---
title: 'Sports Betting Analyst at Betting Hero'
canonical: 'https://feeny.ai/job/sports-betting-analyst-betting-hero-calgary-3vj2qkbdyztk'
type: 'job'
last_seen: '2026-09-10'
---

# Sports Betting Analyst at Betting Hero

- **Company:** Betting Hero
- **Location:** Calgary, Canada
- **Posted:** 2026-05-05
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/bettinghero/jobs/4679281006

## Job description

We Help People. Enjoy Their Experience. Betting With Mobile.

About Us: Betting Hero is the leading in-person customer acquisition company in the legal U.S. online gambling industry.  Betting Hero partners with top sports betting and online gambling operators across hundreds of venues spanning the U.S. Betting Hero has helped over 500,000 customers at events nationwide register, deposit, and bet on legal U.S. online sports books and casinos.

Betting Hero has experienced exponential growth and we are seeking the next class of Heroes to join our family!

Location: Alberta, Canada (remote) - you must be physically located in Alberta to apply Job Type: Part-time / Flexible Compensation: $75/week ($300/month) Time Commitment: 5-10 minutes per day

## About the Role

Betting Hero is hiring part-time Sportsbook/iCasino Promo Trackers in Alberta to monitor promotional activity across legal Alberta sportsbook and iCasino apps. If you already use these apps, this is genuinely about 5 minutes of work per day.

Who We're Looking For

We need people who actively use sportsbooks and/or online casinos in Alberta - meaning you already have accounts, you log in regularly, and you're familiar with how promos, odds boosts and casino offers show up in-app. This isn't a role we can train someone into from scratch - we need existing users.

You must:

- Live in Alberta (this is non-negotiable - the role tracks Ontario-specific promotions)
- Have active accounts on at least 2 legal Alberta online sportsbooks and/or iCasinos
- Be comfortable taking a short in-app screen recording on your phone

## What You'll Actually Do

Once per day, per app, submit a short in-app screen recording showing the current promos. That's it. One submission per app, per day, across 3+ apps you already use. Most trackers finish in under 5 minutes.

## Compensation

- $75/week or $300/month
- Paid via WorkMarket direct deposit

Alberta residents with active sportsbook/iCasino accounts only - please don't apply if you don't meet both criteria. Betting Hero provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

## About Betting Hero

## Company Overview
- **One-liner**: Betting Hero is the leading in-person customer acquisition and research company in the legal U.S. online gambling industry, specializing in live event activations and actionable insights.
- **Entity Type**: Private (acquired by Hero Group Corp. with backing from GeoComply in August 2024; formerly part of American Affiliate Co. LLC; Private Equity round in June 2024)
- **Headquarters**: Rockford, Michigan, United States (also has offices in Canada, Serbia, and Mexico)
- **Founded**: June 2018
- **Founders**: Jai Maw and Jeremy Jakary

## Core Business
- Primary industry/industries: iGaming, Sports Betting, Customer Acquisition, Market Research, Event Marketing
- Target customers: B2B — major sportsbook and online gambling operators (e.g., PENN Entertainment, DraftKings, FanDuel, Caesars), as well as casinos and entertainment venues across the US and Canada.
- Mission or purpose statement: Helping more people safely learn how to enjoy the incredible digital experience offered by customers, while driving high-converting customer acquisition for partners.

## Products & Services
- **Live Activation**: Deploys "Betting Heroes" face-to-face at stadiums, casinos, and sports bars to register, onboard, and convert real bettors. Handles recruiting, training, and management. Reports an 80%+ conversion rate from registration to active depositing customers.
- **Betting Hero Research**: Offers product testing, user experience validation, competitive intelligence, and insights derived from real bettor interactions. Operators use this to test product changes before launch and understand on-the-ground UX issues.
- **In-Venue Customer Acquisition**: Provides field teams that activate during primetime events. Handles all logistics so clients can gain insights and customers that digital channels miss.
- **Multi-State Expansion Teams**: Deploys compliant, pre-trained teams in new states within 30 days, handling hiring and compliance for rapid market entry.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (acquired by Hero Group Corp. with GeoComply backing in 2024)
- **Key Metric (Private)**: Raised "Undisclosed" funding in a Private Equity round in June 2024. Over 500,000 customers activated across the US and Canada.
- **Notable Investors/Partners**: GeoComply (strategic financial backer and partner), PENN Entertainment (cited as a key client of the Research division), Hero Group Corp. (acquirer).
- **Growth Signals**: Expanded rapidly from founding in 2018, team grew significantly post-PASPA (though headcount has slightly contracted recently). Acclaimed for high conversion rates, won 2024 SBC Casino Affiliate of the Year and 2023 EGR Employer of the Year. Scaled to multiple countries (Canada, Serbia, Mexico). Actively partnering with top operators across hundreds of venues.

## Competitive Advantages
- **High-Touch Human Channel**: Physical in-person presence at venues is a differentiator vs. purely digital marketing. Claimed 80%+ conversion from registration to depositing customer is far above industry averages.
- **Proprietary Research via Real Interactions**: Access to hundreds of thousands of real user interactions provides unique, actionable intelligence that panels and digital analytics alone can't offer.
- **Speed and Scale of Deployment**: Ability to launch compliant field teams in new states within 30 days, giving operators a competitive advantage in new market entries.
- **Deep Industry Ties**: Strong, established relationships with top operators (PENN, GeoComply) and a proven track record across the US and Canada.

## Strategic Focus
- **Scaling the Live Activation Model**: Expanding the network of "Heroes" to cover more venues and states (currently US & Canada).
- **Deepening Research & Insights**: Growing the Betting Hero Research division as a key intelligence arm for operators to improve product experience and retention.
- **Leveraging GeoComply Partnership**: Using the financial backing and strategic relationship to accelerate growth, technology integration, and market expansion.
- **Multi-channel Acquisition**: Continuing to expand in-venue activations while potentially scaling the digital side of the business.

## Why Work Here
- **Culture**: Emphasizes a performance-driven, people-oriented environment. Won 2023 EGR Employer of the Year, indicating a positive culture focus within the iGaming industry.
- **Work Environment**: Remote and hybrid/flexible roles available, especially for research and sales ambassador positions (field work is in-venue). Some roles are location-specific (e.g., Las Vegas, Chicago, Windsor, Canada).
- **Growth & Career**: Rapidly growing company offering opportunities in sales, research, event activation, and management. Employees can move from field ambassador roles to management or corporate positions.
- **Perks & Reviews**: Employer rating of 3.5/5.0 (42 reviews on LinkedIn), with specific scores: Work-Life (3.1), Compensation (3.7), Culture (3.3), Career (3.4). Compensation is rated well; work-life balance is more moderate, typical of a fast-growing field operations company.
- **Notable Perks**: Exposure to the fast-paced iGaming/sports betting industry. Chance to work at top-tier events and venues with world-class operators. Direct impact on customer acquisition and retention. Benefits likely include competitive salary, travel for event work, and career advancement paths.

## Sources
1. [bettinghero.com](https://bettinghero.com/)
2. [linkedin.com](https://www.linkedin.com/company/betting-hero)
3. [bettinghero.com - Acquisition Press Release](https://bettinghero.com/hero-group-acquisition/)
4. [cbinsights.com](https://www.cbinsights.com/company/betting-hero)
5. [boards.greenhouse.io - Careers Page](https://job-boards.greenhouse.io/bettinghero)

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