---
title: 'Sponsorships Coordinator - Southern Europe at Betsson Group'
canonical: 'https://feeny.ai/job/sponsorships-coordinator-southern-europe-betsson-group-malta-zarr6jmhjsz7'
type: 'job'
last_seen: '2026-09-07'
---

# Sponsorships Coordinator - Southern Europe at Betsson Group

- **Company:** Betsson Group
- **Location:** Malta
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/betsson/jobs/8173260

## Job description

We are looking for a motivated and organised Sponsorships Coordinator to support the planning, coordination and execution of sponsorship, talent and brand activation initiatives across our Southern European markets, including Italy, Spain, Belgium and Greece.

This is an exciting opportunity for someone with a passion for sports, entertainment, marketing and partnerships who enjoys working in a fast-paced, international environment and managing multiple projects simultaneously.

Key Responsibilities:

- Coordinate the day-to-day execution of sponsorship agreements across Italy, Spain, Belgium and Greece.
- Build and maintain strong relationships with clubs, leagues, federations, rights holders and commercial partners.
- Support the planning and delivery of sponsorship activation plans, ensuring contractual rights are fully utilised.
- Coordinate Ambassador, talent and influencer activities, ensuring alignment with brand strategy and campaign objectives.
- Support the planning and execution of brand activations linked to sponsorships, key sporting events and strategic marketing initiatives.
- Coordinate events, hospitality programmes and experiential marketing activities, from planning through to delivery.
- Liaise with external agencies, suppliers, production companies and other partners involved in sponsorship and activation projects.
- Collaborate with PR, Content, Affiliate and Performance Marketing teams to maximise the reach and impact of sponsorship campaigns.
- Track sponsorship activities, deliverables, timelines and key milestones to ensure projects are delivered accurately and on time.
- Support post-campaign reporting and analysis, identifying learnings and recommendations to improve future activations and maximise ROI.
- Research and identify new sponsorship, partnership, talent and activation opportunities relevant to the company's commercial and brand objectives.
- Assist with budget management, ensuring costs are monitored and projects are delivered efficiently.
- Ensure sponsorship rights, brand guidelines and contractual obligations are consistently followed and delivered.
- Maintain accurate documentation, reporting and records related to sponsorship agreements, activations and partner activities.

Requirements:

- 1–3 years of experience in sponsorships, partnerships, sports marketing, brand activation, events or a related marketing role.
- Experience working with sports organisations, clubs, leagues, agencies, talent or influencers is considered an advantage.
- Strong interest in sports, entertainment, sponsorships and the wider marketing landscape.
- Excellent project coordination and organisational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Strong communication and relationship-building skills, with confidence working with both internal and external stakeholders.
- Commercially minded, with an understanding of how sponsorships and brand activations can contribute to business objectives.
- Strong attention to detail, particularly when managing contractual deliverables, timelines and budgets.
- Comfortable working in a fast-paced, international environment.
- Ability to work independently while also being an effective team player.
- Strong analytical and reporting skills, with the ability to assess campaign performance and identify areas for improvement.
- Fluent English and Greek are required.
- Additional proficiency in Italian, Spanish, or other relevant Southern European languages is considered an advantage.
- Willingness to travel across the region when required.

## What We Offer

- The opportunity to work on high-profile sponsorships and sports partnerships across multiple European markets.
- An international and collaborative working environment.
- Exposure to leading clubs, sporting organisations, talent and commercial partners.
- The opportunity to develop your career within a fast-growing global sports and entertainment business.
- A dynamic role with the opportunity to contribute to impactful brand activations across Southern Europe.

Challenge accepted?

By submitting your application, you understand that your personal data will be processed as set out in our [Privacy Policy](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353233614389&sdata=AU%2Fhd6%2BEo1YFOdJ4nv%2FfKCYpmRNmvuzPrTyiZlbgys4%3D&reserved=0)

## About Betsson Group

## Company Overview
- **One-liner**: Betsson Group is a global iGaming operator offering sportsbook, casino, and gaming products through a portfolio of well-known brands, powered by a proprietary technology platform.
- **Entity Type**: Public (wholly owned by Betsson AB, listed on Nasdaq Stockholm Large Cap; ticker: BETSSON B)
- **Headquarters**: Malta (with offices in Stockholm, Budapest, Tallinn, Athens, Buenos Aires, and more)
- **Founded**: 1963 (heritage as a pioneering gaming company; Betsson AB established in 2001)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: iGaming (online sports betting, casino, and interactive gaming)
- **Target customers**: B2C (players), with growing B2B sportsbook platform offering to other operators
- **Mission statement**: "To deliver the best customer experience in the gaming industry."
- **Vision**: "To be a long-term, leading online gaming company."

## Products & Services
- **Betsson**: Flagship online casino and sportsbook brand, operating in multiple regulated markets.
- **Betsafe**: Sportsbook and casino brand with a strong presence in the Nordics, Baltics, and other European markets.
- **NordicBet**: Casino and sports betting brand primarily serving Scandinavian customers.
- **StarCasino**: Casino brand focused on the Italian and other regulated markets.
- **InkaBet**: Sportsbook and casino brand targeting South American markets, e.g., Peru.
- **Zecure Gaming**: B2B platform and white-label solutions for partner operators.
- **Proprietary Platform**: End-to-end technology (sportsbook trading, casino aggregation, payments, responsible gaming tools) developed and operated in-house.

## Market Standing
- **Valuation/Market Cap**: Parent Betsson AB is publicly traded; market cap varies (approx. SEK 20-25 billion as of H1 2025). Exact figure not provided in search results.
- **Key Metric**: Annual Revenue – Not directly available in provided sources; Betsson AB reports publicly (e.g., Q1 2025 revenue was €238.4 million). For latest, refer to parental financial reports.
- **Notable Investors/Partners**: Betsson Group is wholly owned by Betsson AB, whose largest shareholders include Nordea, Swedbank Robur, and other institutional investors.
- **Growth Signals**: 3,000+ employees across 20 offices; 75 nationalities; expansion into new regulated markets (e.g., Greece, Brazil, Peru); B2B sportsbook platform now offered to third parties; robust headcount growth and continuous hiring.

## Competitive Advantages
- **Proprietary technology** built over decades, giving full control over product roadmap, scalability, and security.
- **First‑mover heritage** (since 1963) and deep regulatory expertise across dozens of licensed markets.
- **Diverse brand portfolio** allows local adaptation while leveraging a common platform and operational excellence.
- **Strong focus on responsible gaming** and compliance, building trust with regulators and players.
- **Agile, cross‑functional teams** and a “One Betsson” culture that fosters collaboration and innovation.

## Strategic Focus
- **Talented People**: Invest in hiring, retention, and internal mobility (promotion rates, rotations, leadership programs).
- **Quality Products**: Continue to enhance the proprietary platform and launch new features for sportsbook and casino.
- **Operational Excellence**: Scale efficiently while maintaining high uptime, security, and customer experience.
- **Geographic Expansion**: Enter high‑potential regulated markets (e.g., Latin America, Southern Europe) and grow B2B partnerships.

## Why Work Here
- **Culture**: International, inclusive, and collaborative – 75 nationalities represented, 40% women in workforce. “One Betsson” spirit emphasizes teamwork and innovation.
- **Work‑life balance**: Hybrid model – 3 days in office / 2 days remote; flexible hours; home‑office allowance; wellness support.
- **Growth**: Internal recruitment priority; job rotations, training, leadership programs; real career progression.
- **Perks**: Private health insurance, wellness benefits, learning opportunities, and a dynamic environment where “passion meets purpose.”
- **Tech hubs**: Engineering teams in Malta, Stockholm, Budapest, Tallinn, and Athens, working on a high‑traffic proprietary platform.

## Sources
1. [betssongroup.com – About Us](https://betssongroup.com/about-us/)
2. [betssongroup.com – Home](https://betssongroup.com/)
3. [betssongroup.com – Careers Overview](https://betssongroup.com/careers/)
4. [betssongroup.com – Why Betsson?](https://betssongroup.com/careers/why-betsson/)
5. [betssongroup.com – Available Jobs](https://betssongroup.com/careers/available-jobs/)

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