---
title: 'Sponsorship Sales Executive (Strategic Engagement & Partnerships) at Product Marketing Alliance'
canonical: 'https://feeny.ai/job/sponsorship-sales-executive-strategic-engagement-partnerships-product-marketing-x13b2yac0h1n'
type: 'job'
last_seen: '2026-09-16'
---

# Sponsorship Sales Executive (Strategic Engagement & Partnerships) at Product Marketing Alliance

- **Company:** Product Marketing Alliance
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-14
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.ashbyhq.com/pmmalliance/85321141-b186-416a-bf58-740f008abedb

## Job description

The Company When it comes to digital communities,[The Alliance](https://allianceled.io/) is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all. We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections. Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1-2-1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.

## The Role

We’re looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level, invitation-only dinner series and related bespoke experiences. You’ll focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate, content-driven environments. These conversations often serve as the entry point to broader partnership discussions, including full-series or multi-event sponsorships, making this a role with both immediate and strategic impact. You’ll work closely with our wider event sponsorship team to identify opportunities, open doors, and nurture long-term commercial relationships that span across our community portfolio.

## Key Responsibilities

- Executive Event Sales: Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite-only dinners and professional experiences.
- New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
- Client Outreach & Relationship Building: Re-engage existing clients from our digital and event portfolios, cultivating long-term sponsorship partnerships.
- Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
- Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
- Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
- Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
- Collaboration: Work cross-functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
- Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.

## Requirements

If the below sounds like you, we’d love to hear from you:

- Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
- You have a deep understanding of prospecting and developing strong relationships with enterprise customers
- You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business
- Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them
- Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results
- You want ownership in your role from the beginning and ready to level up.
- You expertly balance and prioritise your daily to-do's, as well as your short-term and long-term planning
- Experience with Asana or project management tools a plus (desirable)

Location: This role can be either Hybrid in our London office or completely remote across the UK (not abroad). Salary: Base Salary range £32K - £38K (*Based on previous experience) - OTE £70K+ _______________________

## Benefits

Time off & flexibility

- 34 days’ paid holiday including UK Bank holidays and a day off on your birthday
- Flexible working hours: our core hours are 10am–4:30pm, with the flexibility to structure your working day between 8am and 8pm around when you work best
- Work from where works for you: choose to work remotely within the UK or hybrid from our London office. Our office is always open to the wider team whenever you fancy coming in
- WFH Kit: a comprehensive tech setup, plus a dedicated WFH equipment budget
- A well-stocked office: snacks, drinks and fresh fruit available in our London office

Health & wellbeing

- Private Medical and Dental Insurance with Bupa
- Life Insurance: cover worth 4x your annual salary
- On-demand therapy & coaching: company sponsored access to therapy and career coaching through Spill
- Wellness perks: discounts on gym memberships, fitness and wellness classes
- Cycle to Work & Workplace Nursery schemes
- Perks at Work: access to a wide range of corporate discounts
- Monthly flexible benefits allowance through ThanksBen (£50/month in year one, £100/month in year two and £165/month from year three), giving you extra flexibility to spend on the benefits that matter most to you

Learning & development

- A growing personal L&D budget (starting at £500 per year and increasing with tenure to £3,000 per year)
- Dedicated L&D or volunteering time: one paid day every quarter to invest in your development or support a cause you care about.
- Unlimited access to our internal Academy: including courses, learning resources and professional certifications

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day. If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you. We are The Alliance - in more ways than one.

## About Product Marketing Alliance

## Company Overview
- **One-liner**: Product Marketing Alliance (PMA) is the world’s #1 community and education platform for product marketers, offering certifications, events, resources, and networking.
- **Entity Type**: Private (Part of the Alliance ecosystem; bootstrapped, no disclosed venture funding)
- **Headquarters**: London, United Kingdom
- **Founded**: February 2019
- **Founders**: Richard King (CEO)

## Core Business
- **Primary Industry**: Professional development / Community-led education (product marketing focus)
- **Target Customers**: B2B/B2C – product marketing professionals, aspirants, and teams at companies of all sizes (Enterprise, SMB, individual practitioners)
- **Mission**: “To elevate the role of product marketing and redefine the way companies access education and scale.”

## Products & Services
- **PMA Community (Slack, Local Meetups)**: Free and paid membership with access to a global network, peer support, and expert Q&A.
- **PMA Certified Courses**: Accredited, practitioner-built certifications (e.g., Product Marketing Certified) with real-world application.
- **Events & Summits (via Product Marketing World)**: Global summits, local meetups in 30+ cities, and annual awards.
- **Job Board**: Aggregated product marketing roles for employers and candidates.
- **Reports & Resources**: Industry trend reports, weekly newsletters, podcasts, templates, and case studies.
- **Learning Hub**: On-demand courses, frameworks, and playbooks for career progression.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: 300,000+ community members (as of 2025); 90,000+ enthusiasts (early 2024 estimate)
- **Notable Investors/Partners**: Part of The Alliance umbrella (also includes Sales Enablement Collective, Product-Led Alliance, Customer Success Collective, etc.); partners with major global brands (undisclosed)
- **Growth Signals**: 75–130 employees (reported by The Org; internal careers page mentions 25+ teams); 40+ certifications; 5,000+ event attendees; expanding local meetup network globally

## Competitive Advantages
- **Largest dedicated product marketing community** – established brand trust and network effects.
- **Accredited, practitioner-led certifications** that focus on real-world skills over theory.
- **Ecosystem synergy** – cross-functional education via sister brands (sales, customer success, AI, SaaS) under The Alliance.
- **Tiered benefit model** that increases with tenure (wellbeing and L&D budgets scale significantly over time).

## Strategic Focus
- Deepen community engagement and local meetup presence worldwide.
- Expand accredited certification portfolio and integrate AI/data modules.
- Scale The Alliance platform to serve adjacent professional functions (sales, AI, SaaS).
- Continue remote-first / hybrid culture to attract global talent.

## Why Work Here
- **Remote/Hybrid**: Remote-first for most roles; core hours 10:30 am–4:30 pm; flexible working days; London office hub with dog-friendly, stocked snack cupboard.
- **Learning & Development**: Personal L&D budget (£500 in year 1, scaling to £3,000+); transparent levelling and progression framework; bi-annual 360 feedback cycles.
- **Wellbeing**: Private medical/dental insurance (after probation), life insurance, mental health platform, £600 wellbeing allowance (year 1) scaling to £1,980+ annually based on tenure.
- **Perks**: Birthday off, 4 volunteer days per year, enhanced maternity/parental leave, nursery salary sacrifice scheme, regular company-wide offsites and team-building days.
- **Culture**: Values of empowerment, togetherness, courage, curiosity; strong DE&I committee, open forums; collaborative, low-hierarchy environment.

## Sources
1. [productmarketingalliance.com (Careers)](https://www.productmarketingalliance.com/careers/)
2. [productmarketingalliance.com (Homepage)](https://www.productmarketingalliance.com/)
3. [productmarketingalliance.com (About)](https://www.productmarketingalliance.com/about-old/)
4. [theorg.com (Org Chart)](https://theorg.com/org/product-marketing-alliance)
5. [growjo.com (Revenue Estimate - Unverified)](https://growjo.com/company/Product_Marketing_Alliance)

## Other roles at Product Marketing Alliance

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- [Executive Audience Manager](https://feeny.ai/job/executive-audience-manager-product-marketing-alliance-or-fully-within-the-sgkjen8hper0) — OR Fully Within the, United Kingdom
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