---
title: 'Specialist, Ad Operations at RPA'
canonical: 'https://feeny.ai/job/specialist-ad-operations-rpa-santa-monica-wbjwz8rrkda5'
type: 'job'
last_seen: '2026-09-08'
---

# Specialist, Ad Operations at RPA

- **Company:** RPA
- **Location:** Santa Monica, CA
- **Work type:** hybrid
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/rpa/jobs/4722121005

## Job description

## Why You’ll Never Want to Leave

Respect People. Produce Results.

For more than 35 years, we’ve built a reputation for both the work we do and how we do it.

Respect shows up in how we work together and with our clients. It means trusting people to do their jobs, giving them the space to do it well, and holding each other to a high standard. Because when people are respected, they do better work, work that grows businesses, shapes culture, and builds relationships that last. And just as important, they have the support to build a career and a life worth investing in.

Who You’ll Be Collaborating With

Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.

Job Summary

1-2 years experience in ad operations/media trafficking/media planning ideally at an agency.  The Ad Ops Analyst will be responsible for digital ad campaign management. The candidate will collaborate with media teams, account teams and vendors to implement and oversee digital ad campaigns.

## What You’ll Be Working On

Trafficking

- Obtain trafficking sheet and creative assets for campaign launches
- Leverage CM360 to traffic creatives to placements, generate tags to send to publishers
- Request and implement any verification/study/audience pixels from fourth party vendors (IAS, Comscore, Millward Brown, Nielsen, JD Power, Data + Math, etc.)
- QA all assets to ensure they are to spec
- QA your trafficking work in CM360 – Pull reporting upon launch at every creative swap/change to ensure campaign has launched and the proper ads have been trafficked
- Maintain a strong understanding of the ad specs sheet and how it is used
- Work with various DCO vendors: Innervate, Flashtalking, etc. to traffic dynamic assets according to campaign KPIs
- Coordinate with vendors, publishers, creative agencies, and internal teams to ensure the timely launch of campaigns
- Troubleshoot any campaign issues

Floodlights and media tags

- Work with media planning team to strategize floodlight placement on the websites
- Generate floodlight tags and work with various dev teams to implement floodlights and vendor pixels onto the appropriate websites and/or implement floodlight tags within Google Tag Manager
- QA floodlights in staging and live environment to ensure they are firing on the sites by leveraging web debugging tools
- Pull reports to confirm data is tracking accordingly
- Implement and QA partner pixels
- Troubleshoot any floodlight issues

Verification Stewardship

- Maintain a strong understanding of current partner capabilities relating to verification (brand safety, fraud, viewability)
- Pull reporting as part of regular campaign optimization and monitoring
- Continuously work with verification partners (IAS), partners, and planners to help keep brand safety, fraud, and viewability numbers within benchmark throughout campaign flight
- Update and maintain blocklists, negative keyword lists at a bi-weekly cadence and ad hoc for current events

Management and mentorship (if coordinator is assigned)

- Manage assigned coordinator under Supervisor’s purview
- Provide training on accounts
- Delegate and QA their work
- Provide general mentorship
- Clear roadblocks in their day-to-day.

Additional Responsibilities

- Attend all relevant campaign meetings
- Absorb complex technical concepts and communicate them to a non-technical audience
- Juggle and prioritize tasks to manage constantly changing timelines
- Keep open lines of communication to ensure all stakeholders are aware of where you are in your workflow
- Speedy responses to email – confirm receipt and share a timeline for delivery if the answer is not readily available
- Act as a consultant for various media teams regarding technology products
- Monitor and respond to emails in a timely manner
- Compiling and maintaining IAS blocklist/negative keyword list
- Create and improve on workflow processes and document best practices when necessary
- Learn about developing technologies and how they can add value to our clients
- And other tasks and projects as assigned

## About RPA

## Company Overview
- **One-liner**: RPA is a full-service independent advertising and marketing agency that partners with leading brands to drive business growth through creative, media, strategy, and technology.
- **Entity Type**: Private (independent, no disclosed funding stage)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 1986
- **Founders**: Gerry Rubin and Larry Postaer

## Core Business
- **Primary industry**: Advertising & Marketing Services
- **Target customers**: B2B, enterprise clients (e.g., Honda, Yuengling, Resorts World Las Vegas, ARCO)
- **Mission or purpose**: “Create work that matters to people, for brands that matter to people, in an environment where people matter.”

## Products & Services
- **Creative**: Campaign development, content creation, multicultural marketing
- **Media**: Media planning, buying, platform management, and investment
- **Strategy**: Franchise-based business strategy, brand platform development
- **Customer Experience (CX)**: Digital experiences, customer journey design
- **Marketing Intelligence**: Ad operations, analytics, marketing ROI measurement
- **Technology**: Creative automation, AI integration, marketing tech stack
- **Social Media**: Social content, community management
- **Regional Services**: Localized campaigns via teams in Atlanta, Chicago, Dallas, Denver, Philadelphia, and Portland

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual revenue of $86.0 M (latest available estimate) [linkedin.com](https://www.linkedin.com/company/rpa)
- **Employees**: 520 (according to LinkedIn data, with a -2.1% YoY decrease); the company’s own site states “more than 700 associates” including regional offices [linkedin.com](https://www.linkedin.com/company/rpa) – note: figures may reflect different scopes or timing.
- **Notable Investors/Partners**: No external investors – RPA is independent; key clients include **Honda**, **Yuengling**, **Resorts World Las Vegas**, and **ARCO**.
- **Growth Signals**: Recent new business wins (Resorts World Las Vegas AOR, Yuengling creative AOR); however, headcount declined ~2.1% year-over-year (net -26 people). LinkedIn follower growth is +9.3% YoY (51,198 followers). [rpa.com](https://www.rpa.com/)

## Competitive Advantages
- **Culture of Respect**: Core value “Respect People. Produce Results.” – believed to drive better work and lower turnover.
- **Long‑term Client Relationships**: Decades‑long partnerships (e.g., Honda) built on trust, rare in the industry.
- **Diversity & Inclusion Commitment**: Public diversity data (In For 13 pledge), RPA Represent task forces, resume‑free intern applications, partnerships with MAIP/MADE/COOP.
- **Full‑service Integration**: Deep benches across creative, media, strategy, CX, and tech – scalable for national clients.
- **Independence**: No holding company pressure allows focus on client outcomes and agency culture.

## Strategic Focus
- **Client Growth**: “Our first job is to help our clients grow their businesses” – everything is tied to improving clients’ profit margins.
- **Associate Development**: RPA Up leadership program, professional growth paths, and cross‑disciplinary training.
- **Expanding Regional Presence**: Offices in six North American cities to deliver national reach with local insight.
- **Diversification of Leadership**: Active hiring and retention programs to better reflect U.S. demographics.

## Why Work Here
- **Culture**: Emphasizes respect, trust, and high standards; people‑first environment with a strong community feel.
- **Work Policy**: Hybrid work model – roles listed as “Santa Monica, CA – Hybrid” or “Virginia – Hybrid” (regional offices).
- **Diversity & Inclusion**: One in six associates participates in RPA Represent; public diversity data; leadership development for underrepresented groups.
- **Professional Growth**: RPA Up program, structured career paths, and the chance to work on iconic brands (Honda, Yuengling).
- **Perks**: Not detailed but agency culture points to “time to flourish personally”; located in Santa Monica with beach proximity.
- **Engineering/Production Culture**: Marketing intelligence team includes ad operations; tech team works on creative automation and AI – a blend of creative and analytical roles.

## Sources
1. [rpa.com](https://www.rpa.com/) – Agency overview, client wins, services, culture
2. [rpa.com/careers](https://www.rpa.com/careers) – Careers page, diversity data, work environment
3. [rpa.com/about](https://www.rpa.com/about) – About page, history, client list, regional offices
4. [job-boards.greenhouse.io/rpa](http://job-boards.greenhouse.io/rpa) – Current job openings (10 listed)
5. [linkedin.com](https://www.linkedin.com/company/rpa) – Company details, employee count, revenue, execs

## Other roles at RPA

- [Freelance Media Supervisor, Client Orchestration](https://feeny.ai/job/freelance-media-supervisor-client-orchestration-rpa-santa-monica-pb8naamz45cp) — Santa Monica, CA
- [Account Coordinator -  Honda/TXU](https://feeny.ai/job/account-coordinator-honda-txu-rpa-dallas-cgbd2ad0mhfb) — Dallas, TX
- [Associate Media Director, Client Orchestration](https://feeny.ai/job/associate-media-director-client-orchestration-rpa-santa-monica-1c3qvdsscked) — Santa Monica, CA
- [Supervisor, Platform Management & Investment](https://feeny.ai/job/supervisor-platform-management-investment-rpa-santa-monica-kpja238j2y4a) — Santa Monica, CA
- [Senior Systems Engineer](https://feeny.ai/job/senior-systems-engineer-rpa-santa-monica-k5efb802q9gm) — Santa Monica, CA
- [General Creative Submission](https://feeny.ai/job/general-creative-submission-rpa-santa-monica-r34s97q9kp5e) — Santa Monica, CA
- [Sales Comm Writer](https://feeny.ai/job/sales-comm-writer-rpa-santa-monica-dptmsyyp1s0m) — Santa Monica, CA