---
title: 'Software Engineering Manager, Content Agent at Sanity'
canonical: 'https://feeny.ai/job/software-engineering-manager-content-agent-sanity-london-398y5bybgz7r'
type: 'job'
last_seen: '2026-09-09'
---

# Software Engineering Manager, Content Agent at Sanity

- **Company:** Sanity
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-12-10
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/sanity/b37521f5-66f7-4738-8098-6626853cad9a/application

**Skills:** TypeScript, JavaScript, Web Technologies, Prompt Engineering, Vector Search, Embedding Models, LLM Integration, Software Architecture, Developer Tools, Content Platforms

> Lead an engineering team to build and scale the AI Content Operating System, focusing on LLM integration and agentic workflows. The role involves shaping product strategy, managing technical excellence, and fostering a high-performing team environment within a product and design-led organization.

## Job description

At Sanity.io http://Sanity.io, we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations.

Sanity Content Agent is where AI meets structured content - an intelligent assistant that deeply understands each customer's content model, follows references like an experienced team member, and combines web research with internal content knowledge in a single conversation. Sanity is uniquely positioned for this moment: we already have a scaled Content Lake holding our customers' structured content, which becomes rich context that generic AI tools simply can't match.

Your team will push the boundaries of what's possible when AI truly understands content: auditing thousands of documents in seconds, surfacing inconsistencies before customers do, and generating perfectly structured documents that respect complex validation rules. With a strong and growing team of 4 engineers and room to scale as the product grows, you'll shape the AI capabilities that turn hours of content work into minutes. You'll balance the technical challenges of LLM integration and agentic workflows with the product sensibility to make AI that content teams actually trust. Learn more about the team’s products here https://www.sanity.io/content-agent, here https://www.sanity.io/agent-actions and here https://www.sanity.io/ai-assist.

This role requires a good grasp of web fundamentals and toolchains and an understanding of how the modern web works. We also seek someone with strong organizational and planning skills.

Leading an engineering team at Sanity is about working with the product manager and designer of the team, to own the strategy, roadmap, and execution. This is achieved by working with great people and creating an environment where your team can shine. As a senior engineering management leader, you’ll be responsible for growing a strong and engaged team to meet these challenges.

## WHAT YOU WOULD DO:

- Helping a team of talented engineers to organize and prioritize their work for the highest impact.
- Balance technical excellence with shipping velocity in a fast-moving environment.
- Experience working at a product/SaaS company.
- Champion developer experience while building for non-technical content creators.
- Influencing the direction of both Sanity and of modern web development and content operations.
- Work closely with the Head of Engineering, along with leadership in product management and design, to facilitate teamwork and establish processes that can scale as we do.
- Supporting the growth and development of your team and team members.

## ABOUT YOU:

- Based in London, UK, or Oslo, Norway, and able to work at least 2-3 days per week in the office.
- 1+ years of engineering management experience & 4+ years of engineering experience, ideally in developer tools or content platforms
- Strong technical background in TypeScript/JavaScript and modern web technologies
- Ability to navigate ambiguity and drive clarity in product direction
- Working knowledge of prompt engineering, evaluation frameworks, and techniques for improving model reliability
- Understanding of embedding models, vector search, and how to ground AI outputs in structured data
- Ability to distinguish AI capabilities that genuinely solve user problems from those that just demo well
- Track record of shipping user-facing products at scale
- Experience leading teams building complex, extensible applications
- An ability to understand software architecture design considerations

Not sure you’re exactly what we’re looking for in this role? Apply anyway!

## WHAT WE CAN OFFER:

- A highly-skilled, inspiring, and supportive team
- Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
- A global, multi-culturally diverse group of colleagues and customers
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Competitive salary and stock options program

## WHO WE ARE:

Sanity.io http://Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.

Sanity recently raised an $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.

You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! Read more about our values here! https://www.sanity.io/blog/our-sanity-values

Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

## About Sanity

## Company Overview
- **One-liner**: Sanity provides the AI Content Operating System, a structured content backend that powers web, mobile, and AI agent applications at scale.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2018
- **Founders**: (Not publicly listed on primary sources, co-founding team includes Simen Svale, Magnar Sveen, and Victoria Bergquist based on historical data)

## Core Business
- **Primary Industry**: Content Infrastructure / Software Development
- **Target Customers**: B2B (Enterprise, Mid-Market, SMB) — particularly content-heavy organizations, digital publishers, e-commerce brands, and AI/agent developers
- **Mission or Purpose**: To change how the world works with content — providing a structured foundation that companies use to model their business, automate content operations, and power anything that needs content (websites, apps, agents).

## Products & Services
- **Sanity Studio (Content Lake)**: The core headless CMS / content backend. An all-code, structured content platform with real-time collaboration, APIs, and a customizable editing environment. Type: SaaS / Platform
- **Sanity AI Assistant / Content Agent**: AI-powered tooling for content generation, summarization, and workflow automation within the content platform. Type: AI Feature / SaaS
- **Sanity Connect / Growth**: Integration and growth layer for connecting Sanity to e-commerce, marketing, and analytics tools. Type: SaaS

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding — **$147.3M** (over 8 rounds, including a $85M Series C led by Bullhound Capital in June 2025) [linkedin.com](https://www.linkedin.com/company/sanity-io)
- **Annual Revenue**: Not publicly disclosed (a reported figure of SEK48.1M is inconsistent with a scaling venture-backed company and likely an error or early-stage snapshot, not current reality) [cbinsights.com](https://www.cbinsights.com/company/sanity)
- **Notable Investors**: Bullhound Capital, Threshold, and others across Series A, B, and C rounds
- **Notable Customers**: Puma, Figma, Braze, Anthropic — thousands of teams shipping content at scale [sanity.io](https://www.sanity.io/)
- **Growth Signals**:
    - **Headcount**: 222 employees (+26.6% YoY) — strong hiring momentum [linkedin.com](https://www.linkedin.com/company/sanity-io)
    - **Geography**: Operating in 15 countries, with key hubs in the US (San Francisco, NYC), UK (London), and Norway (Oslo) [linkedin.com](https://www.linkedin.com/company/sanity-io)
    - **Tech Talent Inflows**: Strong hiring from top tech/content companies (Netlify, Contentful, Twilio, Sitecore) [linkedin.com](https://www.linkedin.com/company/sanity-io)
    - **Job Postings**: 30 active roles (+114% YoY) [linkedin.com](https://www.linkedin.com/company/sanity-io)

## Competitive Advantages
- **Structured Content at Scale**: Unlike traditional CMS, Sanity treats content as structured data, making it ideal for feeding AI models, powering agents, and multi-channel distribution — a clear differentiator for the AI era.
- **All-Code Studio**: Developers control the content model entirely in code, offering extreme flexibility vs. drag-and-drop competitors, attracting technical teams.
- **Real-Time Collaboration**: Built-in live editing and real-time updates for content teams, rivaling Google Docs-style collaboration within a CMS.
- **Open Source & Extensible**: The Studio framework is open-source, fostering a large plugin ecosystem and community trust.
- **Nordic‑Influenced Culture**: Emphasizes "Hel ved" (trust, reliability), "Type 2 Fun" (growth through challenge), and direct, supportive feedback — a culture built for both technical excellence and long-term relationships [sanity.io](https://www.sanity.io/careers)

## Strategic Focus
- **AI-Native Content Operations**: Building the "Content Agent" and AI features directly into the platform to power autonomous content workflows, not just editorial publishing.
- **Enterprise Go-to-Market**: Hiring heavily in Enterprise sales (US, UK, Germany) and Solutions Architects, indicating a shift upmarket [linkedin.com](https://www.linkedin.com/company/sanity-io)
- **Global Scaling**: Opening offices and hiring in multiple countries (US, UK, Norway, Canada, Germany) to expand global reach and talent pool [sanity.io](https://www.sanity.io/careers)
- **Content as Infrastructure**: Positioning Sanity as the foundational layer for all digital experiences — web, mobile, and AI agents — analogous to how cloud databases underpin applications.

## Why Work Here
- **Culture**: Strong emphasis on trust, transparency, "Type 2 Fun" (embracing hard problems), and a Nordic-influenced (Norwegian roots) work-life balance [sanity.io](https://www.sanity.io/careers)
- **Remote/Hybrid**: Highly flexible. Many roles are "Remote in the US," "Remote in Europe," or "Hybrid" with hubs in San Francisco, New York City, London, and Oslo. Relocation available for some US roles [sanity.io](https://www.sanity.io/careers)
- **Perks (US)**:
    - Competitive salary + equity (stock options for all employees)
    - Medical, dental, vision insurance + 401(k) (non-matching)
    - Discretionary vacation policy (US); statutory PTO for non-US employees
    - Paid family leave
    - Wellness subsidy (physical and mental health)
    - Home internet/phone reimbursement
    - Annual company meetup (alternating Europe/US) [sanity.io](https://www.sanity.io/careers)
- **Engineering Culture**: "We are pioneers" — strong emphasis on first-principle thinking, ownership, and shipping fast. The all-code nature of the product attracts a technical, builder-oriented audience [sanity.io](https://www.sanity.io/careers)
- **Hiring Process (5 steps)**: Application → Intro chat (recruiter) → Hiring manager deep-dive → Skills assessment (clear instructions provided) → Team interview loop → Reference checks. Emphasis on candidate safety and experience [sanity.io](https://www.sanity.io/careers)

## Sources
1. [Sanity Official Website](https://www.sanity.io/)
2. [Sanity Careers Page](https://www.sanity.io/careers)
3. [Sanity LinkedIn Company Page](https://www.linkedin.com/company/sanity-io)
4. [CB Insights Company Profile](https://www.cbinsights.com/company/sanity)
5. [Built In Sanity Profile](https://builtin.com/company/sanityio/faq/workplace-perception)

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