---
title: 'Software Engineer at Yotpo'
canonical: 'https://feeny.ai/job/software-engineer-yotpo-tel-aviv-fnm64n7ct0ts'
type: 'job'
last_seen: '2026-10-16'
---

# Software Engineer at Yotpo

- **Company:** Yotpo
- **Location:** Tel Aviv, Israel
- **Posted:** 2025-05-11
- **Last confirmed live:** 2026-10-16
- **Apply:** https://www.yotpo.com/careers/gid-6879751?gh_jid=6879751

## Job description

Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.

As a Software Engineer, you are a core partner in the product team, shaping not just how we build, but what we build. Your mission is to solve meaningful customer problems, turn ideas into production-ready software, and leverage modern AI-native development practices to amplify your impact as an engineer.

You will join a culture of radical end-to-end ownership, where teams deploy to production dozens of times a day. Leveraging a modern technology stack alongside AI-powered development tools, you will build, experiment, and iterate quickly—turning complex technical challenges into products that deliver real customer value.

## Key Responsibilities

AI-Native Software Development: AI is part of how we build software. You will leverage modern AI tools and agentic workflows as part of your daily development process to accelerate implementation, improve code quality, automate repetitive work, and explore technical solutions faster—while applying strong engineering judgment every step of the way.

Builder Mentality: You don't wait for perfect specifications. You take ideas, challenge assumptions, build prototypes when needed, iterate quickly, and turn ambiguous problems into elegant, production-ready solutions.

End-to-End Ownership: Own your features from idea to production. You build it, you ship it, you monitor it, and continuously improve it—taking full ownership of both customer impact and technical quality.

Product Partnership: Partner closely with Product Managers, Designers, and fellow engineers throughout discovery and delivery. Your technical insights will help shape product decisions before a single line of code is written.

## What You Bring

## Your Mindset

A Builder at Heart: You love creating new things, experimenting with ideas, and turning ambiguity into working software. You proactively identify opportunities, take initiative, and enjoy solving problems that don't come with a predefined solution.

Product Partner: You care as much about the "Why" (Business Value) as the "How" (Implementation). You understand customer problems, challenge assumptions, and make thoughtful technical decisions that maximize impact.

AI-Native Engineer: You view AI as a fundamental part of modern software development. You know how to combine AI-powered tools with strong engineering fundamentals to build better software, faster.

## Your Experience & Qualifications

Must Haves

- 5+ years of software development experience building production-grade software.
- Strong experience with modern backend and/or frontend technologies in large-scale production environments.
- Proven track record of owning features or services from design through production.
- Demonstrated ability to leverage AI-powered development tools (such as Cursor, GitHub Copilot, Claude Code, or similar) as part of your daily engineering workflow.
- Strong software engineering fundamentals, including system design, testing, code reviews, and CI/CD.
- Experience working closely with Product, Design, and Engineering teams in fast-paced, collaborative environments.

#LI-Hybrid

## About Yotpo

## Company Overview
- **One-liner**: Yotpo is an eCommerce retention marketing platform that helps brands build trust and loyalty through AI-powered reviews, loyalty programs, referrals, and AI visibility tools.
- **Entity Type**: Private (Series F, last raised $230M in 2021 at a $1.4B valuation)
- **Headquarters**: New York, New York, United States
- **Founded**: 2011
- **Founders**: Tomer Tagrin and Omri Cohen

## Core Business
- **Primary industry/industries**: eCommerce marketing platform, customer retention, user-generated content, loyalty management
- **Target customers**: B2B – direct-to-consumer brands, retailers, and eCommerce merchants of all sizes (SMB to enterprise)
- **Mission or purpose statement**: “We help brands earn trust, build loyalty, and grow with confidence. Yotpo turns customer voice into proof, and everyday moments into long‑term relationships.”

## Products & Services
- **Reviews & UGC**: AI-driven review collection, display, and moderation; includes smart review prompts, multi-language support, and AI summaries of common themes.
- **Loyalty & Referrals**: Points-based and tiered loyalty programs, referral campaigns, and rewards to drive repeat purchases and advocacy.
- **AI Visibility (Yotpo Discover)**: Helps brands control how their products appear in AI engines (ChatGPT, Gemini, etc.) by optimizing on-site and off-site signals, tracking AI rankings, and surfacing recommendations.
- **SMS & Email Marketing**: Tools for sending personalized messages, milestone celebrations, and urgency campaigns integrated with the loyalty and reviews data.

## Market Standing
- **Valuation**: $1.4 billion (March 2021, Series F) per Forbes; no recent public valuation update.
- **Key Metric**: Annual revenue of approximately $100M (LinkedIn estimate as of 2025); total funding reported as $406M (Forbes) or $451M (LinkedIn) – conflicting reports.
- **Notable Investors/Partners**: Bessemer Venture Partners (led Series F), Blumberg Capital, Marker, Access Industries. 180+ integrations with platforms like Shopify, Salesforce, Klaviyo, and Adobe Commerce.
- **Growth Signals**: Named to Forbes Cloud 100 (2023); powers tens of thousands of brands globally; expanded to 6 office locations across North America, Europe, Asia-Pacific, and Israel; recently launched AI Visibility product to address AI-driven commerce trends.

## Competitive Advantages
- **Platform approach**: Integrates reviews, loyalty, referrals, and AI visibility into a single retention marketing platform, reducing the need for multiple point solutions.
- **Deep integration ecosystem**: 180+ pre-built integrations with leading eCommerce, marketing, and CRM tools.
- **AI-native capabilities**: From AI review summaries to controlling product rankings in AI engines, Yotpo positions itself as a leader for the AI era of eCommerce.
- **Proven scale**: Trusted by tens of thousands of ambitious brands including Steve Madden, Away, Rothy’s, Princess Polly, Brooklinen, and Moroccanoil.

## Strategic Focus
- **Current priorities**: Doubling down on AI-powered features (Yotpo Discover, AI summaries) to help brands maintain visibility and trust in an AI-driven shopping landscape; expanding global reach with local offices; strengthening platform integrations.
- **Direction for growth**: Becoming the central retention engine for eCommerce brands navigating the shift toward personalized, AI-influenced customer experiences.

## Why Work Here
- **Culture highlights**: Described as a “community of builders, operators, and creatives” focused on solving real problems for brands. Forbes ranked Yotpo among America’s Best Startup Employers (2021).
- **Remote/hybrid/office policy**: Global presence with offices in New York, Tel Aviv, London, Sydney, Sofia (Bulgaria), and Toronto. Roles span multiple locations; specific remote/hybrid policies vary by role and are not publicly detailed.
- **Notable perks or engineering culture**: Significant engineering presence (19% of workforce in technical roles) working on modern stacks (full-stack, backend, DevOps, platform). Recent job postings include Senior Full-Stack Engineer, DevSecOps Engineer, and Frontend Team Leader. Employee reviews on LinkedIn rate culture 3.5/5, work-life 3.5/5, compensation 3.1/5.

## Sources
1. [yotpo.com](https://www.yotpo.com/careers/) – Careers & Jobs page
2. [yotpo.com](https://www.yotpo.com/about/) – About Us page
3. [forbes.com](https://www.forbes.com/companies/yotpo/) – Forbes Company Overview & News (valuation, funding, employee count)
4. [linkedin.com](https://www.linkedin.com/company/yotpo) – LinkedIn Company Page (revenue, funding, headcount, employee breakdown, reviews)

## Other roles at Yotpo

- [Enterprise Partner Manager, EMEA](https://feeny.ai/job/enterprise-partner-manager-emea-yotpo-london-4bcrfnt0kbh2) — London, United Kingdom
- [Commercial Account Manager](https://feeny.ai/job/commercial-account-manager-yotpo-toronto-91d01bt3ys3p) — Toronto, Canada
- [Partner Manager - French Market, EMEA](https://feeny.ai/job/partner-manager-french-market-emea-yotpo-london-0ytkeg8ej710) — London, United Kingdom
- [Enterprise Partner Manager](https://feeny.ai/job/enterprise-partner-manager-yotpo-new-york-bts3dkrf4xvv) — New York, NY
- [Staff Engineer - Office of the CTO](https://feeny.ai/job/staff-engineer-office-of-the-cto-yotpo-tel-aviv-qhsskv438cnd) — Tel Aviv, Israel
- [SMB/Mid Market Account Executive- UK](https://feeny.ai/job/smb-mid-market-account-executive-uk-yotpo-london-2phvxbrjzmf4) — London, United Kingdom
- [Upmarket Customer Success Manager, Discover](https://feeny.ai/job/upmarket-customer-success-manager-discover-yotpo-toronto-chpbfq067yp3) — Toronto, Canada
- [Upmarket Customer Success Manager, Discover](https://feeny.ai/job/upmarket-customer-success-manager-discover-yotpo-new-york-n71qj7360a9n) — New York, NY
- [Director of Data](https://feeny.ai/job/director-of-data-yotpo-tel-aviv-rs9yqatx67qn) — Tel Aviv, Israel
- [Senior Talent Acquisition Partner](https://feeny.ai/job/senior-talent-acquisition-partner-yotpo-tel-aviv-mvdjhp3v0p6j) — Tel Aviv, Israel