---
title: 'Software Team Leader at AppsFlyer'
canonical: 'https://feeny.ai/job/software-team-leader-appsflyer-herzliya-4gndp5hr9wrc'
type: 'job'
last_seen: '2026-09-09'
---

# Software Team Leader at AppsFlyer

- **Company:** AppsFlyer
- **Location:** Herzliya, Israel
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-09
- **Apply:** https://careers.appsflyer.com/jobs/position/8732730002?gh_jid=8732730002

## Job description

AppsFlyer is a global leader in marketing measurement, attribution, and data collaboration, helping brands make better business decisions with privacy-first technologies at massive scale. Our platform processes hundreds of billions of data points every day, powering mission-critical products with a strong focus on scalability, reliability, and trust. The Engagement team owns OneLink, AppsFlyer's deep linking and attribution link platform. Every OneLink click is a real user waiting: someone taps a link in an ad, a social post, an email, or a QR code, and within milliseconds we have to resolve the link, record the engagement, and send them to the right place. That means the app store, the app itself, or a specific in-app screen, on the right platform, in the right context. The team sits at the very front of AppsFlyer's ingestion path and handles millions of requests per second globally. Our services cover the full journey: OneLink and shortlink resolution, redirection at the edge, deferred deep linking for users who install first and deep link after, social crawler link previews, and delivery of clean engagement data onto Kafka for downstream attribution.

We're looking for a hands-on Software Team Leader to lead the Engagement team, owning the architecture, delivery, and production health of the OneLink serving path. Our stack is deliberately polyglot: Clojure, Go, Java, and Node, with the persistence layer chosen per problem across Kafka, Redis/ElastiCache, PostgreSQL, DynamoDB, and MongoDB. Everything runs on AWS (Kubernetes, multi-region), behind CDNs at the edge

## What You’ll Do

- Lead, mentor, and grow a team of senior backend engineers, covering hiring, career growth, and honest feedback, while staying personally hands-on in architecture, design reviews, and code.
- Own the end-to-end design of the OneLink serving path.
- Own the edge layer together with Infra, including CDN strategy across branded and non-branded domain and edge compute.
- Own production, including SLOs, capacity, and cost efficiency at scale, and take part in the on-call rotation.
- Partner with Product, Data, and Infra to turn ambiguous requirements into a sequenced technical plan.

## What You Have

- Engineering experience: 5+ years of software development experience, with strong backend engineering skills.
- Leadership: 2+ years directly managing a team of software engineers, including hiring, performance, and growth conversations.
- High scale in production: Proven track record designing, building, and operating high-throughput, low-latency distributed systems.
- Cloud: Strong proficiency with AWS (or GCP/Azure) and modern deployment practice, including containers, Kubernetes, IaC, and CI/CD.
- Polyglot backend: Hands-on depth in at least one of Go, Clojure, Node, or Java, and genuine willingness to work across all of them.
- Multi-DB: Comfort with both relational (PostgreSQL) and NoSQL/caching (DynamoDB, MongoDB, Redis/ElastiCache), with real opinions on when each is wrong.
- Streaming: Working knowledge of Kafka or equivalent, including partitioning, consumer groups, ordering, backpressure, and what happens when a consumer falls behind.
- B.Sc. in Computer Science or equivalent practical experience

Bonus Points

- Deep linking, mobile attribution, or URL routing experience (Universal Links, App Links, deferred deep linking).
- CDN and edge-compute work: CloudFront Functions, CloudFlare Workers, WAF rule design.
- Functional programming experience (Clojure, Scala, Erlang/Elixir).
- AdTech background.
- Track record on cost-efficiency at scale.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

[“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.”](https://www.appsflyer.com/blog/how-all-in-shaped-our-story-and-could-define-your-career/) Oren Kaniel, CEO

## About AppsFlyer

## Company Overview
- **One-liner**: AppsFlyer provides a privacy-first, AI-powered Modern Marketing Cloud for unified measurement, data collaboration, and marketing analytics across mobile, web, CTV, and desktop.
- **Entity Type**: Private (Series D+; raised $1B in June 2026 at a $2.7B valuation)
- **Headquarters**: San Francisco, California, United States (also global HQ in Herzliya, Israel)
- **Founded**: 2011
- **Founders**: Oren Kaniel (CEO) and Reshef Mann (CTO)

## Core Business
- Primary industry: Marketing technology (MarTech) – mobile attribution, measurement, analytics, data collaboration
- Target customers: B2B – brands, marketers, app developers, and agencies of all sizes (startups to global enterprises)
- Mission: “Deliver AI-powered, privacy-first measurement technologies that turn data into growth opportunities.”

## Products & Services
- **Measurement Suite**: Omnichannel attribution and analytics to measure marketing performance across mobile, web, CTV, and desktop (SaaS).
- **Deep Linking Suite**: Tools for personalized user experiences and seamless cross-platform engagement (SaaS).
- **Data Collaboration Suite**: Privacy-safe data clean room and collaboration platform for secure data sharing with partners (SaaS).
- **Agentic AI Suite**: Autonomous, AI-driven workflows for user acquisition, retention, and marketing optimization (SaaS).

## Market Standing
- **Valuation**: $2.7 billion (as of June 2026)
- **Key Metric**: Total funding raised – over $1.2B (Series A $7.1M, B $20M, C $56M, D $210M in 2020, plus $1B round in 2026)
- **Notable Investors/Partners**: General Atlantic, Google, Meta, Unity, Moloco, Pitango Venture Capital, Qumra Capital, Goldman Sachs, Deutsche Telekom Capital Partners
- **Growth Signals**: 
  - Evolved from mobile attribution to “Modern Marketing Cloud” (Nov 2025)
  - Acquired Devtodev (gaming analytics) and oolo (AI user acquisition) in 2023
  - 15,000+ brands, 100,000+ active apps, 190+ countries reached
  - ~1,600 employees across 20+ offices globally (2026)

## Competitive Advantages
- **Privacy-first architecture**: Built for a world of rising privacy regulations; data clean room and consent-based measurement are core differentiators.
- **Industry standard for mobile attribution**: Recognized as the leading MMP (Mobile Measurement Partner) for over a decade.
- **AI-native platform**: Agentic AI Suite and automated workflows give marketers a competitive edge in efficiency and insight.
- **Global scale and partner ecosystem**: Integrates with Apple, Google, Meta, Amazon, AWS, and 8,000+ technology partners.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities to enable autonomous marketing decisions.
- **Omnichannel expansion**: Moving beyond mobile to unify measurement across CTV, desktop, and offline.
- **Privacy-safe data collaboration**: Growing the Data Collaboration Suite to help brands and partners share insights without compromising privacy.
- **Continued global expansion**: Leveraging 20+ offices to serve local markets and enterprise clients.

## Why Work Here
- **Culture**: Described as “approachable professionals, passionate, flexible, and always learning” – encourages curiosity, experimentation, and learning from mistakes. [appsflyer.com](https://www.appsflyer.com/company/about/)
- **Stock options**: Every employee receives a stock option package. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Global mobility**: Global Employee Exchange Program (GEEP) lets employees spend a month in another office. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Perks**: Private health insurance, complimentary fitness classes, environmental sustainability support, flexible work arrangements. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Work model**: Mix of remote, hybrid, and in-office roles depending on location and team (e.g., some roles listed as “Remote”, others “In-Office”). [builtin.com](https://builtin.com/company/appsflyer)
- **Engineering culture**: Mission-critical platform; emphasis on data accuracy, privacy, and AI innovation. Teams are global and collaborative.

## Sources
1. [appsflyer.com](https://www.appsflyer.com/company/about/)
2. [careers.appsflyer.com](https://careers.appsflyer.com/)
3. [wikipedia.org](https://en.wikipedia.org/wiki/AppsFlyer)
4. [builtin.com](https://builtin.com/company/appsflyer)
5. [linkedin.com](https://www.linkedin.com/company/appsflyerhq)

## Other roles at AppsFlyer

- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-appsflyer-beijing-72fbbz0z8v4e) — Beijing, China
- [Mobile SDK Engineer](https://feeny.ai/job/mobile-sdk-engineer-appsflyer-herzliya-eest4wdwsw3g) — Herzliya, Israel
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-appsflyer-kyiv-58tw6h9x2rgh) — Kyiv, Ukraine
- [Senior Account Manager](https://feeny.ai/job/senior-account-manager-appsflyer-bengaluru-n74c8fq2dhgg) — Bengaluru, India
- [Senior SW Engineer](https://feeny.ai/job/senior-sw-engineer-appsflyer-kyiv-jdtr22vv4536) — Kyiv, Ukraine
- [Sales Development Representative Manager](https://feeny.ai/job/sales-development-representative-manager-appsflyer-san-francisco-dpq8vsjwnhqv) — San Francisco, CA
- [Data Analyst](https://feeny.ai/job/data-analyst-appsflyer-herzliya-nmy4stvkhy20) — Herzliya, Israel
- [Account Executive](https://feeny.ai/job/account-executive-appsflyer-london-40xg35a58q2m) — London, United Kingdom
- [DevOps Platform Engineer](https://feeny.ai/job/devops-platform-engineer-appsflyer-herzliya-bqjy3pzdytek) — Herzliya, Israel
- [Security SDK Engineer](https://feeny.ai/job/security-sdk-engineer-appsflyer-kyiv-yz2z2kwrav3w) — Kyiv, Ukraine