---
title: 'Solutions Engineer at AppDirect'
canonical: 'https://feeny.ai/job/solutions-engineer-appdirect-united-states-ysaaxex0j6zt'
type: 'job'
last_seen: '2026-09-09'
---

# Solutions Engineer at AppDirect

- **Company:** AppDirect
- **Location:** United States
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/appdirect/jobs/8786257002

## Job description

## About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world.  AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.  We power millions of subscriptions worldwide for organizations.  We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

## About Firstbase, an AppDirect subsidiary

Firstbase helps companies equip their teams with everything they need to do great work—from computers and furniture to company swag and perks. We give businesses the ability to instantly support employees with the right physical goods, and give employees the flexibility to choose what works for their unique needs. Firstbase is part of AppDirect, a subscription commerce platform that powers millions of subscriptions worldwide for organizations selling any product, through any channel, on any device—as a service.

## About You

AppDirect is seeking a dynamic Solutions Engineer with strong collaboration and creativity skills to drive technical wins within our prospect base. Working hand in hand with our Account Executives, You will connect business automation to physical supply chain so customers can run device lifecycle at scale: onboarding, offboarding, and everything in between. You will work closely with cross-functional teams, clients, and stakeholders to create solutions & drive process improvements that ultimately lead to huge efficiency gains for our customers.

What you’ll do and how you’ll have an impact

- Partner with Enterprise Sales as the technical owner of the deal. Qualify fit early, drive the technical evaluation, and help the team hit quarterly revenue goals.
- Lead technical discovery to map current-state IT, device lifecycle, MDM, identity, procurement, and remote-work operations. Uncover success criteria, constraints, integrations, security/compliance needs, and blockers.
- Support MEDDIC on the technical side: metrics and ROI, technical champion, decision criteria, decision process, and pain.
- Deliver value-based demos, standard and customized, for mixed audiences from IT operators to C-level.
- Differentiate Firstbase vs. status quo and competitors. Handle technical objections, security questionnaires, RFPs/RFIs, and architecture reviews.
- Build value propositions and business cases that sales can use with economic buyers.
- Configure and troubleshoot integrations and automation (APIs, identity, ITSM, MDM, workflow tools). Document requirements and hand off cleanly to implementation / Customer Success.
- Feed Voice of Customer and competitive insight to Product and Engineering in order to shape product roadmap.
- Enable Sales, Partners, and Marketing with product knowledge, demo environments, objection handling, and reusable technical assets.

## What We're Looking For

- BA/BS degree or similar university level education; in lieu of degree, relevant skills or equivalent experience.
- 3+ years in Solutions Consulting, Sales Engineering, or another customer-facing technical role.
- Experience with a structured sales methodology (MEDDIC, Value Selling, or similar).
- Strong IT or software background, with the ability to ramp on end-user computing: laptop configuration, MDM, imaging, compliance, Apple and Windows device management.
- Experience with integrations, APIs, and automation. Familiarity with webhooks, MDM and identity (SSO / SAML / OAuth) is a plus.
- Practical AI fluency: evaluate use cases, review AI output, explain limits (accuracy, data, security), and design human-in-the-loop workflows. LLM tools, agents, or AI-assisted workflows (n8n, Zapier, or similar) are a plus.
- Direct work with enterprise B2B SaaS buyers on discovery, solution design, and technical evaluation.
- Strong written and verbal communication. You can go deep with IT and stay crisp with executives.
- Comfort working with a distributed team across the US and Europe.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice:https://www.appdirect.com/about/candidate-privacy-noticehttps://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

## About AppDirect

## Company Overview
- **One-liner**: AppDirect is a B2B subscription commerce platform that enables businesses to buy, sell, and manage recurring technology services through a unified ecosystem.
- **Entity Type**: Private (Venture-backed)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2009
- **Founders**: Nicolas Desmarais (Chairman & CEO), Daniel Saks

## Core Business
- **Primary industry/industries**: B2B Subscription Commerce, Marketplace Development Platforms, Cloud Services Distribution, IT Services and Consulting
- **Target customers**: B2B – Technology providers (ISVs, telcos), advisors (resellers, MSPs), and businesses (SMB to Enterprise) looking to launch or participate in subscription marketplaces.
- **Mission or purpose statement**: To make technology universally accessible so that anyone can thrive in the digital economy.

## Products & Services
- **AppDirect Platform (Subscription Commerce Platform)**: A unified SaaS platform for selling, buying, and managing recurring technology services. It powers white-labeled marketplaces, automates sales and procurement, and handles monetization (billing, referrals, reseller networks).
- **AppDirect Catalog**: An industry-leading catalog of thousands of cloud products from trusted brands, spanning Software (collaboration, IT management, security), Connectivity (UCaaS, CCaaS, internet, voice, network), Infrastructure (AWS, GCP, Azure, IBM, colocation, SD-WAN), and Energy (electricity, natural gas).
- **Monetization Capabilities**: Tools for self-service billing, referral programs, reseller network management, and partner ecosystem scaling.
- **Procurement Marketplace**: An internal IT marketplace for businesses to find, buy, and manage all their technology services from a single location, including SaaS spend management and subscription management.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Private company)
- **Key Metric**: Total Funding of **$754.5M** across 10 funding rounds (per LinkedIn). Estimated Annual Revenue of **$281.0M** (per LinkedIn).
- **Notable Investors/Partners**: Partners with 300+ software companies (including AWS, GCP, Azure, IBM). Acquired Tackle.io (for B2B subscription monetization) and Broker Online Exchange (for energy) in 2024-2025.
- **Growth Signals**: Headcount of 764 employees (+6.5% YoY), operates in 17 countries, serves 1,000+ providers, 14,000+ advisors, and 16 million subscribers. Named a 2024 Forrester Wave Leader in Marketplace Development Platforms. Active job postings up +239.1% year-over-year.

## Competitive Advantages
- **Ecosystem Scale**: A massive two-sided network effect connecting technology providers, advisors, and end-businesses, creating a "one-stop-shop" for recurring services.
- **Platform Depth**: End-to-end capabilities covering marketplace launch, catalog management, sales automation, billing, and procurement – reducing complexity for clients.
- **Industry Recognition**: Named a Leader in The Forrester Wave™: Marketplace Development Platforms, validating its market position and technology.
- **Strategic Acquisitions**: Acquisitions like Tackle.io and Broker Online Exchange demonstrate aggressive expansion into adjacent high-growth areas (cloud monetization and energy).

## Strategic Focus
- **Convergence in B2B Subscription Monetization**: Integrating capabilities from acquisitions (Tackle.io) to unify the partner ecosystem and streamline how software is sold and bought.
- **Expanding into Energy & Connectivity**: Capitalizing on rising energy demand and the need for unified communication services, moving beyond traditional software.
- **Global Scale & Platform Modernization**: Continuing to grow its global footprint (17 countries) and enhance the platform's ability to handle complex, multi-product subscriptions for large enterprises and telcos.

## Why Work Here
- **Culture & Values**: A values-driven company ("Be Seen. Be Yourself. Do Your Best Work") with a strong emphasis on employee engagement (81% proud to work at AppDirect, 95% participation in annual engagement survey). Core values include Humility, Ownership, and Intensity.
- **Growth & Development**: High investment in Learning & Development (89% positive rating). Employees report freedom to grow personally and professionally. "Peak Performance" program supports physical and mental well-being.
- **Global & Hybrid**: Operates in 17 countries with a mix of office-based and remote employees. Offices include San Francisco (HQ), Montreal, Chicago, Atlanta, Westlake, Pune, Hyderabad, Calgary, Kirkland, Trois-Rivières, Munich, Bucharest, and Buenos Aires.
- **Impact & Scale**: Opportunity to work on a platform serving 16 million subscribers and 1,000+ providers, with a clear mission of democratizing access to technology.
- **Diversity & Inclusion**: Explicit commitment to equality of opportunity and fostering an environment of inclusion regardless of race, religion, age, sexual orientation, or gender identity.

## Sources
1. [appdirect.com](https://www.appdirect.com/)
2. [appdirect.com/careers](https://www.appdirect.com/careers)
3. [appdirect.com/about](https://www.appdirect.com/about)
4. [appdirect.com/careers/where-we-are](https://www.appdirect.com/careers/where-we-are.html)
5. [linkedin.com/company/appdirect](https://www.linkedin.com/company/appdirect)

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