---
title: 'Social Media Manager at Underscore Marketing'
canonical: 'https://feeny.ai/job/social-media-manager-underscore-marketing-united-states-fzrr7m4psqsj'
type: 'job'
last_seen: '2026-09-15'
---

# Social Media Manager at Underscore Marketing

- **Company:** Underscore Marketing
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/underscoremarketing/jobs/4385566009

## Job description

Department: Media Activation, Social

Role: Social Media Manager

Location: United States-Remote

Job Description

The Social Media Manager is a hybrid strategy and execution role supporting the development, activation, optimization, analysis, and reporting of paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and Reddit. Reporting into the Senior Director of Social, this role partners closely with cross-functional teams to ensure paid social efforts align with each client's marketing strategy and business objectives, moving fluidly between planning and execution based on day-to-day business demands. This is a highly analytical position: the Social Media Manager works with large volumes of media data, identifies what is driving performance, and translates those findings into clear, actionable recommendations. This role requires working during U.S. East Coast business hours.

## Key Responsibilities

Strategy & Planning

- Support the development and implementation of paid social strategies that achieve client business goals across awareness, traffic, engagement, and conversion/lead generation.
- Contribute to the translation of client objectives into actionable media plans, including platform mix, audience research and segmentation, budget allocation, flighting, and measurement frameworks.
- Assist in building and maintaining campaign budgets, helping ensure efficient allocation of resources and maximizing return on investment (ROI).

Campaign Execution & Optimization

- Assist with the build, launch, and day-to-day management of paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Reddit, including targeting, audience implementation, budgets, bidding strategies, and creative assignments.
- Support campaign launches and conduct pre- and post-launch quality assurance reviews, validating pixels, UTMs, conversion tracking, and reporting frameworks to ensure measurement accuracy.
- Help monitor pacing, delivery, and key performance indicators, surfacing optimization opportunities across audiences, bids, budgets, creative, and targeting and implementing changes as directed.
- Help design and execute A/B and test-and-learn initiatives, flexing across planning and execution needs and stepping in wherever additional support is needed.

Data Analysis, Measurement & Reporting

- Analyze large volumes of media data across platforms, third-party audience partners, and analytics tools to identify trends, performance drivers, and optimization opportunities.
- Structure, reconcile, and QA data from platform exports, reporting dashboards, and web analytics, ensuring accuracy and data integrity.
- Own recurring campaign reports, scorecards, dashboards, test-and-learn analyses, and recaps, synthesizing complex data sets into clear performance narratives.
- Use data to inform forward-looking decisions on audience mix, budget allocation, creative strategy, and platform selection.

Collaboration & Innovation

- Partner closely with Client Services, Project Management, Strategy, Analytics, Creative, and AdOps to ensure campaigns are executed successfully and on schedule, communicating updates, performance trends, and operational needs clearly.
- Stay current on platform updates and best practices, lead testing of new audience providers, ad products, and measurement capabilities, and contribute to SOPs and process improvements.

## Qualifications

Required

- Minimum 4 years' experience in paid social as a Social Media Strategist, Paid Campaigns Manager, or similar role, with hands-on ownership of both planning and in-platform execution.
- Proven track record operating paid social at scale across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Reddit, driving brand awareness, engagement, and lead generation.
- Demonstrated experience analyzing large volumes of media data—pulling, structuring, and reconciling multiple sources—and translating it into actionable insights and recommendations.
- Advanced Excel skills (pivot tables, lookups, large data sets) and proficiency in reporting and visualization tools such as Tableau, Looker Studio, or Google Analytics, plus native platform reporting suites.
- Strong organizational skills, exceptional attention to detail, and budget management experience, with the ability to manage multiple campaigns and priorities in a fast-paced environment.
- Strong written and verbal communication skills, with the ability to present data-driven recommendations clearly and work independently or as part of a team during U.S. East Coast business hours.

## Preferred

- Experience across other biddable channels, including programmatic and paid search platforms such as DV360, The Trade Desk, PulsePoint, DeepIntent, Google Ads, and Bing.
- Pharmaceutical, healthcare, or other regulated-industry marketing experience.
- Experience with healthcare audience providers such as Swoop, Symphony Health, IQVIA, Crossix, and BranchLab.
- Familiarity with additional data analysis tools such as SQL, Power BI, or Google BigQuery.

Success in This Role

- Moves seamlessly between strategy and execution based on business priorities, with strong ownership of campaign delivery and results.
- Uses data as the foundation for every recommendation, consistently turning large data sets into clear insights and strategic direction.
- Maintains a high standard of quality assurance and attention to detail across execution and reporting, while building expertise across the broader biddable media landscape.
- Embodies Underscore's core values of Confident Leadership, Top-Notch Expertise, Mindful Innovation, Cross-Functional Collaboration, and Assuming Positive Intent.

Interested? Apply by submitting your resume and a brief note outlining your healthcare or media experience.

Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.

Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape.

If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.

## Equal Employment Opportunity Statement

Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.

## About Underscore Marketing

## Company Overview
- **One-liner**: Underscore Marketing provides purpose-driven promotional strategies for life sciences brands, combining results-focused marketing expertise, decades of industry experience, and revolutionary omnichannel analytics to drive measurable value.
- **Entity Type**: Private (Bootstrapped, women-owned)
- **Headquarters**: New York, New York, United States
- **Founded**: 2002
- **Founders**: Not publicly disclosed (CEO Lauren Boyer has led the agency since 2007)

## Core Business
- **Primary industries**: Advertising Services, Life Sciences Marketing, Healthcare Marketing
- **Target customers**: B2B, mid-sized life sciences clients, particularly in rare disease, immunology, oncology, neurology, cardiology, and other therapeutic areas
- **Mission**: "To use our powers for the greater good by empowering our clients to focus on building thriving brands that move more people's lives forward with hope for a brighter future." [underscoremarketing.com](https://underscoremarketing.com/our-story/)

## Products & Services
- **PINNACLE Planning Suite**: A proprietary platform that combines advanced analytics, artificial intelligence (AI), and machine learning (ML) with deep pharmaceutical marketing expertise to optimize promotional investments, budget allocation, and strategic decision-making. [underscoremarketing.com](https://underscoremarketing.com/)
- **Omnichannel Analytics & Media Strategy**: Full-service media planning, audience targeting, measurement framework development, and cross-channel integration tailored to life sciences compliance and regulatory requirements.
- **Brand Activation & Patient/Provider Engagement**: Strategic services covering pre-launch payor promotion, HCP launch engagement, and patient activation and conversion.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Annual Revenue of **$8.0 million** (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/underscore-marketing-llc)
- **Notable Investors/Partners**: None (bootstrapped). Client partners span top life sciences brands in rare disease, immunology, and oncology.
- **Growth Signals**: 69 employees across 6 countries (US, Poland, Venezuela, Mexico, UK, Brazil); recognized by Inc. 500, KPMG, Pharma360, and MM&M for innovation and results. CEO Lauren Boyer is an Inc. Magazine top 50 female entrepreneur and MM+M Woman of Distinction. [underscoremarketing.com](https://underscoremarketing.com/our-story/)

## Competitive Advantages
- **Deep life sciences specialization**: Decades of experience navigating FDA regulations, medical/legal review, and complex stakeholder journeys.
- **Proprietary AI/ML analytics**: PINNACLE Planning Suite offers evidence-based budget optimization not commonly found in boutique agencies.
- **Nimble, independent structure**: Privately held and women-owned, allowing flexible, personalized client service without public-company pressures.
- **High employee satisfaction**: 4.3/5 rating on LinkedIn (49 reviews) with strong scores for compensation (4.1) and career development (4.0). [linkedin.com](https://www.linkedin.com/company/underscore-marketing-llc)

## Strategic Focus
- **Aggressive growth under CEO Lauren Boyer**, centered on expanding omnichannel analytics capabilities and data-driven strategy for mid-sized life sciences clients.
- Continued investment in PINNACLE Planning Suite and AI/ML tools to differentiate from larger holding company agencies.
- Building a diverse, international team with a culture of innovation and continuous learning.

## Why Work Here
- **Remote-first culture**: All current US job openings are listed as remote (e.g., Manager Enterprise IT Operations, Paid Search Specialist, Director Strategy). [greenhouse.io](https://job-boards.greenhouse.io/underscoremarketing/jobs/4249610009)
- **Benefits**: Unlimited PTO, 401k match, monthly home office stipend, comprehensive health/dental/vision, FSA/HSA options, biannual in-person team gatherings, tenure rewards (bonuses, charity donations, travel experiences). [underscoremarketing.com](https://underscoremarketing.com/careers/)
- **Culture**: Small agency environment where employees can make a real impact; open access to leadership; recognized for work-life balance (3.7) and career growth (4.0) on LinkedIn reviews.
- **International team**: Opportunities to collaborate with colleagues across the US, Poland, UK, and Latin America.

## Sources
1. [underscoremarketing.com – Home](https://underscoremarketing.com/)
2. [underscoremarketing.com – Our Story](https://underscoremarketing.com/our-story/)
3. [underscoremarketing.com – Careers](https://underscoremarketing.com/careers/)
4. [linkedin.com – Underscore Marketing Company Page](https://www.linkedin.com/company/underscore-marketing-llc)
5. [greenhouse.io – Jobs at Underscore Marketing](https://job-boards.greenhouse.io/underscoremarketing/jobs/4249610009)

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