---
title: 'Software Engineer, Backend, Sales Content Management at Showpad'
canonical: 'https://feeny.ai/job/software-engineer-backend-sales-content-management-showpad-ghent-1gxaskg0qyh8'
type: 'job'
last_seen: '2026-10-28'
---

# Software Engineer, Backend, Sales Content Management at Showpad

- **Company:** Showpad
- **Location:** Ghent, Belgium
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-10-28
- **Apply:** https://job-boards.greenhouse.io/showpad/jobs/8281456

## Job description

Location Qualifications: Ghent (hybrid 2x week in office)

## About the position

As a Backend Engineer in one of our Sales Content Management teams, you will help build innovative solutions that transform how sales content is created, organized, and distributed. You’ll develop and maintain service-oriented, event-driven systems and APIs that power the work of Sales Enablement Specialists and Marketing Content Owners. Working closely with senior engineers, you’ll take ownership of well-scoped features and contribute to technical and product discussions, shaping designs that deliver real value to users. Instead of working in a monolith, you’ll work within an ecosystem of services and play a part in improving their reliability and quality. Your work will directly influence the end-user experience for all our customers.

## Key Responsibilities

- Build high-throughput, maintainable backend services and API integrations using Node.js, TypeScript, or Go.
- Help implement and maintain our growing ecosystem of microservices.
- Work in teams where code reviews and pair programming are part of our strong engineering culture, learning from experienced engineers and sharing what you know.
- Apply a security-first approach to the features and changes you deliver.
- Grow your technical and architectural skills through mentoring from senior engineers, and support more junior colleagues where you can.
- Keep the bigger picture in mind, because your work will reach 100,000 users globally.

Are you our next Backend  Engineer?

Must haves

- 3+ years developing production-ready backend systems.
- Solid proficiency in TypeScript and Node.js. Experience with JVM languages or Go is a plus.
- Experience architecting and deploying services on AWS (e.g., Lambda, ECS/EKS, DynamoDB, SQS/SNS, RDS).
- Working knowledge of event-driven systems (message queues, asynchronous workflows). Experience with serverless architectures and state machines is a plus.
- A solid understanding of why testing matters at every stage, with practical experience writing unit and integration tests. Familiarity with test-driven development is a plus.
- Ability to break down and estimate well-defined pieces of work, and to prioritize them with guidance.
- Ability to model data and queries around feature requirements with performance in mind. Experience in a multi-tenant database environment is a plus.
- A continuous integration and delivery mindset.
- Experience building or consuming APIs, and collaborating with internal or external data consumers.
- A team player mentality, committed to the full software development life cycle in an agile team.

Company Highlights:

Welcome to the new era of revenue effectiveness. The merger of Showpad and Bigtincan is creating the first AI-powered platform to strengthen the entire field selling motion.

By unifying two industry-acclaimed solutions for content, readiness, engagement, and intelligence into a single operating system, we are delivering unrivaled scale and accelerated growth for our 2,000+ combined customers worldwide, including leaders in manufacturing (Dow, Dupont), healthcare (Fujifilm, Kaiser Permanente, Johnson&Johnson), CPG (Smucker’s, Mitsubishi, Stanley Black & Decker), and enterprise tech (HID, CultureAmp, LastPass).

Acclaimed by analysts and adored by customers, we’re recognized as a Leader in the [Forrester](https://www.showpad.com/reports/forrester-wave-leader-2024) Wave™ Revenue Enablement Platforms, honored by [Gartner](https://www.showpad.com/reports/gartner-voice-of-the-customer-2024) as a Customers’ Choice in Revenue Enablement Platforms, and, together, endorsed by nearly 3,000 5-star customer reviews on G2.

United, we’re focused on powering the next generation of field selling success through a more holistic engine that creates lasting value for our customers and a new vision for our category.

Discover the revenue team outcomes we’re driving together at [showpad.com](http://showpad.com/).

## About Showpad

## Company Overview
- **One-liner**: Showpad provides an AI-native revenue effectiveness platform that unites content management, sales readiness, buyer engagement, and analytics for field-selling organizations.
- **Entity Type**: Private (Acquired by Vector Capital and merged with Bigtincan in 2025)
- **Headquarters**: Dual-headquartered in Chicago, Illinois (USA) and Ghent, Belgium
- **Founded**: 2011
- **Founders**: Not publicly available (founded in Ghent, Belgium)

## Core Business
- **Primary industry**: Revenue Enablement, Sales Technology, Content Management, AI-Powered Sales Platforms
- **Target customers**: B2B, Enterprise, field-selling organizations in regulated and complex industries
- **Mission or purpose statement**: To empower revenue teams to sell smarter, faster, and together by connecting the human side of field selling with the intelligence of AI.

## Products & Services
- **Showpad Platform (GenieAI-powered)**: An AI-native revenue effectiveness platform that combines content management, sales readiness training, buyer engagement tools, and analytics. The platform is designed for field sellers and includes GenieAI, an engine that provides verified content, real-time coaching, and actionable insights.
- **Sales Readiness**: Tools for learning, practice, and real-time coaching to prepare sellers for customer conversations.
- **Content Management**: A content engine that delivers the right spec sheets, pricing, and proof points to sellers to close deals.
- **Buyer Engagement**: Features that bring physical products to life with digital demos and collaborative deal rooms to keep buying committees engaged.
- **Analytics & Insights**: Question-based analytics (Analytics AI) that allows users to ask natural language questions to surface data and identify patterns behind top performers and high-converting content.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company, acquired by Vector Capital)
- **Key Metric**: Over 2,000 global companies rely on Showpad; customers in 50+ locations; employees in 7 countries
- **Notable Investors/Partners**: Vector Capital (acquired Showpad and merged it with Bigtincan in 2025)
- **Growth Signals**: Named a Leader in the 2025 Gartner® Magic Quadrant™ for Revenue Enablement Platforms; recognized as a Customers’ Choice in Revenue Enablement platforms by the Gartner® Peer Insights™ report; named a Leader in the Forrester Wave™ for Sales Readiness and Revenue Enablement Solutions; launched GenieAI and multiple AI features including Showpad Assist (an AI agent for field sales) and Analytics AI.

## Competitive Advantages
- **AI-native platform**: GenieAI is purpose-built for field-selling, using trusted first-party data to provide verified content, real-time coaching, and insights.
- **Category creator**: Showpad defined the "revenue effectiveness" category and is positioned as a standard for complex, field-selling organizations.
- **Merger with Bigtincan**: The combination of Showpad and Bigtincan (both acquired by Vector Capital) created a larger, more comprehensive platform with a global footprint.
- **Focus on regulated industries**: Accuracy and verified content are critical differentiators for companies in regulated sectors.
- **75+ pre-configured integrations and open API**: Flexibility to fit into existing workflows.

## Strategic Focus
- **AI-first innovation**: Continued investment in AI features like GenieAI, Showpad Assist, and Analytics AI to streamline seller workflows and improve revenue outcomes.
- **Field-selling specialization**: Deep focus on the needs of field sellers and complex B2B sales cycles, differentiating from general sales enablement tools.
- **Global expansion**: Dual headquarters in Chicago and Ghent, with offices in London, Bucharest, and Pune, India, and a presence in 7 countries.

## Why Work Here
- **Culture**: Emphasizes transparency, inclusion, and innovation. Described as a safe, welcoming, and inspiring environment where employees can realize their full potential.
- **Global & diverse team**: 1,675+ employees (Showpadders) representing 50+ nationalities, with offices in the US, Belgium, UK, Romania, India, and Australia.
- **Benefits**: Robust medical and mental health resources, transportation benefits, financial savings options, generous leave policy, and equitable reward policies (performance-based and spotlight rewards).
- **Learning & development**: Strong focus on growth with learning and development resources.
- **Work environment**: Hybrid/office presence across multiple global locations. The company values work-life balance ("We love our work. But there’s more to life.").
- **Engineering culture**: Opportunities for engineers to work on a modern AI-native platform with a focus on data intelligence, knowledge graphs, and product management.

## Sources
1. [showpad.com](https://www.showpad.com/)
2. [showpad.com/careers](https://www.showpad.com/careers)
3. [showpad.com/about-us](https://www.showpad.com/about-us)
4. [showpad.com/company/about-us/our-history](https://www.showpad.com/company/about-us/our-history)
5. [job-boards.greenhouse.io/showpad](https://job-boards.greenhouse.io/showpad)

## Other roles at Showpad

- [GTM Engineer](https://feeny.ai/job/gtm-engineer-showpad-pune-8q05ymw3wn72) — Pune, India
- [Senior Engineer, CloudOps](https://feeny.ai/job/senior-engineer-cloudops-showpad-ghent-7ze3154z0tgq) — Ghent, Belgium
- [GTM Project Manager](https://feeny.ai/job/gtm-project-manager-showpad-pune-jy7xhg1evp7m) — Pune, India
- [AI Engineer](https://feeny.ai/job/ai-engineer-showpad-bucharest-t8rgfbyq9dzn) — Bucharest, Romania
- [Senior SecOps Engineer](https://feeny.ai/job/senior-secops-engineer-showpad-pune-p7nccmftmx9f) — Pune, India
- [Associate Consultant](https://feeny.ai/job/associate-consultant-showpad-pune-mx3x6azp9bcv) — Pune, India
- [Business Development Representative](https://feeny.ai/job/business-development-representative-showpad-chicago-3wecaxrvq8ah) — Chicago, IL
- [Account Manager, Enterprise](https://feeny.ai/job/account-manager-enterprise-showpad-london-pmz1yzvc7gya) — London, United Kingdom
- [Software Engineer, Backend](https://feeny.ai/job/software-engineer-backend-showpad-bucharest-2c02fr6ny5nc) — Bucharest, Romania
- [Business Development Representative](https://feeny.ai/job/business-development-representative-showpad-london-85ztrx6d3wdb) — London, United Kingdom