---
title: 'Software Engineer, Performance Marketing at Peak'
canonical: 'https://feeny.ai/job/software-engineer-performance-marketing-peak-t6zxkp4fvm26'
type: 'job'
last_seen: '2026-09-12'
---

# Software Engineer, Performance Marketing at Peak

- **Company:** Peak
- **Work type:** onsite
- **Posted:** 2025-12-04
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/peakgames/2d4ddb1b-a422-473c-8f90-d143209193bd

## Job description

We’re looking for a creative and driven Software Developer to join our Performance Marketing team. In this role, you’ll help shape the next generation of playable ads by iterating on gameplay, building new mechanics, and turning ideas into interactive experiences played by millions worldwide. You’ll collaborate closely with marketing managers, designers, and artists to create high-impact playables for our campaigns. If you're excited about combining game development, creativity, and performance marketing, this role is a great fit.

Here’s what you’ll do

- Build, test, and refine gameplay mechanics for playable ads
- Develop interactive ad experiences that grab attention and drive engagement
- Optimize playables for performance and lightweight delivery
- Run experiments and A/B tests to improve performance
- Explore new tools, trends, and best practices in playable development

Desired skills and experiences

- Experience developing mobile games in Unity using C#
- Experience in developing playable ads is a strong plus
- Passion for games, game technology, and creating interactive experiences
- Strong collaboration skills and appreciation for teamwork

Areas in which you’ll continue to grow

- Creating fun and unique playable ads to attract more users
- Working in cross-functional teams with endless potential for creative and innovative ideas

At Peak we’re passionate about making engaging mobile games. We have a company culture that promotes cooperation and professional growth. We’ll give you everything you need so you can focus on what you do best. If you want to join one of the most dynamic companies in the industry while getting your work in front of millions around the world, apply now!

Working at Peak

- Fast-paced environment with a tight-knit and collaborative culture
- Never-ending learning and development opportunities
- Relevant conferences abroad to stay up to date with the latest industry trends
- Team events and trips
- We support your personal and professional development with challenging projects and regular feedback
- Full health benefits

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## About Peak

## Company Overview
- **One-liner**: Peak is a mobile gaming company that creates casual puzzle games enjoyed by over 400 million players worldwide.
- **Entity Type**: Private (revenue-funded, no public funding rounds disclosed)
- **Headquarters**: Istanbul, Turkey
- **Founded**: 2010
- **Founders**: Not publicly listed

## Core Business
- **Primary industry**: Mobile gaming (casual puzzle games)
- **Target customers**: B2C – consumers of all ages and demographics
- **Mission**: To create a global consumer technology company from Istanbul, gathering people with high capabilities and strong values to shape Peak’s story.

## Products & Services
- **[Toy Blast](https://peak.com/about)**: Casual puzzle game launched in 2015, a market-disrupting title in the genre.
- **[Toon Blast](https://peak.com/about)**: Casual puzzle game launched in 2017, also a global hit.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Over 400 million total players, with 40 million monthly active users.
- **Notable Investors/Partners**: Not disclosed (no external funding rounds reported)
- **Growth Signals**: Rapidly growing user base; products reach millions daily; strong data-driven AB testing for product and marketing decisions; first-ever performance marketing campaign with a celebrity reaching 100 million unique users in the US.

## Competitive Advantages
- **Massive user scale** (400M+ players) provides rich behavioral data for continuous optimization.
- **Data-driven culture**: Extensive use of AB testing, statistical analysis, and machine learning to improve user experience.
- **Two hit titles** (Toy Blast and Toon Blast) that dominate the casual puzzle genre, creating strong brand recognition.
- **In-house Big Data & Cloud Platform teams** allow scalable infrastructure to handle billions of requests per day.

## Strategic Focus
- Continue improving and expanding existing games to reach more players globally.
- Invest in data science and cloud infrastructure to maintain high availability and scalability.
- Attract top engineering and product talent to sustain innovation and product quality.

## Why Work Here
- **Culture**: Agile, collaborative teams with a product-minded engineering approach. Emphasis on craftsmanship, clean code, and timely code reviews.
- **Work arrangement**: On-site (physical office in Istanbul, Turkey).
- **Perks**: Focus on continuous learning, career growth, and a supportive environment for new grads and interns. Company events, team outings, and a commitment to making everyone “love coming to work.”
- **Engineering culture**: Heavy use of design patterns, robust code, and collaboration with artists and product specialists. Engineers work on highly complex challenges due to scale.
- **Opportunities**: Open positions for Senior Software Engineer, Product Manager, Product Specialist, New Grad roles, and internships.

## Sources
1. [peak.com](https://peak.com/)
2. [peak.com/about](https://peak.com/about)
3. [peak.com/open-positions](https://www.peak.com/open-positions)
4. [jobs.lever.co/peakgames](https://jobs.lever.co/peakgames)
5. [builtin.com/company/peak-1](https://builtin.com/company/peak-1)

## Other roles at Peak

- [Software Engineer, Backend (New Grad)](https://feeny.ai/job/software-engineer-backend-new-grad-peak-szhx3t8x83qs)
- [Software Engineer, Backend](https://feeny.ai/job/software-engineer-backend-peak-4xx84b8ctvpd)
- [3D Artist](https://feeny.ai/job/3d-artist-peak-6kt10prjyxyb)
- [Game UI Artist](https://feeny.ai/job/game-ui-artist-peak-1sy9pdyt38bf)
- [Illustrator (New Grad)](https://feeny.ai/job/illustrator-new-grad-peak-dymqknkp5jk6)
- [Marketing Specialist (New Grad)](https://feeny.ai/job/marketing-specialist-new-grad-peak-v7872kdskj35)
- [Illustrator](https://feeny.ai/job/illustrator-peak-ydtn356xegba)
- [Motion Designer Long Term Intern, Performance Marketing](https://feeny.ai/job/motion-designer-long-term-intern-performance-marketing-peak-5dext1cxy59w)
- [3D Artist, Performance Marketing](https://feeny.ai/job/3d-artist-performance-marketing-peak-9yzmxyah5zne)
- [Motion Designer, Performance Marketing](https://feeny.ai/job/motion-designer-performance-marketing-peak-xkgn11gr900y)