---
title: 'Sr. Backend Engineer at Madison Logic'
canonical: 'https://feeny.ai/job/sr-backend-engineer-madison-logic-pune-zw08a9v1hnpe'
type: 'job'
last_seen: '2026-09-06'
---

# Sr. Backend Engineer at Madison Logic

- **Company:** Madison Logic
- **Location:** Pune, India
- **Posted:** 2025-12-30
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/madisonlogicinc/jobs/4089009009

## Job description

Our Blueprint (Company Overview)

At Madison Logic, we turn buyer uncertainty into confident action. Using data-driven insights and strategic expertise, we help marketers align every decision-maker, in every buying group, at every stage of the journey. We meet buyers wherever they are, navigating today’s non-linear decision paths to keep marketers ahead. By combining data-rich strategy with multi-channel activation, we show B2B marketers and their agency partners not just what works, but why it works, so growth is accelerated with clarity and purpose.

“When ambitious marketers connect with their most elusive buyers to achieve ambitious growth targets, something extraordinary happens.”

“It’s not magic. It’s not just logic. It’s Madison Logic.”

Built for Belonging (Why You'll Love Working Here)

Here’s why you’ll love working here:

- Access to competitive compensation & benefits that reward your contributions.
- Participation in employee recognition programs to celebrate achievements big and small.
- Exposure to professional development & learning initiatives to help you build your own path.
- Foundation built on values anchored in Accountability, Team, Urgency, Respect, Integrity, and Innovation.
- Opportunities for global exposure work alongside talented colleagues across India, Singapore, the UK, and the US, expanding your perspective and network.
- Invitations to yearly team offsites to connect, collaborate, and strengthen relationships in person.
- Leverage a lifestyle spending account benefit so you can choose your own wellness and work-from-home perks.
- Benefits and perks vary based on employment status, location, and eligibility.

Our commitment to you:

- Our aspiration: A culture where every person feels confident navigating their unique path and inspired to grow every step of the way.
- Our support: Meeting you where you are, empowering your growth with clarity, support, and purpose.
- Our promise: Your growth is yours to lead, but never a journey you take alone.

Driven to Deliver (What You'll Do)

- Lead projects in a cross-functional team, providing technical leadership to the Product Managers.
- Ensure software features are delivered on time with usability, accessibility, performance, and maintainability at their core.
- Build third-party integrations for data connections using appropriate technologies and architectures.
- Adopt automated and manual test strategies to ensure product quality.
- Generate reusable code libraries and frameworks.
- Help the team grow by sharing your expertise, experience, and perspectives.

Equipped to Excel (Qualifications)

- Fluent in English language (verbal and written) and possessing a clear and concise communication style
- Masters degree plus 4+yrs experience as a Backend/Node.js engineer or 6+yrs experience as a Backend engineer
- Strong knowledge of data structures and algorithms, proficient in at least one additional coding language, including but not limited to Golang, Java, Python, C++, Rust
- Curiosity towards new technology and outstanding ability to analyze and solve problems
- Good grasp of software engineering and how to build a system in scalable and extendable manner
- Have experience with Amazon Web Services

Distinct by Design (What Sets You Apart)

- Superior attention to detail
- A proactive roll-up-your-sleeves mindset
- Ability to work under tight deadlines
- A positive attitudeSelf-Sufficient and proactive nature, able & comfortable "figuring things out", resorting to escalation only when after exhausting all other options
- Exceptional communication skills, both verbal and written, with a knack for explaining complex concepts in a clear & concise manner across all levels and functions
- Team members are encouraged to work collaboratively with an emphasis on results, not on hierarchy or titles

## Your Next Chapter

If you’re excited about helping clients succeed, love the idea of working at the forefront of marketing innovation, and want to be part of a team where integrity, respect, innovation, urgency, and accountability aren’t just words — they’re how we show up every day — then let’s talk.

Work Environment:

We offer a mix of remote and hybrid working. Remote work arrangements are not available for all positions. Hybrid work is required for employees local to our offices. Where applicable, hybrid WFH days work must be conducted from your home office located in a jurisdiction in which Madison Logic has the legal right to operate. WFH requires availability and responsiveness on a full-time basis from a distraction free environment with access to high-speed internet. Please inquire for more details.

Pay Transparency/Equity:

We are committed to paying our team equitably for their work, commensurate with their individual skills and experience.  Salary Range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process taking into account the experience, education, certifications and skills required for the specific role, equity with similarly situated team members, as well as employer-verified region-specific market data provided by an independent 3rd party partner.

We will provide more information about our perks & benefits upon request.

Our Commitment to Diversity & Inclusion:

Madison Logic is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of sex, race, color, religion, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status.

Privacy Disclosure:

All of the information collected in this form and/or by your application by submission of your online profile is necessary and relevant to the performance of the job applied for. We will process the information provided by you in this form, your CV (including physical and online resume profiles), by the referees you have noted, and by the educational institutions with whom we may undertake to verify your qualifications with, in accordance with our privacy policy and for recruitment purposes only.

For more information on how we process the information you have provided including relevant lawful bases (where relevant) please see our privacy policy which is available on our website (https://www.madisonlogic.com/privacy/).

## About Madison Logic

## Company Overview
- **One-liner**: Madison Logic is a B2B marketing technology company that provides an AI-powered, multi-channel Account-Based Marketing (ABM) platform to help businesses identify, engage, and convert high-value accounts.
- **Entity Type**: Private (Backed by BC Partners)
- **Headquarters**: New York, New York, United States
- **Founded**: 2005
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: B2B Marketing Technology (MarTech), Account-Based Marketing (ABM), Data & Analytics
- **Target customers**: B2B Marketers, Enterprise Sales Teams, Marketing Agencies (serves 500+ leading brands globally)
- **Mission or purpose statement**: To accelerate B2B growth by unifying AI-driven intent and buying group intelligence with global activation, delivering precise targeting and cross-channel performance.

## Products & Services
- **ABM Advertising Platform**: A multi-channel media activation and measurement platform. It enables cross-channel campaigns including display ads, connected TV (CTV), audio advertising, and social advertising (e.g., LinkedIn Ads).
- **Buyer Intent Data**: Market-leading intent data powered by AI to identify the accounts most likely to purchase by analyzing user behaviors.
- **Content Syndication**: Distributes gated content to target accounts through a premium publisher marketplace.
- **ABM Data Analytics & Measurement**: Provides cross-channel insights to measure impact on pipeline and revenue, and to refine campaign strategies for maximum ROI.
- **ABM Consulting & Client Support**: Best-in-class support from ABM strategists and customer success experts.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Private company)
- **Key Metric**: Annual Revenue of **$119.5M** (based on latest data) with 222 employees.
- **Total Funding**: $1.0M across 3 funding rounds.
- **Notable Investors/Partners**: Parent company is BC Partners, LLP. Partners include leading media publishers.
- **Growth Signals**: Trusted by 500+ leading brands and engages over 415M decision-makers worldwide. Has operations across 8 countries (US, India, UK, Singapore, Ireland, Australia). Recognized with 30+ G2 badges for excellence.

## Competitive Advantages
- **Proprietary Intent Data Pioneer**: Innovated the category by analyzing user behaviors to establish "intent data," later spinning off Bombora, setting a standard in the industry.
- **20 Years of Data & AI**: Deep historical data and AI-driven models provide a strong moat in predicting buyer intent and targeting buying groups.
- **Multi-Channel & Global Reach**: A unified platform that spans digital display, CTV, audio, social, and content syndication, all under one roof.
- **Strong Client ROI**: Reports delivering a 28% faster pipeline velocity, a 32% lift in engagement, and a 17% increase in pipeline for clients.

## Strategic Focus
- **AI-Powered Targeting**: Continuously expanding AI and machine learning capabilities to improve account identification and campaign personalization.
- **Integrated ABM Experience**: Focusing on creating an "all-in-one" ABM experience, simplifying the buying journey from data to activation to measurement.
- **Global Expansion**: Growing its presence and operations across EMEA (UK) and APAC (Singapore) to serve a global client base.

## Why Work Here
- **Culture & Work Environment**: Described by employees as having a "great culture, transparency, customer-focused, solution-focused" environment. It is a "truly global company" with a "great team that wants to see everyone succeed." Management is "open and always willing to listen and hear feedback."
- **Remote/Hybrid Policy**: Offers flexible or remote work arrangements. Employees can work from home or create a hybrid schedule if near an office.
- **Growth & Learning**: The company invests heavily in employee growth through a global mobility program, access to LinkedIn Learning materials, educational reimbursement (global), and employer-paid student loan contributions (US).
- **Compensation & Perks**: Benefits include a generous 401k/Pension match, health insurance, mental health support via Employee Assistance Programs, monthly allowance ($50), anniversary rewards, flex days, volunteer days, and generous PTO.
- **Innovation Focus**: "Focused on innovation—leading with future-facing technology, creativity, and strategy." The company encourages constant learning and applying new knowledge.

## Sources
1. [madisonlogic.com](https://www.madisonlogic.com/)
2. [madisonlogic.com/company/about-us](https://www.madisonlogic.com/company/about-us/)
3. [madisonlogic.com/company/careers](https://www.madisonlogic.com/company/careers/)
4. [job-boards.greenhouse.io/madisonlogicinc](http://job-boards.greenhouse.io/madisonlogicinc)
5. [linkedin.com/company/madison-logic](https://www.linkedin.com/company/madison-logic)

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