---
title: 'Social Media Manager at HaloBraid'
canonical: 'https://feeny.ai/job/social-media-manager-halobraid-new-york-wkfxbx0s863p'
type: 'job'
last_seen: '2026-10-15'
---

# Social Media Manager at HaloBraid

- **Company:** HaloBraid
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/halobraid/8022770e-4af3-4161-9167-d83c4283668e

## Job description

## About Us

HaloBraid is a technology company using breakthrough engineering to help people perform routines faster. We’re building the world’s first robotic hair-braiding that works with professional stylists to reduce braiding appointments from hours to minutes and grow their business. Billion hours are spent braiding hair each year. HaloBraid exists to give that time back. Our product has already gone viral, generating millions of views across social platforms, building a fast-growing community of stylists, braid wearers, beauty lovers, and early believers excited for what’s next. This role will help transform our early traction into a dedicated and nurtured community. We’re looking for a social media-obsessed highly creative Social Media Manager (Freelance or Full Time) to help bring HaloBraid to life across social platforms and in the community. This is a hands-on role for someone who loves creating content, following trends, shooting and editing short-form video, writing captions, engaging with audiences, and building digital community from the ground up.

## Responsibilities

- Own HaloBraid’s day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing.
- Concept, create, shoot, edit, caption, and publish social content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms.
- Identify trends, sounds, memes, conversations, and cultural moments that HaloBraid can participate in authentically.
- Develop recurring content ideas and series that build awareness, trust, community, and excitement ahead of launch.
- Capture behind-the-scenes content with the HaloBraid team, stylists, community members, product demos, events, and brand moments.
- Own day-to-day community engagement, including comments, DMs, tagged posts, mentions, and social listening.
- Track social performance, report on KPIs, and use data to adjust strategy, improve content, and drive growth.
- Support community events, interviews, creator moments, and brand storytelling across the broader marketing and community team.

## Qualifications

- 2–3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role.
- Experience creating or growing your own or brand TikTok, Instagram, YouTube, or other platform from scratch.
- Loves social media, is chronically online and enjoys keeping up with trends.
- Deep fluency in TikTok, Instagram, Reels, YouTube Shorts, and emerging social platforms.
- Strong short-form video instincts. You understand hooks, pacing, captions, trends, sounds, memes, and what makes people share.
- Hands-on content creation experience, including concepting, shooting, editing, writing copy, and posting.
- Comfortable being on camera and helping others feel comfortable on camera too.
- Passion for beauty, hair care, hair trends, textured hair, braiding, salons, and community.
- Strong taste level and an understanding of what feels fresh, premium, funny, culturally relevant, and socially native.
- Independent, organized, proactive, and excited to work in a fast-paced startup environment.

Nice to Haves

- Work experience at a beauty, hair care, fashion, lifestyle, consumer, or creator-led brand.
- Experience with CapCut, Canva, Figma, Adobe Premiere, Photoshop, Lightroom, or similar tools.

Working Style

- Low ego, adaptable, and collaborative spirit
- Excited to learn in a fast-paced environment
- Passionate and community drive

Benefits of Working with Us Full Time:

- Comprehensive medical, dental, and vision benefits
- 100% medical premium coverage
- Meaningful equity
- 12 company holidays and unlimited PTO
- Company subsidized parking or commute for onsite employees

Remote / Hybrid Work HaloBraid is based in Cambridge, MA. We have a preference for candidates who are NYC-based candidates who can work remotely day-to-day and travel to Cambridge regularly for team meetings, content shoots, events, and key brand moments.

Don’t Meet Every Requirement? If you’re excited about this role but your past experience doesn’t align with every single part of the job description, we encourage you to apply anyway.

Equal Opportunity Employer: We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization.

## About HaloBraid

## Company Overview
- **One-liner**: HaloBraid is a robotics startup building an automated braiding assistant to dramatically reduce the time required for professional hair braiding, starting with a device for salons.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: Boston, Massachusetts, USA
- **Founded**: 2023 (based on earliest funding round)
- **Founders**: Yinka Ogunbiyi

## Core Business
- **Primary industry/industries**: Personal Care Product Manufacturing, Robotics, Beauty Tech
- **Target customers**: Professional hair salons and stylists (B2B), with a long-term vision to serve individual consumers
- **Mission or purpose statement**: To create breakthrough technology that makes textured haircare faster, easier, more comfortable, and more joyful. [techcrunch.com](https://techcrunch.com/2026/06/23/halobraid-raises-7m-from-seven-seven-six-to-end-the-six-hour-hair-salon-appointment/)

## Products & Services
- **HaloBraid Device**: A robotic braiding assistant for professional stylists. The stylist starts the braid, and the device finishes it in seconds. Designed for knotless and box braids. The product is patent-pending and slated to launch in 2026. [techcrunch.com](https://techcrunch.com/2026/06/23/halobraid-raises-7m-from-seven-seven-six-to-end-the-six-hour-hair-salon-appointment/)

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Total funding of $7.1M (a $100K grant from Harvard Innovation Labs in 2023 and a $7M seed round in June 2026)
- **Notable Investors/Partners**: Seven Seven Six (led by Alexis Ohanian), AlleyCorp, Bling Capital, Harvard Innovation Labs [techcrunch.com](https://techcrunch.com/2026/06/23/halobraid-raises-7m-from-seven-seven-six-to-end-the-six-hour-hair-salon-appointment/)
- **Growth Signals**: Raised a $7M seed round in June 2026; team has grown to approximately 15 people; has 9 active job postings; website traffic has grown +689% year-over-year; the company is preparing for its first product launch later in 2026.

## Competitive Advantages
- **First-mover in a massive, underserved market**: An estimated 8 billion hours are spent braiding hair each year, and 95% of people surveyed said they would braid more often if it took less time. [techcrunch.com](https://techcrunch.com/2026/06/23/halobraid-raises-7m-from-seven-seven-six-to-end-the-six-hour-hair-salon-appointment/)
- **Founder with deep domain expertise**: Yinka Ogunbiyi is a biomechanical engineer with an MS in engineering from Harvard and an MBA, who previously founded a smart cooking appliance company. She has approached braiding as a technical problem, borrowing methods from material science and inkjet printing. [techcrunch.com](https://techcrunch.com/2026/06/23/halobraid-raises-7m-from-seven-seven-six-to-end-the-six-hour-hair-salon-appointment/)
- **Patent-pending technology**: The company has filed patents for its core braiding mechanism, creating a defensible moat in a market with very few competitors (the most notable being Braidiant). [techcrunch.com](https://techcrunch.com/2026/06/23/halobraid-raises-7m-from-seven-seven-six-to-end-the-six-hour-hair-salon-appointment/)
- **Strong investor backing**: The seed round was led by Alexis Ohanian’s Seven Seven Six, a top-tier venture firm, signaling strong confidence in the company's vision.

## Strategic Focus
- **Product Launch**: The immediate priority is launching the first HaloBraid device to salons later in 2026. [techcrunch.com](https://techcrunch.com/2026/06/23/halobraid-raises-7m-from-seven-seven-six-to-end-the-six-hour-hair-salon-appointment/)
- **Product Development & Manufacturing**: Using the $7M seed round to fund product development, manufacturing, and securing salon partnerships. [techcrunch.com](https://techcrunch.com/2026/06/23/halobraid-raises-7m-from-seven-seven-six-to-end-the-six-hour-hair-salon-appointment/)
- **Future Product Pipeline**: The team is already exploring additional devices, such as one that can undo braids. [techcrunch.com](https://techcrunch.com/2026/06/23/halobraid-raises-7m-from-seven-seven-six-to-end-the-six-hour-hair-salon-appointment/)
- **Team Growth**: The company is actively hiring across engineering and operations, with 9 open positions as of mid-2026, signaling a major scaling phase.

## Why Work Here
- **High-Impact, Early-Stage Role**: As a small team of ~15 people, new hires will have significant ownership and impact on the product and company direction.
- **Cutting-Edge Hardware & Robotics**: The work involves solving complex problems in robotics, mechatronics, and material science, making it an exciting opportunity for engineers.
- **Mission-Driven**: The company is addressing a real pain point for millions of people, with a focus on textured hair care—a historically underserved market.
- **Hybrid Work Environment**: The Boston office operates on a hybrid model, blending remote and on-site work. [builtinboston.com](https://www.builtinboston.com/company/halobraid)
- **Strong Perks**: Benefits include company equity, health insurance (dental, life, medical), and a strong company culture rated 4.3/5.0 by employees. [builtinboston.com](https://www.builtinboston.com/company/halobraid)
- **Diverse & Inclusive Mission**: The company is founded by a Black woman engineer and is focused on a product that serves a historically overlooked market, suggesting a strong culture of inclusion and purpose.

## Sources
1. [halobraid.com](https://www.halobraid.com/)
2. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/halobraid)
3. [linkedin.com](https://www.linkedin.com/company/halo-braid)
4. [techcrunch.com](https://techcrunch.com/2026/06/23/halobraid-raises-7m-from-seven-seven-six-to-end-the-six-hour-hair-salon-appointment/)
5. [builtinboston.com](https://www.builtinboston.com/company/halobraid)

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