---
title: 'Social Media Specialist at thatgamecompany'
canonical: 'https://feeny.ai/job/social-media-specialist-thatgamecompany-shanghai-cd209qcb7dj1'
type: 'job'
last_seen: '2026-09-14'
---

# Social Media Specialist at thatgamecompany

- **Company:** thatgamecompany
- **Location:** Shanghai, China
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/thatgamecompany/75b36284-477d-4448-930d-0bcb88308352

## Job description

## Role Overview

Responsible for daily content creation and community operation across core Chinese social platforms (e.g., Bilibili, Xiaohongshu, Weibo) for thatgamecompany's (TGC) IPs. Drive brand emotional value, maintain community engagement, and enhance player loyalty through authentic storytelling and creator relationship management.

## Key Responsibilities

- Core Channel Operation & Content Creation: Own the daily content calendar and operations for core channels (Bilibili, Xiaohongshu, Weibo). Independently script, edit, and publish copy, graphic posts, and short video content while adhering to IP brand tone.
- Creator & Fan Art Engagement: Build and maintain ongoing relationships with fan artists, community creators, and mid-to-micro KOLs/KOCs. Implement engagement initiatives to drive organic UGC growth.
- Campaign Execution: Support game updates, IP events, and collaboration campaigns by executing social media rollouts, localized copy delivery, and user interactions.
- Data Tracking & Community Feedback: Monitor core performance metrics (impressions, engagement rates, follower growth) and consolidate player sentiment and content feedback for regular reporting.

## Requirements

- Experience: 3–5 years of social media operations experience in gaming, ACG, or pan-entertainment sectors with a strong track record of content execution.
- Execution & Aesthetics: High aesthetic sensitivity and strong content execution skills. Proficient in basic video editing and graphic design tools (CapCut, Photoshop, etc.).
- Platform Expertise: Deep knowledge of community mechanics and algorithms on platforms like Bilibili, Xiaohongshu, and Weibo, with insights into fan community culture.
- Language & Communication: Professional working proficiency in both English and Mandarin to collaborate seamlessly with international teams.
- Passion for the IP: Strong alignment with TGC’s design philosophy and community values (experience playing Sky or similar games is highly preferred).

## About thatgamecompany

## Company Overview
- **One-liner**: thatgamecompany is an independent game studio dedicated to creating timeless, emotionally resonant interactive entertainment that inspires human connection worldwide.
- **Entity Type**: Private (Privately Held; last reported funding round in 2022 with $160M investment)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 2006 (founded on May 15, 2006)
- **Founders**: Jenova Chen, Kellee Santiago

## Core Business
- **Primary industry/industries**: Video games / Interactive entertainment
- **Target customers**: B2C – broad audience of all ages and backgrounds; mobile, console, and PC gamers
- **Mission or purpose statement**: “Create timeless entertainment that makes positive change to the human psyche worldwide.”

## Products & Services
- **[flOw (2007)](https://thatgamecompany.com/our-history/)**: A downloadable game originally a Flash title, remade for PlayStation Network with enhanced visuals and multiplayer. Focuses on intuitive, meditative gameplay.
- **[Flower (2009)](https://thatgamecompany.com/our-history/)**: A PS3 title where the player controls the wind to guide petals through landscapes. Evokes emotions of tranquility and wonder. Inducted into the Smithsonian’s permanent collection.
- **[Journey (2012)](https://thatgamecompany.com/our-history/)**: Award-winning PS3 game about a pilgrim crossing a desert towards a mountain. Known for its anonymous multiplayer cooperation and emotional storytelling.
- **[Sky: Children of the Light (2019)](https://thatgamecompany.com/our-history/)**: Free-to-play mobile/console/PC game (spiritual successor to Journey). Players explore magical realms, fly using capes, and meet other players. Available on iOS, Android, Nintendo Switch, PS4, and Windows. Reached 100 million installations by May 2021. Chosen as Apple’s iPhone Game of the Year 2019.
- **Upcoming fifth game (in development)**: Described by founder Jenova Chen as “like a theme park” and “the most ambitious game I have built.”

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue – $17.8M (estimated 2025 data); Total Funding – $36.1M per LinkedIn (prior rounds) **plus** a $160M investment announced in March 2022 (with Pixar co-founder Edwin Catmull as advisor). (Sources conflict slightly; the $160M appears to be a later, larger round not reflected in the LinkedIn summary)
- **Notable Investors/Partners**: Benchmark (led Series A), Capital Today (led Series B), Edwin Catmull (advisor, former Pixar co-founder). Past partners include Sony Computer Entertainment (initial contract for three PlayStation Network games).
- **Growth Signals**: Headcount grew 16% YoY to ~198 employees; operates across 15 countries; Sky continues to expand platforms (Windows early access April 2024); active job postings: 24 (yearly trend +4.3%). Announced a new game jam (“thatgamejam”) in June 2025 focused on creativity and emotion.

## Competitive Advantages
- **Unique emotional design philosophy**: Games are designed by first mapping out desired player emotions rather than mechanics, creating experiences rarely found in mainstream gaming.
- **Artistic credibility and legacy**: flOw, Flower, and Journey are critically acclaimed and exhibited in museums like the Smithsonian. The studio is recognized as a pioneer of art games.
- **Broad accessibility**: Games are intuitive, controller-friendly, and designed to be enjoyed by people of all ages and cultures.
- **Long-term relationship with a passionate community**: Sky has a dedicated player base with millions of installations, supported by live operations and regular content updates.
- **Creative autonomy**: The company prioritizes innovation over blockbuster financial pressure, enabling risk-taking on emotionally rich projects.

## Strategic Focus
- **Expanding Sky: Children of the Light** – continued platform releases, live content, and regional brand growth (e.g., dedicated brand managers for Indonesia, China).
- **Developing the next-generation title** – described as “the most ambitious” yet, with a theme-park-like scale.
- **Deepening AI and machine learning capabilities** – open positions for Senior Machine Learning Engineer and Full-stack Engineer (AI application focused) indicate investment in AI-driven gameplay or operations.
- **Fostering internal creativity** – initiatives like thatgamejam encourage experimentation across the studio.
- **Strengthening global presence** – operating in 15 countries with localized teams for publishing, support, and marketing.

## Why Work Here
- **Culture**: The studio describes itself as “compassionate, creative” and values “integrity and personal growth within an environment of intense collaboration and experimentation.” Employee rating on LinkedIn: 4.2/5.0 (11 reviews), with Culture score 4.3, Work-Life 4.2, Compensation 4.2, Career 4.1.
- **Remote/Hybrid/Office Policy**: Not explicitly stated in provided sources, but headquarters in Santa Monica, California is a physical studio. The company previously planned a second studio in SF Bay Area (cancelled due to COVID) and now operates distributed across 15 countries, suggesting flexible/remote options are possible.
- **Notable Perks & Engineering Culture**: Emphasis on “making magic” and pushing artistic boundaries; tech stack includes Kubernetes, Docker, Prometheus, Protobuf, Tableau, microservices, and GitHub. Employees come from top entertainment/tech companies (Pixar, Blizzard, Riot Games, Amazon, Unity, etc.), indicating a high-caliber peer group.
- **Growth Opportunity**: With 24 active job postings (including Engineering, AI, Art, Marketing, Data) and a yearly hiring trend +4.3%, the studio is expanding. Roles such as Senior Data Analyst, Senior Machine Learning Engineer, and 3D Environment Artist signal opportunities to work on flagship products.
- **Mission-driven work**: Opportunity to contribute to games that aim to make a positive impact on players’ lives and expand the emotional range of the medium.

## Sources
1. [thatgamecompany.com – Official Site, About, Careers, News](https://thatgamecompany.com/)
2. [thatgamecompany Careers Page](https://thatgamecompany.com/careers/)
3. [LinkedIn Company Profile for thatgamecompany](https://www.linkedin.com/company/thatgamecompany)
4. [Wikipedia – thatgamecompany](https://en.wikipedia.org/wiki/ThatGameCompany)
5. [thatgamecompany – Our History](https://thatgamecompany.com/our-history/)

## Other roles at thatgamecompany

- [Staff Systems Software Engineer](https://feeny.ai/job/staff-systems-software-engineer-thatgamecompany-united-states-2xspsxd4nkfa) — United States
- [Game Engine Engineer](https://feeny.ai/job/game-engine-engineer-thatgamecompany-shanghai-b7ge525n3wyc) — Shanghai, China
- [3D Character Artist (Mid-Senior)](https://feeny.ai/job/3d-character-artist-mid-senior-thatgamecompany-united-states-hnr65zscpf8x) — United States
- [Build Engineer](https://feeny.ai/job/build-engineer-thatgamecompany-united-states-188c9cwh2mnb) — United States
- [Technical Game Designer](https://feeny.ai/job/technical-game-designer-thatgamecompany-shanghai-gm4tx8xkhkr4) — Shanghai, China
- [Marketing Lead - Europe](https://feeny.ai/job/marketing-lead-europe-thatgamecompany-london-7h8tx7wgfvxj) — London, United Kingdom
- [Regional Creative Lead, NA, EMEA & LATAM](https://feeny.ai/job/regional-creative-lead-na-emea-latam-thatgamecompany-united-states-k4ks4fj458x4) — United States
- [UGC & Creator Community Specialist](https://feeny.ai/job/ugc-creator-community-specialist-thatgamecompany-shanghai-sfsxkhkb70sp) — Shanghai, China
- [IP & Experiential Marketing Manager](https://feeny.ai/job/ip-experiential-marketing-manager-thatgamecompany-shanghai-sqyjzh1vnj0e) — Shanghai, China
- [Senior/Principal Graphics Engineer](https://feeny.ai/job/senior-principal-graphics-engineer-thatgamecompany-united-states-7ds3q5qbpk3y) — United States