--- title: 'Social Media Manager at Welltech' canonical: 'https://feeny.ai/job/social-media-manager-welltech-lithuania-aq5d57wzzpmb' type: 'job' last_seen: '2026-09-17' --- # Social Media Manager at Welltech - **Company:** Welltech - **Location:** Lithuania - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-11 - **Last confirmed live:** 2026-09-17 - **Apply:** https://jobs.ashbyhq.com/welltech/08c33dc7-0af8-47cb-aeeb-963e2831a401 ## Job description Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit to build healthier habits, move more, and feel better every day. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader with the energy and ambition of a team that's still building what's next. ## What We're Looking For We’re looking for a strategic, creative, and data-driven Social Media Manager to own and grow the organic social presence of one of Welltech’s brands. You’ll turn social media into a meaningful driver of brand engagement and business growth, combining strong content instincts with platform expertise, audience understanding, experimentation, and data. You’ll own the full social journey, from strategy and content planning to production, publishing, community engagement, and performance optimisation, while working closely with our Organic Social team and cross-functional partners. Key Responsibilities: - Own the Social Strategy: Develop and execute the brand’s organic social strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms. - Create Content That Performs: Develop content ideas, formats, copy, and creative briefs across short-form video, static content, carousels, Stories, and other platform-native formats. - Drive Content Production: Work with designers, creators, freelancers, agencies, and internal teams to bring concepts to life and keep content production running smoothly. - Grow the Community: Build meaningful relationships with audiences and use community insights to identify content and growth opportunities. - Test, Learn & Optimise: Track social performance, identify what’s working, test new ideas and formats, and turn data into clear actions that improve results. - Stay Ahead of Social: Keep up with platform updates, trends, creators, competitors, and cultural moments — and find smart ways to make them relevant to the brand. - Collaborate Across Teams: Partner with Marketing, Creative, Product, Paid Marketing, CRM, ASO, SEO, Analytics, Legal, and other teams to connect social activity with wider business priorities. - Own the Results: Take responsibility for the brand’s organic social performance, proactively sharing insights, opportunities, and recommendations with the wider team. Required skills - Proven experience managing organic social media for a consumer-facing brand, ideally across multiple platforms. - Strong understanding of Instagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices. - A strong creative instinct and a good eye for content that is engaging, authentic, culturally relevant, and platform-native. - A data-driven mindset with the ability to analyse performance, identify patterns, and turn insights into action. - Experience developing social strategies, content calendars, creative concepts, and briefs. - Experience working with creators, freelancers, agencies, designers, or other content partners. - Strong copywriting and communication skills, with the ability to adapt messaging to different audiences and platforms. - Excellent project management and organisational skills, with the ability to manage multiple priorities and deadlines. - A strong sense of ownership and proactivity, you see opportunities, test ideas, and make things happen. - Comfortable working in a fast-paced, international environment where priorities and platforms can change quickly. - Working proficiency in English B2 or above Nice to haves: - Experience working with mobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products. - Experience with social analytics and reporting tools and a strong understanding of social KPIs. - Experience working with influencers or content creators. - A strong interest in AI tools and emerging technologies that can make social content creation and workflows faster and more effective. Candidate journey ⭕️ Recruiter call → ⭕️ Meet the Hiring Manager → ⭕️ Test Task → ⭕️ Panel Presentation Check out some of our products: Muscle Booster —https://musclebooster.fitness/Yoga-Go —https://yoga-go.io/WalkFit —http://walkfit.pro/http://walkfit.pro ## About Welltech ## Company Overview - **One-liner**: Welltech is a global mobile app developer creating engaging fitness and wellness solutions to help millions of users build healthy habits. - **Entity Type**: Private (Bootstrapped/Founder-backed) - **Headquarters**: Limassol, Cyprus - **Founded**: 2015 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Wellness and Fitness Services (Mobile Apps) - **Target customers**: B2C; individuals seeking fitness, yoga, walking, and general wellness guidance (beginners and intermediate users) - **Mission/purpose statement**: "Move everybody to start and stay well for life." ## Products & Services - **[Muscle Booster]**: A fitness app focused on strength training and muscle building, offering personalized workout plans. (SaaS/Mobile App) - **[Yoga-Go]**: A yoga app designed for beginners and intermediate practitioners, providing guided sessions and routines. (SaaS/Mobile App) - **[WalkFit]**: A walking and running app that encourages daily activity with structured plans and tracking. (SaaS/Mobile App) ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Over 220 million total app installs - **Notable Investors/Partners**: Not publicly available (appears bootstrapped or funded by founders) - **Growth Signals**: 700+ employees (up from ~609 in mid-2025, indicating ~15% headcount growth), operates across 5 European hubs (Cyprus, Poland, Spain, Ukraine, UK), expanding product portfolio with 3 core apps. ## Competitive Advantages - **Scale & Reach**: With 220M+ installs, Welltech has a massive, proven user acquisition engine. - **Product Portfolio Diversification**: Covers multiple facets of fitness (strength, yoga, walking) under one roof, allowing cross-promotion and user retention. - **Data-Driven Personalization**: Heavy emphasis on using data to understand users and improve their experience, creating sticky, habit-forming products. - **Strong Talent Network**: Employs a highly skilled workforce with a significant engineering (19%) and product (8%) talent base, attracting talent from top companies like Glovo, Playrix, and Deloitte. ## Strategic Focus - **Product Expansion & Innovation**: Continuously improving existing apps and exploring new wellness solutions to be an "ultimate wellness partner." - **User-Centric Growth**: Focus on turning "small choices into lasting, joyful habits" through data-driven product iterations. - **Global Talent Acquisition**: Building a diverse, distributed team across Europe to fuel innovation and scale operations. ## Why Work Here - **Mission-Driven Work**: Employees directly impact the health and wellness of millions of users globally. - **Flexibility**: Offers both fully remote and hybrid work options depending on location and role. Relocation assistance is available for certain positions. - **Strong Culture & Perks**: Comprehensive benefits include company-covered health insurance for employee and family, mental healthcare access, annual wellness/sports budget, individual L&D budget, foreign language lessons, paid time off (vacation, sick, maternity/paternity, compassionate, training days), and gifts for special moments. - **Global & Diverse Team**: 700+ employees from over 25 nationalities across 5 European hubs. The culture emphasizes growth, collaboration, and "well-making." - **Career Development**: Dedicated L&D budget, language learning platform, and support for internal mobility. ## Sources 1. [welltech.com](https://welltech.com/about-us/) 2. [welltech.com](https://welltech.com/) 3. [welltech.com](https://welltech.com/career/) 4. [LinkedIn - Welltech](https://cy.linkedin.com/company/welltech22) ## Other roles at Welltech - [Senior Product Designer (Freelance)](https://feeny.ai/job/senior-product-designer-freelance-welltech-poland-xxgxxkntwy36) — Poland - [Senior Marketing Analyst (Tracking & Measurement)](https://feeny.ai/job/senior-marketing-analyst-tracking-measurement-welltech-romania-g4brp6b6j7wn) — Romania - [Senior AdTech Analytics Engineer (Measurement & Signals)](https://feeny.ai/job/senior-adtech-analytics-engineer-measurement-signals-welltech-ukraine-2mwaeqhpwm5w) — Ukraine - [Senior AdTech Analytics Engineer (Measurement & Signals)](https://feeny.ai/job/senior-adtech-analytics-engineer-measurement-signals-welltech-romania-qcg8je8q5rtn) — Romania - [Senior Marketing Analyst (Tracking & Measurement)](https://feeny.ai/job/senior-marketing-analyst-tracking-measurement-welltech-ukraine-0gfa6sf4xhf1) — Ukraine - [Social Media Manager](https://feeny.ai/job/social-media-manager-welltech-ukraine-pzt5esvw1qcv) — Ukraine - [Lead of Product](https://feeny.ai/job/lead-of-product-welltech-cyprus-hzwj73wtyhxp) — Cyprus - [Senior Treasury Specialist (Ukrainian language proficiency required)](https://feeny.ai/job/senior-treasury-specialist-ukrainian-language-proficiency-required-welltech-bk8khagcahjf) — Lithuania - [Senior Treasury Specialist](https://feeny.ai/job/senior-treasury-specialist-welltech-ukraine-a2atab4n78ey) — Ukraine - [Head of Growth - Paid Social](https://feeny.ai/job/head-of-growth-paid-social-welltech-cyprus-wa2wfcnv2dde) — Cyprus