---
title: 'Sponsorship Sales Development Representative (US Remote) at Product Marketing Alliance'
canonical: 'https://feeny.ai/job/sponsorship-sales-development-representative-us-remote-product-marketing-b51e23tqbswp'
type: 'job'
last_seen: '2026-10-14'
---

# Sponsorship Sales Development Representative (US Remote) at Product Marketing Alliance

- **Company:** Product Marketing Alliance
- **Location:** North, United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/pmmalliance/20f2bc69-c2d4-4322-810e-5593c8d45542

## Job description

The Company: When it comes to building world-class professional communities, The Alliance is leading the way. From Product Marketing and Sales Enablement to Product-Led Growth, AI, Customer Success, and CMOs, we're home to some of the most engaged and influential communities in the industry. With 160,000+ professionals across our communities and a constant stream of content, courses, events, and memberships, we help our members learn, connect, and grow. Our executive events are a key part of that mission—bringing together senior leaders to share insights, tackle industry challenges, and build meaningful relationships. Every year, we engage attendees, speakers, partners, and members from some of the world's leading organisations and fastest-growing start-ups, including TikTok, Microsoft, Peloton, and Uber.

## About the Role

We’re looking for a Sales Development Representative (SDR) based in the US to support our Enterprise Education Sales team, focusing on generating and qualifying leads across a broad range of industries for our education and learning solutions. This is a remote freelance/contract role, designed to expand our reach across US time zones and drive new business opportunities within the North American market. You’ll play a key role in building pipeline, identifying target organisations and decision-makers, engaging senior stakeholders, and booking high-quality meetings for our senior Enterprise Education Sales team. The focus will be on identifying organisations that could benefit from partnering with us as their learning and development (L&D) partner, including opportunities for custom programmes, team memberships, and other tailored education solutions. This role is ideal for someone who thrives in high-volume outreach, fast-paced B2B sales environments, and early-stage conversations that open doors. You’ll be responsible for identifying potential enterprise clients, understanding their learning and development needs, and creating qualified opportunities for our senior sales team.

Key Responsibilities:

- What You'll Be Doing
- Engaging Decision-Makers: You'll speak directly with VPs, Directors, and L&D leaders at mid-market and enterprise companies to open conversations around upskilling and developing their GTM teams
- Building Qualified Pipeline: You'll identify companies with clear skill gaps or transformation goals, qualify genuine interest and fit, and book high-quality discovery calls with the right context for your AE - Matt.
- Research & Targeting: Identifying and researching target accounts against our ICP (500+ employees, GTM teams scaling or transforming), and continuously improving targeting as you learn what converts
- Multi-Channel Prospecting: Running personalised outreach across LinkedIn and email sequences, working from a range of lead sources (site visitors, certification/course engagement, job-change signals, event attendees, Instantly replies, Slack Channels) to find the right moment to engage.
- Product knowledge: You'll become an expert in our memberships, training, and courses - primarily for Product Marketing Alliance, alongside our wider communities to have credible, insight-led conversations with senior practitioners
- Cross-Selling Opportunities: Confidently position our full range of memberships, training, and courses to maximise relevance and open the right conversations across accounts
- Collaboration: Work closely with Matt to feed back insights from the market, shape targeting and messaging, and ensure a clean handover into the sales process

___________________________ Requirements: If the below sounds like you - we’d love to hear from you:

- Previous experience in sales development, lead generation, or outbound prospecting (B2B experience preferred).
- Comfortable working in a high-volume outreach environment with clear activity and performance targets.
- Strong written and verbal communication skills, with confidence engaging US-based stakeholders.
- Familiarity with tools such as HubSpot, LinkedIn Sales Navigator, Smartlead, Aircall, or similar.
- Self-motivated and disciplined, able to perform in a remote, freelance setup with autonomy.
- Strong time management and ability to prioritize outreach, follow-ups, and pipeline effectively.
- A collaborative attitude, success at The Alliance is a team sport.

Contract Setup

- Remote (US-based), must work within US business hours
- Freelance / Contract role (Please note this role does not come with benefits)
- Clear KPIs and performance expectations
- Base hourly/monthly rate & on-target earnings commission on all sales generated from meetings booked

___________________________ Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.

If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.

We are The Alliance - in more ways than one.

## About Product Marketing Alliance

## Company Overview
- **One-liner**: Product Marketing Alliance (PMA) is the world’s #1 community and education platform for product marketers, offering certifications, events, resources, and networking.
- **Entity Type**: Private (Part of the Alliance ecosystem; bootstrapped, no disclosed venture funding)
- **Headquarters**: London, United Kingdom
- **Founded**: February 2019
- **Founders**: Richard King (CEO)

## Core Business
- **Primary Industry**: Professional development / Community-led education (product marketing focus)
- **Target Customers**: B2B/B2C – product marketing professionals, aspirants, and teams at companies of all sizes (Enterprise, SMB, individual practitioners)
- **Mission**: “To elevate the role of product marketing and redefine the way companies access education and scale.”

## Products & Services
- **PMA Community (Slack, Local Meetups)**: Free and paid membership with access to a global network, peer support, and expert Q&A.
- **PMA Certified Courses**: Accredited, practitioner-built certifications (e.g., Product Marketing Certified) with real-world application.
- **Events & Summits (via Product Marketing World)**: Global summits, local meetups in 30+ cities, and annual awards.
- **Job Board**: Aggregated product marketing roles for employers and candidates.
- **Reports & Resources**: Industry trend reports, weekly newsletters, podcasts, templates, and case studies.
- **Learning Hub**: On-demand courses, frameworks, and playbooks for career progression.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: 300,000+ community members (as of 2025); 90,000+ enthusiasts (early 2024 estimate)
- **Notable Investors/Partners**: Part of The Alliance umbrella (also includes Sales Enablement Collective, Product-Led Alliance, Customer Success Collective, etc.); partners with major global brands (undisclosed)
- **Growth Signals**: 75–130 employees (reported by The Org; internal careers page mentions 25+ teams); 40+ certifications; 5,000+ event attendees; expanding local meetup network globally

## Competitive Advantages
- **Largest dedicated product marketing community** – established brand trust and network effects.
- **Accredited, practitioner-led certifications** that focus on real-world skills over theory.
- **Ecosystem synergy** – cross-functional education via sister brands (sales, customer success, AI, SaaS) under The Alliance.
- **Tiered benefit model** that increases with tenure (wellbeing and L&D budgets scale significantly over time).

## Strategic Focus
- Deepen community engagement and local meetup presence worldwide.
- Expand accredited certification portfolio and integrate AI/data modules.
- Scale The Alliance platform to serve adjacent professional functions (sales, AI, SaaS).
- Continue remote-first / hybrid culture to attract global talent.

## Why Work Here
- **Remote/Hybrid**: Remote-first for most roles; core hours 10:30 am–4:30 pm; flexible working days; London office hub with dog-friendly, stocked snack cupboard.
- **Learning & Development**: Personal L&D budget (£500 in year 1, scaling to £3,000+); transparent levelling and progression framework; bi-annual 360 feedback cycles.
- **Wellbeing**: Private medical/dental insurance (after probation), life insurance, mental health platform, £600 wellbeing allowance (year 1) scaling to £1,980+ annually based on tenure.
- **Perks**: Birthday off, 4 volunteer days per year, enhanced maternity/parental leave, nursery salary sacrifice scheme, regular company-wide offsites and team-building days.
- **Culture**: Values of empowerment, togetherness, courage, curiosity; strong DE&I committee, open forums; collaborative, low-hierarchy environment.

## Sources
1. [productmarketingalliance.com (Careers)](https://www.productmarketingalliance.com/careers/)
2. [productmarketingalliance.com (Homepage)](https://www.productmarketingalliance.com/)
3. [productmarketingalliance.com (About)](https://www.productmarketingalliance.com/about-old/)
4. [theorg.com (Org Chart)](https://theorg.com/org/product-marketing-alliance)
5. [growjo.com (Revenue Estimate - Unverified)](https://growjo.com/company/Product_Marketing_Alliance)

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