---
title: 'Squad Lead at Minders'
canonical: 'https://feeny.ai/job/squad-lead-minders-sao-paulo-aqkdw5sfg4ss'
type: 'job'
last_seen: '2026-09-07'
---

# Squad Lead at Minders

- **Company:** Minders
- **Location:** São Paulo, Brazil
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-24
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/minders/ee489f33-a034-4a1a-80f0-5c4e2fb5b01e

## Job description

Are you a natural leader passionate about Martech, teamwork, and delivering excellence? Do you thrive in dynamic environments, connecting people, strategy, and technology to drive real impact? Then Minders is the place for you! 🚀 We’re growing fast and looking for a Squad Lead to guide and develop a multidisciplinary team, ensuring the successful delivery of high impact Martech & Growth projects. You will play a key role in transforming business goals into actionable strategies, fostering collaboration, and strengthening relationships with clients across Brasil.

Responsabilities

- Squad Management and Development: Lead and guide a team of 8 people, ensuring engagement, clarity of priorities, and both technical and personal development, with a strong focus on high performance.
- Project Execution and Quality: Ensure deliveries are completed within scope and on time, maintaining consistency, quality, and visibility of results.
- Strategic Planning and Consulting: Translate business objectives into effective Martech strategies and action plans, aligning deliveries with client goals and priorities.
- Client Relationship Management: Build and strengthen long term relationships by understanding client pain points, goals, and opportunities to generate impact and growth.
- Prioritization Management: Define priorities and ensure efficient use of team capacity, maintaining a healthy balance between demands and deliveries.
- Continuous Improvement: Collaborate with other leaders and squads to continuously evolve the Minders Method, increasing project efficiency and team satisfaction.

## Requirements

- +3 years of experience in Martech, SaaS, or digital consulting, working with mid to large-scale clients and projects.
- +2 years of experience in team management and squad leadership within dynamic and multitasking environments.
- Advanced English proficiency.

But wait...who are you?

We are Minders, a consultancy specialized in Martech and Growth. We help product and marketing teams retain users, optimize digital experiences, and scale their businesses through data, engagement, and experimentation.

We are official partners of Amplitude and Braze in Latin America, working with some of the region’s most innovative companies — Mercado Livre, Rappi, Kavak, Stone, Globoplay, Creditas, GOL Airlines, Riachuelo, Will Bank, Serasa, WellHub, and many others.

We believe in a Human-to-Human approach: behind every strategy, there are people with real goals. That’s why we create solutions designed to generate impact, connection, and sustainable results. 📍 We have offices in Buenos Aires, São Paulo, Mexico City, and Bogotá. If you are driven by growth, learning, and challenges, this could be the right place for you. 🚀

## About Minders

## Company Overview
- **One-liner**: Minders is a growth marketing and data analytics firm that helps product and growth teams retain users through analytics, customer engagement, and experimentation.
- **Entity Type**: Private (no disclosed funding stage)
- **Headquarters**: Buenos Aires, Argentina (with offices in São Paulo, Mexico City, Bogotá, Madrid, and a US presence)
- **Founded**: 2020
- **Founders**: Nico De Paul (CEO & Co-Founder) and Joaquin Bossie (CRO & Co-Founder)

## Core Business
- **Primary industries**: IT Services and IT Consulting, Growth Marketing, Data Analytics, Martech
- **Target customers**: B2B – product and growth teams at digital companies, enterprises, and fast-growing startups across Latin America, Spain, and the US.
- **Mission**: To be a firm specializing in growth marketing and data analytics focused on scaling digital products, helping clients increase revenue through user activation, engagement, and retention grounded in data and experimentation.

## Products & Services
Minders operates as a consultancy/service provider rather than a product company. Their main offerings include:

- **Data & Analytics**: Designing tracking, analytics, and dashboards to understand user behavior and drive decisions.
- **Customer Engagement (with Braze)**: Creating personalized, automated experiences that drive loyalty and revenue.
- **Growth Experimentation**: Applying the scientific method to growth – testing, learning, and iterating.
- **Martech Stack Implementation**: Helping clients select, integrate, and operate tools like Amplitude and Braze.

## Market Standing
- **Valuation / Market Cap**: Not publicly available
- **Key Metric**: Annual revenue not disclosed; headcount ~79 employees (as of mid-2026, with +3.1% monthly growth)
- **Notable Investors/Partners**: Official partners of **Amplitude** and **Braze**. Acquired **Dise** (a design/development agency) in August 2025.
- **Growth Signals**: Opened offices in multiple countries (Brazil, Colombia, Mexico, Spain) since founding; growing workforce (79 employees across 5 countries); monthly LinkedIn follower growth of +1.9%; active hiring across roles (Account Executives, Growth Analysts, Project Managers).

## Competitive Advantages
- **Specialized focus on retention** – positions itself as the only growth agency that prioritizes activating, engaging, and monetizing existing users rather than just acquisition.
- **Official partnerships with leading Martech platforms** (Amplitude, Braze) – gives clients certified expertise and deep integration know-how.
- **Data-driven, scientific approach** – emphasizes experimentation and measurable outcomes over “quick wins.”
- **Regional expertise** – strong presence in Latin America and Spain, with a distributed team that understands local markets.

## Strategic Focus
- **Scaling the agency model** – growing headcount, expanding geographies, and acquiring complementary capabilities (e.g., Dise acquisition).
- **Deepening Martech specialisation** – continuing to build expertise around Amplitude and Braze as core platforms.
- **Helping clients move from acquisition to retention** – shifting the conversation from top-of-funnel to long-term user value.

## Why Work Here
- **Culture**: Values include “Human to Human,” “Customer Driven,” “Infinite Learners & Experimentation,” and “We Make Things Happen.” Emphasis on continuous learning, teamwork, and tackling tough challenges.
- **Work Policy**: Hybrid – roles listed in CDMX, Bogotá, Buenos Aires, São Paulo, and Madrid are hybrid (not fully remote). Some positions may require office presence.
- **Notable Perks**: Chance to work with top-tier Martech tools (Amplitude, Braze) and on challenging growth problems for leading digital brands in the region. Strong internal growth path (recent promotions and squad leads visible).
- **Engineering & Analytics Culture**: Heavy use of data tools (Looker, Mixpanel, Google Analytics), experimentation mentality, and cross-functional squads.

## Sources
1. [minders.io](https://minders.io/)
2. [minders.io/about-us](https://minders.io/about-us/)
3. [minders.io/careers](https://minders.io/careers/)
4. [jobs.lever.co/minders](https://jobs.lever.co/minders)
5. [linkedin.com/company/mindersio](https://www.linkedin.com/company/mindersio/)

## Other roles at Minders

- [Project Manager Ssr](https://feeny.ai/job/project-manager-ssr-minders-buenos-aires-3mqy52shekxz) — Buenos Aires, Argentina
- [Account Executive](https://feeny.ai/job/account-executive-minders-mexico-city-tdn0cbtdnxtb) — Mexico City, Mexico
- [Growth Analyst](https://feeny.ai/job/growth-analyst-minders-mexico-city-eayv70fp3pmc) — Mexico City, Mexico
- [Account Executive Sr.](https://feeny.ai/job/account-executive-sr-minders-sao-paulo-7390g37m99j5) — São Paulo, Brazil
- [Data and Reporting Analyst Jr](https://feeny.ai/job/data-and-reporting-analyst-jr-minders-buenos-aires-34q9metf713x) — Buenos Aires, Argentina
- [Solutions Consultant (Pre Sales)](https://feeny.ai/job/solutions-consultant-pre-sales-minders-sao-paulo-mm5aqd6q10vq) — São Paulo, Brazil
- [Martech Analyst Sr.](https://feeny.ai/job/martech-analyst-sr-minders-sao-paulo-r5qpdvxecxb6) — São Paulo, Brazil
- [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-minders-buenos-aires-r8938ezdzp2y) — Buenos Aires, Argentina
- [Account Executive](https://feeny.ai/job/account-executive-minders-sao-paulo-k711zgcednp3) — São Paulo, Brazil
- [Squad Lead](https://feeny.ai/job/squad-lead-oxylabs-vilnius-rsgc7gky9m08) — Vilnius, Lithuania