---
title: 'Software Developer II at Mistplay'
canonical: 'https://feeny.ai/job/software-developer-ii-mistplay-imola-dgeqt1qygjd8'
type: 'job'
last_seen: '2026-09-20'
---

# Software Developer II at Mistplay

- **Company:** Mistplay
- **Location:** Imola
- **Compensation:** €30k–€45k
- **Employment:** temporary
- **Work type:** hybrid
- **Posted:** 2026-06-29
- **Last confirmed live:** 2026-09-20
- **Apply:** https://jobs.lever.co/mistplay/8b0f35e9-a1ce-4d1f-8d53-70ef4bffa0ed

## Job description

Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing. LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.

We are hiring a Senior Software Engineer to build scalable, high-performance systems in collaboration with product and data teams. What you'll do at Mistplay: Develop, test, and maintain high-quality backend and frontend code to support MAF’s core products and services. Collaborate with cross-functional teams (Product, Data, Design) to deliver reliable and scalable software solutions. Participate in the full software development lifecycle: planning, design, implementation, deployment, and monitoring. Write clean, maintainable, and well-documented code while adhering to engineering best practices. Champion performance and reliability by proactively identifying bottlenecks, driving root-cause analysis, and delivering scalable, resilient improvements. Shape the platform’s technical direction by contributing to architectural decisions, setting engineering standards, and promoting best practices that enable sustainable growth. Raise the bar for engineering excellence through thoughtful code reviews, knowledge sharing, and mentorship, helping junior engineers grow while safeguarding quality and maintainability. Our Tech Stack Mistplay is a cloud-native, event-driven ad network and offerwall platform deployed across a hybrid infrastructure spanning Google Cloud and Microsoft Azure. The backend, comprising REST and GraphQL APIs, along with our core event-tracking pipeline—is implemented in C# on the .NET framework. Our web applications are developed in TypeScript using Lit, a component-based framework aligned with modern UI development standards and comparable to widely adopted frameworks such as React, Angular, and Vue. For analytics and reporting at scale, we leverage Google Cloud’s big data stack: BigQuery as our primary data warehouse for fast, SQL-based insights over large volumes of event data, and Bigtable for high-throughput, low-latency access patterns on time-series and event-driven datasets. What you'll bring to Mistplay: Bachelor’s degree (or higher) in Computer Science, Engineering, or a related field. 3+ years of professional experience in software development. Strong proficiency in one or more programming languages such as C#, Java. Experience with backend frameworks and RESTful API development. Solid understanding of database systems (SQL and NoSQL) such as Sql Server, BigQuery, BigTable. Experience with cloud platforms (e.g., Google Cloud, AWS, Microsoft Azure) and containerization (Docker, Kubernetes). Problem-solving mindset and a passion for building high-quality, scalable systems. Excellent communication and collaboration skills. Fluent in English (written and spoken); additional languages are a plus.

Nice to have: Experience in digital advertising, adtech, or performance marketing. Knowledge of frontend technologies (React, Angular, Vue) and modern web development. Experience in microservice architectures and event-driven systems. Familiarity with CI/CD pipelines and automated testing frameworks. Familiarity with LLM Architecture and AI Agents

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.

## About Mistplay

## Company Overview
- **One-liner**: Mistplay is a mobile game advertising and loyalty platform that rewards gamers for playing and spending, while helping advertisers and publishers drive engagement and revenue through a play-and-earn model.
- **Entity Type**: Private (backed by GrowthCurve Capital in 2021)
- **Headquarters**: Montreal, Quebec, Canada
- **Founded**: 2015
- **Founders**: Henri Machalani and Eugene Joannides

## Core Business
- **Primary industries**: Mobile gaming, advertising technology, app loyalty
- **Target customers**: B2B (game advertisers, app publishers, brands) and B2C (mobile gamers)
- **Mission**: "To be the best way to play mobile games for everyone, everywhere!" [builtin.com](https://builtin.com/company/mistplay)

## Products & Services
- **Mistplay App**: A loyalty platform for Android and iOS where users discover new games, earn rewards (gift cards) for time and in-app spending, and redeem them. Over 30M+ lifetime installs and 400+ games available.
- **Mistplay Audience Network**: A unified rewarded advertising network that connects advertisers to 40M+ high-intent, reward-motivated users across partner apps. [linkedin.com](https://linkedin.com/company/mistplay)
- **Helios AI Engine**: Advanced machine learning engine that powers rewarded advertising, optimizing engagement and loyalty beyond transactional rewards. [business.mistplay.com/about-us](https://business.mistplay.com/about-us)

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual revenue of $100M (as per LinkedIn estimate) [linkedin.com](https://linkedin.com/company/mistplay)
- **Notable Investors/Partners**: GrowthCurve Capital (lead investor in 2021); ranked #10 in Gaming (Global) on AppsFlyer’s 2025 Performance Index; top media source in multiple categories on Singular ROI Index 2023.
- **Growth Signals**: 187 employees (+10% YoY, +21 people); presence in 11 countries including Canada, US, South Korea, China, UK; doubled headcount in 2023; ranked #5 on Deloitte Technology Fast 50 (Canada) in 2022; ranked #31 on Deloitte North America Technology Fast 500 in 2022; named a Top Employer in Montreal and Canada. [builtin.com](https://builtin.com/company/mistplay) [linkedin.com](https://linkedin.com/company/mistplay)

## Competitive Advantages
- **Pioneer of play-and-earn**: First loyalty platform to reward mobile gamers, creating a deep, engaged user base.
- **High user intent**: 40M+ reward-motivated users drive higher IAP spend and retention for advertisers (up to 2.5x more frequent visits).
- **Proprietary AI**: Helios AI engine delivers personalized, scalable rewarded engagement.
- **Multi-platform reach**: Owned app + network of partner apps create a unified rewarded ecosystem.

## Strategic Focus
- Expand the Mistplay Audience Network globally (currently in 9 key markets, with dedicated teams in APAC and EMEA).
- Deepen AI-driven personalization to improve advertiser ROI and user loyalty.
- Continue scaling the play-and-earn model as a “digital habit” for brands and publishers.
- Hiring for senior roles in business development, engineering, data science, and account management across regions. [jobs.lever.co/mistplay](https://jobs.lever.co/mistplay)

## Why Work Here
- **Culture**: Collaborative, innovative, and passionate about gaming. Regular team events and in-office lunches.
- **Work model**: Flexibility with in-office presence in Montreal; global team with remote employees in other countries.
- **Notable perks** (vary by location):
  - Flexible vacation (no set accrual for North America)
  - Training & development stipend
  - Parental leave top-up (Canada)
  - RRSP contribution matching up to 5% of salary
  - Private healthcare (drug, dental, vision, mental health, STD/LTD)
  - Telehealth via Dialogue (Canada)
  - Lifestyle Spending Account for personalized perks
  - In-office snacks and weekly lunch on the house. [mistplay.com/careers](https://www.mistplay.com/careers)
- **Engineering culture**: Strong investment in ML and data platform (open roles for Staff Data Scientist, Principal Platform Engineer, ML).  [jobs.lever.co/mistplay](https://jobs.lever.co/mistplay)

## Sources
1. [Mistplay Careers Page](https://jobs.lever.co/mistplay)
2. [Mistplay Careers Site](https://www.mistplay.com/careers)
3. [LinkedIn Company Page](https://linkedin.com/company/mistplay)
4. [Mistplay About Us](https://business.mistplay.com/about-us)
5. [Built In Company Profile](https://builtin.com/company/mistplay)

## Other roles at Mistplay

- [Business Development Manager, LoyaltyPlay](https://feeny.ai/job/business-development-manager-loyaltyplay-mistplay-london-eq83abeh0ste) — London, United Kingdom
- [Creative Lead, APAC](https://feeny.ai/job/creative-lead-apac-mistplay-seoul-szw448qv3jxs) — Seoul, South Korea
- [Senior Data Analyst I, Product](https://feeny.ai/job/senior-data-analyst-i-product-mistplay-montreal-fwmh8tnchcr4) — Montréal, Canada
- [Senior Account Manager, Demand](https://feeny.ai/job/senior-account-manager-demand-mistplay-london-4pbc5wt4k8p0) — London, United Kingdom
- [Business Development Manager, Korean speaker](https://feeny.ai/job/business-development-manager-korean-speaker-mistplay-seoul-2c5vb7tk5w0v) — Seoul, South Korea
- [Senior iOS Developer II](https://feeny.ai/job/senior-ios-developer-ii-mistplay-montreal-8y9cht6178z6) — Montréal, Canada
- [Software Developer II](https://feeny.ai/job/software-developer-ii-miovision-united-states-rcq53zw92ep9) — United States
- [Software Developer II](https://feeny.ai/job/software-developer-ii-accuweather-careers-state-college-6n3f8adbkk5g) — State College, PA
- [Software Developer II](https://feeny.ai/job/software-developer-ii-blue-j-ontario-s5h609t1gd28) — Ontario, Canada