---
title: 'Specialty Sales Manager at Squishable'
canonical: 'https://feeny.ai/job/specialty-sales-manager-squishable-remote-ar7trnw55zp4'
type: 'job'
last_seen: '2026-10-27'
---

# Specialty Sales Manager at Squishable

- **Company:** Squishable
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-10-25
- **Last confirmed live:** 2026-10-27
- **Apply:** https://job-boards.greenhouse.io/squishable/jobs/4747446005

## Job description

Squishable is a close-knit team of designers, artists, pop-culture fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest (and sometimes downright unusual) plush and lifestyle products in the world. With the millions-strong Squishable fan community cheering us on (and a lot of cupcakes, coffee, and karaoke) we make people say “awww.” Our offices are in a sunny loft in NYC's Flatiron District and in downtown Washington, DC.

Job Summary: The Specialty Sales Manager is responsible for managing and growing Squishable's specialty wholesale sales channel. This role focuses on developing relationships with specialty retailers, supporting independent sales representatives, and executing strategies to expand distribution and drive sales. The Specialty Sales Manager will also serve as the primary point of contact for industry trade associations and buying groups, helping strengthen Squishable's presence within the specialty toy and gift market.

## Responsibilities

- Managing and growing relationships with specialty toy, gift, game, hobby, and boutique retailers throughout North America
- Identifying new business opportunities, developing prospective accounts, and executing strategies to expand Squishable's specialty distribution channels
- Serving as the primary point of contact for trade associations, including ASTRA, and catalog and buying groups, such as The Good Toy Group
- Managing, training, and supporting independent sales representative teams through product education, sales tools, incentives, and ongoing communication
- Developing and executing specialty sales strategies, establishing measurable KPIs, and preparing sales reports and forecasts
- Building strong relationships with specialty retailers and industry partners to identify growth opportunities and strengthen existing business
- Planning, coordinating, and attending trade shows, gift shows, industry events, and customer meetings
- Working in tandem with the marketing, product development, and operations teams to develop merchandising materials, planograms, promotional programs, and sales initiatives
- Gathering retailer feedback and market insights to support product development, sales strategies, and business decisions
- Maintaining comprehensive product knowledge and communicating new releases, product updates, and sales opportunities to retailers and representatives
- Identifying opportunities to improve sales processes, communication, and overall channel efficiency
- Providing support for wholesale inquiries, sales documentation, and order-related needs as necessary
- Other duties as assigned

## Skills

- Specialty Wholesale Sales: Strong understanding of specialty retail channels, wholesale distribution, and independent sales representative networks
- Relationship Management: Ability to develop and maintain strong relationships with retailers, sales representatives, trade associations, and industry partners
- CRM/ERP: Comfortable using CRM systems to manage leads and existing customer relationships. Experience with NetSuite, MarketTime, and/or vendor extranets is preferred
- Reporting: Experience developing sales reports, tracking KPIs, analyzing performance, and presenting actionable recommendations
- Microsoft Office Suite: Intermediate Excel and Word skills, along with proficiency in Google Workspace and presentation tools
- Communication: Excellent written and verbal communication skills, including the ability to deliver engaging presentations and effectively communicate with internal and external stakeholders
- Flexibility: Ability to adapt to changing priorities, evolving market conditions, and frequent new product launches
- Self-Motivated: Ability to independently manage schedules, prioritize responsibilities, and balance multiple projects while meeting deadlines
- Problem-Solving: Strong critical thinking skills, attention to detail, and a proactive approach to identifying opportunities and implementing solutions

## Qualifications

- Bachelor's degree required, preferably with a concentration in business, sales, marketing, or a related field
- At least 4 years of previous account management or sales experience in toys, gifts, collectibles, or a related consumer products industry is required
- Experience working with specialty retailers, independent sales representatives, and wholesale distribution channels preferred
- Existing relationships within the specialty toy and gift retail community, including trade associations and buying groups, strongly preferred
- Demonstrated ability to develop and execute sales strategies, identify growth opportunities, and manage customer relationships
- Ability to travel approximately 25% for trade shows, industry events, and customer meetings

Salary Range: $70,000–$100,000 annually Location: Remote, New York City preferred Travel: Requires approximately 25% travel

Benefits / Perks:

- 100% employer-paid health insurance
- 100% employer-paid short- and long-term disability insurance
- 100% employer-paid life insurance
- Affordable vision and dental insurance
- 18 days of PTO per year, plus 2 floating holidays
- 401(k) with employer match
- Generous employee discount (hello, giant plush!)

Squishable.com, Inc. is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees and prohibit discrimination and harassment based on race, color, religion, creed, national origin, ancestry, citizenship or immigration status, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender, gender identity or expression, age, disability, medical condition, genetic information, marital or familial status, military or veteran status, reproductive health decisions, or any other characteristic protected by applicable federal, state, or local law.

Squishable.com, Inc. also provides reasonable accommodations to qualified applicants and employees with disabilities, for sincerely held religious beliefs and practices, and as otherwise required by applicable law. Applicants who require a reasonable accommodation during the application or hiring process may contact Squishable for assistance.

Squishable.com, Inc. prohibits retaliation against any applicant or employee for exercising rights protected under applicable equal employment opportunity laws.

Squishable.com, Inc. will consider qualified applicants with criminal histories in accordance with applicable federal, state, and local law, including applicable Fair Chance laws.

[Read our CCPA disclosure notice.](https://squishable.com/pages/privacy-notice)

## About Squishable

## Company Overview
- **One-liner**: Squishable designs and sells giant, round, fuzzy stuffed animals (plush toys) through a fan-driven design process, blending technology and toy making.
- **Entity Type**: Private (funding not publicly available)
- **Headquarters**: New York City (Soho), New York, USA (with additional offices in Washington, DC)
- **Founded**: 2007
- **Founders**: Zoe Fraade‑Blanar (Co‑Founder & CCO) and others (names not fully disclosed)

## Core Business
- **Industry**: Toy manufacturing / Consumer goods; the company describes itself as “a technology company with a toy habit.”
- **Target Customers**: B2C (collectors, fans, gift‑givers) and B2B (wholesale to retailers, corporate partners)
- **Mission**: To make the world a cuter place and to empower fans to shape the products they love.

## Products & Services
- **[Squishable Plush Toys]**: The core product line – large, round, soft stuffed animals in categories such as food, animals, mythological creatures, and original fan‑designed characters. Products are sold online and in retail stores. More than half of designs come from fan submissions via the “Project Open Squish” design contest.
- **[Philanthropy Program]**: Monthly charity donations based on customer photo submissions, seasonal toy donations to children’s charities, and auctions of prototypes for charitable causes.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Annual revenue ~$9.3 million (source: aggregated business database data)
- **Notable Investors/Partners**: No external investors disclosed; partners include children’s charities and the fan community.
- **Growth Signals**: 
  - Over 3 million Squishables released to date.
  - Active hiring for a Head of Visual Merchandising (hybrid, NYC).
  - Small but stable team (62 employees per LinkedIn; 103 per Built In – conflicting reports).
  - Employee headcount declined ~3% year‑over‑year (LinkedIn), but the company continues to invest in retail and design roles.

## Competitive Advantages
- **Fan‑Powered Design**: The “Project Open Squish” contest and constant community feedback ensure products resonate directly with buyers, creating strong brand loyalty and a built‑in marketing channel.
- **Unique Aesthetic**: The distinct “squishy” look (giant, round, fuzzy) differentiates the brand from traditional plush toys.
- **Community‑First Culture**: Active social media engagement, charity initiatives, and a dedicated fan base (over 3,700 LinkedIn followers) provide recurring organic promotion.

## Strategic Focus
- **Retail Expansion**: Hiring a senior visual merchandising leader to elevate in‑store experiences and grow the physical retail footprint.
- **Design & Innovation**: Continuing to crowdsource new designs and expand into new categories (food, mythical creatures, etc.).
- **Philanthropy & Brand Purpose**: Deepening charitable partnerships to reinforce brand identity and customer loyalty.
- **Operational Stability**: Maintaining a lean team while investing in e‑commerce (Shopify, Netsuite, etc.) and digital marketing.

## Why Work Here
- **Culture**: “Small but mighty” team of creatives, dreamers, and highly skilled individuals; described as friendly, passionate, and welcoming of big ideas. Karaoke nights and a strong sense of camaraderie.
- **Work Model**: Hybrid – some roles are based in physical offices (NYC and Washington, DC) with flexibility; many positions require on‑site presence. The new Visual Merchandising role is explicitly hybrid.
- **Benefits** (from company pages):
  - Great healthcare (medical, dental, vision), FSA, disability & life insurance
  - 401(k) with employer match
  - 100% paid parental leave for all new parents
  - Employee Assistance Program (EAP)
  - Generous PTO and paid holidays
  - Employee discounts (and “all the plush you can hug”)
  - Investment in training, education, and career development
- **Engineering / Tech**: The company builds its own websites, tools, and internal systems; tech stack includes Shopify, Stripe, Netsuite, Mailchimp, Adobe Creative Suite, and more.

## Sources
1. [Squishable Official About Page](https://squishable.com/pages/about-us)
2. [Squishable Hire Me / Careers Page](https://squishable.com/pages/hire-me)
3. [Squishable LinkedIn Company Page](https://www.linkedin.com/company/squishable)
4. [Squishable on Built In (company profile)](https://builtin.com/company/squishable)
5. [Squishable Homepage](https://squishable.com/)

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