---
title: 'Software Engineering Manager, Web at Sanity'
canonical: 'https://feeny.ai/job/software-engineering-manager-web-sanity-san-francisco-dk9zn0tqbkvv'
type: 'job'
last_seen: '2026-09-09'
---

# Software Engineering Manager, Web at Sanity

- **Company:** Sanity
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-01
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/sanity/31338f44-3030-4340-8199-1e67bd39adb8

## Job description

At Sanity.io http://Sanity.io, we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations.

In this role, you’ll own the web experience as a product at Sanity. You’ll lead a team of engineers while also scoping projects, driving the roadmap, and partnering cross-functionally to deliver high-impact initiatives. You’ll play a key role in shifting the web team from reactive execution to proactive innovation, leveraging AI to redefine how modern web experiences are built and optimized.

Do you love variety? If switching between leading your team, defining the roadmap, launching experiments, and building high-impact features sounds like the perfect week, this role is for you.

## WHAT YOU WOULD DO:

- Lead and develop the web team: manage and mentor a team of 2+ engineers, foster a high-performing culture, and ensure strong execution across projects
- Own the web roadmap: define priorities, scope projects, and drive delivery aligned with company growth goals
- Transform web into a product: shift the team from reactive support to proactive opportunity identification and innovation
- Drive AI-native web experiences: leverage Sanity’s platform and emerging AI tools to build scalable, personalized, and dynamic web experiences
- Partner cross-functionally: work closely with marketing, design, and product teams to deliver cohesive and impactful initiatives
- Lead experimentation and optimization: run A/B tests, iterate on user journeys, and continuously improve conversion and engagement
- Own web performance and metrics: be accountable for key KPIs such as conversion rates, engagement, and traffic quality, and build systems to track and optimize them
- Balance leadership and hands-on work: contribute technically where needed while guiding the team and ensuring delivery

## ABOUT YOU:

- Based in: San Francisco /Bay Area (preferably) or London alternatively
- 8+ years of experience in web engineering, with 1–3+ years in a leadership or team lead role
- Strong technical background in modern web development (frontend or full-stack)
- Experience owning or contributing to high-impact marketing or product websites
- Product mindset: comfortable defining problems, prioritizing work, and driving outcomes—not just executing tasks
- Experience working cross-functionally with marketing, design, and product teams
- Familiarity with experimentation, analytics, and growth optimization
- Interest or experience in applying AI tools and workflows to web development and content
- Strong communication skills and ability to align stakeholders across functions

## WHAT SETS YOU APART:

- Experience turning a website into a measurable growth engine
- Strong point of view on how AI will transform web experiences and content operations
- Experience with personalization, experimentation platforms, or data-driven optimization
- Background working in fast-moving, ambiguous environments where you helped define direction
- Experience with headless CMS platforms, content infrastructure, or developer tools
- Track record of improving key business metrics through web initiatives

## WHAT WE CAN OFFER:

- A highly-skilled, inspiring, and supportive team
- Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
- A global, multi-culturally diverse group of colleagues and customers
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Salary Range for San Francisco: $230K - $260K annually. Final compensation within this range will be determined based on the candidate’s experience and skill set. The salary range for London will be aligned with our compensation framework for London, UK, and will reflect local market rates.

## WHO WE ARE:

Sanity.io http://Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.

Sanity recently raised an $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.

You can only build a great company with a great culture. Sanity is a 250+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! Read more about our values here! https://www.sanity.io/blog/our-sanity-values

Sanity.io http://Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.

## About Sanity

## Company Overview
- **One-liner**: Sanity provides the AI Content Operating System, a structured content backend that powers web, mobile, and AI agent applications at scale.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2018
- **Founders**: (Not publicly listed on primary sources, co-founding team includes Simen Svale, Magnar Sveen, and Victoria Bergquist based on historical data)

## Core Business
- **Primary Industry**: Content Infrastructure / Software Development
- **Target Customers**: B2B (Enterprise, Mid-Market, SMB) — particularly content-heavy organizations, digital publishers, e-commerce brands, and AI/agent developers
- **Mission or Purpose**: To change how the world works with content — providing a structured foundation that companies use to model their business, automate content operations, and power anything that needs content (websites, apps, agents).

## Products & Services
- **Sanity Studio (Content Lake)**: The core headless CMS / content backend. An all-code, structured content platform with real-time collaboration, APIs, and a customizable editing environment. Type: SaaS / Platform
- **Sanity AI Assistant / Content Agent**: AI-powered tooling for content generation, summarization, and workflow automation within the content platform. Type: AI Feature / SaaS
- **Sanity Connect / Growth**: Integration and growth layer for connecting Sanity to e-commerce, marketing, and analytics tools. Type: SaaS

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding — **$147.3M** (over 8 rounds, including a $85M Series C led by Bullhound Capital in June 2025) [linkedin.com](https://www.linkedin.com/company/sanity-io)
- **Annual Revenue**: Not publicly disclosed (a reported figure of SEK48.1M is inconsistent with a scaling venture-backed company and likely an error or early-stage snapshot, not current reality) [cbinsights.com](https://www.cbinsights.com/company/sanity)
- **Notable Investors**: Bullhound Capital, Threshold, and others across Series A, B, and C rounds
- **Notable Customers**: Puma, Figma, Braze, Anthropic — thousands of teams shipping content at scale [sanity.io](https://www.sanity.io/)
- **Growth Signals**:
    - **Headcount**: 222 employees (+26.6% YoY) — strong hiring momentum [linkedin.com](https://www.linkedin.com/company/sanity-io)
    - **Geography**: Operating in 15 countries, with key hubs in the US (San Francisco, NYC), UK (London), and Norway (Oslo) [linkedin.com](https://www.linkedin.com/company/sanity-io)
    - **Tech Talent Inflows**: Strong hiring from top tech/content companies (Netlify, Contentful, Twilio, Sitecore) [linkedin.com](https://www.linkedin.com/company/sanity-io)
    - **Job Postings**: 30 active roles (+114% YoY) [linkedin.com](https://www.linkedin.com/company/sanity-io)

## Competitive Advantages
- **Structured Content at Scale**: Unlike traditional CMS, Sanity treats content as structured data, making it ideal for feeding AI models, powering agents, and multi-channel distribution — a clear differentiator for the AI era.
- **All-Code Studio**: Developers control the content model entirely in code, offering extreme flexibility vs. drag-and-drop competitors, attracting technical teams.
- **Real-Time Collaboration**: Built-in live editing and real-time updates for content teams, rivaling Google Docs-style collaboration within a CMS.
- **Open Source & Extensible**: The Studio framework is open-source, fostering a large plugin ecosystem and community trust.
- **Nordic‑Influenced Culture**: Emphasizes "Hel ved" (trust, reliability), "Type 2 Fun" (growth through challenge), and direct, supportive feedback — a culture built for both technical excellence and long-term relationships [sanity.io](https://www.sanity.io/careers)

## Strategic Focus
- **AI-Native Content Operations**: Building the "Content Agent" and AI features directly into the platform to power autonomous content workflows, not just editorial publishing.
- **Enterprise Go-to-Market**: Hiring heavily in Enterprise sales (US, UK, Germany) and Solutions Architects, indicating a shift upmarket [linkedin.com](https://www.linkedin.com/company/sanity-io)
- **Global Scaling**: Opening offices and hiring in multiple countries (US, UK, Norway, Canada, Germany) to expand global reach and talent pool [sanity.io](https://www.sanity.io/careers)
- **Content as Infrastructure**: Positioning Sanity as the foundational layer for all digital experiences — web, mobile, and AI agents — analogous to how cloud databases underpin applications.

## Why Work Here
- **Culture**: Strong emphasis on trust, transparency, "Type 2 Fun" (embracing hard problems), and a Nordic-influenced (Norwegian roots) work-life balance [sanity.io](https://www.sanity.io/careers)
- **Remote/Hybrid**: Highly flexible. Many roles are "Remote in the US," "Remote in Europe," or "Hybrid" with hubs in San Francisco, New York City, London, and Oslo. Relocation available for some US roles [sanity.io](https://www.sanity.io/careers)
- **Perks (US)**:
    - Competitive salary + equity (stock options for all employees)
    - Medical, dental, vision insurance + 401(k) (non-matching)
    - Discretionary vacation policy (US); statutory PTO for non-US employees
    - Paid family leave
    - Wellness subsidy (physical and mental health)
    - Home internet/phone reimbursement
    - Annual company meetup (alternating Europe/US) [sanity.io](https://www.sanity.io/careers)
- **Engineering Culture**: "We are pioneers" — strong emphasis on first-principle thinking, ownership, and shipping fast. The all-code nature of the product attracts a technical, builder-oriented audience [sanity.io](https://www.sanity.io/careers)
- **Hiring Process (5 steps)**: Application → Intro chat (recruiter) → Hiring manager deep-dive → Skills assessment (clear instructions provided) → Team interview loop → Reference checks. Emphasis on candidate safety and experience [sanity.io](https://www.sanity.io/careers)

## Sources
1. [Sanity Official Website](https://www.sanity.io/)
2. [Sanity Careers Page](https://www.sanity.io/careers)
3. [Sanity LinkedIn Company Page](https://www.linkedin.com/company/sanity-io)
4. [CB Insights Company Profile](https://www.cbinsights.com/company/sanity)
5. [Built In Sanity Profile](https://builtin.com/company/sanityio/faq/workplace-perception)

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