---
title: 'Social Media Strategist, CPG at Power Digital'
canonical: 'https://feeny.ai/job/social-media-strategist-cpg-power-digital-argentina-brazil-chile-costa-rica-tatnkna4s3g9'
type: 'job'
last_seen: '2026-09-06'
---

# Social Media Strategist, CPG at Power Digital

- **Company:** Power Digital
- **Location:** Argentina / Brazil / Chile / Costa Rica / Ecuador / Honduras / Mexico / Nicaragua / Peru
- **Work type:** remote
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/powerdigitalmarketing/jobs/5220641007

## Job description

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries. This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution. As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients.

Key Responsibilities:

- Social Strategy Development: Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships
- Ensuring adoption of Power Circuit for client’s within your book
- Influencer Programming Strategy & Production: Proficient in strategically driving influencer programming through identifying, vetting and slating influencer talent and creators for campaigns. This is inclusive of negotiating, communicating deliverables, seeing partnership through from execution to completion, and reporting on performance
- Autonomous Workflow Management: Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts
- Creative Strategy Development: Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs, utilizing past months performance to drive strategic changes while incorporating trend-driven and relevant social context
- Social Content Execution:  Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts
- Trendspotting: Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team
- Collaborative Team Meetings: Actively participate in team meetings, contributing creative insights, sharing industry updates, and collaborating on cross-functional initiatives
- Client Communication: Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

- 2+ years of experience in social media (agency experience preferred)
- Industry Expertise: Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies
- Client Variety: Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility
- Brand Voice & Tone: Experience in crafting and maintaining unique brand voices for clients, ensuring consistency and authenticity in all social media content
- Results and Impact: Proven history of developing and managing social campaigns that drove impactful results across a variety of KPIs; proficiency in leveraging data and analytics to refine and optimize social strategies for maximum impact
- Autonomous Workflow Capability: Highly self-motivated and capable of working independently to develop, execute, and manage social media strategies while delivering exceptional results

## Key Performance Indicators (KPIs)

- Personal RPE: $28K
- Sufficient QA process ownership that results in no errors that yield a negative impact to revenue or retention of all clients within your book
- Retention Rate of Social Accounts within your book: >90%
- Retention Rate of Direct Reports (if applicable): >90%
- Completion of On-Time Deliverables: 100%

Most Important Things (MITs)

- Client Performance and Sentiment
- Autonomous workflow management and account ownership
- Department Support

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

## About Power Digital

## Company Overview
- **One-liner**: Power Digital is a tech-enabled growth marketing agency that integrates data intelligence, channel expertise, and proprietary technology to drive profitable revenue growth for brands.
- **Entity Type**: Private (backed by private equity)
- **Headquarters**: San Diego, California, United States
- **Founded**: 2012
- **Founders**: Not publicly listed on the website; Grayson Lafrenz serves as Founder & Chairman [powerdigitalmarketing.com](https://powerdigitalmarketing.com/meet-our-leadership-team/)

## Core Business
- **Primary industry**: Digital Marketing / Advertising Services
- **Target customers**: B2B and B2C brands across industries including consumer services, consumer packaged goods (CPG), private equity, healthcare, fashion, and retail. Serves both leading and emerging brands globally.
- **Mission/purpose**: To make profit predictable by operating at the intersection of data, technology, and human intelligence, providing total transparency and accountability for driving business impact [powerdigitalmarketing.com](https://powerdigitalmarketing.com/).

## Products & Services
- **nova (Proprietary Technology Platform)**: A data intelligence platform that analyzes a company’s digital ecosystem using multiple first-party data sources to build informed, custom marketing plans. De-risks investments by optimizing capital allocation and providing actionable insights [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
- **Growth Marketing Services**: Comprehensive suite including strategic consulting, search engine optimization (SEO), paid search (PPC), paid social media, programmatic media, conversion rate optimization (CRO), lifecycle marketing, content marketing, creative services, and retail marketplace management.
- **Data Intelligence & Analytics**: Consulting and measurement services to provide clear, actionable insights and reporting on ROI and business impact.
- **PR & Affiliate Marketing**: Services to manage public relations and affiliate partnerships.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual revenue of **$76.0 million** (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
- **Total Funding**: Raised private equity. A round in 2019 was led by **Periscope Equity**. A secondary market transaction in 2022 was led by **Court Square Capital Partners**, which is now the parent company [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
- **Notable Investors/Partners**: Court Square Capital Management, L.P. (parent company), Periscope Equity.
- **Growth Signals**: 
  - **Headcount**: 907 employees, with **+26.9% YoY growth** (+483 people year-over-year) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
  - **Client Retention**: High retention rate (stated as "because exceeding expectations is our standard") [powerdigitalmarketing.com](https://powerdigitalmarketing.com/).
  - **Performance**: Claims to deliver YoY revenue growth 2.6x faster than the industry average for clients [powerdigitalmarketing.com](https://powerdigitalmarketing.com/).
  - **Global Reach**: Operates in 42 countries, with significant presence in the US, Colombia, India, Brazil, and the UK [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
  - **Acquisition**: Acquired Factorial Digital in 2019 [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).

## Competitive Advantages
- **Proprietary Technology (nova)**: A key differentiator that provides data-driven marketing plans and capital allocation optimization, reducing guesswork for clients.
- **Integrated Model**: Combines strategic consulting, data intelligence, channel expertise, and technology under one roof, offering a holistic, full-funnel approach rather than siloed services.
- **Transparency & Accountability**: Emphasizes total transparency with "receipts" for what drives business impact, positioning itself as a partner focused on measurable ROI and EBITDA growth.
- **Talent & Training**: Invests heavily in employee development with over 100 training sessions per year, a dedicated onboarding program, and a strong focus on culture and growth mindset [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/).

## Strategic Focus
- **Growth & Scalability**: Continuing to scale the agency globally, with active hiring across multiple countries and departments.
- **Technology-Led Innovation**: Further developing the nova platform and its data intelligence capabilities to maintain a competitive edge in a rapidly changing digital landscape (especially around data privacy and first-party data).
- **Deepening Industry Verticals**: Targeting specific high-growth verticals such as healthcare, CPG, retail, and private equity with specialized teams and services.
- **Talent Acquisition & Development**: Prioritizing building a best-in-class team with a strong growth mindset, as evidenced by their robust training programs and emphasis on employee experience.

## Why Work Here
- **Culture**: Described as collaborative, innovative, and driven by a "growth mindset." The company values having fun while striving for excellence. A dedicated DE&I committee works to educate, celebrate, and give back to diverse communities [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/).
- **Remote/Hybrid Policy**: Offers remote positions across the United States, Latin America (Argentina, Brazil, Colombia, Ecuador, Honduras, Mexico, Peru, Costa Rica), the United Kingdom, and other locations. The company is globally distributed with a remote-first approach for many roles.
- **Benefits**: Includes 401k match, unlimited PTO, paid service hours, mental health recharge days, and medical coverage [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/).
- **Professional Development**: Provides a seamless onboarding training program and over 100 additional training sessions per year for professional and personal development. The company invests significantly in employee growth and internal mobility.
- **Engineering & Tech Culture**: The technology team (nova engineering, data intelligence, product) is integrated with the business, working on proprietary tools that directly impact client outcomes. This offers a unique blend of agency work and product development in a fast-paced, data-driven environment.
- **Diversity & Inclusion**: Actively fosters an inclusive workplace with dedicated initiatives and training, and a diverse global team spanning many nationalities and backgrounds.

## Sources
1. [Power Digital Marketing Official Website](https://powerdigitalmarketing.com/)
2. [Power Digital Marketing - LinkedIn Company Page](https://www.linkedin.com/company/powerdigitalmarketing)
3. [Power Digital Marketing - Careers Page](https://powerdigitalmarketing.com/company/careers/)
4. [Power Digital Marketing - Leadership Team Page](https://powerdigitalmarketing.com/meet-our-leadership-team/)
5. [Power Digital Marketing - Employee Development Page](https://powerdigitalmarketing.com/leading-employee-development-program/)

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