---
title: 'Sr. Account Executive– New Revenue Acquisition (Western Ontario) at AutoTrader.ca'
canonical: 'https://feeny.ai/job/sr-account-executive-new-revenue-acquisition-western-ontario-autotrader-ca-cvwt75yx1xec'
type: 'job'
last_seen: '2026-09-04'
---

# Sr. Account Executive– New Revenue Acquisition (Western Ontario) at AutoTrader.ca

- **Company:** AutoTrader.ca
- **Location:** Toronto, Canada
- **Compensation:** $70k–$90k
- **Posted:** 2026-08-13
- **Last confirmed live:** 2026-09-04
- **Apply:** https://job-boards.greenhouse.io/autotradercanada/jobs/7862027003

## Job description

We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.

Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales.

As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

AutoSync is seeking a high-performing Senior Account Executive responsible for driving new business acquisition and expanding market share across Canada. This role focuses on selling AutoSync’s digital retail and marketing ecosystem, specifically:

- TAdvantage – Automotive dealership website platform
- TRFFK – AI-driven automotive digital advertising solution
- Motoinsight – End-to-end digital retailing platform

The ideal candidate is a consultative sales professional with strong automotive retail knowledge, experience selling SaaS or digital solutions, and a proven track record in prospecting, pipeline management, and closing complex dealership opportunities.

This role is responsible for generating net-new revenue by helping dealerships modernize their online customer journey, improve lead quality, increase conversion rates, and maximize digital marketing performance.

## What you'll do

New Business Development

- Prospect, qualify, and close new dealership opportunities across assigned territories
- Develop and execute strategic outbound sales plans targeting franchise and independent dealerships
- Build strong relationships with Dealer Principals, General Managers, GSMs, Marketing Managers, and Fixed Ops leaders
- Maintain a healthy sales pipeline through proactive prospecting, referrals, networking, and OEM program alignment
- Conduct discovery meetings to uncover operational challenges, digital gaps, and growth opportunities

Solution Selling & Consultative Sales

Position AutoSync’s ecosystem as a connected digital retail and marketing solution:

TAdvantage

Sell modern dealership website solutions focused on:

- Mobile-first user experience
- SEO and Local Search Optimization
- Inventory merchandising
- Customer engagement tools
- Conversion optimization
- Website customization and backend flexibility

## TRFFK

Position AI-driven digital advertising solutions including:

- Search campaigns
- Social advertising
- Retargeting
- Geofencing
- Vehicle Ads
- Video advertising

Motoinsight

Sell digital retailing solutions that help dealerships:

- Increase lead quality
- Improve online-to-showroom conversion
- Enable online deal building
- Streamline financing and trade-in workflows
- Increase engagement throughout the buying journey

Product Expertise & Competitive Positioning

- Become a trusted advisor on dealership digital transformation
- Clearly articulate competitive differentiators
- Leverage OEM certifications, AutoTrader integrations, and AutoSync ecosystem advantages during sales cycles

Pipeline & Revenue Management

- Maintain accurate forecasting and CRM hygiene
- Consistently achieve or exceed monthly and annual sales quotas
- Manage consultative sales cycles with multiple stakeholders
- Work collaboratively with internal stakeholders to develop strategic account plans for dealer groups and high-potential rooftops
- Negotiate pricing, contracts, and business terms

Collaboration & Internal Partnership

- Work closely with Performance Managers, OEM teams, Marketing, Customer Success and Sales Leadership
- Participate in dealership onboarding transitions to ensure strong customer experience and retention
- Share market intelligence and competitive insights with internal teams

## What you'll bring

- 5+ years of B2B sales experience
- Automotive retail, SaaS, digital marketing, or dealership technology experience strongly preferred
- Proven track record of prospecting and closing net-new business
- Experience managing consultative sales cycles
- Strong understanding of dealership operations and automotive digital retailing
- Hunter mentality with strong prospecting discipline
- High-level consultative selling skills
- Strong discovery and objection-handling abilities
- Executive presence with dealership leadership
- Negotiation and closing expertise
- Strategic account planning

## What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

## Benefits from Day 1

- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs

Financial planning

- Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

For a career where you can drive our business and shape your future, apply now.

## Compensation

Our ranges reflect the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.

The base salary range for this position is $70,000—$90,000 CAD

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.

## About AutoTrader.ca

## Company Overview
- **One-liner**: TRADER Corporation operates AutoTrader.ca, Canada’s #1 automotive marketplace, providing digital advertising, dealer software, and financing solutions for car buyers, dealers, and lenders.
- **Entity Type**: Private (Subsidiary of AutoScout24 / Scout24 AG, acquired in 2024)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 1975
- **Founders**: Not publicly available – originally established as a print automotive classifieds publication

## Core Business
- Primary industry: Automotive marketplace, dealer software, and automotive finance technology
- Target customers: B2C (car shoppers), B2B (car dealers, OEMs, lenders)
- Mission / purpose: Streamline the car buying and selling process for Canadians through trusted marketplace, software, and data tools

## Products & Services
- **AutoTrader.ca**: Canada’s largest online automotive marketplace for new and used cars; mobile app (4.5/5 stars); includes AI‑powered tools, digital retailing, ChatGPT integration
- **AutoSync**: Dealership software suite unifying advertising, conversion, and operational workflows
- **Dealertrack Canada**: Integrated financing and identity verification solutions for dealers and lenders (partnerships with Equifax Canada and Interac Corp.)
- **CMS (Collateral Management Solutions)**: Premier lien, recovery, and insolvency management for Canadian lenders

## Market Standing
- **Valuation / Market Cap**: Not disclosed (acquired by AutoScout24 in August 2024 for an undisclosed amount)
- **Key Metric**: AutoTrader.ca attracts over 10 million monthly visits and is rated the most trusted online automotive marketplace in Canada (Callosum Brand Research, Nov 2022)
- **Notable Investors / Partners**: AutoScout24 (parent); partners include Equifax Canada, Interac Corp., National Hockey League (multiyear partnership)
- **Growth Signals**: Acquired Dealertrack Canada (2022), acquired CMS from Teranet (2024); introduced ChatGPT integration (Jan 2026); launched Storefront for online new‑vehicle shopping; expanded partnerships with dealer groups like AutoCanada and CanadaOne Auto

## Competitive Advantages
- Largest inventory and highest unaided brand awareness among Canadian automotive marketplaces
- Vertically integrated offerings (marketplace + dealer software + finance) create a stickier ecosystem for dealers
- Deep data and AI capabilities (Clarivoy study shows AutoTrader.ca influences majority of vehicle sales in Canada)
- 50+ years of Canadian market expertise and a dedicated local team

## Strategic Focus
- Accelerating digital transformation through AI (ChatGPT, AI‑powered marketplace tools)
- Strengthening the dealer‑consumer connection with enhanced digital retailing and new‑vehicle shopping experiences
- Expanding financing and identity solutions (partnerships with Equifax/Interac)
- Leveraging AutoScout24’s European scale for best practices and technology sharing

## Why Work Here
- Recognized as a Great Place to Work®; culture emphasises innovation, collaboration, and career growth
- Hybrid and remote roles available (multiple positions listed as “Remote (Canada)”)
- Large data, engineering, and product teams working on impactful, Canadian‑focused automotive technology
- Notable perks: supportive environment, professional development opportunities, “we come together and empower you to do what you do best”

## Sources
1. [tradercorporation.com](https://tradercorporation.com)
2. [tradercorporation.com – About Us](https://tradercorporation.com/about-us/)
3. [tradercorporation.com – Careers](https://tradercorporation.com/about-us/careers/)
4. [tradercorporation.com – AutoTrader.ca](https://tradercorporation.com/our-brands/marketplace/auto-trader/)
5. [Greenhouse – AutoTrader.ca Jobs](http://job-boards.greenhouse.io/autotradercanada)

## Other roles at AutoTrader.ca

- [Project Manager, Digital Media](https://feeny.ai/job/project-manager-digital-media-autotrader-ca-toronto-887ywpx27r4d) — Toronto, Canada
- [Product Manager I 6-Month Contract](https://feeny.ai/job/product-manager-i-6-month-contract-autotrader-ca-toronto-w3xynhmf7w9w) — Toronto, Canada
- [Senior Analytics Engineer (m/f/d)](https://feeny.ai/job/senior-analytics-engineer-m-f-d-autotrader-ca-toronto-wj6xrpbwmgvm) — Toronto, Canada
- [Account Executive - Ai, Maritimes](https://feeny.ai/job/account-executive-ai-maritimes-autotrader-ca-canada-tdzsme7vy5gh) — Canada
- [Manager, Pricing & Commercial Strategy](https://feeny.ai/job/manager-pricing-commercial-strategy-autotrader-ca-toronto-m5x5r9ssvjy9) — Toronto, Canada
- [Software Engineering Expert](https://feeny.ai/job/software-engineering-expert-autotrader-ca-toronto-n6zm7ks7cy09) — Toronto, Canada
- [Performance Manager, Longueuil, QC](https://feeny.ai/job/performance-manager-longueuil-qc-autotrader-ca-longueuil-qc-k79arsjf8hwz) — Longueuil Qc, Canada
- [Senior Manager, Commercial Strategy](https://feeny.ai/job/senior-manager-commercial-strategy-autotrader-ca-toronto-bqwtt9x59hjg) — Toronto, Canada
- [Account Manager - Calgary & Southern Alberta](https://feeny.ai/job/account-manager-calgary-southern-alberta-autotrader-ca-calgary-xvs6msyennt1) — Calgary, Canada
- [Gestionnaire de performance/Performance Manager -  Montréal](https://feeny.ai/job/gestionnaire-de-performance-performance-manager-montreal-autotrader-ca-montreal-tv5s61888vhy) — Montréal, Canada