per week. Responsibilities: Content Development & Campaign Management - Lead the planning, creation, and execution of engaging, high-quality social content across platforms including Instagram, LinkedIn, TikTok, BlueSky, YouTube, Facebook, and other relevant channels. - Develop content strategies that elevate Girls Who Code’s thought leadership, partnerships, fundraising initiatives, and community impact. - Manage the content calendar and oversee day-to-day social media publishing, community engagement, and content optimization. - Lead social media campaigns from concept through execution, ensuring alignment with broader marketing and communications initiatives. - Partner closely with the Senior Graphic Designer and external vendors, as needed, to create visually compelling content that aligns with brand standards. - Identify and execute opportunities for real-time content, trend participation, and cultural moments that align with the organization’s mission and values. Community Engagement & Partnerships - Foster meaningful engagement with Girls Who Code’s online communities through weekly audience interaction, conversation management, and relationship-building. - Develop and maintain relationships with influencers, creators, alumni, partners, and advocates to amplify reach and engagement. - Support executive thought leadership and organizational storytelling through strategic social media initiatives. - Monitor social conversations and sentiment to identify opportunities, emerging issues, and community feedback. Analytics & Performance Optimization - Track, analyze, and report on social media performance across platforms, campaigns, and content formats. - Translate data into actionable insights and recommendations to improve engagement, audience growth, and campaign effectiveness. - Utilize social media management and analytics tools to measure ROI and optimize strategy. - Create regular reports and presentations for leadership, highlighting performance trends, learnings, and opportunities. Cross-Functional Collaboration - Collaborate with teams across Programs, Development, Research, and Executive Leadership to support organizational priorities through social media. - Develop strategic content plans and campaigns that support key initiatives, events, partnerships, fundraising efforts, and programmatic milestones. - Ensure consistency in brand voice, messaging, and visual identity across all social channels. Qualifications: - Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience. - Minumum 4 years of experience managing social media strategy and content. - Demonstrated ability to develop and publish high-quality social content quickly in response to timely news, cultural moments, organizational priorities, and public events, while exercising sound judgment and maintaining brand consistency. - Demonstrated success developing and executing social media strategies that increase brand awareness, audience engagement, and measurable business or organizational outcomes. - Experience creating content for, and managing the social media presence of a senior executive, high-profile leader, or public figure. - Exceptional storytelling and copywriting skills, with the ability to adapt messaging across platforms while maintaining a consistent brand voice. - Strong understanding of social media platforms, audience behaviors, platform best practices, emerging trends, and digital culture. - Experience planning and managing integrated social media campaigns from concept through reporting. - Experience leading and managing meetings to support social media strategy development and execution in collaboration with multiple stakeholders. - Proficiency with social media management and analytics platforms. - Experience analyzing performance data and translating insights into actionable recommendations that improve content strategy and campaign performance. - Strong project management and organizational skills, with the ability to manage multiple priorities, work independently, and meet deadlines in a fast-paced environment. - Experience collaborating cross-functionally with internal teams, executives, and external partners. - Familiarity with accessible and inclusive content creation best practices across digital platforms. - Knowledge of influencer marketing, creator partnerships, and community management is a plus. - Experience creating or directing short-form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts is strongly preferred. - Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals. Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs. Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. GWC is not able to sponsor employment visas. GWC is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. For individuals with a disability who would like to request an accommodation, please contact hr@girlswhocode.com ## About Girls Who Code ## Company Overview - **One-liner**: Girls Who Code is an international non-profit organization dedicated to closing the gender gap in technology by inspiring, educating, and championing girls, women, and nonbinary individuals. - **Entity Type**: Nonprofit (Private, grant-funded) - **Headquarters**: New York, New York, United States - **Founded**: 2012 - **Founders**: Reshma Saujani ## Core Business - Primary industry: Non-profit / Civic and Social Organizations / Tech Education - Target customers: B2C (primarily girls and nonbinary youth in grades 3-12), B2B (corporate partners, funders, school districts) - **Mission Purpose**: To close the gender gap in technology and change the image of what a programmer looks like and does. The organization’s strategic plan, **"Five by Five,"** aims to reach 5 million girls, women, and nonbinary individuals by 2030, with a special focus on historically underrepresented groups. ## Products & Services - **Clubs Program (3-12th grade)**: Free after-school programs for 3-5th and 6-12th graders to learn computer science. Aims to double its reach to 200,000 students. - **Summer Immersion Program**: A 2-week virtual or in-person introductory computer science program for high school students. - **AI & Emerging Technologies Curriculum**: Dedicated programs and courses teaching AI, generative AI, data science, and cybersecurity, reaching over 85,000 students. Includes courses on using AI for climate change, financial literacy, and music production. - **Girls Who Code Girls (Video Game)**: A browser-based coding game that empowers users to code diverse characters, teaching coding concepts through character customization. - **Build Forward (with Accenture)**: A professional development program offering alumni courses in Generative AI and Product Strategy through Udacity. ## Market Standing - **Annual Revenue**: $22.3 million (latest available) - **Total Funding**: $9.6 million in total funding, with 10 prior funding rounds - **Key Metric**: Served over **860,000** girls, women, and nonbinary individuals; **425,000** college-aged or post-college alumni; **85,000** students taught AI curriculum. - **Notable Investors/Partners**: S&P Global Foundation, Pluralsight One, Accenture LearnVantage, Google, Microsoft, Goldman Sachs, Bank of America, JPMorganChase, Amazon. - **Growth Signals**: Launched "Five by Five" strategic plan (2025); recognized by Fast Company’s World Changing Ideas; generated 14.9 billion global impressions through culture-shifting campaigns; 5X the national average of alumni majoring in Computer Science. ## Competitive Advantages - **Deep Pipeline & Alumni Network**: A massive, engaged alumni network (425,000+) that funnels directly into top tech companies (Google, Microsoft, Amazon). - **Brand Trust & Recognition**: A household name in DEI and tech education, with consistent high ratings (4.5/5 on employer review sites) and awards (The NonProfit Times' Best Nonprofits to Work For, Fast Company’s Brands that Matter). - **Focus on High-Growth Fields**: Proactively pivoted to address the AI and emerging tech skills gap, creating curriculum that is immediately relevant to the market. ## Strategic Focus - **Scale via "Five by Five"** : Aggressively expanding the Clubs program to younger students (3rd grade) and doubling reach to 200,000. - **AI & Future Skills** : Deepening investment in AI, data science, and cybersecurity curriculum to equip students for the next generation of tech roles. - **Partnership-Driven Growth** : Expanding corporate partnerships (like Accenture) to provide alumni with upskilling and career pathway opportunities. - **Advocacy & Culture Change** : Continuing high-impact marketing campaigns (e.g., "Doja Code") to shift public perception of who can be a programmer. ## Why Work Here - **Culture & Mission**: Strong mission-driven culture. Named one of The NonProfit Times' Best Nonprofits to Work For three years in a row. - **Employer Rating**: 4.5/5.0 stars (301 reviews) on platforms like The Org, with high marks for Work-Life Balance (4.7) and Culture (4.5). - **Work Policy**: Hybrid (New York City office at 1250 Broadway). Roles typically require being in NYC. - **Notable Perks**: Opportunity to work on high-impact, culture-shaping projects with major tech partners. Strong sense of community and purpose. Offers competitive nonprofit salaries (e.g., Software Engineer: ~$109k, Manager: ~$130k). - **Open Roles**: Currently hiring for roles like Senior Digital Designer, Manager of Partner Engagement, Manager of Programs Marketing, and Senior Manager of Curriculum. ## Sources 1. [girlswhocode.com](https://girlswhocode.com/) 2. [girlswhocode.com/careers](https://girlswhocode.com/careers) 3. [jobs.lever.co/girlswhocode](https://jobs.lever.co/girlswhocode) 4. [linkedin.com/company/girlswhocode](https://linkedin.com/company/girlswhocode) 5. 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