---
title: 'Software Development Engineer III (CRM - Opportunities) at HighLevel'
canonical: 'https://feeny.ai/job/software-development-engineer-iii-crm-opportunities-highlevel-india-298vejzke117'
type: 'job'
last_seen: '2026-09-12'
---

# Software Development Engineer III (CRM - Opportunities) at HighLevel

- **Company:** HighLevel
- **Location:** India
- **Work type:** remote
- **Posted:** 2026-09-10
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/gohighlevel/ab0b9373-1219-4194-ae9a-6bdf50891749

## Job description

About HighLevel: HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that. Learn more about us on our [YouTube Channel](https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g) or [Blog Posts](https://blog.gohighlevel.com/general-atlantic-joins-highlevel/)

About the Role:

We are seeking an SDE-3 Backend Builder to own the CRM Opportunities product end-to-end. Opportunities is the deal and pipeline engine at the heart of our CRM — the system of record for every revenue motion our customers run, from lead conversion to closed-won.

This role emphasises deep backend ownership: designing data models, APIs, and distributed workflows that power pipelines, stages, automations, reporting, and integrations at scale. You will operate with high autonomy, turning ambiguous problems into production systems, with enough frontend fluency to ship the occasional UI surface without waiting on anyone.

What you will do:

- Own the full lifecycle of Opportunities backend: translate business and customer needs into scalable, production-grade services
- Design and evolve the data model for pipelines, stages, deals, and associated entities — getting consistency, throughput, and query patterns right
- Build and scale APIs, event-driven workflows, and background jobs that handle high-volume writes, automations, and integrations
- Tackle distributed systems concerns: idempotency, eventual consistency, race conditions, hot tenants, and noisy-neighbor isolation
- Improve performance and reliability of large pipelines (millions of opportunities per workspace) through indexing, sharding, caching, and query optimization
- Ship end-to-end when needed — including UI changes in Vue — without blocking on cross-functional handoffs
- Instrument the system: logs, metrics, traces, and SLOs that make production behavior legible Drive incident response, postmortems, and the engineering hygiene that keeps a high-traffic product healthy

What you will need:

- 4+ years building and operating production backend systems at scale
- Strong fundamentals in data modeling (SQL and NoSQL), API design, and distributed systems
- Hands-on experience with Node.js or Go in production
- Track record of owning services end-to-end — design, build, deploy, on-call
- Comfort working independently in ambiguous problem spaces with high ownership
- Solid grasp of scalability, performance, and reliability trade-offs
- Experience building CRM, sales, pipeline, or workflow products
- Worked on multi-tenant SaaS at scale (sharding, tenant isolation, fair-use limits)
- Familiarity with event streaming (Kafka/Redis Streams), queues, and async processing
- Exposure to MongoDB, Postgres, ElasticSearch, ClickHouse, or similar at non-trivial scale
- Frontend fluency in Vue.js — enough to ship a feature without a frontend partner Strong product instincts and a portfolio or GitHub of shipped work

What Success looks like:

- Ships Opportunities features from idea to production with minimal cycle time
- Builds services that stay reliable as workspaces grow from thousands to millions of deals
- Makes sound trade-offs between speed, quality, and long-term maintainability
- Raises the bar on data correctness, API design, and operational excellence for the product Continuously sharpens the customer experience through iteration and instrumentation

EEO Statement: The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

We encourage you to review our Privacy Policy before submitting your application

## About HighLevel

## Company Overview
- **One-liner**: HighLevel provides an all-in-one, AI-powered sales and marketing platform that agencies can white-label and resell to their clients.
- **Entity Type**: Private (Series Unknown; $60M total funding)
- **Headquarters**: Dallas, Texas, United States
- **Founded**: 2018
- **Founders**: Shaun Clark, Varun Vairavan, Robin Alex

## Core Business
- **Primary industry**: Marketing technology / Sales automation / Software Development
- **Target customers**: B2B – marketing agencies, entrepreneurs, and small-to-medium businesses (SMBs)
- **Mission / Purpose**: Help marketing agencies grow and scale by unifying the tools they need to capture leads, automate outreach, and manage customer relationships in a single, white-label platform.

## Products & Services
- **HighLevel Platform (SaaS)**: A unified operating system that includes CRM, landing pages, surveys, forms, calendars, inbound phone system, automated messaging (voicemail, SMS, email, Facebook Messenger), payment collection, appointment scheduling, and analytics. AI is embedded across the entire system to power lead generation, conversion, and retention.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual revenue of $45M (as of most recent data); total funding of $60M.
- **Notable Investors / Partners**: General Atlantic (lead investor in 2024 private equity round), Peakequity (lead investor in 2021 round).
- **Growth Signals**: 
  - Powers 2.2 million businesses, facilitating 6.9 billion leads and $4.2 billion in sales (2025).
  - Employee headcount grew 53.7% year-over-year to ~1,497, with plans to surpass 2,000 by end of 2025.
  - 30% of workforce dedicated to R&D.
  - Expanded AI capabilities in 2024; manages 2.3 billion leads and 505 million opportunities.

## Competitive Advantages
- **White-labeling**: Agencies can fully rebrand the platform as their own, creating a stickier client relationship and recurring revenue.
- **AI-first approach**: AI embedded across the entire stack (lead scoring, automation, analytics) gives users a competitive edge without needing multiple tools.
- **Unified ecosystem**: Replaces the need for a patchwork of separate tools (CRM, email marketing, SMS, scheduling, payments), reducing complexity and cost for agencies.
- **Community-driven innovation**: Product roadmap heavily influenced by a large, active user community of 60,000+ customers.

## Strategic Focus
- **AI expansion**: Deepening AI capabilities to automate more of the marketing and sales workflow.
- **Scaling the platform**: Continuing to grow the user base (targeting 2,000+ employees) and expanding into new verticals.
- **Global reach**: Leveraging a remote-first, globally distributed team to serve customers in multiple countries and time zones.

## Why Work Here
- **Remote-first culture**: Work from anywhere; team spans 21 countries with async and real-time communication.
- **Culture of collaboration**: Emphasis on ownership, speed, continuous improvement; active Slack community and in-person retreats.
- **Benefits**: Comprehensive health & wellness, mental health support, flexible PTO, professional development stipends, mentorship, and leadership programs.
- **Engineering culture**: 30% of workforce in R&D; focus on building technology that serves millions; AI tools used in hiring process.
- **Growth opportunity**: Rapidly scaling company (53.7% YoY headcount growth) with clear plans to surpass 2,000 employees.

## Sources
1. [gohighlevel.com – Life at HighLevel](https://www.gohighlevel.com/careers-life-at-highlevel)
2. [gohighlevel.com – About Us](https://www.gohighlevel.com/about-us)
3. [LinkedIn – HighLevel Company Page](https://www.linkedin.com/company/highlevel)
4. [LeadIQ – HighLevel Overview](https://leadiq.com/c/highlevel/5b214cbe360000fc0066929d)

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