---
title: 'Software Engineer II, Segment Optimization at Attentive'
canonical: 'https://feeny.ai/job/software-engineer-ii-segment-optimization-attentive-united-states-41n4g2rva8as'
type: 'job'
last_seen: '2026-09-11'
---

# Software Engineer II, Segment Optimization at Attentive

- **Company:** Attentive
- **Location:** United States
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/attentive/jobs/4374632009

## Job description

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in [Deloitte’s Fast 500](https://www.deloitte.com/content/dam/assets-zone3/us/en/docs/services/deloitte-private/2025/us-2024-technology-fast-500-rankings.pdf) (four years running!), [LinkedIn’s Top Startups](https://www.attentive.com/blog/attentive-ranked-8-on-linkedins-2020-top-startups-list-in-the-united-states), [Forbes’ Cloud 100](https://www.forbes.com/lists/cloud100/) (five years running!), [Inc.’s Best Workplaces](https://www.inc.com/best-workplaces/2025), and the [Human Rights Campaign Foundation's Corporate Equality Index](https://www.hrc.org/resources/corporate-equality-index)!

## About the Role

Our Segment Optimization team is the backbone of Attentive’s audience-segmentation infrastructure, processing, storing, and optimizing data at massive scale and speed. We handle billions of events from over 100 million customers daily, enabling near-real-time audience insights and AI-driven personalization through our Data, Optimization, and ML Platforms. Joining our team offers a high-growth opportunity to work on high-impact systems alongside talented engineers.

As a Software Engineer II, you will build and improve distributed data applications that power our segmentation platform and deliver personalized experiences for our clients and their customers. You will own well-scoped features end to end, develop a strong understanding of the services you support, and partner with senior engineers and cross-functional teammates to make sound design and implementation decisions. This role is an opportunity to deepen your expertise in distributed systems, data pipelines, and real-time processing.

This team is building the segmentation platform that empowers our clients to curate audience segments, which Attentive uses across the platform to personalize content. By delivering more relevant and engaging messages, this drives higher performance for our clients and better experiences for their customers.

## What You’ll Accomplish

- Build and improve systems that power audience segmentation for more than 100 million customers, directly enabling personalized experiences across Attentive’s platform
- Own well-scoped features end to end across distributed data applications, from design and implementation through testing, deployment, and operation
- Partner with engineering, product, and design teammates to deliver high-quality, impactful software
- Develop a deep understanding of the services you own, how data flows through the platform, and how your work affects clients and customers
- Contribute to team and engineering-wide improvements, including process, infrastructure, and system enhancements
- Use AI tools to move quickly while focusing on system behavior, architecture, and thoughtful design tradeoffs

## Your Expertise

- 2–4 years of experience as a Software Engineer, with a foundation in building backend services and a desire to deepen your skills in distributed systems
- You have experience developing with Java, Python, or Go and a strong understanding of object-oriented design, algorithms, and optimization
- You are familiar with relational and non-relational databases and understand how data modeling and access patterns affect system performance and reliability
- You understand what clean, correct code looks like and follow established best practices, with a strong foundation in data structures, algorithms, and software design
- You take ownership beyond the task and care about the end-to-end impact of your work, from operating it reliably to delivering value for customers
- You communicate clearly and work effectively with technical and non-technical teammates
- You are comfortable working through ambiguity and can use business goals and team guidance to turn it into clear deliverables

You'll get competitive[perks and benefits](https://www.attentive.com/benefits), from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $135,000 - $170,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location

## #LI-MN1

By applying for this position, your data will be processed as per [Attentive's Privacy Policy](https://drive.google.com/file/d/1RViE_YUnu0ipiJQ9xDpC-iSJ9sYJBbX8/view?usp=sharing). Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about [AWAKE](https://www.attentive.com/awake), Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.

## About Attentive

## Company Overview
- **One-liner**: Attentive helps brands create more personal customer experiences through an AI-powered SMS, email, RCS, and push marketing platform.
- **Entity Type**: Private (late-stage venture-backed)
- **Headquarters**: New York, NY, USA (with offices in San Francisco, London, and Sydney)
- **Founded**: 2016 (founded as Franklin Mobile)
- **Founders**: Not publicly listed in provided materials

## Core Business
- **Primary industry**: Marketing technology (SMS, email, push, RCS)
- **Target customers**: B2B – e-commerce brands ranging from startups to global enterprises
- **Mission/purpose**: “Marketing made personal” – create timely, relevant, and real connections between brands and customers across channels

## Products & Services
- **SMS Marketing**: AI-driven text message campaigns with personalization and compliance built in.
- **Email Marketing**: Integrated email campaigns powered by customer signals and a single customer ID.
- **Push Notifications**: Timely, targeted push messages to re-engage users.
- **RCS (Rich Communication Services)**: Next-generation messaging with rich media and interactivity.
- **AI Journeys & AI Pro**: Agentic AI tools that turn customer signals into automated, multi-channel journeys.
- **Single Customer ID**: Unifies customer data across channels for consistent, personalized messaging.
- **Omnichannel Platform**: Plan, send, and measure across SMS, email, push, and RCS in one place.
- **100+ Integrations**: Connects with major e-commerce and CRM platforms.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (achieved unicorn status in 2021)
- **Key Metric**: Annual Recurring Revenue (ARR) surpassed **$500M** in 2024
- **Notable Investors/Partners**: Not specified in provided materials (known investors from external reports include Sequoia Capital and IVP)
- **Growth Signals**: 
  - 1,000+ employees worldwide
  - Offices in 4 cities (NYC, San Francisco, London, Sydney)
  - Named to **2025 Forbes Cloud 100**
  - Recognized as **America’s Greatest Workplaces for Diversity 2024**
  - Achieved **HRC Corporate Equality Index 2026**
  - **Best generative AI platform** award

## Competitive Advantages
- **AI-powered personalization**: Real-time signal processing for individualized messaging.
- **Single Customer ID**: Unified view of each customer across channels.
- **Built-in compliance**: Tools designed to protect against risk (e.g., TCPA, GDPR).
- **100+ integrations**: Seamless connection with existing tech stacks.
- **Hands-on support**: Dedicated team to help launch, optimize, and grow.
- **Global reach**: Active in 20+ countries.

## Strategic Focus
- **Expanding AI capabilities**: Continued investment in AI Journeys, AI Pro, and agentic AI.
- **Omnichannel depth**: RCS and push as new channels alongside core SMS/email.
- **International growth**: Offices in London and Sydney to serve global brands.
- **Product innovation**: Turning customer signals into smarter, automated marketing decisions.

## Why Work Here
- **Hybrid work model**: Offices in NYC, San Francisco, London, and Sydney; some teams (especially Engineering and Product) work best with more in-person time.
- **Culture & belonging**: Employee Resource Groups (e.g., AWAKE) foster connection and inclusion.
- **Recognition**: Great Place to Work (2025), Forbes Cloud 100, Campaign’s UK Best Places to Work.
- **Benefits**: Medical/dental/vision insurance, generous PTO, parental leave, company equity, remote work & wellness benefits.
- **Engineering impact**: “Build the systems and tools that power billions of messages every month” – solving meaningful technical challenges at scale.
- **Core values**: Innovation, collaboration, personalization, and inclusion.

## Sources
1. [attentive.com/about](https://www.attentive.com/about)
2. [attentive.com/careers](https://www.attentive.com/careers)
3. [attentive.com](https://www.attentive.com/)
4. [linkedin.com/company/attentivehq](https://www.linkedin.com/company/attentivehq)
5. [job-boards.greenhouse.io/attentive](http://job-boards.greenhouse.io/attentive)

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