---
title: 'Software Engineer - Yobi Ad Platform at Yobi'
canonical: 'https://feeny.ai/job/software-engineer-yobi-ad-platform-yobi-united-states-canada-4pwf2yasjx7r'
type: 'job'
last_seen: '2026-09-06'
---

# Software Engineer - Yobi Ad Platform at Yobi

- **Company:** Yobi
- **Location:** United States / Canada
- **Compensation:** $180k–$275k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2024-07-17
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/yobi/add682ea-2eb3-43bb-a0ef-ca5486d3b56b

## Job description

Yobi is a rapidly growing Behavioral AI company on a mission to ethically democratize the benefits of data and AI.

Since 2019, we have built one of the largest consented behavioral datasets in the United States, extending far beyond the walled gardens of Big Tech. Unlike traditional LLM companies, Yobi builds foundation models of human behavior grounded in real-world actions such as purchases and store visits.

Our private-by-design modeling enables state-of-the-art personalization and decisioning for leading brands and agencies while protecting privacy, safety, and ethics.

Today, we are focused on bringing the performance of closed-web user acquisition to the open web and connected TV, giving brands walled-garden results without the walls.

At our core, Yobi is building the behavioral intelligence layer for any system that makes a personalization decision.

Working at Yobi

We’re at an inflection point—customer adoption is accelerating, but there’s still room to shape the architecture and culture from the ground up. Engineers here own major surface areas, build 0→1 systems in large-scale data and model infrastructure, and help define how Behavioral AI scales ethically and effectively.

Highlights:

- Partnerships with Microsoft and Databricks
- Fully remote or hybrid from several hubs (SF Bay Area, Seattle, NYC)
- World-class team of Machine Learning experts who worked on cutting edge infra and recommender systems @ Amazon, Uber, Twitter, Meta, etc.
- Product and Go-To-Market teams who have taken ideas from concept to 9 figure revenue streams

Benefits:

- Competitive Base Salary
- Meaningful equity & financial upside - a real % of the company
- Annual bonus target based on personal and company performance
- Health, Dental, Vision available
- Unlimited PTO - we care about impact, not tracking days you’re out
- 401k with company match %
- Generous parental leave policy

## ABOUT THE ROLE

As a Senior Software Engineer on the Yobi Ad Platform, you’ll build and scale the core systems that power our real-time ML-based advertising stack. This is a highly technical role focused on designing, implementing, and operating low-latency, high-throughput services that sit at the heart of Yobi’s Behavioral AI platform.

You’ll work on everything from real-time bidding and decisioning to cloud-native infrastructure and deployment tooling, collaborating closely with product and data teams to deliver performant, reliable, and observable systems that scale.

WHAT IT TAKES TO SUCCEED IN THIS ROLE:

- Strong ownership. You are comfortable operating in ambiguous environments, and have a track record of turning uncertainty into a clear actionable implementation plan.
- Deep systems experience. You’ve built or scaled distributed, high-throughput, low-latency systems—ideally in advertising, recommendations, or another real-time domain.
- Strong with compiled languages. You’re fluent in one or more of Go, Rust, C++, Scala, or Java, and write code with clarity, correctness, and performance in mind.
- Architectural ownership. You can design clean interfaces, modular service boundaries, and deployment patterns that scale with product and team growth.
- Operational maturity. You understand observability, alerting, and reproducibility, and you treat CI/CD and infrastructure as first-class citizens.
- Startup mindset. You balance strong technical standards with pragmatism—you know when to ship and when to refactor.

A reasonable estimate of the current base salary range at the time of posting is below. Base salary does not include other forms of compensation or benefits. Actual base salary within the specified range is comprised of several components, including but not limited to applicant's skill, prior relevant experience, specific degrees and certifications, job responsibilities, market considerations and the location of the position.

Base salary range: $180,000-$275,000

We prioritize attitude, culture, and general (technical) fit over matching perfectly into one of our job descriptions. If our mission and work resonates with you, we encourage you to apply. Tell us how you can help drive our products forward, even if you don’t feel like you are a perfect fit for some of the listings.

## About Yobi

## Company Overview
- **One-liner**: Yobi builds a private-by-design foundation model of behavioral intelligence that predicts consumer actions to power hyper-personalized digital experiences.
- **Entity Type**: Private (Seed Stage, raised a Seed Round in 2021)
- **Headquarters**: New York, New York, United States
- **Founded**: 2019
- **Founders**: Max Snow (CEO), Bill Wise (Co-Founder & Chairman)

## Core Business
- **Primary industry/industries**: Behavioral AI / Predictive Analytics / Data & Artificial Intelligence
- **Target customers**: B2B Enterprise (retailers, telcos, media companies, shipping, QSR, travel/hospitality, B2B distributors, advertising agencies)
- **Mission or purpose statement**: To ethically democratize the benefits of data and AI, building the behavioral intelligence layer for any system that makes a personalization decision. The company prioritizes privacy and consent, aiming to give enterprises of all sizes the same consumer insight enjoyed by big technology companies.

## Products & Services
- **Yobi Foundation Model**: A private-by-design, pre-trained foundation model of human behavior grounded in real-world actions (purchases, store visits, etc.) built from petabytes of consented behavioral data. It generates predictive, pre-engineered consumer features and custom embeddings for enterprise use.
- **Yobi for Site Personalization**: Delivers hyper-personalized recommendations for anonymous and logged-in customers to accelerate purchase paths and increase conversion across digital touchpoints.
- **Yobi for Marketing Optimization**: A no-code, customizable AI model that dynamically adjusts ad targeting in real-time using consumer signals, enabling outcome-based, closed-loop optimization beyond social and search.
- **Yobi for Media Performance**: A solution focused on bringing walled-garden-level user acquisition performance to the open web and connected TV.
- **Yobi for Machine Learning (ML Optimization)**: Provides predictive features and fine-tuned embeddings that enterprises can join to their first-party data to accelerate homegrown model development for recommendation, search, cold-start personalization, and fraud.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding (Seed Round in 2021 from 1 undisclosed investor)
- **Notable Investors/Partners**: Microsoft (partnered on Enterprise AI Model for Predictive Behavioral Intelligence [cbinsights.com](https://www.cbinsights.com/company/yobi-2)). Early employees and alumni come from Meta, Microsoft, Twitter, Anthropic, NVIDIA, Netflix, and Viant Technology.
- **Growth Signals**:
    - **Workforce Growth**: Headcount grew +38.1% year-over-year and +11.5% monthly (as of mid-2026), reaching 21 employees [linkedin.com](https://www.linkedin.com/company/yobiai).
    - **Active Hiring**: 6 active job postings in mid-2026, with a +100% increase in postings year-over-year [linkedin.com](https://www.linkedin.com/company/yobiai).
    - **Case Study Results**: Demonstrated significant ROI for clients including a 3.5X increase in foot traffic for a QSR chain, 500% increase in tune-in for a major TV network, 20% increase in hotel bookings for a resort/casino, 30X incremental ROAS for a leading hot dog brand, and 11X decrease in CAC for a global electronics distributor [yobi.ai](https://www.yobi.ai/).

## Competitive Advantages
- **Private-by-Design Foundation Model**: Unlike traditional LLMs or ad-tech companies, Yobi’s model is built on consented, first-party data and does not sell or share raw behavioral data. It creates privacy-preserving representations of customers, offering a significant ethical and compliance moat.
- **Broad, Consented Data Set**: Has built "one of the largest consented behavioral datasets in the US," extending beyond the walled gardens of Big Tech and covering real-world actions like purchases and store visits [linkedin.com](https://www.linkedin.com/company/yobiai).
- **Predictive Signal**: The model is broadly predictive of future consumer actions, enabling features like intent anticipation and dynamic targeting that go beyond simple historical analysis.
- **Strategic Partnership with Microsoft**: The partnership to build an Enterprise AI Model for Predictive Behavioral Intelligence provides significant credibility and distribution potential [cbinsights.com](https://www.cbinsights.com/company/yobi-2).

## Strategic Focus
- **Product-Market Fit & Commercialization**: Scaling the adoption of its foundation model across key verticals (retail, media, travel, QSR) and use cases (personalization, media performance, marketing optimization).
- **Open Web & CTV**: Focused on bringing the performance of closed-web (walled garden) user acquisition to the open web and connected TV, a massive addressable market.
- **Talent Acquisition**: Aggressively hiring across engineering (Lead Data Engineer, ML Engineer for Inference, Software Engineer), sales (Director of Sales, Enterprise Client Partner), and business operations to scale the team and product.

## Why Work Here
- **High-Impact, Mission-Driven Work**: Join a rapidly growing startup building the foundational layer for behavioral AI, with a strong ethical commitment to privacy and democratizing AI. The work directly powers personalization for major brands.
- **Strong Growth Trajectory**: The company is in a high-growth phase (38% headcount growth YoY) with active hiring, offering significant career development opportunities and the chance to shape the company's trajectory.
- **Talent Density & Culture**: The team includes alumni from top tech companies like Meta, Microsoft, Anthropic, and NVIDIA, suggesting a high-caliber, intellectually rigorous environment [linkedin.com](https://www.linkedin.com/company/yobiai).
- **Location & Flexibility**: Headquarters in New York, New York. The company has 6 active job postings (as of mid-2026), indicating strong hiring demand [linkedin.com](https://www.linkedin.com/company/yobiai).
- **Engineering Culture**: The technical team makes up 31% of the workforce, with roles focused on machine learning, data engineering, and software engineering, indicating a strong engineering core.

## Sources
1. [yobi.ai](https://www.yobi.ai/)
2. [linkedin.com](https://www.linkedin.com/company/yobiai)
3. [cbinsights.com](https://www.cbinsights.com/company/yobi-2)
4. [yobi.ai/about-us](https://www.yobi.ai/about-us)

## Other roles at Yobi

- [Campaign Operations Manager](https://feeny.ai/job/campaign-operations-manager-yobi-united-states-canada-qw1hkafct0kr) — United States / Canada
- [Machine Learning Engineer - Inference / Serving](https://feeny.ai/job/machine-learning-engineer-inference-serving-yobi-united-states-canada-e3ztc08sqedg) — United States / Canada
- [Tech Lead / Software Engineer - Yobi Ad Platform](https://feeny.ai/job/tech-lead-software-engineer-yobi-ad-platform-yobi-united-states-canada-h53rd1wnmz53) — United States / Canada
- [Enterprise Client Partner](https://feeny.ai/job/enterprise-client-partner-yobi-united-states-canada-d4yjsdkn9qrb) — United States / Canada
- [Machine Learning Engineer - Applied / Product](https://feeny.ai/job/machine-learning-engineer-applied-product-yobi-united-states-canada-nhem12499vwx) — United States / Canada
- [Machine Learning Engineer - Core Signals](https://feeny.ai/job/machine-learning-engineer-core-signals-yobi-united-states-canada-1awa95ney383) — United States / Canada