---
title: 'Software Engineer II, Technical Search Visibility at Instacart'
canonical: 'https://feeny.ai/job/software-engineer-ii-technical-search-visibility-instacart-canada-0gcm5db9wf7s'
type: 'job'
last_seen: '2026-09-06'
---

# Software Engineer II, Technical Search Visibility at Instacart

- **Company:** Instacart
- **Location:** Canada
- **Compensation:** $145k–$153k
- **Work type:** remote
- **Posted:** 2026-05-28
- **Last confirmed live:** 2026-09-06
- **Apply:** https://instacart.careers/job/?gh_jid=7963661

## Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. [Learn more about our flexible approach to where we work.](https://www.instacart.careers/flex-first)

## Overview

The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, data pipelines, and platforms powering Instacart's growth. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation.

We're seeking a Software Engineer II for the Technical Search Visibility pod to build features and systems that enhance Instacart's search engine visibility and drive organic traffic — one of our most substantial growth levers. You'll develop full-stack features that improve SEO performance across millions of web pages, contribute to data pipelines that surface optimization insights, and work across our stack to ensure our platform is discoverable by millions of users. You'll deliver features end-to-end, contribute to technical decisions, and partner closely with Marketing and Product to translate growth requirements into scalable solutions.

## About the Job

- Build and ship full SEO and AEO features end-to-end with minimal oversight, from development through experimentation and rollout.
- Design, build, and ship high-quality full-stack features that enhance search engine visibility, AI answer engine performance, and organic traffic with a strong sense of urgency and ownership.
- Apply technical best practices to deliver performant, observable, and cost-aware code that improves traditional search rankings, LLM visibility, and user experience.
- Contribute to data pipelines for SEO and AEO data ingestion, transformation, and delivery, applying simple, reusable abstractions to keep the system healthy as it grows.
- Collaborate with product managers, designers, and marketing partners to translate user needs into technical requirements, surface trade-offs, and deliver on shared goals.

## About You

## Minimum Qualifications

- 2–4 years of software engineering experience with proficiency in React, Ruby, Python, PostgreSQL, and SQL.
- Demonstrated ability to build and launch complete features end-to-end with minimal oversight, including development, experimentation, and production rollout.
- Experience with distributed systems and data engineering — designing pipelines, optimizing schemas, and ensuring data quality — with exposure to Airflow or DBT.
- Ability to write performant code and improve system observability through logging and metrics, identifying and resolving bottlenecks as they arise.
- Strong product mindset with the ability to translate user needs into technical requirements and understand how your work impacts business metrics.
- Effective communicator who can collaborate across marketing, product, and engineering partners to align on requirements and deliver solutions.

## Preferred Qualifications

- Experience working on SEO/AEO initiatives or familiarity with SEO best practices, answer engine optimization for LLMs, structured data (Schema.org), search engine crawling/indexing, and Core Web Vitals.
- Familiarity with how AI-powered search engines and LLMs consume and surface content, with curiosity about optimizing for AI answer generation.
- Experience with big data technologies (Apache Spark, Airflow, Hadoop), NoSQL databases, and data warehousing platforms (Snowflake, Redshift).
- Track record of proactively raising and resolving technical debt to keep code and systems healthy.
- Experience launching experiments and analyzing results, including A/B testing frameworks for measuring SEO/AEO impact.
- Previous experience partnering with marketing teams on growth initiatives in fast-paced startup environments.

#LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy [here](https://instacart.careers/flex-first/). Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings [here](https://instacart.careers/taste-of-instacart/).

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN $145,000—$153,000 CAD

## About Instacart

## Company Overview
- **One-liner**: Instacart is the leading online grocery platform in North America, offering same-day delivery and pickup services from over 700 retail partners.
- **Entity Type**: Private (venture-backed)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2012
- **Founders**: Max Mullen (co-founder) [instacart.careers](https://www.instacart.careers/flex-first)

## Core Business
- Primary industries: Online grocery delivery, internet & web services
- Target customers: B2C consumers; also B2B partnerships with retailers and brands
- Mission: “Our mission is to create a world where everyone has access to the food they love and more time to enjoy it together.” [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm)

## Products & Services
- **Instacart Platform**: Same-day delivery and pickup from grocery stores, superstores, and local shops. Customers order via mobile app or website.
- **Instacart+**: Premium membership offering reduced delivery fees, lower service fees, and special perks.
- **Retail Partnerships**: Instacart powers e‑commerce and fulfillment for over 700 retailers across the U.S. and Canada.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company).
- **Key Metric**: Annual revenue not disclosed; employee count between 1,001 and 5,000 per Glassdoor. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm)
- **Notable Investors/Partners**: Not listed in provided sources – state “Not publicly available” per search results.
- **Growth Signals**: 47% of job seekers rate their interview experience positively; 59% of employees would recommend the company. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm) The company highlights a “high-impact environment” where you can “do in two years what might take five at another company.” [instacart.careers](https://www.instacart.careers/taste-of-instacart)

## Competitive Advantages
- **Network effects**: Largest online grocery platform in North America with deep integrations across major retailers.
- **Scale & brand recognition**: Highly trusted name in grocery delivery, with a large base of both consumers and shoppers.
- **Flex First model**: A remote-friendly culture that allows hiring top talent across the U.S. and Canada, reducing geographic constraints.

## Strategic Focus
- **Flex First & distributed work**: Empowering employees to work from home or offices, with periodic “Team Jams” for in‑person collaboration. [instacart.careers](https://www.instacart.careers/flex-first)
- **Continued platform growth**: Expanding retailer partnerships and improving the shopping experience for customers, shoppers, and brands.
- **Employee experience**: Investing in learning & development, wellness, and community impact programs to attract and retain talent.

## Why Work Here
- **Flex First philosophy**: Employees can work remotely from anywhere in the U.S. (excluding Alaska and territories) or Canada (Ontario, Alberta, British Columbia) with no mandatory return-to-office date. Offices remain open for optional use. [instacart.careers](https://www.instacart.careers/flex-first)
- **Comprehensive benefits** (from the “Taste of Instacart” page): [instacart.careers](https://www.instacart.careers/taste-of-instacart)
  - Flexible time off and “Four Year Fill‑Up” (four consecutive weeks of leave around the 4‑year mark)
  - Family‑building benefits (fertility, adoption, surrogacy support)
  - Learning & development programs with an annual allowance
  - 401(k) matching in the U.S. / RRSP in Canada, student loan assistance, financial planning
  - Work‑from‑home stipend and internet reimbursement
  - Monthly “Treat Yourself” stipend for wellness or personal care
  - Mental and physical wellness programs, medical/dental/vision coverage
  - Free Instacart+ membership
  - Community volunteer programs (Instacart Serves, donation matching, “Carrot Credits”)
- **Culture**: 59% of employees on Glassdoor would recommend the company; Glassdoor ratings show 3.5★ overall, with 3.3★ for culture & values and 3.6★ for career opportunities. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm) The company describes itself as a place where you can “shape the career that nourishes you.”

## Sources
1. [Glassdoor – Instacart Overview](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm)
2. [Instacart Careers – Home](https://www.instacart.careers/)
3. [Instacart Careers – Flex First](https://www.instacart.careers/flex-first)
4. [Instacart Careers – Taste of Instacart](https://www.instacart.careers/taste-of-instacart)

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