---
title: 'Solutions Marketing Lead, SMB at Lovable'
canonical: 'https://feeny.ai/job/solutions-marketing-lead-smb-lovable-new-york-9zwkn00v4s8b'
type: 'job'
last_seen: '2026-09-11'
---

# Solutions Marketing Lead, SMB at Lovable

- **Company:** Lovable
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/lovable/963fb756-a35b-452e-8aeb-41602dde011f

## Job description

## TL;DR

Lovable is looking for a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, starting with our SMB market. This person will be building the positioning, experiments, and cross-functional playbooks that turn early signals into repeatable growth engines. This role has a direct line to how Lovable wins with everyone from solo founders to enterprise teams, at one of the fastest-growing companies in Europe.

Why Lovable? Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started. We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world. Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.

## What we’re looking for

As Solutions Marketing Lead, you'll own the strategy for how we show up and win across a wide range of markets, audiences, and use cases, many of which we're still in the process of defining. The first priority market segment to focus on will be SMB. Over time you'll move between buyer segments fluidly, building the playbooks and messaging that turn early traction into repeatable motion from the ground up.

You will spend your time across the full arc of go-to-market work: spotting the opportunity, developing the hypothesis, designing the experiment, and synthesizing what you learn into a recommendation leadership acts on. We're looking for someone who comes in with a strong point of view, earns trust quickly, and drives outcomes across the organization without needing a large team behind them.

You’ll thrive in this role if you have:

- 12+ years of marketing experience with a deep understanding of the SMB audience
- Owned a solutions marketing playbook from zero to one at a B2B SaaS or developer-focused company, not just executed against one someone else built.
- Directly owned a large, cross-functional initiative where you were the person accountable for the outcome, not just coordinating the calendar.
- Built positioning and messaging for more than one buyer segment at the same time and can point to how each differed and why.
- Designed a GTM experiment, read the signal, and turned it into a recommendation that leadership acted on.
- Marketed across multiple audiences at once while keeping a coherent brand narrative, not five disconnected campaigns that don't feel like the same company.
- Positioned developer tools, no-code/low-code platforms, or AI products, and understand the nuances of speaking to both technical and non-technical audiences.

## What you’ll do

- Own the GTM strategy for new and evolving market opportunities: identify where we have potential to win, build the hypotheses, and design the experiments to validate them.
- Go from 0 to 1 across multiple use cases, personas, and buyer segments simultaneously, developing positioning, messaging, and campaign infrastructure from scratch.
- Lead major cross-functional initiatives spanning marketing, product, GTM, content, and community, driving alignment and shipping with urgency.
- Develop Lovable's solutions positioning across individual creators, freelancers, startups, agencies, and growing teams across multiple verticals.
- Build segment-specific GTM playbooks, including messaging frameworks, campaign strategies, PLG motions, and sales enablement, that scale across the organization.

## About your application

Please submit your application in English. It's our company language, so you'll be speaking lots of it if you join.

We treat all candidates equally — if you're interested, please apply through our careers portal.

## About Lovable

## Company Overview
- **One-liner**: Lovable provides an AI-powered platform that enables users to build apps, websites, and digital products through natural language prompts, automating the software development process.
- **Entity Type**: Private (Series B)
- **Headquarters**: Stockholm, Sweden
- **Founded**: 2023
- **Founders**: Anton Osika (CEO), Fabian Hedin (CTO)

## Core Business
- **Primary industry/industries**: Software Development, AI-Powered Development Tools
- **Target customers**: B2B, B2C, Enterprise, SMB, individual builders and developers
- **Mission or purpose statement**: Democratizing software creation by allowing anyone to build apps and websites by simply describing what they want.

## Products & Services
- **Lovable Platform (AI App Builder)**: A no-code, AI-powered platform where users describe an app or website idea, drop in screenshots or docs, and the AI builds a working prototype in real-time. Users can then refine and deploy with simple feedback and one-click deployment. Type: SaaS / AI Platform.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of $553.5M USD (as of latest round). Annual Revenue estimated between $100M-$500M USD. Annual Recurring Revenue surged by more than 30% in a single month earlier in 2026.
- **Notable Investors/Partners**: Menlo Ventures (led Series B), Creandum (led Seed Round), byFounders, Hummingbird Ventures. Investors include 15 in Series B and 25 in Series A.
- **Growth Signals**: Explosive headcount growth of +646.1% year-over-year to 524 employees. Operates in 56 countries. Acquired Molnett. Active job postings at 115. Millions of projects built on the platform.

## Competitive Advantages
- **Speed of Development**: Allows users to go from idea to working prototype in minutes, dramatically faster than traditional coding.
- **Low Barrier to Entry**: Requires no deep coding skills, opening software creation to a massive audience of non-developers.
- **"Founder DNA" Culture**: The company actively hires for and rewards an ownership mindset, autonomy, and the ability to move fast—traits often found in founders. This creates a high-performance, low-ambiguity environment.
- **Transparent Decision-Making**: Uses a simple "IPS" (Issue and Proposed Solution) framework for decisions, made in writing and shared publicly across the company, enabling speed and clarity across time zones.

## Strategic Focus
- **Rapid Scaling**: Focused on growing the team to around 400 employees globally (from 146 in early March 2026), prioritizing engineering, product, and design.
- **Go-to-Market Expansion**: Building out sales, customer success, and marketing functions to support its rapid revenue growth.
- **Platform Development**: Continuing to enhance the AI app builder's capabilities, reliability, and enterprise features (as evidenced by a Product Manager (Enterprise) role).

## Why Work Here
- **Culture of Ownership & Impact**: The company explicitly seeks "founder-types" who take ownership, ship meaningful work from day one, and are comfortable with autonomy and ambiguity.
- **High-Growth Environment**: Being part of a company that is scaling revenue and headcount at an explosive rate offers significant career growth opportunities.
- **Global & Remote-First**: With offices in Stockholm, San Francisco, London, and Boston, and a remote-friendly policy, the team is distributed globally.
- **Comprehensive Benefits**: Includes unlimited AI access, meaningful equity, paid parental leave, wellness & health budget, and relocation support.
- **Engineering & Product Focus**: The culture emphasizes speed, results, and tight feedback loops over rigid process, which is attractive for builders who want to move fast.

## Sources
1. [lovable.dev](https://lovable.dev/)
2. [Lovable Careers Page](https://lovable.dev/careers)
3. [LinkedIn - Lovable](https://www.linkedin.com/company/lovable-dev)
4. [Business Insider - Lovable Hiring Strategy](https://www.businessinsider.com/lovable-hiring-strategy-founder-dna-structure-vibe-coding-2026-3)
5. [Jobs.ashbyhq.com - Lovable](https://jobs.ashbyhq.com/lovable)

## Other roles at Lovable

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- [Growth Creative Strategist](https://feeny.ai/job/growth-creative-strategist-lovable-london-1vy5y3pr4dd8) — London, United Kingdom
- [Mid-Market Account Executive, Nordics](https://feeny.ai/job/mid-market-account-executive-nordics-lovable-stockholm-7j9v7fy18bc6) — Stockholm, Sweden
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- [Finance & BizOps, Marketing](https://feeny.ai/job/finance-bizops-marketing-lovable-london-n1vvanp95nkb) — London, United Kingdom
- [Transformation Lead](https://feeny.ai/job/transformation-lead-lovable-new-york-7qn1f98pk2td) — New York, NY
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- [Trust & Safety Engineer](https://feeny.ai/job/trust-safety-engineer-lovable-stockholm-q2n6a2avm2y9) — Stockholm, Sweden