--- title: 'Social Media Manager at Inizio Evoke' canonical: 'https://feeny.ai/job/social-media-manager-inizio-evoke-london-ghmyrdf0kqce' type: 'job' last_seen: '2026-09-10' --- # Social Media Manager at Inizio Evoke - **Company:** Inizio Evoke - **Location:** London, United Kingdom - **Posted:** 2026-09-09 - **Last confirmed live:** 2026-09-10 - **Apply:** https://www.inizioevoke.com/vacancy/inizioevoke/8171244?gh_jid=8171244 ## Job description ## SOCIAL MEDIA MANAGER In the journey of life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. As a Social Media Manager, you will serve as a day-to-day social contact for clients and account teams, with oversight from a Director or above on the Social Media team. You will collaborate with account teams across client projects and deliverables, understanding how organic and paid social media approaches and influencer programming support clients’ overarching objectives and strategies. You will be responsible for leading the development of project briefs, social content and copy for a variety of projects, including corporate social, influencer and paid social campaigns. You will work closely with creative teams, manage online communities, and execute and monitor paid social campaigns. As a Social Media Manager, you will continue to develop your problem-solving and strategic skills, becoming a clear and consistent communicator both internally and externally. At this level, you will begin to develop social strategies, set project timelines, proactively provide guidance and direction on projects, and contribute to new business opportunities. You will take ownership of multiple projects and confidently communicate recommendations, insights and campaign performance to account teams and clients alike. #LI-GK This is a hybrid role requiring travel to our London office. ## Key Responsibilities Client Partnership - Serve as a day-to-day social media contact across multiple client accounts, building strong relationships and developing a deep understanding of clients’ businesses, objectives and target audiences. - Collaborate with senior social media colleagues and account teams to develop organic and paid social strategies, including channel, content and audience planning. - Manage assigned projects and workstreams with minimal oversight, proactively communicating progress, priorities and recommendations to clients and internal teams. - Confidently communicate social strategies, creative concepts, campaign performance and insights to clients. Organic & Paid Social Media - Develop engaging social content and copy, tailoring content for audiences across platforms including LinkedIn, Meta, TikTok, Reddit and YouTube. - Contribute to organic and paid social strategies and lead the development of content calendars, community management guidance and other social materials. - Set up, launch, monitor and optimise paid social campaigns, particularly across LinkedIn and Meta, ensuring campaigns are accurately executed and opportunities to improve performance are identified. - Manage social publishing and community management in line with client processes, escalating potential issues where appropriate. - Analyse campaign performance and create reports that translate results into clear learnings and recommendations. - Ensure organic, paid and influencer activity complies with relevant healthcare regulations, client requirements and platform best practices. Business Development, Leadership & Teamwork - Contribute ideas and research to new business opportunities and support the continued development of the agency’s social media capabilities. - Stay up to date with social media trends, platform developments and best practices, sharing knowledge with colleagues and clients. - Work collaboratively across social, account and creative teams, adapting to different client and project needs. - Support and mentor junior colleagues, providing guidance and direction on projects where appropriate. Effective Communication - Produce accurate, high-quality written work, including social copy, recommendations, reports and client-facing materials. - Develop a strong understanding of the healthcare and pharmaceutical compliance environment, working within client SOPs and relevant guidelines. - Communicate clearly and proactively, effectively managing multiple projects, priorities and deadlines. - Build strong relationships across the agency and confidently contribute to internal and external meetings. ## Qualifications - Bachelor’s degree, preferably in communications, marketing, digital, business or a health/science-related field, or equivalent experience. - 4–6 years’ relevant experience in communications, marketing, advocacy, digital or social media. - Demonstrated experience working across social platforms and delivering programmes supporting corporate, branded and unbranded healthcare or lifestyle initiatives. - Strong hands-on experience across organic and paid social media, including developing and executing social campaigns. - Direct experience working across platforms such as Facebook, Instagram, LinkedIn, TikTok, Reddit and YouTube, with a strong understanding of platform best practices. - Experience setting up, launching, monitoring and optimising paid social campaigns, particularly across LinkedIn and Meta. - Strong copywriting skills, with the ability to adapt content and messaging for different audiences, platforms and campaign objectives. - Experience using social media performance data to develop insights, reports and actionable recommendations. - Understanding of community management and experience managing or supporting online communities. - Healthcare/pharmaceutical communications experience and an understanding of working within a regulated environment would be advantageous. - Strong organisational, project and time management skills, with the ability to balance multiple priorities. - Excellent internal and external communication skills, with a collaborative approach to working across teams and supporting junior colleagues. ## Benefits - Dynamic Working - Personal Development fund - Generous holiday allowance - Cycle to work scheme - Pension contribution - Various health and wellbeing benefits available - Online training platform/programs - Discretionary bonus scheme - Community action focussed programs We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others. ## About Inizio Evoke ## Company Overview - **One-liner**: Inizio Evoke is a global health marketing, communications, and transformation platform that helps life sciences organizations unlock growth through data-driven insight and human centricity. - **Entity Type**: Private (subsidiary of Inizio) - **Headquarters**: New York, New York, United States - **Founded**: 2006 - **Founders**: Not publicly available (the agency was built through multiple acquisitions under the Evoke group) ## Core Business - Primary industry/industries: Healthcare marketing, pharmaceutical advertising, health communications, life sciences commercialization - Target customers: B2B, primarily large pharmaceutical and biotechnology companies (Enterprise/Big Pharma) - Mission or purpose statement: "Make health more human™" — using technology, data, and "applied empathy" to better understand behavior and deliver messaging in a more human way ## Products & Services Inizio Evoke operates across five key service areas: - **Brand & Creative**: Full-service creative development for healthcare brands, connecting data and creativity to deliver seamless experiences. - **Comms (Communications)**: Strategic communications and public relations for health and life sciences organizations. - **Transformation**: Consulting and organizational change to help healthcare brands navigate market complexities and build more intuitive, empathetic businesses. - **Access**: Patient support and market access solutions, including patient services programs and reimbursement support. - **Media**: Full-service media capabilities across all audiences, including omnichannel engagement, field force strategy, and automation. - **Cognitev™ (Commercial Intelligence Platform)**: A proprietary platform that translates behavioral data into activation, fueling omnichannel engagement and optimizing field force strategy. Built on over 40 million hours of proprietary behavioral data from physicians and patients. ## Market Standing - **Valuation/Market Cap**: Not disclosed (Private subsidiary of Inizio) - **Key Metric**: Annual Revenue of **$347 million** (2025 North American revenue, per MM+M Agency 100 2026 report). LinkedIn estimates $60 million, but the industry trade publication figure is more authoritative. - **Notable Investors/Partners**: Parent company is **Inizio** (a market-leading commercialization partner for health and life sciences). Key clients include **Gilead Sciences** (Michelle Kelly, Director of Patient and Consumer Marketing, Oncology, is a cited client). - **Growth Signals**: - Revenue rose **4%** in 2025 to $347 million. - Headcount of **1,117** full-time employees in 2025 (per MM+M), though LinkedIn shows 891 (likely due to different counting methods or timing). - Active job postings: **51** (up 75.9% year-over-year). - Operates in 11 offices across 4 countries (US, UK, Ireland, UAE, Singapore). - Has acquired multiple agencies: Giant Creative Strategy ($72.2M, 2018), Navience Healthcare Solutions ($24M, 2018), AboveNationMedia ($1.8M, 2018), KYNE ($19.4M, 2019), Diffusion Group (2022). ## Competitive Advantages - **Proprietary Data Moat**: Cognitev™ platform is built on 40+ million hours of proprietary behavioral data from physicians and patients — a unique asset that competitors cannot easily replicate. - **Digital-First DNA**: Founded during the digital revolution of the early 2000s, the agency was structurally digital from the beginning, avoiding the "bolt-on" digital capabilities that plagued legacy networks. - **AI Integration**: Aggressively embracing AI not as a standalone capability but as a structural transformation of how work is made and managed, reducing administrative friction for creative teams. - **Full-Service Platform**: Offers end-to-end services from brand strategy to media buying to patient access, making it a comprehensive partner for pharma clients. - **Parent Backing**: As part of Inizio, has access to a broader ecosystem of life sciences commercialization services. ## Strategic Focus - **AI-First Transformation**: CEO Reid Connolly is betting heavily on AI to give clients a competitive advantage, focusing on process simplification rather than flashy announcements. The goal is preparing for an "agentic future" where AI systems support work creation and management. - **Data-Driven Personalization**: Using Cognitev™ to personalize strategy and messaging in real-time based on behavioral signals. - **Omnichannel Excellence**: Unifying content, channels, and journeys to optimize engagement across all touchpoints. - **Growth Through Acquisition**: History of strategic acquisitions to expand capabilities (creative, media, patient access). ## Why Work Here - **Culture**: Employee rating of **3.9/5.0** on LinkedIn, with Work-Life Balance scoring highest at **4.3/5.0**. - **Remote/Hybrid Policy**: Not explicitly stated, but the agency has 11 offices globally (including major US hubs: New York, Philadelphia, San Francisco, Los Angeles, Boston, San Diego, Cary, Tempe). - **Notable Perks/Engineering Culture**: - Focus on "applied empathy" and making work "the best possible place." - Strong emphasis on reducing administrative burden for creative teams through AI, allowing more focus on high-concept strategy. - Rapidly growing: job postings up 75.9% year-over-year. - Tech stack includes modern tools: React, Power BI, Salesforce Marketing Cloud, Google Sheets, martech platforms. - **Talent Flows**: Major talent sources include Digitas Health, FCB Health, AbelsonTaylor, Klick, and CDM — indicating a competitive, agency-experienced workforce. - **Career Development**: Open roles span from Associate Director to Senior Director levels, with opportunities in strategy, analytics, creative, project management, and media. ## Sources 1. [inizioevoke.com](https://www.inizioevoke.com/) 2. [inizioevoke.com/careers](https://www.inizioevoke.com/careers) 3. [inizio.com](https://inizio.com/our-businesses/evoke/) 4. [linkedin.com/company/inizioevoke](https://www.linkedin.com/company/inizioevoke) 5. [mmm-online.com (Agency 100 2026)](https://www.mmm-online.com/companydetail/inizio-evoke-agency-100-2026/) ## Other roles at Inizio Evoke - [Junior Account Executive](https://feeny.ai/job/junior-account-executive-inizio-evoke-london-06tbrk19ypeq) — London, United Kingdom - [Business Analyst](https://feeny.ai/job/business-analyst-inizio-evoke-boston-vb3f5mfyvmx8) — Boston, MA / Chicago, IL / New York, NY / Philadelphia, PA / Tempe, AZ - [Vice President, Media Relations](https://feeny.ai/job/vice-president-media-relations-inizio-evoke-new-york-w44ya1kez7q6) — New York, NY / Philadelphia, PA - [Senior Paid Search Specialist](https://feeny.ai/job/senior-paid-search-specialist-inizio-evoke-philadelphia-nmn98jt4713c) — Philadelphia, PA - [Senior Paid Search Specialist](https://feeny.ai/job/senior-paid-search-specialist-inizio-evoke-chicago-0ykrf70z2bqm) — Chicago, IL - [Account Supervisor](https://feeny.ai/job/account-supervisor-inizio-evoke-boston-t79cvtzb8jmx) — Boston, MA / New York, NY / Philadelphia, PA - [Senior Account Executive](https://feeny.ai/job/senior-account-executive-inizio-evoke-new-york-2dajh59ww1fr) — New York, NY / Philadelphia, PA - [Senior Financial Analyst (UK) Evoke](https://feeny.ai/job/senior-financial-analyst-uk-evoke-inizio-evoke-london-204hb7zravvx) — London, United Kingdom - [Project Manager](https://feeny.ai/job/project-manager-inizio-evoke-new-york-vnd1htqankka) — New York, NY - [Account Director](https://feeny.ai/job/account-director-inizio-evoke-san-diego-fc18mhy9z2r4) — San Diego, CA / San Francisco, CA