---
title: 'Software Engineer, Ad Signals at Reddit'
canonical: 'https://feeny.ai/job/software-engineer-ad-signals-reddit-united-states-tqf9ecg8mdrd'
type: 'job'
last_seen: '2026-10-25'
---

# Software Engineer, Ad Signals at Reddit

- **Company:** Reddit
- **Location:** United States
- **Compensation:** $191k–$267k
- **Work type:** remote
- **Posted:** 2026-10-24
- **Last confirmed live:** 2026-10-25
- **Apply:** https://job-boards.greenhouse.io/reddit/jobs/8319655

## Job description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit [www.redditinc.com](http://www.redditinc.com/).

We are seeking a senior backend software engineer to help build the app conversion signals that power Reddit’s app advertising business. You will work on MMP integrations, SKAN processing, and App CAPI to make app installs and in-app events more reliable, useful, and easier for advertisers to integrate.

Role Description:

Advertisers depend on conversion signals to understand campaign performance and guide investment. Missing events, duplicate delivery, inconsistent mappings, and difficult integrations can undermine that trust. Your work will improve the systems and diagnostics that make app signals usable for measurement and downstream ads systems.

Responsibilities:

- Own backend projects across MMP, SKAN, and App CAPI, from requirements and design to implementation, rollout, and ongoing operation.
- Build scalable ingestion and processing services with clear contracts, validation, deduplication, failure recovery, and data lineage.
- Develop integration tooling and diagnostics that help advertisers and partners identify and resolve signal delivery problems.
- Analyze signal quality and delivery metrics, investigate discrepancies, and prioritize improvements with product and data science partners.
- Work with partner engineering and downstream consumers to evolve schemas and integrations without disrupting existing advertisers.
- Incorporate privacy and security requirements into system design, and maintain controls throughout the data lifecycle.
- Raise engineering quality through testing, design reviews, incident learning, and mentorship.

Required Qualifications:

- Demonstrated senior-level backend software engineering experience delivering and operating scalable production systems.
- Hands-on app ads signals or mobile measurement experience, with depth in MMP integrations, SKAN, or app conversion APIs.
- Strong programming, API design, distributed systems, and SQL skills, supported by independent problem solving and data investigation.
- Clear communication and a record of delivering results with cross-functional teams and stakeholders.

Benefits:

- 100% remote opportunity (we have 4 office locations for hybrid/onsite work preference in NY, SF, LA and Chicago)
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave

## #LI-AJ1

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is: $190,800—$267,100 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our [Candidate Privacy Policy for Potential Employees and Contractors](https://redditinc.com/policies/candidate-privacy-policy).

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

## About Reddit

## Company Overview
- **One-liner**: Reddit is the heart of the internet, a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions.
- **Entity Type**: Public (NYSE: RDDT, IPO March 2024)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2005
- **Founders**: Steve Huffman, Alexis Ohanian (original co-founders; Huffman remains CEO)

## Core Business
- **Primary industry**: Social Networking Platforms
- **Target customers**: B2C (users), B2B (advertisers, data licensing partners). Massive global consumer audience; advertisers range from SMB to enterprise.
- **Mission**: To empower communities, and make their knowledge accessible to everyone.

## Products & Services
- **Reddit Platform**: The core social network consisting of thousands of user-created subreddits. Users post, vote, comment, and build communities around any topic. Free to use.
- **Reddit Ads**: Self-serve and managed advertising solutions including display, video, and promoted posts. Key revenue driver.
- **Reddit Premium**: Subscription offering ad-free browsing, exclusive badges, and access to a private subreddit.
- **Reddit Public Access (API)**: Data feeds and APIs used by third-party developers, researchers, and increasingly for AI training data licensing.
- **KarmaLab**: Reddit’s in-house creative agency that helps brands create native content and campaigns.

## Market Standing
- **Valuation/Market Cap**: Publicly traded company; market cap fluctuates with stock price (specific figure not provided in search results). As of 2025 annual revenue of $2.2B, the company is valued in the tens of billions.
- **Key Metric**: Annual Revenue: ~$2.2B (latest fiscal year). Daily Active Uniques: 127M (as of March 31, 2026). Weekly Active Uniques: 493M+.
- **Notable Investors/Partners**: Parent company Advance Publications, Inc.; Tencent (led Series D); various institutional and retail investors post-IPO.
- **Growth Signals**: Headcount grew 21.2% YoY to 3,009 employees. Active job postings up 18.9% YoY. Revenue scaling rapidly as ad business grows toward $1B target. International expansion across 50+ countries.

## Competitive Advantages
- **Unique community-driven content**: User-generated, authentic, and highly engaged communities that are difficult to replicate. Over 100,000 active subreddits.
- **Data moat**: Massive archive of human conversations and knowledge (25B+ posts & comments) – increasingly valuable for AI training and research.
- **Brand recognition and cultural influence**: Reddit is a top-10 website globally, driving real-world impact (e.g., WallStreetBets, AMAs).
- **Moderator ecosystem**: Volunteer moderators curate high-quality content at scale, reducing content moderation costs while maintaining quality.

## Strategic Focus
- **Growing the advertising business**: Scaling ad revenue to $1B+ through improved ad products, self-serve tools, and international sales expansion.
- **AI and data licensing**: Monetizing Reddit’s unique content corpus through partnerships with AI companies (e.g., Google) and building AI-powered features.
- **International expansion**: Growing user base and ad sales in key markets (UK, Canada, Portugal, Netherlands, India, etc.).
- **Product innovation**: Investing in video, real-time features, and improving the user experience to retain and grow daily active users.

## Why Work Here
- **Culture**: Described as fun, quirky, and authentic. Core values include “Reddit’s Mission First,” “Add Value,” “Play to Win,” “Evolve,” and “Default Open.”
- **Benefits**: Comprehensive health benefits, flexible vacation & global days off, family planning funds, 4+ months paid parental leave, personal & professional development funds, workspace/home office benefits.
- **Employee Resource Groups (ERGs)**: Active ERGs including Ability, Allyship, Black People Reddit (BPR), Kaleidoscope, LGBTQ Snoo, OLE, RAN, Trans@Reddit, Women Eng, Women in Product, Women of Reddit.
- **Work environment**: Hybrid/office policy not explicitly stated in search results; many roles are likely based in San Francisco or other offices (NYC, Toronto, etc.). Engineering culture emphasizes autonomy, impact, and building products used by millions.
- **Career growth**: Rapid headcount growth and promotion opportunities; strong alumni network (Meta, Google, Amazon, etc.). Employee rating 3.8/5 on LinkedIn (compensation 4.1, culture 3.2, career 3.2).

## Sources
1. [redditinc.com](https://redditinc.com/careers) – Careers page with mission, values, benefits, ERGs, departments.
2. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/reddit) – Current job openings.
3. [linkedin.com](https://www.linkedin.com/company/reddit-com) – Company profile with financials, headcount, revenue, funding, employee data.
4. [investor.redditinc.com](https://investor.redditinc.com/overview/default.aspx) – Investor relations with key metrics (DAU, WAU, communities).
5. [sec.gov](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000062/redditinc10-k2025.pdf) – 2025 Form 10-K with corporate info, employee count, values, risk factors.

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