---
title: 'Social Media Strategist at Nominal'
canonical: 'https://feeny.ai/job/social-media-strategist-nominal-austin-gdf3sanp4va8'
type: 'job'
last_seen: '2026-11-11'
---

# Social Media Strategist at Nominal

- **Company:** Nominal
- **Location:** Austin, TX
- **Compensation:** $125k–$200k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-11-10
- **Last confirmed live:** 2026-11-11
- **Apply:** https://jobs.gem.com/nominal/am9icG9zdDre4Y7ltgQl5sK2olNBQrUl

## Job description

## About Nominal

Engineers today are building some of the most ambitious machines humanity has ever seen. They should have AI that’s purpose-built for them.

Nominal is building the Hardware Intelligence Platform that gives engineers increased visibility into complex physical systems, helps them make better decisions, and ultimately gets their products into the real world faster. It brings together the systems, data, intelligence, and applications hardware engineering requires to meet the AI moment. Hardware engineering teams use Nominal to simulate, test, manufacture, and operate the physical systems that keep the world moving, from spacecraft and autonomous vehicles to next-generation energy systems and robotics.

Our customers span aerospace, defense, manufacturing, transportation, energy, and robotics. They include Anduril, Shield AI, Wisk Aero, Pratt Miller Motorsports, Antares, and Shinkei Systems, amongst others, alongside programs within the U.S. Air Force and Navy. Our team draws from SpaceX, Palantir, Anduril, Applied Intuition, Tesla, and other leading companies, united by a common mission: giving hardware engineers the tools to build the future with speed, safety, and confidence. We're a fast-moving team that owns problems end-to-end, works across disciplines, and thrives at the intersection of hardware and software.

Some of the world’s leading technology investors, including Sequoia, Lightspeed, Founders Fund, General Catalyst, Lux Capital, and Insight Partners, are backing Nominal’s ambition to change how machines are built and operated.

We're looking for a Social Media Strategist to help shape how Nominal shows up across social platforms and build a distinctive presence that reaches well beyond our existing audience. This is an opportunity to make an ambitious technology company genuinely interesting to follow, bringing our people, products, customers, and perspective to life through original content.

You'll develop and execute our social media strategy while creating content that earns attention, builds community, and gives people a reason to engage with Nominal. Working closely with our founders, engineers, customers, and broader marketing team, you'll identify compelling stories, experiment with new formats, and develop a recognizable voice across platforms. We're looking for someone who thinks like a strategist and creates like a publisher: someone with strong creative instincts, an understanding of what makes social content resonate, and the ability to take an idea from concept to finished product.

🚀 About the role

- Develop social strategy. Help shape and execute Nominal's social media strategy across LinkedIn, X, Instagram, and emerging platforms, including channel positioning, content pillars, publishing cadence, and audience development.
- Create original content. Concept, produce, and publish compelling content across formats, including short-form video, interviews, photography, graphics, written posts, and other platform-native formats.
- Build a distinctive voice. Help establish and evolve Nominal's voice across social channels, finding the right balance of technical depth, personality, creativity, and accessibility.
- Grow executive presence. Work with our founders and leadership team to develop their individual voices, identify opportunities to participate in relevant conversations, and create content that extends their reach and perspective.
- Find compelling stories. Spend time with our engineers, customers, and partners to uncover interesting people, projects, technical developments, and moments that can become engaging social content.
- Develop recurring formats. Create original series, creative concepts, and repeatable content formats that give audiences a reason to follow and engage with Nominal over time.
- Experiment and iterate. Stay ahead of platform trends, emerging formats, and new approaches to storytelling. Test ideas, learn quickly, and continually raise the quality of our work.
- Support major company moments. Develop social content for product launches, company announcements, customer milestones, events, and other important initiatives.
- Build relationships with creators. Identify and collaborate with relevant creators, industry voices, and other partners who can introduce Nominal to new audiences.
- Measure what matters. Track performance across channels, understand what drives meaningful engagement and audience growth, and use those insights to inform future content.

👨🏻‍💻 What You'll Do

- Create the category. Define hardware intelligence: what it is, what it isn't, and why it matters, until engineers, buyers, and analysts use our language to describe their own problem.
- Own every launch. Partner with Product and Engineering from the first spec, so each release ships with a clear answer to what an engineer can do now that they couldn't before.
- Map the modern hardware stack. Build reference architectures, teardowns, and technical guides that show engineers what best-in-class looks like, including the partners and tools we work alongside.
- Turn releases into customer value. Work with Sales Enablement to translate what we ship into demos, talk tracks, and proof that hold up under a skeptical technical evaluation.
- Own our personas. Spend real time with customers, from test engineers to program executives, and keep a living picture of their workflows, objections, and what moves them to change.
- Go forward-deployed. Embed with Strategic and Enterprise account teams on the deals and expansions that matter most, and bring what you learn back to Product.
- Build, don't just brief. Use agents and AI tools to prototype positioning as mini sites, demos, and interactive explainers, and turn sales calls and field notes into a living system that shows what customers value.

🔍 We're looking for someone with

Required Qualifications

- 5+ years of experience in social media, content creation, digital media, or a related creative role.
- A strong portfolio demonstrating your ability to develop and execute compelling social content, particularly video and other visual formats.
- Experience developing and executing social media strategies, with an understanding of how to build audiences and engagement across platforms.
- Excellent writing skills and a strong instinct for what makes content interesting, relevant, and shareable.
- Hands-on experience creating content, including filming, editing, and producing social-first video and visual assets.
- A strong understanding of how different social platforms work, what audiences respond to, and how content should adapt across channels.
- Strong creative judgment and the ability to recognize opportunities, develop original ideas, and translate them into effective content.
- The ability to work directly with executives, engineers, customers, and other subject-matter experts to bring their ideas and stories to life.

## Preferred Qualifications

- Experience building a social presence for a technology company, media brand, or creator-led organization.
- Experience developing executive or founder-led social media strategies.
- Familiarity with video production and editing tools such as Adobe Premiere, After Effects, or CapCut.
- Experience developing recurring content franchises or building an audience around original formats.
- Experience working with creators, influencers, and external collaborators.
- An understanding of the technology, engineering, defense, aerospace, or startup ecosystems.
- A creator mentality: you're comfortable being behind the camera, working independently, and finding creative ways to make something interesting without a large production team.

✨ Benefits/Perks

- 🏥 100% coverage of medical, dental, and vision insurance
- 🏖️ Unlimited PTO and sick leave
- 🍽️ Free lunch, snacks, and coffee
- 🚀 Professional Development Stipend
- 🛠️ In-office hardware lab with a $250 project stipend
- ✈️ Annual company retreat
- 👶 12 weeks parental leave
- 🌱 Fertility and family planning ($15,000 lifetime)
- 💪 Wellness stipend ($100/month)
- 🛠️ $500/year hardware sensor stipend
- 💼 401(k)
- 📈 Employee-friendly equity terms
- 🏢 In-office 5 days per week

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

ITAR Requirements To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR [here](https://www.pmddtc.state.gov/?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987).

## About Nominal

## Company Overview
- **One-liner**: Nominal provides a unified industrial data stack that enables hardware engineering teams to test, analyze, and operate mission-critical systems with the speed of software development.
- **Entity Type**: Private (Series B, 2026)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: 2022
- **Founders**: Cameron McCord (Co-founder & CEO)

## Core Business
- Primary industry: Aerospace & Defense, Hardware Testing, Industrial Data Infrastructure
- Target customers: B2B – Engineering teams at startups, enterprises, and government agencies building complex hardware (e.g., autonomous vehicles, space systems, hypersonics)
- Mission: "Equip engineers to test and operate critical technology" – delivering the tools and infrastructure to deliver mission-critical capabilities at scale in the shortest time possible.

## Products & Services
- **[Nominal Core](https://nominal.io)**: A cloud-based collaborative workspace that ingests, structures, and analyzes telemetry, logs, video, and simulation results. Provides real-time mission control, trend analysis, and automated reporting to accelerate development, production, and operations. (SaaS)
- **[Nominal Connect](https://nominal.io)**: An edge compute platform for hardware test. Deploys Python-based test apps on-premises, turns scripts into operator-ready interfaces, and runs tests deterministically at the edge (lab, remote range, air-gapped). Automatically syncs results to Core for deeper analysis. (On-premise/Edge software)

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Total funding of **$182.5M** across 5 rounds (Seed, Series A, Series B, and a non-equity assistance)
- **Notable Investors**: Founders Fund (led Series B), General Catalyst (led Series A), Lux Capital (led Seed), and Sequoia Capital (partnered 2025)
- **Growth Signals**:
  - Headcount grew **+202.5% YoY** to 196 employees (as of 2026)
  - 17,984 LinkedIn followers (+209.7% yearly)
  - Customer Anduril reduced test review time from 5+ hours to near real-time across 300+ engineers
  - Active job postings: 67 (up +346.7% yearly)
  - Offices in Los Angeles (HQ), New York, Austin, Pflugerville (TX)

## Competitive Advantages
- **Unified platform** that replaces fragmented test tools – one data model for telemetry, logs, video, simulations, and documents
- **Built by engineers from Palantir, SpaceX, Anduril, and Lockheed Martin** – deep domain expertise in mission-critical hardware
- **Edge-to-cloud architecture** that works in air-gapped, offline, and secure environments
- **Enterprise-grade security and scale** with support for startups, large enterprises, and government deployments
- **Open API, SDKs, and integration ecosystem** allowing teams to modernize legacy systems without disruption

## Strategic Focus
- Continue scaling the platform to serve larger defense and aerospace programs (e.g., integrated programs, fleet management)
- Expand into manufacturing test lines and production environments (scaling test code from prototype to manufacturing)
- Deepen government partnerships and secure FedRAMP or similar certifications
- Grow headcount aggressively, especially in engineering, mission operations, and sales roles

## Why Work Here
- **Culture**: "Engineers building for Engineers" – a tight-knit team of operators and builders from Palantir, SpaceX, Anduril, and more. High ownership, real impact on hardware that flies, launches, or defends.
- **Work Policy**: In-office **5 days per week** (LA, NY, Austin, Pflugerville). Gourmet lunch provided daily.
- **Perks & Benefits**:
  - 100% covered health, dental, and vision insurance (for you and family)
  - Unlimited paid vacation
  - 12-weeks parental leave
  - Fertility and family planning ($15,000 lifetime)
  - $500/year hardware sensor stipend
  - Wellness stipend ($100/month)
  - 401K with employer match
  - Learning & development stipend
  - Employee-friendly equity terms
- **Growth Trajectory**: Over 200% yearly headcount growth, recent Series B funding, and a clear mission to accelerate the "hardware renaissance" – strong signal for career growth and impact.

## Sources
1. [Nominal Careers Page](https://nominal.io/careers)
2. [Nominal About Us](https://nominal.io/about-us)
3. [Nominal Product Page](https://nominal.io/?j=35813&sfmc_sub=16110646&l=1582_HTML&u=1011363&mid=546014653&jb=234&sfmc_id=16110646)
4. [LinkedIn Company Profile](https://linkedin.com/company/nominal-inc)
5. [Sequoia Capital Portfolio](https://sequoiacap.com/companies/nominal/)

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